Campbell et al v. Facebook Inc.

Filing 199

NOTICE by Facebook Inc. Joint Notice of Refiling of Documents Accompanying Class Certification Briefs and Evidentiary Objections (Attachments: # 1 Ex. 1 - Replacement for Dkt. 178-1, # 2 Ex. 2 - Replacement for Dkt. 183-4, # 3 Ex. 3 - Replacement for Dkt. 179-1, # 4 Ex. 4 - Replacement for Dkt. 184-3, # 5 Ex. 5 - Replacement for Dkt. 179-2, # 6 Ex. 6 - Replacement for Dkt. 179-3, # 7 Ex. 7 - Replacement for Dkt. 179-4, # 8 Ex. 8 - Replacement for Dkt. 179-5, # 9 Ex. 9 - Replacement for Dkt. 179-6, # 10 Ex. 10 - Replacement for Dkt. 179-7, # 11 Ex. 11 - Replacement for Dkt. 179-10, # 12 Ex. 12 - Replacement for Dkt. 179-11, # 13 Ex. 13 - Replacement for Dkt. 179-12, # 14 Ex. 14 - Replacement for Dkt. 179-13, # 15 Ex. 15 - Replacement for Dkt. 179-14, # 16 Ex. 16 - Replacement for Dkt. 179-15, # 17 Ex. 17 - Replacement for Dkt. 179-16, # 18 Ex. 18 - Replacement for Dkt. 179-17, # 19 Ex. 19 - Replacement for Dkt. 179-18, # 20 Ex. 20 - Replacement for Dkt. 179-20, # 21 Ex. 21 - Replacement for Dkt. 180-2, # 22 Ex. 22 - Replacement for Dkt. 180-3, # 23 Ex. 23 - Replacement for Dkt. 184-9, # 24 Ex. 24 - Replacement for Dkt. 180-7, # 25 Ex. 25 - Replacement for Dkt. 180-9, # 26 Ex. 26 - Replacement for Dkt. 180-12, # 27 Ex. 27 - Replacement for Dkt. 180-17, # 28 Ex. 28 - Replacement for Dkt. 180-18, # 29 Ex. 29 - Replacement for Dkt. 180-19, # 30 Ex. 30 - Replacement for Dkt. 180-20, # 31 Ex. 31 - Replacement for Dkt. 180-21, # 32 Ex. 32 - Replacement for Dkt. 180-22, # 33 Ex. 33 - Replacement for Dkt. 180-23, # 34 Ex. 34 - Replacement for Dkt. 178-5)(Chorba, Christopher) (Filed on 6/15/2016)

EXHIBIT 20

From:
Sent:
To:

Cc:
Subject:

Mike Vernal
Wednesday, October 10, 2012 11:04 PM
Alex Himel; Caryn Marooney
Malorie Lucich; Frederic Wolens; David Swain; Brandon McCormick; Jonathan Thaw
Re: like/share:counter issue?

Let's frame this up in a message to Mark in a small thread; I'll touch base w/ Alex on this.
-mike
From: Alex Himel
Date: Wed, 10 Oct 2012 21:28:19 -0700
To: Caryn Marooney
Cc: Malorie Lucich
, Mike Vernal
Swain
, Brandon McCormick
Subject: Re: like/share:counter issue?

, Frederic 'vVolens
, Jonathan Thaw

, David

That's the correct reading of the data. I was also surprised that the contribution was this large.
-Alex
On Oct 10, 2012, at 9:09 PM, "Caryn Marooney"

wrote:

Reading this data - are we seeing from these samples are seeing btwn 18-29% likes through private
messages? That seems huge?
Think it makes sense to ask mark about it. I mentioned this to chris cox, and he was surprised that it acted in
this way.
Will these news sites see their Likes go down by 20% if we stop dong this going forward?

From: Alex Himel
Date: Wed, 10 Oct 2012 19:55:25 -0700
To: Malorie Lucich
Mike Vernal
Cc: Frederic Wolens
, caryn marooney
, Brandon McCormick
Subject: Re: like/share:counter issue?

, David Swain
, Jonathan Thaw

Summary:
1/ % of like button count attributed to private messages is higher than we had hoped. My recommendation would
be to keep the count as is, but we should start a thread with Mark about it to get his opinion. I'm also curious what
other people on this thread who are closer to the public sentiment think. Stats below.
2/ Diff in review to prevent the same user being able to increment the like count by more than one with private
message sends. In other words, just like I can personally only bump the count once by clicking the like button, I will

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only be able to bump once with private messages.

DATA:
Looked at four domains, all of which are news sites because I figured those were what we cared about the most nytimes.com, washingtonpost.com, huffingtonpost.com, techcrunch.com.
For each, I pulled the top shared urls on a given day (10/8). Sample sizes:
* nytimes.com => 87
* washingtonpost.com => 82
* huffingtonpost.com => 56
* techcrunch.com => 82

%, for each, of like count attributed to private messages:
* nytimes.com => 24.39%
* washingtonpost.com => 18.38%
* huffingtonpost.com => 20.91%
* techcrunch.com => 29.42%
-Alex

On Oct 10, 2012, at 1:58 PM, Malorie Lucich
wrote:
> No worries. We were delayed on circling back with you. Thanks Alex.
>
>On 10/10/12 1:57 PM, "Alex Himel" <
> wrote:

>
»Hey, I'll send something out later today. Sorry for the delay - was
»waiting for a couple changes to go out to production to limit over
»counting from the send dialog. More info soon.
>>
»-Alex
>>
»On Oct 10, 2012, at 1:40 PM, Malorie Lucich
>>wrote:

>>
»> Hi Alex -- Sheryl asked for an update on this.
>>>
»>Were you able to look into how often people share links through
>>> messages,
»>and if it makes sense for us to pull that type of sharing from the
»>share/like counter?
>>>
»>Thanks!
»>Malorie
>>>
>>>
»>On 10/4/12 2:49 PM, "Malorie Lucich"
wrote:
>>>
»»+Dave and Brandon so we are all on the same page for follow up
>>>>
»»Alex is looking into data re: how often people share links through
»»messages. From there we will determine if any product changes should
»»happen to align with user expectations.
2

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>>>>
» » PR will keep an eye on press coverage and continue to follow up to
>>>>ensure
»»press understands the distinction between Page likes/ plugin likes.
>>>>
» » Fyi -- an update was just posted to the TechCrunch article with a good
>>>>statement from Josh Constine:
>>>>
»»"Josh Constine sees it differently. 'This isn 1t a human reading your
»»messages, it1s a machine scanning them. Facebook would need to do that
>>>>anyway to prevent spam. As for the result, there 1s no Like, my face
» » doesn 1t appear next to the button, and nothing shows up on my profile.
>>>> lt1s just an anonymous+ 1 on a counter, letting it more accurately
»»reflect
»»that people are interested in a website. I think we need to ease back
>>>>from
» » philsophical outrage about perceived privacy violations and ask if this
»»actually hurts us. I don 1t think this does."'
>>>>
>>>>
>>>>
»»Thanks all,
» » Malorie
>>>>
>>>>
>>>>
»»On 10/4/12 1:34 PM, "Frederic Wolens"
wrote:
>>>>
»»>I just booked Touch Base in Building 17 if everyone wants to meet in
»»> 10
»»>minutes at 1:45
>>>>>
>>>>>Fred
>>>>>
»»>On 10/4/12 1:21 PM, "Mike Vernal"
wrote:
>>>>>
>>>>>>What's the issue?
>>>>>>
>>>>>>I'm free right now.
>>>>>>
>>>>>>On Oct 4, 2012, at 1:21 PM, "Caryn Marooney"
wrote:
>>>>>>
»»»will be quick
>>>>>> But would love to connect
>>>>>>
»»»Sent from my iPhone
>>>>>
>>>>
>>>
>>
>

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