The Football Association Premier League Limited et al v. Youtube, Inc. et al

Filing 166

DECLARATION of Elizabeth Anne Figueira in supoport of Class Plaintiffs' Statement of Uncontroverted Material Facts in support of Their Motion For Partial Summary Judgment in Support re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Bourne Co.. 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99 Youlube Video Ads Drive engagement and awareness with high-proRe placements You1m VIDEOCRACY on Youlubs Search Results pages and Homepage nt I. zrs rr Benefits High-profile and trailers contextually-relevant or advertising with placements drive attention to content tNr Sr Generate Prominent dialogue the YouTube the fold community delivers big through impact community features placement viral potential above of Enhance videos to content by driving high view counts and pushing Most-Viewed pages provides high share of Homepage trafficked placement page voice on VouTubes single most Search and of category relevance on pages present an pages content related to user interests at the moment Target of creating Search triggered attractive contextually-relevant from placement hundreds placements by selecting among VouTubes queries content categories by relevant user kenNord Features user-initiated click-to-play video encourages user engagement your brand Custom Title card image and clicks to play video Community way features engage users around on messages in the same users interact metrics and with content the Youlube and drive platform views by signaling Community relevance track for success other drives increased interest users users to additional Call-to-action Custom 300x35 impact Click-through URL Banner brand content video increase Companion and drive arid Image above users to brand page YcuTube Stats US Dec NiesenllNetRatings 2007 site -1 4t6 entertainment largest million on the Internet audience unique on the Internet 68 monthly billion visitors users Active spend reach 13 minutes universe on the site each month 41.5% reach 31.7% Did You Know Video The YouTube Ad can be targeted by age gender geography and time of day. DATE DEPONENT cASE Case EXHIBIT YkIbnt eta. v. Viacom YouTube et eta.. v. The Football et Association Nos. A. Premier 07-C League and aL YouTube a. V-2203 07-C V-3582 No.9830 Ignacio Howard CLR RPR CSR

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