The Football Association Premier League Limited et al v. Youtube, Inc. et al
Filing
166
DECLARATION of Elizabeth Anne Figueira in supoport of Class Plaintiffs' Statement of Uncontroverted Material Facts in support of Their Motion For Partial Summary Judgment in Support re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Bourne Co.. (Attachments: # 1 Exhibit Exhibit 1, # 2 Exhibit Exhibit 2, # 3 Exhibit Exhibit, # 4 Exhibit Exhibit 4, # 5 Exhibit Exhibit 5, # 6 Exhibit Exhibit 6, # 7 Exhibit Exhibit 7, # 8 Exhibit Exhibit 8, # 9 Exhibit Exhibit 9, # 10 Exhibit Exhibit 10, # 11 Exhibit Exhibit 11, # 12 Exhibit Exhibit 12, # 13 Exhibit Exhibit 13, # 14 Exhibit Exhibit 14, # 15 Exhibit Exhibit 15, # 16 Exhibit Exhibit 16, # 17 Exhibit Exhibit 17, # 18 Exhibit Exhibit 18, # 19 Exhibit Exhibit 19, # 20 Exhibit Exhibit 20, # 21 Exhibit Exhibit 21, # 22 Exhibit Exhibit 22, # 23 Exhibit Exhibit 23, # 24 Exhibit Exhibit 24, # 25 Exhibit Exhibit 25, # 26 Exhibit Exhibit 26, # 27 Exhibit Exhibit 27, # 28 Exhibit Exhibit 28, # 29 Exhibit Exhibit 29, # 30 Exhibit Exhibit 30, # 31 Exhibit Exhibit 31, # 32 Exhibit Exhibit 32, # 33 Exhibit Exhibit 33, # 34 Exhibit Exhibit 34, # 35 Exhibit Exhibit 35, # 36 Exhibit Exhibit 36, # 37 Exhibit Exhibit 37, # 38 Exhibit Exhibit 38, # 39 Exhibit Exhibit 39, # 40 Exhibit Exhibit 40, # 41 Exhibit Exhibit 41, # 42 Exhibit Exhibit 42, # 43 Exhibit Exhibit 43, # 44 Exhibit Exhibit 44, # 45 Exhibit Exhibit 45, # 46 Exhibit Exhibit 46, # 47 Exhibit Exhibit 47, # 48 Exhibit Exhibit 48, # 49 Exhibit Exhibit 49, # 50 Exhibit Exhibit 50, # 51 Exhibit Exhibit 51, # 52 Exhibit Exhibit 52, # 53 Exhibit Exhibit 53, # 54 Exhibit Exhibit 54, # 55 Exhibit Exhibit 55, # 56 Exhibit Exhibit 56, # 57 Exhibit Exhibit 57, # 58 Exhibit Exhibit 58, # 59 Exhibit Exhibit 59, # 60 Exhibit Exhibit 60, # 61 Exhibit Exhibit 61, # 62 Exhibit Exhibit 62, # 63 Exhibit Exhibit 63, # 64 Exhibit Exhibit 64, # 65 Exhibit Exhibit 65, # 66 Exhibit Exhibit 66, # 67 Exhibit Exhibit 67, # 68 Exhibit Exhibit 68, # 69 Exhibit Exhibit 69, # 70 Exhibit Exhibit 70, # 71 Exhibit Exhibit 71, # 72 Exhibit Exhibit 72, # 73 Exhibit Exhibit 73, # 74 Exhibit Exhibit 74, # 75 Exhibit Exhibit 75, # 76 Exhibit Exhibit 76, # 77 Exhibit Exhibit 77, # 78 Exhibit Exhibit 78, # 79 Exhibit Exhibit 79, # 80 Exhibit Exhibit 80, # 81 Exhibit Exhibit 81, # 82 Exhibit Exhibit 82, # 83 Exhibit Exhibit 83, # 84 Exhibit Exhibit 84, # 85 Exhibit Exhibit 85, # 86 Exhibit Exhibit 86, # 87 Exhibit Exhibit 87, # 88 Exhibit Exhibit 88, # 89 Exhibit Exhibit 89, # 90 Exhibit Exhibit 90, # 91 Exhibit Exhibit 91, # 92 Exhibit Exhibit 92, # 93 Exhibit Exhibit 93, # 94 Exhibit Exhibit 94, # 95 Exhibit Exhibit 95, # 96 Exhibit Exhibit 96, # 97 Exhibit Exhibit 97, # 98 Exhibit Exhibit 97 part 2, # 99 Exhibit Exhibit 98, # 100 Exhibit Exhibit 99, # 101 Exhibit Exhibit 100, # 102 Exhibit Exhibit 101, # 103 Exhibit Exhibit 102, # 104 Exhibit Exhibit 103, # 105 Exhibit Exhibit 104, # 106 Exhibit Exhibit 105, # 107 Exhibit Exhibit 106, # 108 Exhibit Exhibit 107, # 109 Exhibit Exhibit 108, # 110 Exhibit Exhibit 109, # 111 Exhibit Exhibit 110, # 112 Exhibit Exhibit 111, # 113 Exhibit Exhibit 112, # 114 Exhibit Exhibit 113, # 115 Exhibit Exhibit 114, # 116 Exhibit Exhibit 115, # 117 Exhibit Exhibit 116, # 118 Exhibit Exhibit 117, # 119 Exhibit Exhibit 118, # 120 Exhibit Exhibit 119, # 121 Exhibit Exhibit 120, # 122 Exhibit Exhibit 121, # 123 Exhibit Exhibit 122, # 124 Exhibit Exhibit 123, # 125 Exhibit Exhibit 124, # 126 Exhibit Exhibit 125, # 127 Exhibit Exhibit 126, # 128 Exhibit Exhibit 127, # 129 Exhibit Exhibit 128, # 130 Exhibit Exhibit 129, # 131 Exhibit Exhibit 130, # 132 Exhibit Exhibit 131, # 133 Exhibit Exhibit 132, # 134 Exhibit Exhibit 133, # 135 Exhibit Exhibit 134, # 136 Exhibit Exhibit 135, # 137 Exhibit Exhibit 136, # 138 Exhibit Exhibit 137, # 139 Exhibit Exhibit 138, # 140 Exhibit Exhibit 139, # 141 Exhibit Exhibit 140, # 142 Exhibit Exhibit 141, # 143 Exhibit Exhibit 142, # 144 Exhibit Exhibit 143, # 145 Exhibit Exhibit 144, # 146 Exhibit Exhibit 145, # 147 Exhibit Exhibit 146, # 148 Exhibit Exhibit 147, # 149 Exhibit Exhibit 148, # 150 Exhibit Exhibit 149, # 151 Exhibit Exhibit 150, # 152 Exhibit Exhibit 151, # 153 Exhibit Exhibit 152, # 154 Exhibit Exhibit 153, # 155 Exhibit Exhibit 154, # 156 Exhibit Exhibit 154 Part 2, # 157 Exhibit Exhibit 154 Part 3, # 158 Exhibit Exhibit 154 Part 4, # 159 Exhibit Exhibit 155, # 160 Exhibit Exhibit156, # 161 Exhibit Exhibit 157, # 162 Exhibit Exhibit 158, # 163 Exhibit Exhibit 159, # 164 Exhibit Exhibit 160, # 165 Exhibit Exhibit 161, # 166 Exhibit Exhibit 162, # 167 Exhibit Exhibit 163, # 168 Exhibit Exhibit 164, # 169 Exhibit Exhibit 165, # 170 Exhibit Exhibit 166, # 171 Exhibit Exhibit 167, # 172 Exhibit Exhibit 168, # 173 Exhibit Exhibit 169, # 174 Exhibit Exhibit 170, # 175 Exhibit Exhibit 171, # 176 Exhibit Exhibit 172, # 177 Exhibit Exhibit 173, # 178 Exhibit Exhibit 174, # 179 Exhibit Exhibit 175, # 180 Exhibit Exhibit 176, # 181 Exhibit Exhibit 177, # 182 Exhibit Exhibit 178, # 183 Exhibit Exhibit 179, # 184 Exhibit Exhibit 180, # 185 Exhibit Exhibit 181, # 186 Exhibit Exhibit 182, # 187 Exhibit Exhibits 183 - 187, # 188 Exhibit Exhibit 188)(Figueira, Elizabeth)
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000001-00502527
How
has the market evolved since
CES Ftc I
. .
FOX shows
be
sold
to
FOX
share
online with
on
closes deal revenue
to
ilunes
from
distribution
its affiliates
MTV
$49M VH1
Founded
Networks February
Film for
in
2005
launches
MSN
unveils
new
acquires and
VouTube
develops
of
plans to
create
show
clips
website
video
original
programming
nner tube
iTunes launches video
.0
CBS
VouTube
generates
with Million
streams
March
with
Madness
basketball
college
ABC
content SNLJs which
playbacks
Lazy
is
Sunday
seven
games
for
free
to
5mm
people
pulled
weeks
and
generates
$4M
later
MySpace
Arnazon.ccn
0th
surpasses
to
become
monthly
the
Warner Brothers
largest
site
NBC and
form
joint
affiliates
to
distribute using
unique ______
visitors
coni
____
VauTube
daily playbacks
Score
venture
movies
________ ___ _ _ _ _______
mysacacom
NBC
for
new media
BitTorrent
distribution
118-0002
01
Overall consumption proportion to
of partner
content
is
played
in
its
availability in the
index
Acquired
Consumed
Video
Live total
in
Titles
Index
0.7MM
Video Played
total
Titles
2006
lBn
Video
Live
In
Hours
Index
total
49K
Sources
Content
stats
from
VSPDB
Traffic
stats
from
VCSDB
05/08105
118-0003
Premium Content Owners
Lessons Learned
They They
still
believe
their
content
is
king
live
by promotion
like
is
Google does
not
They dont
promotion
their content
mixed with user-submitted
content
better
possible
compromise
to
They They
feel
sudden pressure
develop viable
is
online
models
of current
realize that their
current threat
legitimate
piracy
not cannibalization
revenue streams through
online use
They want
revenue
to
get
in
the
game
and arent
solely
focused
on short-term
They want They want
true distribution
partner
not just
technology platform
funding
of
to create
new online content and want
partners but video
They acknowledge You Tube can provide some mainly perceive You Tube as trafficking mostly
Grokster
level
promotion
illegal
content
its
118-0004
Content Acquisition Challenges
Common
Disappointing
complaints
and
deal
hurdles and
lack of
from current
product
and prospective
partners
010
sales and support delays
in
improvements
online
Significant
bringing
time-sensitive
content
e.g.
CBS
and
NBA
Cant
find
partner
content Poor basic browse
Poor
search
of
quality
functionality
Lack
content
promotion
Delays Apparent
lack of
in
both one box
and ASS
of
integrations
understanding
of
premium partner needs/desires
fixed
at
Inflexible
downloads
of
10
and
partners
want
industry
std
3-5
Limited
value
connected
DRM
Google
no
device
support
to
this
Partners Lack
live
by promotion
doesnt seem
get
whereas
our competitors
do
of
ad
or other
monetization
in
models
copyright infractions
Occasional
mistakes
filtering
Inability
to
receive
better
store
analytics
and
related
information
Low
Perception
pority
of
digitizing
from
film
vs.
tape
or
also
restricted
site
search
with
not
on
roadmap
that
Google
of
lacks
strategic
priorities
has
priodties
that
conflict
partners
Perception Lack
of
focus
on
user-generated
content
web
crawl
for video
esp.
RSS
vs.
Appearance
Partners
of
CV
and
as
walled
garden
to
switchboard
models
to
own
confusion
inabiUty
migrate
old
the
web
118-005
lii
ii
GV can
differentiate
and win by having most comprehensive content for users worldwide
Every TV/Major Cable network
Smaller
cable
VouTube Myspace
CBS
networks
Educational/DIV
ABC Fox
Movie
studios
Grouper
Special
Interest
Music labels a. a. iTunes
Veoh
100smallsites
verticals
Niche content
University Archives Lectures
Yahoo
AOL MSN
e.g.
NARA
Demand
Maintain
relationships
w/
Accelerate content
premium owners
expectations
and reset
growth
of torso
Develop
community
deals to
tools
and explore
Focus
event
Fr
on promotions programming
and
Acquire
content
more
international
contribute
premium
content
to user-generated
digitization efforts
activities
Do RSS feeds when ready
Continue
_____
llR-UUU
Monetization Potential of Different Content Types
I.
7.
-J
Low
Size denotes
traffic
High
potential
118-0007
01
01
Ui
Final
Recommendations/Asks
Asks
of
EMO
that
Acknowledgement
initial
premium
content
is
being significantly
deprioritized
relative to
CES
focus
therefore many premium
010
deals
are delayed
Agreement
content
that the
strategy to win
is
in
ultimately
providing most comprehensive
offering
possible
head
torso
and
long
tail
Acknowledgement
building
offering
that the following
is
essential
to working
with
content
owners
scalable ads model
asap
RSS asap
modifying
DRM
policy
for
download
for
limits
providing disconnected improving
promotion
DRM
downloads asap
for copyright policy
of partner content tools
increasing investment
in
and systems
enforcement
118-0008
01
01
I.
gezogoo-tooooo
renuepcuoo
ArtjLr
CD
CD
How do we win
GV
can
to
use scale
tail
and
expertise
to
have
most comprehensive
which
content offerings
from
head
Content curve
types
premium
user generated torso
is
key
differentiator
show
and add comments
genres/verticals
Content
entertainment
etc
sports
lifestyle/how
toDIY
archives
news
education
niche
GV
can be best
user experience
search
not just hosted
Improve Provide
content feeds
but for
all
web
video
content
in
linkages such as standards
RSS
and one-box
integration
meantime
content across
Drive open
multiple
and
distribution linking
deals so users can
to
consume
devices
especially
PC
TVs
CV
can
be best partner
to content
of
owners
content
Respect copyrights
improving
theft
premium
owners
not
we
should
beat
YouTube
by
features
and user experience
being
rogue
enabler
of content
Provide
best
in
class marketing/promotion Online
Film
of content
pathcularly
event
tv
programming launches
Provide
Festivals
supporting
Tentpole
Jennifer
for
movie and Eva/Jon
content
shows
Superbowl
platform
for
ads Oscar
promotion
trailers/content
Dave
who
and
distribution
to
torso
owners
have professional
Provide
content
tools
but limited access
for voting to
all
audiences
community
etc
rating
tagging
of content
commenting
including
recommending
mashing
and give access
content
types
select
premium/torso
GV
can provide
leverage
multiple
monetization options Advertising
In Advertising ultimately
is in
Sponsorships
OTO
and
expertise
to
in
particular
multiple
all
The way
advertising
win
providing
monetization types
options
particularly
which
can be applied across
content
118-0010
UI
Partner Content Inventory
I.
Denotes
number
of
titles
4500
High
to
potential
content
small
Heavily-viewed highest
premium
hits
0Ut
to
inventoiy/
concentrated
advertising
potential
4000
consumption
Mature Adult
3500
to
Dance
Mobie
Trailer
3000
Lw
Comedy
Most common
inventoly
torso
content
large
distributed
0.
2500
consumption
2000
Less popular
0.
torso
content
lowest monetization
Gay
1500
potential
Ce
tog
1000
.r3
500
10000
100000
1000000 Playbacks
10000000
100000000
Undiscovered/hard-to-monstize
Popular Brighicove
content
Google
Advantage
Advantage
118-0011
UI
-J
Of the wide range
of partner content
we have acquired
often
premium music and standard ads are most
Premium content
Live
played
Premium Content
Playbacks
03
Inventory
total
Titles
Documentary
17K
Mt
Neat
all-time total
Promotimal
19MM
Mate
Mjsioet
Documentary
Sports
Video
Live total
in
Titles
kiair
Mjsical
howo
abuie Trotter
Orts
Ecalimid
Gctrreoy
Index
Conitdy Crate
0.7MM
Stock Drama
Children
Footage
Political
Educational
Family
017
ScI-Fi
Show Fartary
Family
Rdioua
Nature
Chitdarr
Health
Flnsea
Fantasy
Aitne Ads 9etiojo Stock OSiar
irneiioi
Ftrnotlonal
OSciF
TV Show
Fordgn OMimaPjdrnation Hcrcr
Footaga
Standard
Live
Content Titles
rt
Standard
Content
Inventory
total
Playbacks
Ada Pronolionat
40K
all-time total
Coounonlaiy OStock Footage
43MM
CAds
OAisic
Prornotiorel
Docurrerdary MLatcat
Edtsstiaiat News
Edicatimet
Muoc
Trawl Sporla
IkiLeical
News Drama
Sports
Home
Vidao
SConiedy 017 Show
Heats
Ftthesa
Irdopondent Heath
Art
Faees
Erperimental
Stock Special
Footage ktered Famty
Drama
Special Actron 1V kte
real
Ooritdren Adim
Maturo Aduenture Irdopandart Gay
Adwntum
Adut
Show Tedirology
Famit
Lesbian Erqenmentel Techrology
Science
Con
Art
edt
OChitdren OMoveTrater
OLtaiream
SderDe
MovIe
Trailer
Moute 01
Gesture
t4OO12
Home
Video
Ortier
Data
SourceS
Content
stats
from
VSPD8
TrafOc
stats
Iron
VCSDB
05/06/06
Other
01
News
it
sports educational
and documentary videos make by duration
up the majority
of partner content
Premium
Live
Content
Inventory
total
Hours
Spotis
7K
News
Edicationat
Video
Live
Titles
Documentary Drama
Inventory
total
Hours 49K
Mjsic
Mjsica
RMoua
Come4
Heath Chitite TV Show
Tacfraidegy Fitness
Family
ScIence
Horror
Sot-Fl
Fontasy Promotonal Footage
Ma
Stock
Patlicat
Nature
Standard
Live
Content
Inventory
total
Hours
News
DocLemeritaty EdLeationa Sports Ada Muvie Action Music Foreign Stodc Horror
Peligrots
t.
5K
Promotions featus Adventure MIstral
Footage
TV Show Comedy trdarde1 Drama Specs Interest
Foliticat
Pernne
Faith Travel Cilidren Spirituality
Heath
if
Fenhib Fitness Video
Home
Business
Art
Eiperirrerttal
118-0013
In
Sources
Content
stats
from
VSPVB.
Traffic
Stats
from
VCSDB
OSO05
Weotem
1r3
21
tO
Usage data
that drives
indicates
that
it
is
not the sheer
number
of
video
titles
playback but the
quality of videos
DF of
10090 ______
----...___ ..._ _____
_____-
playbacks
SO--60--f
________ MarDay
50 _____
20-
.-_______
...-._____
--
Mar
---Dec
Mar Week
Month Month
________-
____10
20
30
40 Percent
50
60
70
80
90
100
of videos
Files
Playbacks 8.5% 10.8%
Files
Playbacks
of videos
Top 10 videos Top 20 videos
Top 10%
83% 92%
118-0014
Top 20%
of videos
How
is
CV doing
YouTube
March
is
getting
more
traffic
and engagement
than
Google Video today.
In
2006
You
Visitors 12.8 million
7.9 million
Page
Views
486
million
81
million
ratio
20m53s
million
Bm4Os 120000
Uploads
Qualitative
research
in
countries reveals the reasons behind
this
Youlube
promotes
is
designed
around
the
viral
video
to
experience.
It
is
clear
what
the
site
is
about
it
uploading
and
it
makes
it
easy
browse video
categories
YouTube YouTubes
promotes
its
viral
and community and much
features
above
all
else
content
is
all
free
of
it
is
highly
sought
after pirated
clips
Source
Neilsen/Netratings
May
2006 YouTubes
PV numbers
could
be
inflated
by
RSS
readers
hitting
the
site
118-0015
Ln
Source Company
reports
How
has
International
usage differed What are the learnings
International
We
have
the
to
avoid
being
US-centric
since
more usage comes
in
from outside
US
where there are
big differences
taste
and
consumption
across
different countries
63% of
outside
our playbacks and
the
40%
of
our uploads come from
US
of videos
Large fraction
single
have large
majority
of
playbacks from
resonate
in
country
Potential
takeaway
different videos
different countries
Playback
and support
for
premium
vs.
user-generated
content
vs.
varies significantly across
different countries
Germany
Spain
Most of the non-US top videos
legible
in
have titles/descriptions
not
English
in
Top videos
viewership
non-US countries
typically doftt
get big
US
118-0016
cn
GV
internationally
Europe lags the
US
in
Internet
video
up.
Number
users
of
Internet
Internet
users
who
use
usage
has yet
but
is
quickly
catching
No
millions
.35
video
lxtmonth
site
UK
ES
built
pan-European 30%
presence
13
FR DE Google
Video receives
of playbacks
25 4 7%
from top
EU
USA
Soucce
200
countries
Qualitative
research
reveals interest
in
premium
with
Mflu
Msoaton J2006L
tend
JMLXNNR
Feb
April
tbec2ao5.
Onflne
ELM
content
varies
by
country.
People
in
countries
200a 2006
..
Puber
Morgar Strey Aprd
lower Internet
to
usage Germany France seek premium over user-generated content
video
Google
Video became an international
localized
GY
9.00
Distribution
by Country
product even before
were launched
versions
8.00 7.00 6.00 5.00
Playbacks Uploads
63%
of playbacks the
and 40%
of uploads
come
4.00
from
0.
3.00 2.00 1.00
US
today
Vs
This
top
10 countries
are
all
western
countries.
.te
Country
44.t st
could
be because
fully
our uploader
and
yet
indexing
does not
if
support
CJK
characters
118-0017
to
Videos
centric
in
the index are
still
English-
GV
Language
Distribution
despite
the fact that from
50% of
Null Spanish French
playbacks come speaking
non-English
countries
59
Dutch
Chinese
However
videos countries
analysis
shows
that
the
most popular
speakThg
Partuguese
requested
still
from non-English playbacks
Gernn
talian
get enough
status
to
rise to
Ftlish
gIobal
popularity
Japiese
Turkish
This
shows
that
strong
demand
to
exists
for local
Hebrew
content
we need
encourage
Our top videos amount
30%
drive
disproportionate
of traffic
from outside the
US
Rank
Title
usa change punch
Loose Lady
2nd ed
extra
footage
69% 72% 73%
..
of the
top
200
videos
in
the
GV
index
Amazing
tnc 5lLoose
iuglin
2nd
edition
receive
single
at least
70%
of playbacks
from just
County
change
70%
it
7SbS4tkj%k
56%
of the
top
200
videos
receive
the
most
also
WE PWNED
THIS
FUNERAL
playbacks
from
-US country
io94ingt
12
in
TODAY
54%
44.
ftWb rit
mA
18-0018
Important points to make somewhere
in
the deck
YouTubes
mercy
did with of
business
model
is
completely
with
sustained
by pirated
content.
They are
do like
at
the
companies
hot responding
suffer
DMCA
requests.
When
they
CSPAN
S.
Colbert they
The
DMCA
law could
written
be overturned
before the
viral
if
the media craze
industry
engages
it
in
is
sustained
lobbying
efforts it entire
was
video
took
off and
to
risky to build
an
since
business
model law
on
this
law.
It/s
also not scalable
expand
internationally
DMCA1sa US
The YouTube
publisher
business
model good
is
also not monetizable.
of
They are an AdSense
so
we have
after
lot
sense
their rate of
monetizationFV
Youlube
videos
is
going
is
one
slice of the slices
in
internet
video
market
should
funny
user-made
There
more
the pie and
CV
try to
be the broadest
possible index
We
if
need
to continue solutions
it
CBG
support
for video
internationally
b/c
we ddnt have
good
ad
monetization they can
yet and
some
content
producers
will
only distribute
their content
sell
There
is
big
market
for high to
quality
premium
content
but
it
is
largely going
to
be
shorter
with
traffic
form as opposed
companies awareness
hour movies. 2-4 minute
Perhaps
clips
this
means we should
their
be working
will
media
raise
to get
of
funny
from
shows.
This
drive
their
TV shows e.g.
Lazy Sunday boosted
SNLs
ratings
118 0019
and
be very monetizable
Content Acquisition
Maintain relationships
reset
eta
to
Priorities
wI premium content owners and
expectations
push be
for
Continue uptake
DTO
deals with
current
features
knowing
that
will
limited
For partners
resisting
DTO
in
current
form
content
trials
Seek
more
free
promotional
Set up advertising Reset
and other monetization
expectations
regarding
DRM
improvements
this
year
Focus on one box
capabilities to
integration
improved
to
browse/search/promotion
come
and
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010
partners
based on our respect
for copyright
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SONY
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growth
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Life
of
University
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and
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e.g.
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films
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digitization university efforts lectures
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control
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traffic
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title
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content
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1180023
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118-0024
01
01 01
Decisions
on copyright impact the
policy
and product features
of
will in
signiflcantly
activities
the content
team
2006
F.
Priorities
of content
team
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premium and standard premium
relationships partners
in
teams separate
through
multi-property crawl
deals
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extraction
premium
efforts
supporting
and metadata
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multi-language
support
from
existing
viral
premium
clips
partners
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premium partners on
enabling
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improvements
to
premium partners no
year
in
material
ORM
streaming
to
this
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premium partners
only
sponsored
content
ad
test/deployment standard content
otherwise
effort
move
premium team
acquisition
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deals Await
with
securing
non-US
and
non-English
language
content
new
partners
in
improvements
search guide
and browse
further
to
produce
real
data
on user preferences
to
partner content
acquisition
Increase
staffing
and/or
to
resources
to
content
acquisition
ops
and
Limit
legal
teams
handle
complaints
policy
and
investor
potential
litigation
damage
through
public
relations
press
and premium partner meetings
Support partners use
of
review
tools
Reach
review
out to non-partner
tool
content
owners
actively
promote
118-0025
Potential
Likely
results of
among
higher
of
changing copyright enforcement
highly
site
policies
acceptance
Higher
traffic
users
profile
especially as destination
media-aware
young
demographic
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Potential
uploads
to
user content higher
as weD
of
as copyrighted
content
monetize on
volume
traffic
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OKRs
traffic
and uploads
Inability
to
independently
in
gauge
what
kind
of
impact
on
traffic
other options
can have
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indirect
features
and user expeæence
through and applying
policy public
copyright protection through press
pressure
through
increased
collaboration
with
content
owners
and
pressure
public
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content Diversion Negative
Potential
owners
of
sue
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attention
management
PR
monetary
damages
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of
trust
from content
future
providers
to
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access
to
content
other
willingness
partner with
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properties just in
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partnerships and revenues
not
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with
public
assertions
in
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search
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and
library
partner
of
program
standards
for
respecting
copyrights approach
to
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and
potentially
courts
see
loosening
video
as sign
of overall
copyrights
Loss
of
trust to
from advertisers
avoid ad negative revenues
118-0026
Wish
associations
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Speaker
Notes
SUde
Chris launch on
Everyone
iTunes
hates
GV
2005
9/23/05
launch
with
ABC
February
October
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launch
at
2005
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on
tirneline
GV CBS
launch
puts
CES
January on
platforms
2006 conicast download
the satellite
programs
gv
plus
their
own
.com
estimating
It
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announces
15 millionth
puts
video on
from email
episode
sent
from PaidContent 17th
700k
iTunes
sales/week
online
Feb
views
24
2006
SNL Lazy
removed
Sunday
YouTube
map
aired
December
2005.
attracted
about
million
before
NBC
asked
that
it
be
AOL
Yahoo
launches says
its
In2TV
scaling
3/15/06 back
big
on
original
programming
March
2006 see
if
MTV
clips
announces from iFilm
re-org
first
plans new
media
distribution
lets also
clips
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on
air
find
out
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when
they
acquired
the
iFilm Film
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when
their
show 14
on
VH1
taking for
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of
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aired
similar
first
shows
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and
development
acquisition
was
Oct.
2006
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aired
it
on
13
2006. mid March through end
of
streams NCAA championships for free and reports generated $4mm in revenues FOX closes landmark deal with affiliates NBC and affiliates ton-n for new joint venture media distribution 2006 April 19 GV announces initiative to digitize NARA content 2/24/06 ABC announces ad supported streaming trial of top shows announced April 10 20061
CBS
March
2005
trial
is
for
May and June
2006
MSN
unveils
new plans
5/4/06
to
create
original
programming
May
2006
CBS Innertube Some bullet that
Others
to digitize
speaks
to
tremendous
growth
rate/volume
of
user-generated
content
This
is
lot
already but
skews
toward
the
head
content
we
may need more
tail bullets
and
more about
torso
e.g.
CV
announces
initiative
NARA
were
and
content
trying to to
Message
aggressive
communicate
experimentation
The market
is
very young
trend
is
but
extremely fast-moving
premium content
owners
have
really
become
more
open
user-generated
huge
Speaker
Offer
Notes
Slide prowess
to
CV
distribution/promotional
those
who
dont
have
scale
Speaker
In
Notes
to
Slide
addition
premium content
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of traffic relaxed
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tools for
presents
opportunities
for
competitive dont owners volumes have
differentiation
Leverage
CV
professional
content
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who
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scale
Take
advantage
more
have
ORM
or
requirements
expertise to
among
identify
class close
Few competitors
will
resources
and
large
of torso
deals
Speaker
Notes
Slide
118-0027
OveMew
of
Google
and
our portfolio
Speaker Oveiview
Notes
of
Slide
ID and our portfolio
Google
Speaker
Offer
Notes
Slide
20 prowess
to
GV
distribution/promotional
those
who
dont
have
scale
Speaker
Offer
Notes
Slide
21
GV
distribution/promotional
prowess
to
those
who
dont
have
scale
Speaker Ovetview
Notes
of
Slide
22 and our portfolio
Google
118-0028
01
01 01