The Football Association Premier League Limited et al v. Youtube, Inc. et al

Filing 166

DECLARATION of Elizabeth Anne Figueira in supoport of Class Plaintiffs' Statement of Uncontroverted Material Facts in support of Their Motion For Partial Summary Judgment in Support re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Bourne Co.. (Attachments: # 1 Exhibit Exhibit 1, # 2 Exhibit Exhibit 2, # 3 Exhibit Exhibit, # 4 Exhibit Exhibit 4, # 5 Exhibit Exhibit 5, # 6 Exhibit Exhibit 6, # 7 Exhibit Exhibit 7, # 8 Exhibit Exhibit 8, # 9 Exhibit Exhibit 9, # 10 Exhibit Exhibit 10, # 11 Exhibit Exhibit 11, # 12 Exhibit Exhibit 12, # 13 Exhibit Exhibit 13, # 14 Exhibit Exhibit 14, # 15 Exhibit Exhibit 15, # 16 Exhibit Exhibit 16, # 17 Exhibit Exhibit 17, # 18 Exhibit Exhibit 18, # 19 Exhibit Exhibit 19, # 20 Exhibit Exhibit 20, # 21 Exhibit Exhibit 21, # 22 Exhibit Exhibit 22, # 23 Exhibit Exhibit 23, # 24 Exhibit Exhibit 24, # 25 Exhibit Exhibit 25, # 26 Exhibit Exhibit 26, # 27 Exhibit Exhibit 27, # 28 Exhibit Exhibit 28, # 29 Exhibit Exhibit 29, # 30 Exhibit Exhibit 30, # 31 Exhibit Exhibit 31, # 32 Exhibit Exhibit 32, # 33 Exhibit Exhibit 33, # 34 Exhibit Exhibit 34, # 35 Exhibit Exhibit 35, # 36 Exhibit Exhibit 36, # 37 Exhibit Exhibit 37, # 38 Exhibit Exhibit 38, # 39 Exhibit Exhibit 39, # 40 Exhibit Exhibit 40, # 41 Exhibit Exhibit 41, # 42 Exhibit Exhibit 42, # 43 Exhibit Exhibit 43, # 44 Exhibit Exhibit 44, # 45 Exhibit Exhibit 45, # 46 Exhibit Exhibit 46, # 47 Exhibit Exhibit 47, # 48 Exhibit Exhibit 48, # 49 Exhibit Exhibit 49, # 50 Exhibit Exhibit 50, # 51 Exhibit Exhibit 51, # 52 Exhibit Exhibit 52, # 53 Exhibit Exhibit 53, # 54 Exhibit Exhibit 54, # 55 Exhibit Exhibit 55, # 56 Exhibit Exhibit 56, # 57 Exhibit Exhibit 57, # 58 Exhibit Exhibit 58, # 59 Exhibit Exhibit 59, # 60 Exhibit Exhibit 60, # 61 Exhibit Exhibit 61, # 62 Exhibit Exhibit 62, # 63 Exhibit Exhibit 63, # 64 Exhibit Exhibit 64, # 65 Exhibit Exhibit 65, # 66 Exhibit Exhibit 66, # 67 Exhibit Exhibit 67, # 68 Exhibit Exhibit 68, # 69 Exhibit Exhibit 69, # 70 Exhibit Exhibit 70, # 71 Exhibit Exhibit 71, # 72 Exhibit Exhibit 72, # 73 Exhibit Exhibit 73, # 74 Exhibit Exhibit 74, # 75 Exhibit Exhibit 75, # 76 Exhibit Exhibit 76, # 77 Exhibit Exhibit 77, # 78 Exhibit Exhibit 78, # 79 Exhibit Exhibit 79, # 80 Exhibit Exhibit 80, # 81 Exhibit Exhibit 81, # 82 Exhibit Exhibit 82, # 83 Exhibit Exhibit 83, # 84 Exhibit Exhibit 84, # 85 Exhibit Exhibit 85, # 86 Exhibit Exhibit 86, # 87 Exhibit Exhibit 87, # 88 Exhibit Exhibit 88, # 89 Exhibit Exhibit 89, # 90 Exhibit Exhibit 90, # 91 Exhibit Exhibit 91, # 92 Exhibit Exhibit 92, # 93 Exhibit Exhibit 93, # 94 Exhibit Exhibit 94, # 95 Exhibit Exhibit 95, # 96 Exhibit Exhibit 96, # 97 Exhibit Exhibit 97, # 98 Exhibit Exhibit 97 part 2, # 99 Exhibit Exhibit 98, # 100 Exhibit Exhibit 99, # 101 Exhibit Exhibit 100, # 102 Exhibit Exhibit 101, # 103 Exhibit Exhibit 102, # 104 Exhibit Exhibit 103, # 105 Exhibit Exhibit 104, # 106 Exhibit Exhibit 105, # 107 Exhibit Exhibit 106, # 108 Exhibit Exhibit 107, # 109 Exhibit Exhibit 108, # 110 Exhibit Exhibit 109, # 111 Exhibit Exhibit 110, # 112 Exhibit Exhibit 111, # 113 Exhibit Exhibit 112, # 114 Exhibit Exhibit 113, # 115 Exhibit Exhibit 114, # 116 Exhibit Exhibit 115, # 117 Exhibit Exhibit 116, # 118 Exhibit Exhibit 117, # 119 Exhibit Exhibit 118, # 120 Exhibit Exhibit 119, # 121 Exhibit Exhibit 120, # 122 Exhibit Exhibit 121, # 123 Exhibit Exhibit 122, # 124 Exhibit Exhibit 123, # 125 Exhibit Exhibit 124, # 126 Exhibit Exhibit 125, # 127 Exhibit Exhibit 126, # 128 Exhibit Exhibit 127, # 129 Exhibit Exhibit 128, # 130 Exhibit Exhibit 129, # 131 Exhibit Exhibit 130, # 132 Exhibit Exhibit 131, # 133 Exhibit Exhibit 132, # 134 Exhibit Exhibit 133, # 135 Exhibit Exhibit 134, # 136 Exhibit Exhibit 135, # 137 Exhibit Exhibit 136, # 138 Exhibit Exhibit 137, # 139 Exhibit Exhibit 138, # 140 Exhibit Exhibit 139, # 141 Exhibit Exhibit 140, # 142 Exhibit Exhibit 141, # 143 Exhibit Exhibit 142, # 144 Exhibit Exhibit 143, # 145 Exhibit Exhibit 144, # 146 Exhibit Exhibit 145, # 147 Exhibit Exhibit 146, # 148 Exhibit Exhibit 147, # 149 Exhibit Exhibit 148, # 150 Exhibit Exhibit 149, # 151 Exhibit Exhibit 150, # 152 Exhibit Exhibit 151, # 153 Exhibit Exhibit 152, # 154 Exhibit Exhibit 153, # 155 Exhibit Exhibit 154, # 156 Exhibit Exhibit 154 Part 2, # 157 Exhibit Exhibit 154 Part 3, # 158 Exhibit Exhibit 154 Part 4, # 159 Exhibit Exhibit 155, # 160 Exhibit Exhibit156, # 161 Exhibit Exhibit 157, # 162 Exhibit Exhibit 158, # 163 Exhibit Exhibit 159, # 164 Exhibit Exhibit 160, # 165 Exhibit Exhibit 161, # 166 Exhibit Exhibit 162, # 167 Exhibit Exhibit 163, # 168 Exhibit Exhibit 164, # 169 Exhibit Exhibit 165, # 170 Exhibit Exhibit 166, # 171 Exhibit Exhibit 167, # 172 Exhibit Exhibit 168, # 173 Exhibit Exhibit 169, # 174 Exhibit Exhibit 170, # 175 Exhibit Exhibit 171, # 176 Exhibit Exhibit 172, # 177 Exhibit Exhibit 173, # 178 Exhibit Exhibit 174, # 179 Exhibit Exhibit 175, # 180 Exhibit Exhibit 176, # 181 Exhibit Exhibit 177, # 182 Exhibit Exhibit 178, # 183 Exhibit Exhibit 179, # 184 Exhibit Exhibit 180, # 185 Exhibit Exhibit 181, # 186 Exhibit Exhibit 182, # 187 Exhibit Exhibits 183 - 187, # 188 Exhibit Exhibit 188)(Figueira, Elizabeth)

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It i-iC$M Cr2i. $2 cci cn Ti cr cii Highly Confidential 000001-00502527 How has the market evolved since CES Ftc I . . FOX shows be sold to FOX share online with on closes deal revenue to ilunes from distribution its affiliates MTV $49M VH1 Founded Networks February Film for in 2005 launches MSN unveils new acquires and VouTube develops of plans to create show clips website video original programming nner tube iTunes launches video .0 CBS VouTube generates with Million streams March with Madness basketball college ABC content SNLJs which playbacks Lazy is Sunday seven games for free to 5mm people pulled weeks and generates $4M later MySpace Arnazon.ccn 0th surpasses to become monthly the Warner Brothers largest site NBC and form joint affiliates to distribute using unique ______ visitors coni ____ VauTube daily playbacks Score venture movies ________ ___ _ _ _ _______ mysacacom NBC for new media BitTorrent distribution 118-0002 01 Overall consumption proportion to of partner content is played in its availability in the index Acquired Consumed Video Live total in Titles Index 0.7MM Video Played total Titles 2006 lBn Video Live In Hours Index total 49K Sources Content stats from VSPDB Traffic stats from VCSDB 05/08105 118-0003 Premium Content Owners Lessons Learned They They still believe their content is king live by promotion like is Google does not They dont promotion their content mixed with user-submitted content better possible compromise to They They feel sudden pressure develop viable is online models of current realize that their current threat legitimate piracy not cannibalization revenue streams through online use They want revenue to get in the game and arent solely focused on short-term They want They want true distribution partner not just technology platform funding of to create new online content and want partners but video They acknowledge You Tube can provide some mainly perceive You Tube as trafficking mostly Grokster level promotion illegal content its 118-0004 Content Acquisition Challenges Common Disappointing complaints and deal hurdles and lack of from current product and prospective partners 010 sales and support delays in improvements online Significant bringing time-sensitive content e.g. CBS and NBA Cant find partner content Poor basic browse Poor search of quality functionality Lack content promotion Delays Apparent lack of in both one box and ASS of integrations understanding of premium partner needs/desires fixed at Inflexible downloads of 10 and partners want industry std 3-5 Limited value connected DRM Google no device support to this Partners Lack live by promotion doesnt seem get whereas our competitors do of ad or other monetization in models copyright infractions Occasional mistakes filtering Inability to receive better store analytics and related information Low Perception pority of digitizing from film vs. tape or also restricted site search with not on roadmap that Google of lacks strategic priorities has priodties that conflict partners Perception Lack of focus on user-generated content web crawl for video esp. RSS vs. Appearance Partners of CV and as walled garden to switchboard models to own confusion inabiUty migrate old the web 118-005 lii ii GV can differentiate and win by having most comprehensive content for users worldwide Every TV/Major Cable network Smaller cable VouTube Myspace CBS networks Educational/DIV ABC Fox Movie studios Grouper Special Interest Music labels a. a. iTunes Veoh 100smallsites verticals Niche content University Archives Lectures Yahoo AOL MSN e.g. NARA Demand Maintain relationships w/ Accelerate content premium owners expectations and reset growth of torso Develop community deals to tools and explore Focus event Fr on promotions programming and Acquire content more international contribute premium content to user-generated digitization efforts activities Do RSS feeds when ready Continue _____ llR-UUU Monetization Potential of Different Content Types I. 7. -J Low Size denotes traffic High potential 118-0007 01 01 Ui Final Recommendations/Asks Asks of EMO that Acknowledgement initial premium content is being significantly deprioritized relative to CES focus therefore many premium 010 deals are delayed Agreement content that the strategy to win is in ultimately providing most comprehensive offering possible head torso and long tail Acknowledgement building offering that the following is essential to working with content owners scalable ads model asap RSS asap modifying DRM policy for download for limits providing disconnected improving promotion DRM downloads asap for copyright policy of partner content tools increasing investment in and systems enforcement 118-0008 01 01 I. gezogoo-tooooo renuepcuoo ArtjLr CD CD How do we win GV can to use scale tail and expertise to have most comprehensive which content offerings from head Content curve types premium user generated torso is key differentiator show and add comments genres/verticals Content entertainment etc sports lifestyle/how toDIY archives news education niche GV can be best user experience search not just hosted Improve Provide content feeds but for all web video content in linkages such as standards RSS and one-box integration meantime content across Drive open multiple and distribution linking deals so users can to consume devices especially PC TVs CV can be best partner to content of owners content Respect copyrights improving theft premium owners not we should beat YouTube by features and user experience being rogue enabler of content Provide best in class marketing/promotion Online Film of content pathcularly event tv programming launches Provide Festivals supporting Tentpole Jennifer for movie and Eva/Jon content shows Superbowl platform for ads Oscar promotion trailers/content Dave who and distribution to torso owners have professional Provide content tools but limited access for voting to all audiences community etc rating tagging of content commenting including recommending mashing and give access content types select premium/torso GV can provide leverage multiple monetization options Advertising In Advertising ultimately is in Sponsorships OTO and expertise to in particular multiple all The way advertising win providing monetization types options particularly which can be applied across content 118-0010 UI Partner Content Inventory I. Denotes number of titles 4500 High to potential content small Heavily-viewed highest premium hits 0Ut to inventoiy/ concentrated advertising potential 4000 consumption Mature Adult 3500 to Dance Mobie Trailer 3000 Lw Comedy Most common inventoly torso content large distributed 0. 2500 consumption 2000 Less popular 0. torso content lowest monetization Gay 1500 potential Ce tog 1000 .r3 500 10000 100000 1000000 Playbacks 10000000 100000000 Undiscovered/hard-to-monstize Popular Brighicove content Google Advantage Advantage 118-0011 UI -J Of the wide range of partner content we have acquired often premium music and standard ads are most Premium content Live played Premium Content Playbacks 03 Inventory total Titles Documentary 17K Mt Neat all-time total Promotimal 19MM Mate Mjsioet Documentary Sports Video Live total in Titles kiair Mjsical howo abuie Trotter Orts Ecalimid Gctrreoy Index Conitdy Crate 0.7MM Stock Drama Children Footage Political Educational Family 017 ScI-Fi Show Fartary Family Rdioua Nature Chitdarr Health Flnsea Fantasy Aitne Ads 9etiojo Stock OSiar irneiioi Ftrnotlonal OSciF TV Show Fordgn OMimaPjdrnation Hcrcr Footaga Standard Live Content Titles rt Standard Content Inventory total Playbacks Ada Pronolionat 40K all-time total Coounonlaiy OStock Footage 43MM CAds OAisic Prornotiorel Docurrerdary MLatcat Edtsstiaiat News Edicatimet Muoc Trawl Sporla IkiLeical News Drama Sports Home Vidao SConiedy 017 Show Heats Ftthesa Irdopondent Heath Art Faees Erperimental Stock Special Footage ktered Famty Drama Special Actron 1V kte real Ooritdren Adim Maturo Aduenture Irdopandart Gay Adwntum Adut Show Tedirology Famit Lesbian Erqenmentel Techrology Science Con Art edt OChitdren OMoveTrater OLtaiream SderDe MovIe Trailer Moute 01 Gesture t4OO12 Home Video Ortier Data SourceS Content stats from VSPD8 TrafOc stats Iron VCSDB 05/06/06 Other 01 News it sports educational and documentary videos make by duration up the majority of partner content Premium Live Content Inventory total Hours Spotis 7K News Edicationat Video Live Titles Documentary Drama Inventory total Hours 49K Mjsic Mjsica RMoua Come4 Heath Chitite TV Show Tacfraidegy Fitness Family ScIence Horror Sot-Fl Fontasy Promotonal Footage Ma Stock Patlicat Nature Standard Live Content Inventory total Hours News DocLemeritaty EdLeationa Sports Ada Muvie Action Music Foreign Stodc Horror Peligrots t. 5K Promotions featus Adventure MIstral Footage TV Show Comedy trdarde1 Drama Specs Interest Foliticat Pernne Faith Travel Cilidren Spirituality Heath if Fenhib Fitness Video Home Business Art Eiperirrerttal 118-0013 In Sources Content stats from VSPVB. Traffic Stats from VCSDB OSO05 Weotem 1r3 21 tO Usage data that drives indicates that it is not the sheer number of video titles playback but the quality of videos DF of 10090 ______ ----...___ ..._ _____ _____- playbacks SO--60--f ________ MarDay 50 _____ 20- .-_______ ...-._____ -- Mar ---Dec Mar Week Month Month ________- ____10 20 30 40 Percent 50 60 70 80 90 100 of videos Files Playbacks 8.5% 10.8% Files Playbacks of videos Top 10 videos Top 20 videos Top 10% 83% 92% 118-0014 Top 20% of videos How is CV doing YouTube March is getting more traffic and engagement than Google Video today. In 2006 You Visitors 12.8 million 7.9 million Page Views 486 million 81 million ratio 20m53s million Bm4Os 120000 Uploads Qualitative research in countries reveals the reasons behind this Youlube promotes is designed around the viral video to experience. It is clear what the site is about it uploading and it makes it easy browse video categories YouTube YouTubes promotes its viral and community and much features above all else content is all free of it is highly sought after pirated clips Source Neilsen/Netratings May 2006 YouTubes PV numbers could be inflated by RSS readers hitting the site 118-0015 Ln Source Company reports How has International usage differed What are the learnings International We have the to avoid being US-centric since more usage comes in from outside US where there are big differences taste and consumption across different countries 63% of outside our playbacks and the 40% of our uploads come from US of videos Large fraction single have large majority of playbacks from resonate in country Potential takeaway different videos different countries Playback and support for premium vs. user-generated content vs. varies significantly across different countries Germany Spain Most of the non-US top videos legible in have titles/descriptions not English in Top videos viewership non-US countries typically doftt get big US 118-0016 cn GV internationally Europe lags the US in Internet video up. Number users of Internet Internet users who use usage has yet but is quickly catching No millions .35 video lxtmonth site UK ES built pan-European 30% presence 13 FR DE Google Video receives of playbacks 25 4 7% from top EU USA Soucce 200 countries Qualitative research reveals interest in premium with Mflu Msoaton J2006L tend JMLXNNR Feb April tbec2ao5. Onflne ELM content varies by country. People in countries 200a 2006 .. Puber Morgar Strey Aprd lower Internet to usage Germany France seek premium over user-generated content video Google Video became an international localized GY 9.00 Distribution by Country product even before were launched versions 8.00 7.00 6.00 5.00 Playbacks Uploads 63% of playbacks the and 40% of uploads come 4.00 from 0. 3.00 2.00 1.00 US today Vs This top 10 countries are all western countries. .te Country 44.t st could be because fully our uploader and yet indexing does not if support CJK characters 118-0017 to Videos centric in the index are still English- GV Language Distribution despite the fact that from 50% of Null Spanish French playbacks come speaking non-English countries 59 Dutch Chinese However videos countries analysis shows that the most popular speakThg Partuguese requested still from non-English playbacks Gernn talian get enough status to rise to Ftlish gIobal popularity Japiese Turkish This shows that strong demand to exists for local Hebrew content we need encourage Our top videos amount 30% drive disproportionate of traffic from outside the US Rank Title usa change punch Loose Lady 2nd ed extra footage 69% 72% 73% .. of the top 200 videos in the GV index Amazing tnc 5lLoose iuglin 2nd edition receive single at least 70% of playbacks from just County change 70% it 7SbS4tkj%k 56% of the top 200 videos receive the most also WE PWNED THIS FUNERAL playbacks from -US country io94ingt 12 in TODAY 54% 44. ftWb rit mA 18-0018 Important points to make somewhere in the deck YouTubes mercy did with of business model is completely with sustained by pirated content. They are do like at the companies hot responding suffer DMCA requests. When they CSPAN S. Colbert they The DMCA law could written be overturned before the viral if the media craze industry engages it in is sustained lobbying efforts it entire was video took off and to risky to build an since business model law on this law. It/s also not scalable expand internationally DMCA1sa US The YouTube publisher business model good is also not monetizable. of They are an AdSense so we have after lot sense their rate of monetizationFV Youlube videos is going is one slice of the slices in internet video market should funny user-made There more the pie and CV try to be the broadest possible index We if need to continue solutions it CBG support for video internationally b/c we ddnt have good ad monetization they can yet and some content producers will only distribute their content sell There is big market for high to quality premium content but it is largely going to be shorter with traffic form as opposed companies awareness hour movies. 2-4 minute Perhaps clips this means we should their be working will media raise to get of funny from shows. This drive their TV shows e.g. Lazy Sunday boosted SNLs ratings 118 0019 and be very monetizable Content Acquisition Maintain relationships reset eta to Priorities wI premium content owners and expectations push be for Continue uptake DTO deals with current features knowing that will limited For partners resisting DTO in current form content trials Seek more free promotional Set up advertising Reset and other monetization expectations regarding DRM improvements this year Focus on one box capabilities to integration improved to browse/search/promotion come and RSS come Drive traffic through event programming trials for Set up advertising Differentiate and monetization current 010 partners based on our respect for copyright VIaCOM SONY 18OO2O I.. Content Acquisition Priorities Contd Accelerate growth of torso content Health/Fitness Educational Faith e.g. CareTALK e.g UCTV Regents e.g. Life of University of California and Spirituality Balance Media LIME Lifestyle/Arts e.g. BlueHighwaysTV Films International Travel e.g. Wilderness Children Sports Special Other Additional and Family e.g. Collegiate Sesame Street e.g. Images Interest e.g. WheelsTV Niche Content e.g Bollywood films Secure more non-US and non-English language content deals with new partners digitization university efforts lectures Continue Consider pilot kSLOM SONY What Features/Infrastructure Needed to Support Content __________ Home page Browse Ranking Better Types Must-Have promotion branded Product Features pages by provider by video search name partnership quality/premium functionality high service PREMIUM Fast upload Tools for with model of managing mechanism large for amounts content Payment DTO limited Disconnected DRM and devices/downloads over advertising partners behavior Premium Statistics advertising option control on traffic page view/playback/download/payment from googlecom and demographics by title Search Search an provided and processed metadata including provider name Multi-level granular brows areas to support standard partner Featured content TORSO Easy upload and takedown Unified dashboard for tracking partners through the pipeline Low-hassle digitization assistance for Payment Advertising mechanism option to DTO e.g. text monetize ads USER Easy upload from web page User tagging Pooularity orfr rating GENERATED cnrma tnrfrfl voting send-to-friend myspace integration metrics noycie 1180022 tnn iflnc ii How we INCREASED Increased staffing in plan to boost torso content TEAM ACTIVITY CONTENT ACQUISITION standard to team FTEs Faster response Accelerated Capacity Identify user enquiries upload of sign-up and content for proactive outreach content new Existing target online torso video tool owners tool Glengarry for In-house sods Largely P50 of identifies web sites with online video files by quantity unutilized video by vertical partner fast so far while resources team upload has path been in reactive mode Video not yet untapped online with Business Census in outside US Prioritization of US regional targeting key verticals revenues charged out functions with propensity to make video sufficient per firm with identifying top In-country providers groups and XX target content reaching IMPROVED Better PARTNER of VIDEO torso EXPERIENCE Google browse visibility marketing Google new flog content Picks working about Partner and of Video Google Pages Improved product functionality satisfaction to partner search coming in 02 Increase Increase Positive partner traffic content videos and in marketing message later references Future product Localized Translated Option for functionality versions of 2006 homepage and uploader tools videogoogle.com descriptions metadata for finding text videos... monetization through ads Source Standard team feedback 1180023 Video monetization Sponsored Video needs top content aInlmr. requires possibilities to high-touch n--. and TV-style CFMs to premium content work premium advertiser matching advertising ft people in cut to value content to each adverliaer peya interested seeing amount will adverlr movie length minutes per ad ads stream par content video pay Per mins owner owner CPM 911 t.ccee change stream 0.01 4560448 2521234 412772 1000 1000 1000 1000 1000 82 15 75% 75% 75% 171.017 18.909 45.604 25.212 4.126 Amezingiugglirig Airbusbuildplane Octopus Jessica sale shark These boots are 0.01 0.01 25 25 4.1 i$ii$Ji$i 1.511 201412 made for 0.01 75% 75% 2014 Simpson- wall/n 10C00. 0.01 fl J.9J.. 10000 Tip Jar to busker or nothing corporate shareware model may partners Google would II deliver strong incentives all to user uploaders but pass through fees of people in rmclion Rationale interested seeing 911 Locee change ugglino plane video who tip will Average tip value content to for tipping owner guesses Big f/p 4560448 2521234 412.772 5% 2% 0.10% 2.00 0.50 0.02 i$/3flJi 25.212 forchantyoi/nleresl gro s/ngle video /ong hidIy-edited with Islen video engaoed viewers Amazing Aithus build Viewers Aressedrate see benefcisr Lcw 1.007 2.500 V/s tip coronrate9omo single tipgoes Oclcpusealsshark JeasicaSimpson 201412 These boots are 2% 0.10% 025 0.25 vests t/tessed-sos rate if beneficiary to with qoodcontenl ma/s for walkin fl 1000.000 Low lip is lhout Sony Text ads standard accessible to smaller advertisers Google technology can monetize and user content_Google could keep fraction of ad revenues partner ------familiar Ct of people in ft minutes ads on screen time 15 at ft value to value content to each advertise pays clicks eech Interested seeing 911 movie CTR 0.50% length per ad ads per content advertiser vide 4.560.448 CPC 0.25 0.25 0.25 0.25 0.25 mine 82 2.5 group stream 20 owner 75% 75% 76% owner 65508 9455 3096 755 $iii sees 23802 12605 2.064 1.007 Lootechange 5.701 Amazinguqqling Airbus Octopus Jessica build 2521.234 plane shark boots are 412.772 201 .412 050% 060% 0.50% 0.60% 3152 51$ eels 26 4.1 75% 76% 252 2.500 Simpson-These made for wall/n 10000.000 .8d1f 50000 based on April 206 actual playbacks except Me Simpson SOurce Playbacks and movie length real data apati from Ms Simpson all else What-if analysis by BizOps 118-0024 01 01 01 Decisions on copyright impact the policy and product features of will in signiflcantly activities the content team 2006 F. Priorities of content team Keep Build premium and standard premium relationships partners in teams separate through multi-property crawl deals Engage extraction premium efforts supporting and metadata Seek multi-language support from existing viral premium clips partners Engage premium partners on enabling Communicate improvements to premium partners no year in material ORM streaming to this Engage premium partners only sponsored content ad test/deployment standard content otherwise effort move premium team acquisition Focus on deals Await with securing non-US and non-English language content new partners in improvements search guide and browse further to produce real data on user preferences to partner content acquisition Increase staffing and/or to resources to content acquisition ops and Limit legal teams handle complaints policy and investor potential litigation damage through public relations press and premium partner meetings Support partners use of review tools Reach review out to non-partner tool content owners actively promote 118-0025 Potential Likely results of among higher of changing copyright enforcement highly site policies acceptance Higher traffic users profile especially as destination media-aware young demographic Increased Potential uploads to user content higher as weD of as copyrighted content monetize on volume traffic Achieve OKRs traffic and uploads Inability to independently in gauge what kind of impact on traffic other options can have Improvements Modifying indirect features and user expeæence through and applying policy public copyright protection through press pressure through increased collaboration with content owners and pressure public Some content Diversion Negative Potential owners of sue Google attention management PR monetary damages Loss of trust from content future providers to Reduced Reduced Reduced access to content other willingness partner with Google properties just in Adsense partnerships and revenues not Video Inconsistent with public assertions in book search will and library partner of program standards for respecting copyrights approach to Press and potentially courts see loosening video as sign of overall copyrights Loss of trust to from advertisers avoid ad negative revenues 118-0026 Wish associations Reduced Speaker Notes SUde Chris launch on Everyone iTunes hates GV 2005 9/23/05 launch with ABC February October YOulube launch at 2005 Not shown on tirneline GV CBS launch puts CES January on platforms 2006 conicast download the satellite programs gv plus their own .com estimating It ilunes announces 15 millionth puts video on from email episode sent from PaidContent 17th 700k iTunes sales/week online Feb views 24 2006 SNL Lazy removed Sunday YouTube map aired December 2005. attracted about million before NBC asked that it be AOL Yahoo launches says its In2TV scaling 3/15/06 back big on original programming March 2006 see if MTV clips announces from iFilm re-org first plans new media distribution lets also clips we can on air find out in when they acquired the iFilm Film arid when their show 14 on VH1 taking for Million.The Best of background bullet on Web Video TV show with VHI aired similar first shows Jan. and development acquisition was Oct. 2006 $49 aired it on 13 2006. mid March through end of streams NCAA championships for free and reports generated $4mm in revenues FOX closes landmark deal with affiliates NBC and affiliates ton-n for new joint venture media distribution 2006 April 19 GV announces initiative to digitize NARA content 2/24/06 ABC announces ad supported streaming trial of top shows announced April 10 20061 CBS March 2005 trial is for May and June 2006 MSN unveils new plans 5/4/06 to create original programming May 2006 CBS Innertube Some bullet that Others to digitize speaks to tremendous growth rate/volume of user-generated content This is lot already but skews toward the head content we may need more tail bullets and more about torso e.g. CV announces initiative NARA were and content trying to to Message aggressive communicate experimentation The market is very young trend is but extremely fast-moving premium content owners have really become more open user-generated huge Speaker Offer Notes Slide prowess to CV distribution/promotional those who dont have scale Speaker In Notes to Slide addition premium content promotion of traffic relaxed torso content tools for presents opportunities for competitive dont owners volumes have differentiation Leverage CV professional content owners this who of scale Take advantage more have ORM or requirements expertise to among identify class close Few competitors will resources and large of torso deals Speaker Notes Slide 118-0027 OveMew of Google and our portfolio Speaker Oveiview Notes of Slide ID and our portfolio Google Speaker Offer Notes Slide 20 prowess to GV distribution/promotional those who dont have scale Speaker Offer Notes Slide 21 GV distribution/promotional prowess to those who dont have scale Speaker Ovetview Notes of Slide 22 and our portfolio Google 118-0028 01 01 01

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