The Football Association Premier League Limited et al v. Youtube, Inc. et al

Filing 166

DECLARATION of Elizabeth Anne Figueira in supoport of Class Plaintiffs' Statement of Uncontroverted Material Facts in support of Their Motion For Partial Summary Judgment in Support re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Bourne Co.. 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To From Cc Chad shastisgoogIe.com David cshashis@google.com Arsiwala Hurley Bin deun@googlacom Sakina Hunter Walk hunter@google.com Steve Chen csteve@youtube.com churley@google.com Maryrose 25 sakina@google.com Seto Karen ckseto@youtube.com Boo Received Subject Dunton maryrose@youtube.com Date 2007-06-27 000814 GMT to Re Deck be reviewed at todays product review Hi All Sorry missed this. The meeting was removed from my calendar. Just few off the cuff comments indicates that Our preliminary of analysis anywhere from terms. 40% far to as high as 70% without search far queries smaller too may involve of premium While the playbacks as evidence percentage under the digging much hood in total in premium clips seems it as that we can tell premium into content/brands house. asked through difference to are an is important element to bringi for people to the YT Ive in My guess if that once theyre difference vs. in they decide views stay wile. see search for theres vs. people who come browsing links email and whether terms. theres those whove searched for premium one of If you believe that that premium content potential that is many different but types of content provide optimal then insuring just user experiences content but their one is nonetheless essential. Its we keep premium for owners happy other not about money these folks of supporting content business objectives like increasing awareness have. and content supporting businesses indirectly they already by improving We can improve of their monetization Discovery content onYT. With respect to direct music partners gathering but monetization creating like the idea of trieling with some great and few different to put test cases. Weve done and lot of work on data on monetization to products approaches beforehand we get of really need well to them work. evolve We can set expectations but so they know likely iterate and our approaches results to we really need to moving produce that the hopelpromise monetization some substantive weve been selling. back up Thanks Dave On 6/26/07 Shashi Seth cshashisgocgle.com wrote Hi We like will in be reviewing of this deck at the product review. thought you might it advance the meeting. -Shashi Seth Highly confidential 000001-00238624 What is Primetime and There that is will no more Primetimel the dynamics YouTube of users decide Video when it 25-0002 primetime change TV and advertising. David Eun 2-565-8070 NY 21 CA 650-253-1993 hCONFIDENTIALITY the intended privileged This communication is intended only that for is the use of recipients confidential. and may contain If information and you are not of this the intended communication in recipient is please note that If any dissemination have received of proltited. erase also all you this communicalion all error please please copies the message including attachments and notify the sender immediately. Thank you for your cooperation. Highly confidential G00001-00238625

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