The Football Association Premier League Limited et al v. Youtube, Inc. et al
Filing
166
DECLARATION of Elizabeth Anne Figueira in supoport of Class Plaintiffs' Statement of Uncontroverted Material Facts in support of Their Motion For Partial Summary Judgment in Support re: 158 MOTION for Partial Summary Judgment dismissing with prejudice Defendants' First Defense asserted in Defendants' Answer to the Second Amended Class Action Complaint... Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Bourne Co.. (Attachments: # 1 Exhibit Exhibit 1, # 2 Exhibit Exhibit 2, # 3 Exhibit Exhibit, # 4 Exhibit Exhibit 4, # 5 Exhibit Exhibit 5, # 6 Exhibit Exhibit 6, # 7 Exhibit Exhibit 7, # 8 Exhibit Exhibit 8, # 9 Exhibit Exhibit 9, # 10 Exhibit Exhibit 10, # 11 Exhibit Exhibit 11, # 12 Exhibit Exhibit 12, # 13 Exhibit Exhibit 13, # 14 Exhibit Exhibit 14, # 15 Exhibit Exhibit 15, # 16 Exhibit Exhibit 16, # 17 Exhibit Exhibit 17, # 18 Exhibit Exhibit 18, # 19 Exhibit Exhibit 19, # 20 Exhibit Exhibit 20, # 21 Exhibit Exhibit 21, # 22 Exhibit Exhibit 22, # 23 Exhibit Exhibit 23, # 24 Exhibit Exhibit 24, # 25 Exhibit Exhibit 25, # 26 Exhibit Exhibit 26, # 27 Exhibit Exhibit 27, # 28 Exhibit Exhibit 28, # 29 Exhibit Exhibit 29, # 30 Exhibit Exhibit 30, # 31 Exhibit Exhibit 31, # 32 Exhibit Exhibit 32, # 33 Exhibit Exhibit 33, # 34 Exhibit Exhibit 34, # 35 Exhibit Exhibit 35, # 36 Exhibit Exhibit 36, # 37 Exhibit Exhibit 37, # 38 Exhibit Exhibit 38, # 39 Exhibit Exhibit 39, # 40 Exhibit Exhibit 40, # 41 Exhibit Exhibit 41, # 42 Exhibit Exhibit 42, # 43 Exhibit Exhibit 43, # 44 Exhibit Exhibit 44, # 45 Exhibit Exhibit 45, # 46 Exhibit Exhibit 46, # 47 Exhibit Exhibit 47, # 48 Exhibit Exhibit 48, # 49 Exhibit Exhibit 49, # 50 Exhibit Exhibit 50, # 51 Exhibit Exhibit 51, # 52 Exhibit Exhibit 52, # 53 Exhibit Exhibit 53, # 54 Exhibit Exhibit 54, # 55 Exhibit Exhibit 55, # 56 Exhibit Exhibit 56, # 57 Exhibit Exhibit 57, # 58 Exhibit Exhibit 58, # 59 Exhibit Exhibit 59, # 60 Exhibit Exhibit 60, # 61 Exhibit Exhibit 61, # 62 Exhibit Exhibit 62, # 63 Exhibit Exhibit 63, # 64 Exhibit Exhibit 64, # 65 Exhibit Exhibit 65, # 66 Exhibit Exhibit 66, # 67 Exhibit Exhibit 67, # 68 Exhibit Exhibit 68, # 69 Exhibit Exhibit 69, # 70 Exhibit Exhibit 70, # 71 Exhibit Exhibit 71, # 72 Exhibit Exhibit 72, # 73 Exhibit Exhibit 73, # 74 Exhibit Exhibit 74, # 75 Exhibit Exhibit 75, # 76 Exhibit Exhibit 76, # 77 Exhibit Exhibit 77, # 78 Exhibit Exhibit 78, # 79 Exhibit Exhibit 79, # 80 Exhibit Exhibit 80, # 81 Exhibit Exhibit 81, # 82 Exhibit Exhibit 82, # 83 Exhibit Exhibit 83, # 84 Exhibit Exhibit 84, # 85 Exhibit Exhibit 85, # 86 Exhibit Exhibit 86, # 87 Exhibit Exhibit 87, # 88 Exhibit Exhibit 88, # 89 Exhibit Exhibit 89, # 90 Exhibit Exhibit 90, # 91 Exhibit Exhibit 91, # 92 Exhibit Exhibit 92, # 93 Exhibit Exhibit 93, # 94 Exhibit Exhibit 94, # 95 Exhibit Exhibit 95, # 96 Exhibit Exhibit 96, # 97 Exhibit Exhibit 97, # 98 Exhibit Exhibit 97 part 2, # 99 Exhibit Exhibit 98, # 100 Exhibit Exhibit 99, # 101 Exhibit Exhibit 100, # 102 Exhibit Exhibit 101, # 103 Exhibit Exhibit 102, # 104 Exhibit Exhibit 103, # 105 Exhibit Exhibit 104, # 106 Exhibit Exhibit 105, # 107 Exhibit Exhibit 106, # 108 Exhibit Exhibit 107, # 109 Exhibit Exhibit 108, # 110 Exhibit Exhibit 109, # 111 Exhibit Exhibit 110, # 112 Exhibit Exhibit 111, # 113 Exhibit Exhibit 112, # 114 Exhibit Exhibit 113, # 115 Exhibit Exhibit 114, # 116 Exhibit Exhibit 115, # 117 Exhibit Exhibit 116, # 118 Exhibit Exhibit 117, # 119 Exhibit Exhibit 118, # 120 Exhibit Exhibit 119, # 121 Exhibit Exhibit 120, # 122 Exhibit Exhibit 121, # 123 Exhibit Exhibit 122, # 124 Exhibit Exhibit 123, # 125 Exhibit Exhibit 124, # 126 Exhibit Exhibit 125, # 127 Exhibit Exhibit 126, # 128 Exhibit Exhibit 127, # 129 Exhibit Exhibit 128, # 130 Exhibit Exhibit 129, # 131 Exhibit Exhibit 130, # 132 Exhibit Exhibit 131, # 133 Exhibit Exhibit 132, # 134 Exhibit Exhibit 133, # 135 Exhibit Exhibit 134, # 136 Exhibit Exhibit 135, # 137 Exhibit Exhibit 136, # 138 Exhibit Exhibit 137, # 139 Exhibit Exhibit 138, # 140 Exhibit Exhibit 139, # 141 Exhibit Exhibit 140, # 142 Exhibit Exhibit 141, # 143 Exhibit Exhibit 142, # 144 Exhibit Exhibit 143, # 145 Exhibit Exhibit 144, # 146 Exhibit Exhibit 145, # 147 Exhibit Exhibit 146, # 148 Exhibit Exhibit 147, # 149 Exhibit Exhibit 148, # 150 Exhibit Exhibit 149, # 151 Exhibit Exhibit 150, # 152 Exhibit Exhibit 151, # 153 Exhibit Exhibit 152, # 154 Exhibit Exhibit 153, # 155 Exhibit Exhibit 154, # 156 Exhibit Exhibit 154 Part 2, # 157 Exhibit Exhibit 154 Part 3, # 158 Exhibit Exhibit 154 Part 4, # 159 Exhibit Exhibit 155, # 160 Exhibit Exhibit156, # 161 Exhibit Exhibit 157, # 162 Exhibit Exhibit 158, # 163 Exhibit Exhibit 159, # 164 Exhibit Exhibit 160, # 165 Exhibit Exhibit 161, # 166 Exhibit Exhibit 162, # 167 Exhibit Exhibit 163, # 168 Exhibit Exhibit 164, # 169 Exhibit Exhibit 165, # 170 Exhibit Exhibit 166, # 171 Exhibit Exhibit 167, # 172 Exhibit Exhibit 168, # 173 Exhibit Exhibit 169, # 174 Exhibit Exhibit 170, # 175 Exhibit Exhibit 171, # 176 Exhibit Exhibit 172, # 177 Exhibit Exhibit 173, # 178 Exhibit Exhibit 174, # 179 Exhibit Exhibit 175, # 180 Exhibit Exhibit 176, # 181 Exhibit Exhibit 177, # 182 Exhibit Exhibit 178, # 183 Exhibit Exhibit 179, # 184 Exhibit Exhibit 180, # 185 Exhibit Exhibit 181, # 186 Exhibit Exhibit 182, # 187 Exhibit Exhibits 183 - 187, # 188 Exhibit Exhibit 188)(Figueira, Elizabeth)
News
p1
sports educationa
and documentary videos
by duration
Premkun Content
make
Figueira
Den
Tab
up the
109-Part
majority of partner content
Vdeo
totS
Tfles
Uve nventory Hours
Uve thventory Hours
tot 7K
49K
O3Itiit Tv
Fwy
Set
Standard
Content
Lhe nventory Hours
totS
5K
Z4
Pr
LFb1
3cfA1
jWbhow
Dmrj Spea Fth
St
iiRflx
I%3t..a
Itme VISa
Sous
Gopkmi
SW
from
VS PUB
Trntg
slew
Mn
f$MÆ E3nrrern
bS
Wain
How
is
Google Video doing
more
and engagement
than
YcuTube
March
is
getting
traffic
Google Video todayj
In
2006
Vlsltors
Page VJews
Quration
Upoads
Qualitative
research
in
countries reveals the reasons behind this
YouTube
promotes
is
designed
around
the
viral
it
video
to
experience browse video
It
is clear
what the
site
is
about
it
uploading
and
Ii
makes
easy
categories
VouTube promotes VouTubes
utO
content
its
viral
and community and much
features
above
all
else
all
free
of
highly
sought
after pirated
cUps
NISratngs
i5 2OO
VouTubs
E4 dyMtN9
rar ir
Mtfl449l
71
SH
t5owcaCanpsrvrqxxts
iTJtct
-Y
How
has International usage differed
What
are the learnings
hiternationat
We
have
to
avoid
being
UScentric
big
from outside the consumption
US
where there are
more usage comes differences in taste and
since
across different countries
63% of
our playbacks and
40% of
our uploads
come frvm
outside the
US
of videos
Large fraction
single
have arge majority of playbacks from
country
Potential
takeaway
different videos
resonate
in
different countiles
Playback
and support for premium vs usefrgenerated across different countries
content
varies gnificanfly
Germany vs
not
Spain
Most of the
legible
in
nonUS
in
top videos
have tifles/descriptions
Engflsh
Top videos
viewership
nonUS
countries
typically
dont get big
US
.-
--
----
--
--
--
---
--
Googe
Video internationafly
Europe ags the
US
in internet
video
usage
has yet
but
built
quicky catching
up No
site
panEuropean
30%
presence
Google Video receives
of playbacks
from top
EU
countries
Qualitative
research
reveals interest
in
premium
with
content
varies
by county
video
People
in countries
lower Internet
to
usage
Germany France
content
tend
seek premium
over
user-generated
Googe
Video became an International
before
product even
were launched
ocdzed
GVD
a.co 7.00
bycountry
versions
803 63%
of playbacks
the
and 40%
of uploads
come
from
zoo
2.00
qysIde
US
today
1.00
GVs
top 10 countries
are
all
western
countries
ibdLxirtz
flflb4
gpe
This could
be because
fully
our up/ca ºranci
Country
does not
support
GJK
characters
_________________________
vet
Google Video
Videos
It
internationaUy
contda
Engllsh
GV
Distribution
the index are despite the
fact
still
Language
EIQUSh
centric
that
50% of
211
El
NuIU
playbacks come from non-EngHsh
SpaSh
French
speakng countries
thinese
6.9
However
videos
analysis
shows
that
the most popular speaking
rtuguese Gerrmn
Italian
requested
still
from non-English playbacks
countries
get enough
status
to
rise to
Japanese oThrfrh
global
popularity
This
shows
that
strong
demand
to
exists
for local
Hebrew
content
we need
encourage
Our top videos amount
30%
drive
disproportionate
of traffic from outside the
US
of the
top
200
videos
in
the
GV
index
receive at least
single
70%
of playbacks
from just
count
of the top from
Hfln th
tRank
Title
usa
Loose Lady
chance
2nd
ed extra
footage
punch
72%j
Loose
chan
2nd
edition
70%
56%
200
videos
receive country
the roost
lNEPALflDA
sr
54/al
playbacks
p421-US
mportant points
to
make somewhere
the
deck
YouTubes
mercy
did with of
business
model
not
is
competey
with
sustained
by pftated
content
they
They are
do fike
at the
companies
responding
suffer
DMCA
requests
When
CSPAN
Colbert they
The
DMCA aw
ft
coud be overturned
before the
vftal
it
if
the
media
industry
engages
it
in
sustained
lobbying
efforts
was
written
video
is
craze took off and
is risky to build
an
since
entire
business
is
model law
business
on
this
law
also not scalable to
expand
internationally
DMA
US
The VouTube
publisher
model good one
is
also not monetizabte
They are an AdSense
so
is
we have
after
sense
of theft rate of rnonetizatlonPV internet
YouTube
videos
going
slice
of the
in
video
market
should
funny
try to
usermade
be the broadest
There are
many more
slices
the pie and
GV
possibe index
We
if
need
to continUe solutions
it
CBG
support
for video
internationally
b/c
we
don5t
have
good
ad
monetization they
yet and
some content
producers
will
only distribute their content
can
is
sefl
There
big
market
for high quality to
premium
content
but
this
It
is
largely going
to
be
shorter
with
form as opposed
awareness
hour
movies
Perhaps
means we should be working
media companies
raise
to get
2-4 minute
funny dips from their
shows
boost
This
will
drive
traffic
of tbQir
TV shows
Lazy
Sndy
NLs rapg
and be very
nfl
Content Acqthsition
Priorities Maintain relationships reset expectations
Continue uptake
to
wI premium content owners and
push be
for
DTO
deals with current
features
knowing
that
wifi
limited
For partners
resisting
DTO
in current
form
content
trials
Seek
more
free
promotional
Set up advertising Reset expectations
and other monetization
regarding
DRM
improvements
this
year
Focus on one box
capabilities to
integration
improved
to
browseisearchIpromotion
come
and
RSS
come
Drive
traffic
through
event programming
and monetization
trials for
Set up advertising
Differentiate
current
OTO
partners
based on our respect
for copyright
wc1
ft
atanLa
Accelerate
Content Acquisition
Priorities
Contd
growth of
torso content
CareTALK
of UnIversity of California
Health/Fitness Educational
Faith
ag
e.g UCTV Regents
Spiritualfty
and
ag
Life
Balance
Media
LIME
Lilestyle/Arts
e.g
BlueHighwaysTV
Films International Street
Travel
e.g
Wilderness
ChUdren and
Sports
Famy C.9 Sesame
Collegiate
e.g
Images
Special interest Other Additional Niche
e.g WheesTV
Content
ag
Bollywood
films
Secure mare non-US
and non-English
language
content
deals with
new
partners
digitization university efforts lectures
Continue Consider
pilot
if
ID
La ID
.------v
What
Features/Infrastructure
Are Needed
to
Support Content
Types
Must4lave Home page
Browse
Ranking
Better
Product Features
promotion
branded
pages
by provider by video search
name
quality/premium
partnership
functionality high service
PREMIUM
Fasi upload with Tocis
for
model
of
managing mechanism
large for
amounts
content
Payment
OTO
de1ces/dowuiloads over advertising partners behavior
Disconnected
DAM
and flmRed
option
Premium
Statstics
advertising
control
______________
Search
is
on pegs view/piaybacfridcwnJoad/payment
traffic
aid demographics
by
title
from google.com metadata
Search
on provoed and processed
granular brows areas
to support
nduang
provider
name
Multi-level
Featured
standard
partner
content
TORSO
Easy upload and takedown
Unified
dashboard
for
tracking
partners
through
the pipeline
Low-hassle
digitization
assistance
for
Payment ______
mechanism
option to
DTO
____
Advertising
monetize
ag
text
ads
Easy upbad
from
raP
web page
vod S$fld-tQ-Uend
GENERATED
Sowve
Standatf
User tagging
Peoularily
mr
analysis
team feedback
BizOps
ID
How we
plan to boost
torso
content
NCREASED
ncreased
--
CONTENT ACQUSTON TEAM ACrMTY
in
steffing
standard
team 42 Fits
Fastc-r
response
to
user enquines and upload
of
Accelerated
Capacity
Identify
spup
content
for proactive
outreach content
3lenfgAriy
new
target
online
torso videx
owners
tool
Exisling
b-house
quantity
tool of
fci
PSO
identifies
web
sites
with
onlinevkieo
files
sorts
by
video
by vertical sofar
with while fast parther
Largely untapped
--
nutilizwl
team has been
path
in
reactive
mode
resources online
of
upioad
Video
not
yet
Business key verticals per finy charged
Census in
functions
US
with
regionS
tagetin outside
to
US
Prioritization sufficient
propensity
make video
rwsnues
ncoufltflr4YJpe
with
identifying
top
XX
target
content
providers
and reachtng
out
MPROVED PARTNER
8etter marketln
Google Video product
ci
VIDEO
conteni Picks
EXPERENCE
Partner Pages and search corning
in
new
torso
lg Google
functionaiRy
Google
Improved
waridng
txowee
of
02
Increase Increase
Positive
partner satisfaction
traffic
aboulvisibility
content
to partner
videos
markethg
message
and references
later
In
Future
product
functionality
2006 homepage
forfirrding
---Located
versions of video.gooe.com
and
uploader
tools
Thnsiated
Option
for
metadars
descriptions
videos..
monetization
through
text
ads
-tc
-L
-t
Monefization
Potentia
of Different
Content Types
44-
-J
Low Ease of Monetzaton
Sze
denotes
traffic
Hoh
potentiai
Coot
Video monetization
possibilities
Sponsored Video needs top content
5tI..WflhI
Ir.skskt.J.W5
requires
high-touch
and TV-style
CPMs
to
premium content work
to
premium
adverfiser
matching
a5
advertising
otpeopte
interested seeing
in
con
amount
will
$vslueto
content
$each
advertiser pays
advortr
movie
length
minutes er
if
ads
per
content
vIdeo
pay
Per
mins
ad
stream
owner
owner
CPM
911
stream
Loechenge
4.560.448
10.00 10.00 10.00 10.00 10.00
$9
$0.01 $0.01
0.01
82
15
75% 75%
171.017
45604 25212 4128
Amezinjtnin9
Airbusbuildpiarie Odcniiceslsshark
Z821234
412.772 201.412
25
18909
75% 41 75%
1.511
2014 100000
aSirnpscn-ThesabcnlaareniadeforvSdn
10000
or
01
Tip Jar
busker
shareware model may
partners
if
deliver
strong
incentives
all
to user uploaders
but
nothing to corporate
c3oogle
lZilr
would
pass through
fees
of
peopie
in
Rationale
interested seeing gil video
whowill
ip
Average
$vslueto
content
tartipping
Le
theme
4560.448 2521
.234
5%
0.10%
200
0.50
Aniazim
lnn
tehark
$11I 22
owner 1007 2500
guesses
Bc
t/p
for therflv
or
interest
iro law
sih
hIy-edfr
relent
video
ers
viewers
Viewers
inressed
-see
benat/dwywth
Airbusbuiidpiane
412.772
$0.02
Lowiate-60.00ratapiovideo Viawersimprsssed-seesinbeneflclwmihcoodoonzent LowrsieVkstbough4tlpgoestoScn
201412 10.000.C
2%
0.10%
$025 $025
Text
ads
standard 8Trnnrtla1
Vi
tTTiJ
accessible to smaller advertisers can monetize Google technology of ad revenues fraction partner and user content Google could keep
familiar
ssa
if
of people niovielength
minutes pored group
82
if
ads on
value
to
value content
to
each
advertise
clicks
each
intereeledin seeing 911 video
Iscreonela Jlirne
sdsper
stream
content
advertiser
CTR
0.50% 0.50% 0.60%
CPC
025
0.25 0.25 0.25 0.25
mins 25 25
41
owner 20 75% 75% 75% 75%
owner 85508 9455 3096
755
pays 5701 3182
516
sees 23802
12.606
Loasethenge ltging
build piajio
4560.448 2521234
412.772 201.412
Amazing Airbus
24
2064
1.007
Odocus
eats
shark
050%
0.50%
252 12500
easicaSjmon-TheseboolsaremadeforwaJkirl
10000000
21
50000
basad
on
Apr$
Q0 aufl
aciCeicqepi
ASspg
..
Sc.urco
Pntctc
ard tPOViItMqjt
rea
fljrr3
toGfet
to
01
Decisions
on copyright
activities of
impact the
and product features wUl the content team in 2006
policy Priodties of content
significanfly
team
Keep
Bulid
premium and standard premium rationships premium partners
in
teams separate
through
multi-property
deS
extraction
Engage
efforts
supporting
crawl and metadata
Seek
multi-language
support
from existing
viral
premium partners
clips
Engage oremium
partners
on enabling
Communicate Engage
to
premium partners no
in
material
DAM
improvements
this
year
premium partners
Ofli
sponsored
content
streaming
to
ad
standard content
testdeployment
acQuisition
effort
otheniæse
move premium team
Focus on secuæng non-US
and non-English
language
content
deais with
new
partners
in
Await improvements prelerences
to guide
search
and browse
content
to
produce
real data
on user
further
partner
acquisition
Increase
staffing
and1or
resources
to content
acquisition
ops and
legal
teams
Lrvit
to
handle complaints
public
and
potential
litigation
-r
danage thrcugn oartnc mee ngs
pa icy
1nvestor
relations
press
and premium
rtt
topoipurnrs
ccp1
brtentcwners
n6hrnL
aiySj
arLiotwjitt
Potential
Likely
results of
among
higher of
changing copyright enforcement poildes
highly
acceptance Higher
trartic
users
especily
media-aware
young demographic
profile as destination
site
11
Increased
Potential
uploads
to
user content
as well as copyrighted
of
traffic
content
monetize on
higher volume
Achieve
OKAs
traffic
and uploads
Inability
--
to Independently Improvements
in
gauge
features
what
kind
of Impact
on
traffic
other
oplions
can
have
and user experience
through applying public pressure through increased
collaboration with
Modifying copyright press and
public
protection policy
content
owners
and
indirect
pressure through
Some
content
Diversion
owners
of
sue Google
attention
management
Negative
Potential
PR
monetary
damages
Loss of
--
trust
from content
future
providers
to
Reduced Reduced Reduced
access
to
content other Google
properties just
In
willingness
partner with
AdSense
partnerships
and revenues
nc
library
Video
Inconsistent Press
with
public
assertions and
in
book
search
will
and
see
partner
program
standards
for
respecting
copyrights approach
to copyrights
potentially
courts
loosening of video
as sign
of overall
Loss
of
trust to
from advertisers
avoid negative associations
Wish
Reduced
ad revenues
Speaker
Offer
Notes
Slide prowess
to
GV
distributionipromotional
those
who
dont
have
scale
Speaker
P1 In
Notes
to
Slide
content1 traffic relaxed
addition
premium
promotion
of
torso
tools
content
presents
opportunities
for competitive
differentiation
Leverage
GV
for professional
content
owners
this class
who dont
of
have
scale
Take
athantage competitors
more
have
DRM
requirements
to
among
identify
owners volumes
of torso
Few
will
resources
or expertise
and
close
large
deals
Speaker
Notes hates
Slide
12 launch on
Everyone
iTunes
Chris
GV
2005
9/23105
launch
with
ABC
February
October
Youlube
launch
at
2005
GV
launch
puts
CES
January on
Not shown 2006 comcast
download
the
on
tirneline
LCBS
programs
platfoims
satellite
gv
plus
their
own .com
estimating
it
announces
15 millionth
puts
video on
from email
episode
sent from PaidContent
700k about
sale millIon
sweek
online
Feb
views
24
2006
SNL Lazy Sunday
removed
YnuTube
map
aired
December
llth2005
attracted
before
NBC
asked
that
it
be
AOL
launches says
itYs
ln2TV
scaling
3/15106
back
big
Yahoo
on
original
programming
March
2006 see
if
MN
clips
announces from iFilm
re-org
first
plans new
media
bullet with
distribution
lets also
clips
we
can
find
out
in
when
they acquired
iFilm
and
when
their
show on VH1 14
2006
taking for
aired
ackground
on
similar
first
shows Jan 13
on air and
development
the iFilm acquisition
was Oct
$49
MillionThe
Best
of
Web Video
deal with
TV show
affiliates
VH1
aired
it
on
2006
in
CBS FOX NBC
streams
NCAA
championships
for free
and
reports
generated
$4mm
19
revenues
mid March
through
end
of
March
2006
closes landmark and
Stiliates
fomi joint venture
to digitize
for
new media
content
trial
dIstribution
April
2006
GV
ABC
MSN1
announces announces
unveils Innertube bullet
inltiatke
NARA
2/24/06
top shows announced
April
ad
supported
to
streaming
original
of
10
20061
trial
is
for
May and June
2006
new
plans 5/4/06
create
programming
Maya
of
2006
CBS Some
that
speaks
to
tremendous
growth
rateNolume
user-generated
content
Others
to digitize
This
is
lot
already but
skews
toward
the
head
is
content
we
may need
more tail
bullets
and
more about
torso
e.g
GY
announces
initiative
NARA
were
content
trying to to
Message
aggressive
communicate
experimentation
The market
very young
trend
is
but
extremely
fast-moving
premium
content
owners
have
really
become
more
and open
user-generated
huge
Speaker
Notes
Slide
109-0033
13 Overview
of
Google
and
our portfolio
Speaker
Offer
Notes
Slide
24 prowess
to
CV
distributioWpromotional
those
who
dont
have
scale
Speaker
Offer
Notes
Slide
25 prowess
to
CV
distributiorVpromotional
those
who
dont
have
scale
Speaker Overview
Notes
of
Slide
26
and our portfolio
Google
Speaker Overview
Notes
of
Slide
28
Google
and our
portfolio
It
109-0034