Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

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Exhibit 11 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents. To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both. The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google or that otherwise rely on the Accused Instrumentalities. U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 1 A method of providing advertisements to a user searching for desired information within a data network, comprising the steps of: Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”).1 1 Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the preamble is limiting. Page 1 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 receiving, from the user, a The Accused Instrumentalities receive, from the user, a search request including a search argument search request including a corresponding to the desired information. search argument corresponding Page 2 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY to the desired information; Page 3 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 4 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 5 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 6 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 7 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 8 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET request of “Advanced Search” Page 9 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY searching, based upon the received search argument, a first database having data network related information to generate search results; The Accused Instrumentalities search, based upon the received search argument, a first database having data network related information to generate search results. Page 10 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 11 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 12 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 13 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 14 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 15 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 16 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 17 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 18 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 19 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 20 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 21 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 22 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf Page 23 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 correlating the received search argument to a particular advertisement in a second database having advertisement related information; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ Upon information and belief, the Accused Instrumentalities correlate the received search argument to a particular advertisement in a second database having advertisement related information. See above. Page 24 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 25 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 26 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 27 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 28 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 29 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 30 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 31 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 32 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 33 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 34 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 35 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 36 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html Page 37 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 38 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 39 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 40 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/think/products/enhanced-campaigns.html Page 41 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et http://www.youtube.com/t/ads_preferences Page 42 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 providing the search results together with the particular advertisement to the user. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities provide the search results together with the particular advertisement to the user. See above Page 43 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 44 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 45 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 46 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 47 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 48 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 49 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 50 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 51 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 52 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 53 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 54 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 55 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 56 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 57 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 58 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 1, wherein the step of correlating the received search argument to the particular advertisement including selecting the particular advertisement based on the received search argument and user profile data. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 2 The Accused Instrumentalities correlate the received search argument to the particular advertisement including selecting the particular advertisement based on the received search argument and user profile data. See claim 1 above. https://support.google.com/adwords/answer/2497836?hl=en Page 59 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2756257?hl=en Page 60 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 61 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 62 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 63 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 64 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 65 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 66 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ Page 67 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722078?hl=en Page 68 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/think/products/enhanced-campaigns.html Page 69 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et http://www.google.com/adwords/express/faq.html Page 70 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html Page 71 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html Page 72 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/t/ads_preference Page 73 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://history.google.com/history/ http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 74 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 75 of 217 https://support.google.com/chrome/answer/165139?hl=en Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 2, wherein the user profile data includes selections of the user from previous search arguments. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 3 The user profile data include selections of the user from previous search arguments. See claims 1 and 2 above. Page 76 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 77 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131 Page 78 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://history.google.com/history/ http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 79 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 80 of 217 https://support.google.com/chrome/answer/165139?hl=en Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 3, wherein the user profile data includes selections of the user from previous search results. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 4 Upon information and belief, the user profile data include selections of the user from previous search results. See claims 1 and 3 above. http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html Page 81 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/accounts/answer/54068 Page 82 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 83 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 84 of 217 https://support.google.com/chrome/answer/165139?hl=en Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 4, wherein the user profile data includes user specified preferences. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 5 The profile data include user specified preferences. See claims 1 and 4 above. Page 85 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html Page 86 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ https://www.google.com/intl/en/policies/technologies/location-data/ Page 87 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/179386?hl=en Page 88 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 89 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 90 of 217 https://support.google.com/chrome/answer/165139?hl=en Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 1, wherein the step of providing the search results and the particular advertisement to the user includes displaying the search results as a page on a data processing device and the particular advertisement as an insert on the page. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 6 Upon information and belief, the Accused Instrumentalities provide the search results and the particular advertisement to the user including displaying the search results as a page on a data processing device and the particular advertisement as an insert on the page. See claim 1 above. Page 91 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 92 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 93 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 94 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 95 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 96 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 97 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 98 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 99 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 100 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 101 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 102 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 103 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method of providing advertisements to a user searching for desired information within a data network, comprising the steps of: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 8 Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Cstom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claim 1 above. receiving, at a server, a search The Accused Instrumentalities receive, at a server, a search request sent from a user, the search request request sent from a user, the including a search argument corresponding to the desired information at a server. search request including a search argument corresponding See claim 1 above. to the desired information; Page 104 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 105 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 106 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 107 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 108 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 109 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 http://www.4nursing.com/search-our-site-or-search-the-internet.html searching, by the server computer based upon the received search argument, a first database to generate search results, the first database having data network related information and being contained on the server computer; The Accused Instrumentalities search, by the server computer based upon the received search argument, a first database to generate search results, the first database has data network related information and is contained on the server computer. See claim 1 above. Page 110 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 111 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 112 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 113 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 114 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 115 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 116 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 117 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 118 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 119 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 120 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY correlating the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer; and Upon information and belief, the Accused Instrumentalities correlate the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer. See claim 1 above. https://support.google.com/adwords/answer/2497836?hl=en Page 121 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2756257?hl=en http://www.youtube.com/yt/advertise/why-it-works.html Page 122 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/t/ads_preferences Page 123 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 124 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 125 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 126 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722078?hl=en Page 127 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et Page 128 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html Page 129 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/t/ads_preference Page 130 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf Page 131 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ providing the search results together with the particular advertisement to the user. The Accused Instrumentalities provide the search results together with the particular advertisement to the user. See claim 1 above. Page 132 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 133 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 134 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 135 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 136 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 137 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 138 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 139 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 140 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 141 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 142 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 143 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 144 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 145 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 146 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 147 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 A method as claimed in claim 8, wherein the step of correlating the received search Claim No. 9 Upon information and belief, the Accused Instrumentalities correlate the received search argument to the particular advertisement including selecting the particular advertisement based on the received search argument and user profile data. Page 148 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 argument to the particular advertisement includes selecting the particular advertisement based on the received search argument and user profile data. A method as claimed in claim 9, wherein the user profile data is based partially upon previous search arguments of the user. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 2 and 8 above. Claim No. 10 Upon information and belief, the user profile data is based partially upon previous search arguments of the user. See claims 3 and 9 above. Page 149 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131 Page 150 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 151 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 10, wherein the user profile data is based partially upon previous search results for the user. A method as claimed in claim 11, wherein the user profile data includes user specified preferences. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 11 Upon information and belief, the user profile data is based partially upon previous search results for the user. See claims 4 and 10 above. Claim No. 12 The user profile data includes user specified preferences. See claims 5 and 11 above. Page 152 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 153 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html Page 154 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/accounts/answer/54068 Page 155 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ https://www.google.com/intl/en/policies/technologies/location-data/ Page 156 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/179386?hl=en Page 157 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET request of “Advanced Search” Page 158 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 8, wherein the step of providing the search results and the particular advertisement to the user includes displaying the search results as a page on a data processing device and the particular advertisement as an insert on the page. A method as claimed in claim 8, wherein the step of correlating the received search argument to a particular advertisement in the second database is performed by the client computer. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 13 Upon information and belief, the Accused Instrumentalities provide the search results and the particular advertisement to the user including displaying the search results as a page on a data processing device and the particular advertisement as an insert on the page. See claims 6 and 8 above. Claim No. 14 Upon information and belief, the step of correlating the received search argument to a particular advertisement in the second database is performed by the client computer. See claim 8 above. Page 159 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 160 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html Page 161 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 162 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 163 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 164 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et http://www.youtube.com/t/ads_preferences Page 165 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 A method as claimed in claim 8, wherein: the server computer is a database search engine computer; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 16 The server computer is a database search engine computer. See claim 8 above. https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 166 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Results Page Page 167 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 168 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf Page 169 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 the client computer is an associate search engine computer. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ The client computer is an associate search engine computer. See above. Page 170 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/ads/searchads/ Page 171 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adsense/start/products.html#tab=search Page 172 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://developers.google.com/custom-searchads/?csw=1#utm_medium=et&utm_campaign=en&utm_source=ww-ww-et-nelson_adsense Page 173 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497976?hl=en&ref_topic=3121763 Page 174 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1 Page 175 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1704371 An advertising machine for providing advertisements to a user searching for desired information within a data network, the advertising machine comprising: Claim No. 17 Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Cstom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claims 1 and 8 above. Page 176 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY a server computer coupled to the data network that receives a search request from the user, the search request including a search argument corresponding to the desired information; The Accused Instrumentalities include a server computer coupled to the data network and receives a search request from the user, the search request including a search argument corresponding to the desired information. a database search engine coupled to the server computer that receives the search argument from the server computer and searches a first database to generate search results, the first database having data network related information and being contained on the server computer; The Accused Instrumentalities include a database search engine coupled to the server computer that receives the search argument from the server computer and searches a first database to generate search results, the first database having data network related information and being contained on the server computer. See claims 1 and 8 above. See claims 1 and 8 above. / Page 177 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 178 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf Page 179 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ an associative search engine coupled to the server computer that correlates the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer; and Upon information and belief, the Accused Instrumentalities include an associative search engine coupled to the server computer that correlates the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer. See claims 1 and 8 above. Page 180 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 181 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 182 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 183 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 184 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 185 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 186 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 187 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ Page 188 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722078?hl=en Page 189 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=wwww-et-nelson_searchads&utm_medium=et Page 190 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html Page 191 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/t/ads_preference the server computer providing the search results together with the particular advertisement to the user. The advertising machine of claim 17, wherein the associative search engine selects the particular advertisement based on the The server computer provides the search results together with the particular advertisement to the user. See claims 1 and 8 above. Claim No. 18 Based on information and belief, the associative search engine selects the particular advertisement based on the received search argument and user profile data See claims 2, 9, and 17 above. Page 192 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY received search argument and user profile data. https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 193 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 194 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 195 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 196 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 197 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 198 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 199 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ Page 200 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722078?hl=en Page 201 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/think/products/enhanced-campaigns.html Page 202 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et http://www.google.com/adwords/express/faq.html Page 203 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html Page 204 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html Page 205 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/t/ads_preference The advertising machine of claim 18, wherein the user profile data is based partially upon previous search arguments of the user. The advertising machine of claim 18, wherein the user profile data is based partially upon previous search results for the user. Claim No. 19 Upon information and belief, the user profile data is based partially upon previous search arguments of the user. See claims 3, 10, and 18 above. Claim No. 20 Upon information and belief, the user profile data is based partially upon previous search results of the user. See claims 4, 11, and 18 above. Claim No. 21 Page 206 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 The advertising machine of claim 18, wherein the user profile data includes user specified preferences. An advertising machine coupled to a data network for providing advertisements to a user, the advertising machine comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The user profile data includes user specified preferences. See claims 5, 12, and 18 above. Claim No. 22 Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Cstom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claim 17 above. a server computer coupled to the data network that receives a search request from the user, the search request including a search argument corresponding to the desired information; The Accused Instrumentalities include a server computer coupled to the data network that receives a search request from the user, the search request including a search argument corresponding to the desired information. a database search engine coupled to the server computer that receives the search argument from the server computer and searches a first database to generate search results, the first database The Accused Instrumentalities include database search engine coupled to the server computer that receives the search argument from the server computer and searches a first database to generate search results, the first database having data network related information and being contained on the server computer. See claim 17 above. See claim 17 above. Page 207 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY having data network related information and being contained on the server computer; an associative search engine coupled to the server computer that correlates the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer; The Accused Instrumentalities include an associative search engine coupled to the server computer that correlates the received search argument to a particular advertisement in a second database having advertisement related information, the second database contained on a client computer. the server computer providing the search results together with the particular advertisement to the user; The server computer provides the search results together with the particular advertisement to the user. the server computer determining whether the advertisement was successful; and Upon information and belief, the server computer determines whether the advertisement was successful. See claim 17 above. See claim 17 above. See claim 17 above. Page 208 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2404178?hl=en Page 209 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1 Page 210 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 211 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.cleart.com/how-does-google-adwords-charge.html Page 212 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/31799 Page 213 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 Page 214 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en Page 215 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1752122?hl=en the server computer altering criteria for subsequent correlations of received search arguments to the second database. Upon information and belief, the server computer alters criteria for subsequent correlations of received search arguments to the second database. See above. Page 216 of 217 Case No. 2:13-cv-893 Exhibit B: Infringement of U.S. Patent No. 7,236,969 by Defendant Google U.S. PATENT NO. 7,236,969 The advertising machine of claim 22, wherein the associative search engine correlates the received search argument to the particular advertisement based on the received search argument and user profile data. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 23 Upon information and belief, the associative search engine correlates the received search argument to the particular advertisement based on the received search argument and user profile data. See claims 2, 9, 18, and 22 above. Page 217 of 217

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