Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

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Exhibit 16 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents. To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both. The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google or that otherwise rely on the Accused Instrumentalities. U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 1 A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising: Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). 1 1 Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the preamble is limiting. Page 1 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/how-it-works/ads-on-google.html Page 2 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/90956?ctx=tltp Page 3 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 creating user profile data for the user; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities create user profile data for the user. https://accounts.google.com/SignUp Page 4 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 5 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 6 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 7 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/cookies/ Page 8 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 9 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/ads/ storing the user profile data; The Accused Instrumentalities store the user profile data. Page 10 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 11 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 12 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 receiving from the data processing device via the communications link a search request that includes a search argument; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities receive from the data processing device via the communications link a search request that includes a search argument. Page 13 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 14 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 15 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 16 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Tablet Device Running Android 4.02 Page 17 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 18 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 19 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 searching at least one database having data network related information using the search argument to generate INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” of Advanced Search The Accused Instrumentalities search at least one database having data network related information using the search argument to generate search results. See above. Page 20 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY search results; Page 21 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 22 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 23 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 24 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 25 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 26 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 27 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 28 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 29 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 30 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 31 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 32 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/a ssets/searchInfographic.pdf Page 33 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ selecting at least one advertisement from an advertisement database relating to the search argument using the user profile data; and The Accused Instrumentalities select at least one advertisement from an advertisement database relating to the search argument using the user profile data. See claim 1 above. Page 34 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1659752?hl=en&ref_topic=24937 Page 35 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 36 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 37 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/2662856?hl=en Page 38 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 39 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 40 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en transmitting the search results together with the at least one advertisement via the The Accused Instrumentalities transmit the search results together with the at least advertisement via the communications link to the data processing device. Page 41 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 communications link to the data processing device. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See above. Page 42 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 43 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 44 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 45 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 46 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 47 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 48 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 49 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 50 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 51 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 2 The method of claim 1, wherein the user profile data includes prior purchasing information regarding the user. Upon information and belief, user profile data includes prior purchasing information regarding the user. See claim 1 above. https://support.google.com/googleplay/answer/2411788?hl=en Page 52 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://wallet.google.com/legaldocument?family=0.privacynotice http://googlecommerce.blogspot.com/2014/03/automatically-keep-track-of-your-online.html Page 53 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/googleplay/answer/2566449?hl=en Page 54 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/accounts/answer/54068 Page 55 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 3 The method of claim 1, wherein storing the user profile data comprises storing the user profile data in a user profile database of the advertising machine. The Accused Instrumentalities store the user profile data in a user profile database of the advertising machine. See claim 1 above. c Page 56 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://accounts.google.com/SignUp Page 57 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 58 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 59 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/2662856?hl=en Page 60 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 61 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 62 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Claim No. 4 The method of claim 1, wherein storing the user The Accused Instrumentalities store the user profile data on the data processing device. Page 63 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 profile data comprises storing the user profile data on the data processing device. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claim 1 above. http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 64 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 65 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/chrome/answer/165139?hl=en Page 66 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 67 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 5 The method of claim 1, wherein the user profile data is based upon prior search history of the user. The user profile data is based upon prior search history of the user. See Claim 1 above. Page 68 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx Page 69 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131 Page 70 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/accounts/answer/54068 Page 71 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 72 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 6 Page 73 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 The method of claim 1, wherein the user profile data is based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational interests. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The user profile data is based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational interests. See claim 1 above. Page 74 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx Page 75 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 76 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 7 The method of claim 1, further comprising updating the user profile data based upon the search argument. The Accused Instrumentalities update the user profile data based upon the search argument. See claim 1 above. https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx Page 77 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131 Page 78 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 79 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 8 The method of claim 1, further comprising updating the user profile data using data obtained via interaction with the data processing device. The Accused Instrumentalities update the user profile data using data obtained via interaction with the data processing device. See Claim 1 above. Page 80 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://accounts.google.com/SignUp Page 81 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 82 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/settings/u/0/ads?hl=en&sig=xxxx Page 83 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 9 The method of claim 1, further comprising sorting the search results based upon the user profile data. The Accused Instrumentalities sort the search results based upon the user profile data. See claim 1 above. Page 84 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 85 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 86 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 87 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 10 The method of claim 1, wherein searching at least one database having data network related information using the search argument to generate search results and selecting at least one advertisement from an advertisement database relating to the search argument using the user profile data comprise accessing distinct differing databases. Upon information and belief, the Accused Instrumentalities search at least one search related database having data network related information using the search argument to generate search results and selecting at least one advertisement from an advertisement database relating to the search argument using the user profile data comprise accessing distinct differing databases. See claims 1 and 9 above. Claim No. 11 A method for operating a data processing device of a user to receive advertisements via a communications link from an advertising machine implemented on at least one computer, the method comprising: Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). Page 88 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/how-it-works/ads-on-google.html Page 89 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1 Page 90 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1 Page 91 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY HTTP Get Request to Google Page 92 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 93 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON response to device from Google Page 94 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 interacting with the advertising machine via the communications link to provide information used to create user profile data for the user; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Response to Device from Google The Accused Instrumentalities operate a data processing device of a user to interact with the advertising machine via the communications link to provide information used to create user profile data for the user. See claim 1 above. Page 95 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://accounts.google.com/SignUp Page 96 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Fiddler Capture of Google Accounts Signup Page Page 97 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 98 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 99 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 100 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 101 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 transmitting to the advertising machine via the communications link a search request that includes a search argument; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities operate a data processing device of a user to transmit to the advertising machine via the communications link a search request that includes a search argument. See claim 1 above. Page 102 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 103 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 104 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 105 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 106 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 107 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 108 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 109 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 110 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” of Advanced Search Page 111 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 receiving search results and at least one advertisement via the communications link from the advertising machine; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities operate a data processing device of a user to receive search results and at least one advertisement via the communications link from the advertising machine. See claim 1 above. Page 112 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 113 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 114 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 115 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 116 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 117 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 118 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 119 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 120 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 121 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 the search results obtained from at least one database having data network related information based upon the search argument; and the at least one advertisement obtained from at least one database having advertisement information based upon the search INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities obtain search results from at least one database having data network related information based upon the search argument See above. See claim 1 above. https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html The Accused Instrumentalities obtain at least one advertisement from at least one database having advertisement information based upon the search argument and the user profile data. See claim 1 above. Page 122 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY argument and the user profile data. https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 123 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://adwords.google.com/cm/CampaignMgmt? Claim No. 12 Page 124 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 The method of claim 11, wherein the user profile data is based upon prior purchasing information regarding the user. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The user profile data is based upon purchasing information regarding the user. See claims 2 and 11 above. Claim No. 13 The method of claim 11, further comprising storing the user profile data on the data processing device. The Accused Instrumentalities operate a data processing device of a user to store the user profile data on the data processing device. See claims 4 and 11 above. Claim No. 14 The method of claim 11, wherein the user profile data is based upon prior search history of the user. The user profile data is based upon prior search history of the user. See claims 5 and 11 above. Claim No. 15 The method of claim 11, wherein the user profile data is based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational The user profile data based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational interests. See claims 6 and 11 above. Page 125 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY interests. Claim No. 16 The method of claim 11, further comprising updating the user profile data based upon the search argument. The Accused Instrumentalities update the user profile data based upon the search argument. See claims 7 and 11 above. Claim No. 17 The method of claim 11, further comprising updating the user profile data using data created via interaction with the advertising machine. The Accused Instrumentalities update the user profile data using data created via interaction with the advertising machine. See claims 8 and 11 above. Claim No. 18 The method of claim 11, wherein the search results have been sorted based upon the user profile data. The Accused Instrumentalities sort search results based upon the user profile data. See claims 9 and 11 above. Page 126 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 19 The method of claim 11, wherein the search results and the at least one advertisement comprise: search results obtained from at least one database that stores network related information; and The Accused Instrumentalities operate a data processing device of a user to receive search results and at least one advertisement; where in the search results are obtained from at least one database that stores network related information. See claim 11 above. https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html the at least one advertisement The Accused Instrumentalities obtain at least one advertisement from at least one differing database that was obtained from at least one stores advertisement information. differing database that stores advertisement information. See claims 10 and 11 above. Page 127 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://adwords.google.com/cm/CampaignMgmt? Page 128 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464111?hl=en&rd=1 Page 129 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 20 An advertising machine implemented on at least one computer and operable to provide advertisements via a communications link to a data processing device of a user, the advertising machine comprising: Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Googleowned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claims 1 and 11 above. http://www.google.com/adwords/how-it-works/ads-on-google.html Page 130 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/ads/searchads Page 131 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497976?hl=en a communications interface operable to interface with the data processing device of the user via the communications link; The Accused Instrumentalities include a communications interface operable to interface with the data processing device of the user via the communications link. See claims 1 and 11 above. Page 132 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1 a database search engine operable to: receive from the data processing device via the communications interface a search request that includes a search argument; and The Accused Instrumentalities include a database search engine operable to receive from the data processing device via the communications interface a search request that includes a search argument. See claims 1 and 11 above. Page 133 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 134 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 135 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 136 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 137 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 138 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 139 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 140 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” of Advanced Search Page 141 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 search at least one database having data network related information using the search argument to generate search results; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities include a database search engine operable to search at least one database having data network related information using the search argument to generate search results Page 142 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 143 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 144 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 145 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 146 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 147 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 148 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 149 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 150 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 151 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY an associative search engine operable to: create user profile data for the user; The Accused Instrumentalities include an associative search engine operable to create user profile data for the user. See claims 1 and 11 above. Page 152 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 153 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 154 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 155 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 156 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/ads/ Page 157 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 store the user profile data; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities include an associative search engine operable to store the user profile data. See above and claim 3 above. Page 158 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 select at least one advertisement from an advertisement database relating to the search argument using the user profile data; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities include an associative search engine operable to select at least one advertisement from an advertisement database relating to the search argument using the user profile data. Page 159 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 160 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 161 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 162 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 163 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 164 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 165 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 166 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 167 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 168 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 169 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 the advertising machine operable to transmit the search results together with the at least one advertisement via the communications link to the data processing device. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities transmit the search results together with the at least one advertisement via the communications link to the data processing device. See above. Page 170 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 171 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 172 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 173 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” of Advanced Search https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Claim No. 21 Page 174 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 The advertising machine of claim 20, wherein the user profile data includes prior purchasing information regarding the user. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The user profile data includes prior purchasing information regarding the user. See claims 2 and 20 above. Claim No. 22 The advertising machine of clam 20, wherein the associative search engine is operable to store the user profile data in a user profile database of the advertising machine. The associative search engine of the Accused Instrumentalities is operable to store the user profile data in a user profile database of the advertising machine. See claims 3 and 20 above. Claim No. 23 The advertising machine of claim 20, wherein the associative search engine is operable to transmit the user profile data via the communications interface to the data processing device for storage. Upon information and belief, the associative search engine of the Accused Instrumentalities is operable to transmit the user profile data via the communications interface to the data processing device for storage. See claims 4 and 20 above. Page 175 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 24 The advertising machine of claim 20, wherein the user profile data is based upon prior search history of the user. The user profile data based upon prior search history of the user. See claims 5 and 20 above. Claim No. 25 The advertising machine of claim 20, wherein the user profile data is based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational interests. The user profile data is based upon user interests selected from the group consisting of social interests, family interests, political interests, technological interests, geographical interests, environmental interests, and educational interests. See claims 6 and 20 above. Claim No. 26 The advertising machine of claim 20, wherein the associate search engine is operable to update the user profile data based upon the search argument. The associative search engine of the Accused Instrumentalities is operable to update the user profile data based upon the search argument. See claims 7 and 20 above. Claim No. 28 Page 176 of 177 Case No. 2:13-cv-893 Exhibit G: Infringement of U.S. Patent No. 7,933,883 by Defendant Google U.S. PATENT NO. 7,933,883 The advertising machine of claim 20, wherein the at least one database having data network related information and the advertisement database comprise distinct differing databases. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Upon information and belief, the at least one database having data network related information and the advertisement database comprise distinct differing databases. See claims 10 and 20 above. Page 177 of 177

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