Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

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Exhibit 13 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents. To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both. The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google or that otherwise rely on the Accused Instrumentalities. U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 1 An advertising machine implemented on at least one computer and operable to provide advertisements via a communications link to a data processing device of a user, the advertising machine comprising: Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”).1 1 Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the preamble is limiting. Page 1 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 2 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et a communications interface operable to interface with the data processing device of the user via the communications link; The Accused Instrumentalities provide a communications interface operable to interface with the data processing device of the user via the communications link. Page 3 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 4 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 5 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 6 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 7 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html a database search engine operable to: The Accused Instrumentalities include a database search engine operable to: See above. Page 8 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html receive from the data processing device via the communications link a search request that includes a search argument; and The Accused Instrumentalities’ database search engine receives from the data processing device via the communications link a search request that includes a search argument. See above. Page 9 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 10 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 11 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 12 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 13 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 14 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 15 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 16 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” search at least one database using the search argument to produce search results; The Accused Instrumentalities’ database search engine searches at least one database using the search argument to produce search results. Page 17 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 18 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 19 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 20 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 21 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 22 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 23 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 24 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 25 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 26 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 27 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 28 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 29 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 30 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 31 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ Page 32 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 33 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ Page 34 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf an associative search engine operable to select at least one advertisement from an advertisement database based upon at least one of the search The Accused Instrumentalities include an associative search engine operable to select at least one advertisement from an advertisement database based on upon at least one of the search argument and the search results. Page 35 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY argument and the search results; and http://www.google.com/adwords/how-it-works/ads-on-google.html Page 36 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 37 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 38 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 39 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 40 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 41 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en the advertising machine The Accused Instrumentalities transmit the search results together with the at least one advertisement via the Page 42 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 operable to: transmit the search results together with the at least one advertisement via the communications link to the data processing device; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY communications link to the data processing device. Page 43 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 44 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 45 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 46 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 47 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 48 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 49 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 50 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 51 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 52 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 53 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 54 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 55 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 56 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Result Page Source Code Search Results Page Source Code Page 57 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 58 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 59 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Search Results Page 60 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Advertisement receive a response from the data processing device via the communications link that indicates selection of an advertisement; and The Accused Instrumentalities receive a response from the data processing device via the communications link that indicates selection of an advertisement. See above. Page 61 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Ad URL link code showing indication of selection of advertisement Page 62 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616016 based upon the advertisement selection, generate a fee record. Upon information and belief, the Accused Instrumentalities generate a fee record based upon the advertisement selection. Page 63 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 64 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.cleart.com/how-does-google-adwords-charge.html Page 65 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/31799 Page 66 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616016 Page 67 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/116495 Page 68 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/6297?hl=en&ref_topic=24937 Page 69 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 The advertising machine of claim 1, wherein the advertising machine is further operable to extract a toll based upon the fee record. Claim No. 2 Upon information and belief, the Accused Instrumentalities are further operable to extract a toll based upon the fee record. See claim 1 above. Page 70 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 71 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 72 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/6297?hl=en&ref_topic=24937 Claim No. 3 The Accused Instrumentalities are further operable to direct the data processing device to a website corresponding to the selection of the advertisement. The advertising machine of claim 1, wherein the advertising machine is further operable to direct the data See Claim 1 above. processing device to a website corresponding to the selection of the advertisement. Page 73 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 74 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616010?hl=en&ref_topic=24937 Page 75 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 76 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2404246 Page 77 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwordspolicy/answer/1310892 https://support.google.com/adwords/answer/2616016 The advertising machine of claim 1, wherein the advertising machine is further operable to update preference data for the user based upon the selection of the Claim No. 4 Upon information and belief, the Accused Instrumentalities are further operable to update user preference data for the user based on the selection of the advertisement. See Claim 1 above. Page 78 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY advertisement. http://www.google.com/policies/technologies/types/ Page 79 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497941?hl=en Claim No. 5 Page 80 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The advertising machine of claim 1, wherein the advertising machine is further operable to update the advertisement database based upon the selection of the advertisement. Upon information and belief, the Accused Instrumentalities update the advertisement database based upon the selection of the advertisement See Claim 1 above. https://support.google.com/adwords/answer/2616016 Page 81 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 The advertising machine of claim 1, wherein the advertising machine is further operable to again provide the at least one advertisement that solicited the selection of the advertisement. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 6 Upon Information and belief, the Accused Instrumentalities are further operable to again provide at least one advertisement that solicited the selection of the advertisement. See claim 1 above. https://support.google.com/adwords/answer/261601 Page 82 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497941?hl=en The advertising machine of claim 1, wherein the search results and the at least one advertisement are included in a web page. Claim No. 7 The search results and the at least one advertisement included in a web page. See claim 1 above. Page 83 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 84 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 85 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 86 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 87 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 88 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 89 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 90 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 91 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 92 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 93 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 94 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 95 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Code showing that search results and at least one advertisement are included in a web page Page 96 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Code showing that search results and at least one advertisement are included in a web page Claim No. 8 Page 97 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The advertising machine of claim 1, wherein the associative search engine is operable to select at least one advertisement from an advertisement database based upon at least the search argument. The Accused Instrumentalities are operable to select at least one advertisement from an advertisement database based upon at least the search argument. See claim 1 above. Page 98 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Request Page 99 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 100 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 101 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 An advertising machine implemented on at least one computer and operable to provide advertisements via a communications link to a data processing device of a user, the advertising machine comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 10 Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). Page 102 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 103 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY a communications interface operable to interface with the data processing device of the user via the communications link; The Accused Instrumentalities include a communications interface operable to interface with the data processing device of the user via the communications link. See claim 1 above. Page 104 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 105 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 106 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 107 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running On iOs 7.1 Page 108 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Request Page 109 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 a database search engine operable to: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities include a database search engine operable to: See claim 1 above. https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html receive from the data processing device via the communications link a search request that includes a search The Accused Instrumentalities’ database search engine receives from the data processing device via the communications link a search request that includes a search argument. See claim 1 above. Page 110 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY argument; and Page 111 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 112 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 113 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 114 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 115 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 116 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Search Request search at least one database The Accused Instrumentalities’ database search engine searches at least one database using the search using the search argument to argument to produce search results. produce search results; See claim 1 above. Page 117 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 118 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 119 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 120 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 121 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 122 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 123 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 124 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 125 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 126 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 127 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 128 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 129 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 130 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 an associative search engine operable to select at least one advertisement from an advertisement database based upon at least one of the search argument and the search INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf The Accused Instrumentalities include an associative search engine operable to select at least one advertisement from an advertisement database based on upon at least one of the search argument and the search results. See claim 1 above. Page 131 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY results; and http://research.google.com/pubs/pub38125.html Page 132 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Slide 3 @ http://static.googleusercontent.com/media/research.google.com/en/us/pubs/archive/38125.pdf Page 133 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 134 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 135 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 136 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 137 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 138 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 139 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 the advertising machine operable to: transmit the search results together with the at least one advertisement via the communications link to the data processing device; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities transmit the search results together with the at least one advertisement via the communications link to the data processing device. See claim 1 above. Page 140 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 141 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 142 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 143 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 144 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 145 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 146 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 147 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 148 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 149 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 150 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 151 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results Page Source Code Page 152 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 153 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 154 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Search Results Page 155 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Advertisement receive a response from the Upon information and belief, the Accused Instrumentalities receive a response from the data processing data processing device via the device via the communications link that indicates non-selection of an advertisement. communications link that indicates non-selection of the See above. at least one advertisement. Page 156 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Ad URL link code showing indication of selection of advertisement, and non-selection of other advertisements Page 157 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616016 Page 158 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 Page 159 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en Page 160 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 The advertising machine of claim 10, wherein: the associative search engine is further operable to select at least one differing advertisement based upon the non-selection of the at least one advertisement; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 11 Upon information and belief, the Accused Instrumentalities’ associate search engine is operable to select at least one differing advertisement based upon the non-selection of the at least one advertisement. See claim 10 above. Page 161 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1752122 https://adwords.google.com/cm/CampaignMgmt? Page 162 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ the advertising machine is further operable to transmit the at least one differing advertisement via the Upon information and belief, the Accused Instrumentalities’ are operable to transmit the at least one differing advertisement via the communications link to the data processing device. Page 163 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY communications link to the data processing device. https://support.google.com/adwords/answer/1752122?hl=en Page 164 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/6300?hl=en The advertising machine of claim 10, wherein the advertising machine is further operable to update preference data for the user based upon the non-selection of the at least one advertisement. Claim No. 12 Upon information and belief, the Accused Instrumentalities are further operable to update preference data for the user based upon the non-selection of the at least one advertisement. See claims 10 and 11 above. Claim No. 13 Page 165 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The advertising machine of claim 10, wherein the advertising machine is further operable to update the advertisement database based upon the non-selection of the advertisement. Upon information and belief, the Accused Instrumentalities are further operable to update the advertisement database based upon the non-selection of the advertisement See Claim 10 above. https://support.google.com/adwords/answer/2616016 Page 166 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 Page 167 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en Page 168 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 The advertising machine of claim 10, wherein the search results and the at least one advertisement are included in a web page transmitted to the data processing device via the communications link. The advertising machine of claim 10, wherein the associative search engine is operable to select at least one advertisement from an advertisement database based upon at least the search argument. A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 14 The search results and the at least one advertisement are included in a web page transmitted to the data processing device via the communications link. See claims 7 and 10 above. Claim No. 15 The Accused Instrumentalities’ associative search engine is operable to select at least one advertisement from an advertisement database based upon at least the search argument. See claims 8 and 10 above. Claim No. 17 Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). Page 169 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 1 and 10 above. https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 170 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY the advertising machine receiving from the data processing device via the communications link a search request that includes a search argument; The Accused Instrumentalities receive from the data processing device via the communications link a search request that includes a search argument. See claims 1 and 10 above. et Page 171 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 172 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 173 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 174 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 175 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 176 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html the advertising machine searching at least one database using the search argument to produce search results; The Accused Instrumentalities search at least one database using the search argument to produce search results See claims 1 and 10 above. Page 177 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 178 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf Page 179 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ Page 180 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 the advertising machine selecting at least one advertisement from an INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities select at least one advertisement from an advertisement database based upon at least one of the search argument and the search results. Page 181 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 advertisement database based upon at least one of the search argument and the search results; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 1 and 10. https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 182 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 183 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 184 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 185 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 186 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 187 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 188 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 189 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 190 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 191 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 192 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 193 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 194 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY the advertising machine transmitting the search results together with the at least one advertisement via the communications link to the data processing device; The Accused Instrumentalities transmit the search results together with the at least one advertisement via the communications link to the data processing device. See claims 1 and 10. Page 195 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 196 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 197 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 198 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Search Results Page 199 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Transmission Containing Advertisement the advertising machine receiving a response from the data processing device via the communications link that indicates selection of an advertisement; and The Accused Instrumentalities receive a response from the data processing device via the communications link that indicates selection of an advertisement. See claims 1 and 10 above. Page 200 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Ad URL link code showing indication of selection of advertisement Page 201 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616016 Page 202 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 Page 203 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en Page 204 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY the advertising machine generating a fee record based upon the selection of the advertisement. Upon information and belief, the Accused Instrumentalities generate a fee record based upon the selection of the advertisement. See claim 1 above. Page 205 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 206 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.cleart.com/how-does-google-adwords-charge.html Page 207 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/31799 Page 208 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616016 Page 209 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/116495 Page 210 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/6297?hl=en&ref_topic=24937 Page 211 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3097241?hl=en&ref_topic=3122882 The method of claim 17, further comprising the advertising machine extracting a toll based upon the fee record. Claim No. 18 Upon information and belief, the Accused Instrumentalities extract a toll based upon the fee record. See claims 1, 2, and 17 above Claim No. 19 The Accused Instrumentalities direct the data processing device to a website corresponding to the selection of the advertisement. The method of claim 17, further comprising the advertising machine directing the data processing device to See claims 1, 3, and 17 above. a website corresponding to the selection of the advertisement. Page 212 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 213 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Fiddler Trace of Ad Selection Showing Direction to Website Corresponding to Selection of Advertisement Page 214 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Debug Trace of Advertisement Destination URL Page 215 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Ad Selection Destination Corresponding to the Selection of Advertisement Page 216 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2616010?hl=en&ref_topic=24937 Page 217 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 218 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2404246 Page 219 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwordspolicy/answer/1310892 The method of claim 17, further comprising the advertising machine updating preference data for the user based upon the selection of the advertisement. The method of claim 17, further comprising the advertising machine updating the advertisement database based upon the selection of the advertisement. The method of claim 17, further comprising the advertising machine again providing the at least one advertisement that solicited the selection of the advertisement. The method of claim 17, wherein the search results and the at least one advertisement Claim No. 20 The Accused Instrumentalities update preference data for the user based upon selection of the advertisement. See claims 1, 4 and 17 above. Claim No. 21 The Accused Instrumentalities update the advertisement database based upon the selection of the advertisement See claims 1, 5 and 17 above. Claim No. 22 Upon information and belief, the Accused Instrumentalities provide the at least one advertisement that solicited the selection of the advertisement. See claims 1, 6 and 17 above. Claim No. 23 The search results and the at least one advertisement are included in a web page transmitted to the data processing device via the communications link. Page 220 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 are included in a web page transmitted to the data processing device via the communications link. The method of claim 17, further comprising the advertising machine selecting at least one advertisement from an advertisement database based upon at least the search argument. A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising: the advertising machine receiving from the data processing device via the communications link a search request that includes a search INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 1, 7 and 17 above. Claim No. 24 The Accused Instrumentalities select at least one advertisement from an advertisement database based upon at least the search argument. See claims 1, 8 and 17 above. Claim No. 26 Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claims 1, 10, and 17 above. The Accused Instrumentalities receive from the data processing device via the communications link a search request that includes a search argument. See claims 1, 10, and 17 above. Page 221 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY argument; the advertising machine searching at least one database using the search argument to produce search results; The Accused Instrumentalities search at least one database using the search argument to produce search results. the advertising machine selecting at least one advertisement from an advertisement database based upon at least one of the search argument and the search results; The Accused Instrumentalities select at least one advertisement from an advertisement database based upon at least one of the search argument and the search results the advertising machine transmitting the search results together with the at least one advertisement via the communications link to the data processing device; and The Accused Instrumentalities transmit the search results together with the at least one advertisement via the communications link to the data processing device. the advertising machine receiving a response from the data processing device via the communications link that indicates non-selection of the at least one advertisement. Upon information and belief, the Accused Instrumentalities receive a response from the data processing device via the communications link that indicates non-selection of an advertisement. See claims 1, 10, and 17 above. See claims 1, 10, and 17 above. See claims 1, 10, and 17 above. See claims 1, 10, and 17 above. Page 222 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 27 The method of claim 26, further comprising: the advertising machine selecting at least one differing advertisement based upon the non-selection of the at least one advertisement; and Upon information and belief, the Accused Instrumentalities select at least one differing advertisement based upon the non-selection of the at least one advertisement. the advertising machine transmitting the at least one differing advertisement via the communications link to the data processing device. Upon information and belief, the Accused Instrumentalities’ transmit the at least one differing advertisement via the communications link to the data processing device. The method of claim 26, further comprising the advertising machine updating preference data for the user based upon the non-selection of the at least one advertisement. The method of claim 26, further comprising the advertising machine updating See claims 1, 10, 11, 17, and 26 above. See claims 1, 10, 11, 17, and 26 above. Claim No. 28 The Accused Instrumentalities update preference data for the user based upon the non-selection of the at least one advertisement. See claims 1, 10, 12, 17, and 26 above. Claim No. 29 The Accused Instrumentalities update the advertisement database based upon the non-selection of the advertisement Page 223 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 the advertisement database based upon the non-selection of the advertisement. The method of claim 26, wherein the search results and the at least one advertisement are included in a web page transmitted to the data processing device via the communications link. The method of claim 26, further comprising the advertising machine selecting at least one advertisement from an advertisement database based upon at least the search argument. A server computer that is operable to provide advertisements via a communications link to a data processing device of a user, the server computer comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 1, 10, 13, 17, and 26 above. Claim No. 30 The Accused Instrumentalities provide search results and the at least one advertisement are included in a web page. See claims 1, 10, 14, 17, and 26 above. Claim No. 31 The Accused Instrumentalities select at least one advertisement from an advertisement database based upon at least the search argument. See claims 1, 10, 15, 17, and 26 above. Claim No. 33 Google’s advertising services and applications constitute the claimed system. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). Page 224 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 1 and 10 above. at least one communications interface operable to interface with the data processing device of the user, a database search engine, and an associative search engine; The Accused Instrumentalities provide at least one communications interface operable to interface with the data processing device of the user, a database search engine, and an associate search engine. the server computer, using the at least one communications interface, is operable to: receive from the data processing device via the communications link a search request that includes a search argument; and The Accused Instrumentalities’ server computer, using the at least one communications interface, is operable to receive from the data processing device via the communications link a search request that includes a search argument. interact with the database search engine to receive search results from the database search engine that are selected based upon the search argument; The Accused Instrumentalities’ server computer, is operable to interact with the database search engine to receive search results from the database search engine that are selected based upon the search argument. See claims 1 and 10 above. See claims 1 and 10 above. See claims 1 and 10 above. Page 225 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 226 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 227 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 228 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 229 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 230 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 231 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 232 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 233 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 234 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 235 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Search Results of Google Custom Search Page 236 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 237 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass ets/searchInfographic.pdf interact with the associative search engine to receive an advertisement that is selected based upon at least one of the search argument and the The Accused Instrumentalities’ server computer, is operable to interact with the associative search engine to receive an advertisement that is selected based upon at least one of the search argument and the search results, See claims 1 and 10 above. Page 238 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY search results; and https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 239 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 240 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 241 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 242 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 243 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 transmit the search results together with the at least one advertisement via the communications link to the INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en The Accused Instrumentalities server computer is operable to transmit the search results together with the at least one advertisement via the communications link to the data processing device. See claims 1 and 10. Page 244 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY data processing device. The server computer of claim 33, wherein the server computer, in conjunction with the at least one communications interface, is further operable to: receive a response from the data processing device via the communications link that indicates selection of an advertisement; and based upon the advertisement selection, generate a fee record. Claim No. 34 Upon information and belief, the server computer, in conjunction with the at least one communications interface, is further operable to receive a response from the data processing device via the communications link that indicates selection of an advertisement and based upon the advertisement selection, generate a fee record. See claims 1 and 33 above. Page 245 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Ad URL link code showing indication of selection of advertisement Page 246 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 247 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 The server computer of claim 34, wherein the server computer is further operable to extract a toll based upon the fee record. The server computer of claim 34, wherein the server computer is further operable to direct the data processing device to a website corresponding to the selection of the advertisement. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 35 Upon information and belief, the server computer is further operable to extract a toll based upon the fee record. See claims 1, 2, 33, and 34 above. Claim No. 36 The server computer is further operable to direct the data processing device to a website corresponding to the selection of the advertisement. See claims 1, 3, 33, and 34 above. Claim No. 37 Upon information and belief, the Accused Instrumentalities server computer can update preference data for the user based upon the selection of the advertisement. The server computer of claim 34, wherein the server computer is further operable to update preference data for See claims 1, 4, 33, and 34 above. the user based upon the selection of the advertisement. Claim No. 38 The server computer of claim The search result and the at least one advertisement are included in a web page. 34, wherein the search results and the at least one See claims 1, 7, 33, and 34 above. advertisement are included in a web page. Claim No. 39 Page 248 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The server computer of claim 33, wherein the server computer, using the at least one communication interface, is operable to interact with the database search engine to receive an advertisement that is selected based upon at least the search argument. The server computer, using the at least one communication interface, is operable to interact with the database search engine to receive an advertisement that is selected based upon at least the search argument. See claims 1, 8, 15 and 33. Claim No. 41 A method of operating a Google’s advertising services and applications perform the steps of the claimed method. The infringing server computer to provide services and applications include but are not limited to Google Ads, Google AdWords, and Google advertisements comprising: AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). See claim 33 above. the server computer receiving from a data processing device via at least one communications interface a search request that includes a search argument; and The server computer receives from a data processing device via at least one communications interface a search request that includes a search argument. See claim 33 above. Page 249 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 the server computer interacting with a database search engine via the at least one communications interface to receive search results from the database search engine that are selected based upon the search argument; the server computer interacting with an associative search engine via the at least one communications interface to receive an advertisement that is selected based upon at least one of the search argument and the search results; and the server computer transmitting the search results together with the at least one advertisement via the at least one communications interface to the data processing device. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The server computer interacts with a database search engine via at least one communication interface to receive search results from the database search engine that are selected based upon the search argument. See claim 33 above. The server computer interacts with an associative search engine via at least one communication interface to receive an advertisement that is selected based upon at least one of the search argument the search results. See claim 33 above. The server computer transmits the search results together with the at least one advertisement via the at least one communications interface to the data processing device. See claim 33 above. Claim No. 42 Page 250 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The method of claim 41, further comprising: the server computer receiving a response from the data processing device via the at least one communications interface that indicates selection of an advertisement; and based upon the advertisement selection, generating a fee record. Upon information and belief, the server computer receive a response from the data processing device via the at least one communications interface that indicates selection of an advertisement; and based upon the advertisement selection, generating a fee record. The method of claim 41, further comprising the server computer extracting a toll based upon the fee record. See claims 34 and 41 above. Claim No. 43 Upon information and belief, the server computer extracts a toll based upon the fee record. See claims 35 and 41 above. Claim No. 44 The server computer directs the data processing device to a website corresponding to the selection of the advertisement. The method of claim 41, further comprising the server computer directing the data processing device to a website See claims 36 and 41 above. corresponding to the selection of the advertisement. The method of claim 41, further comprising the server Claim No. 45 Upon information and belief, the server computer updates preference data for the user based upon the selection of the advertisement. Page 251 of 252 Case No. 2:13-cv-893 Exhibit D: Infringement of U.S. Patent No. 7,672,970 by Defendant Google U.S. PATENT NO. 7,672,970 computer updating preference data for the user based upon the selection of the advertisement. The method of claim 41, wherein the search results and the at least one advertisement are included in a web page. The method of claim 41, further comprising the server computer interacting with an associative search engine via the at least one communication interface to receive an advertisement that is selected based upon at least the search argument. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY See claims 37 and 41 above. Claim No. 46 The search results and the at least one advertisement are included in a web page. See claims 38 and 41 above. Claim No. 47 The server computer interacts with an associative search engine via at least communication interface to receive an advertisement that is selected based upon at least the search argument. See claims 39 and 41 above. Page 252 of 252

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