Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

Exhibit 15

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google

The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing
under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a
substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents.
To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both.
The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to
limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of
abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications
“powered by” Google or that otherwise rely on the Accused Instrumentalities.

U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 1

A method for operating an
advertising machine
implemented on at least one
computer to provide
advertisements via a
communications link to a
data processing device of a
user, the method
comprising:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term (hereinafter
the “Accused Instrumentalities”). 1

1

Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the
preamble is limiting.
Page 1 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771
receiving from the data
processing device via the
communications link a
search request that includes
a search argument;

The Accused Instrumentalities receive from the data processing device via the communications link, a search
request that includes a search argument.

Page 2 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 3 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 4 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Mobile Handset Running Android 4.2

Page 5 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Tablet Device Running Android 4.0.2

Page 6 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

Page 7 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

searching at least one
database using the search
argument to produce search
results;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html
The Accused Instrumentalities search at least one database using the search argument to produce search
results.
See above.

Page 8 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 9 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 10 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 11 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 12 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 13 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 14 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 15 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 16 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 17 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 18 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 19 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 20 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 21 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

Page 22 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://static.googleusercontent.com/media/www.google.com/en/us/intl/en/insidesearch/howsearchworks/ass
ets/searchInfographic.pdf

Page 23 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
selecting at least one
advertisement from an
advertisement database
based upon at least one of
the search argument and the
search results; and

The Accused Instrumentalities select at least one advertisement from an advertisement database based upon
at least one of the search argument and the search results.
See above.

Page 24 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 25 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 26 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 27 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 28 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 29 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 30 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 31 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 32 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 33 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 34 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 35 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 36 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 37 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 38 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

Page 39 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 40 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 41 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 42 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

Page 43 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-ww-etnelson_searchads&utm_medium=et

http://www.youtube.com/t/ads_preferences

Page 44 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

transmitting the search
results together with the at
least one advertisement via
the communications link to
the data processing device
in a web page data format
that causes the data
processing device to display
the search results in a first
display portion of a display
of the data processing
device and to display the at
least one advertisement in a
second display portion of
the display of the data
processing device.

The Accused instrumentalities transmit the search results together with at least one advertisement via the
communications link to the data processing device in a web page data format that causes the data processing
device to display the search results in a first display portion of a display of the data processing device and to
display the at least one advertisement in a second display portion of the display of the data processing
device.

Page 45 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

Page 46 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 47 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 48 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 49 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 50 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 51 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 52 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 53 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 54 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 55 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 56 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page

Page 57 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

Page 58 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 59 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 60 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Response to the GET “search request” above

The method of claim 1,
wherein the at least one
advertisement includes a
link to a website sponsoring
the advertisement.

Claim No. 2
The Accused Instrumentalities display an advertisement, which includes a link to a website sponsoring the
advertisement.
See claim 1 above.

Page 61 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2684490?hl=en&ref_topic=24937

Page 62 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 63 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://adwords.google.com/cm/CampaignMgmt?
The method of claim 1,
further comprising updating
a home web page to include
the at least one
advertisement.

Claim No. 4
Upon information and belief, the Accused Instrumentalities update a home web page to include the at least
one advertisement.
See claim 1 above.

Page 64 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 65 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 66 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 67 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 68 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 69 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 70 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 71 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 72 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 73 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 74 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 75 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 76 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page
Page 77 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183
The method of claim 1,
wherein the search results
and the at least one
advertisement are included
in a web page transmitted to
the data processing device
via the communications
link.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 5
The Accused Instrumentalities transmit the search results and the at least one advertisement in a web page to
the data processing device via the communications link.
See claims 1 and 4 above.

Page 78 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

Page 79 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

The method of claim 1,
wherein the at least one
computer is operated by a
search engine provider.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 6
The Accused Instrumentalities have at least one computer operated by a search engine provider.
See claim 1 above.

Page 80 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/90956?ctx=tltp

Page 81 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

The method of claim 1,
further comprising
compiling user profile data
for the user based upon at
least the search term.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 7
The Accused Instrumentalities compile user profile data for the user based upon at least the search term.
See claim 1 above.

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 82 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/54068

Page 83 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 84 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 85 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 86 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 87 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131
The method of claim 1,
further comprising:
determining, via
communication with the
data processing device that
the user does not select the
at least one advertisement;
and

Claim No. 8
The Accused Instrumentalities determine via communication with the data processing device that the user
does not select the at least one advertisement
See claim 1 above.

Page 88 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2615875?hl=en

Page 89 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/adsense/answer/112025?hl=en

https://support.google.com/adwords/answer/1752122

Page 90 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://adwords.google.com/cm/CampaignMgmt?
using the determination that The Accused Instrumentalities use the determination that the user did not select an advertisement in
the user does not select the
subsequent advertisement selection operations.
at least one advertisement in
subsequent advertisement
See claim 1 above.
selection operations.

Page 91 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 92 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722122

Page 93 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722122
Page 94 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/6300?hl=en&ref_topic=24937
A method for operating a
data processing device of a
user to receive
advertisements via a
communications link from
an advertising machine
implemented on at least one
computer, the method
comprising:

Claim No. 9
Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search, and
any Google-owned property that matches advertisements based in part on a received search term (hereinafter
the “Accused Instrumentalities”).

Page 95 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
See claim 1 above.

http://www.google.com/adwords/how-it-works/ads-on-google.html

Page 96 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1

Page 97 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1

Page 98 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

HTTP Get Request to Google

Page 99 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 100 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 101 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON response to device from Google

Page 102 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

based upon interaction with
the user, creating a search
request that includes a
search argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON Response to Device from Google
The Accused Instrumentalities operate a data processing device to interact with the user to create a search
request that includes a search argument.
See claim 1 above.

Page 103 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 104 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 105 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 106 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handheld Running Android V 4.2

Page 107 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.0.2

Page 108 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

Page 109 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

Page 110 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request” of Advanced Search
Page 111 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

transmitting to the
advertising machine via the
communications link the
search request that includes
the search argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities operate a data processing device of user to transmit to the advertising
machine via the communications link a search request that includes the search argument.
See claim 1 above

Page 112 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

Page 113 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

receiving search results and
at least one advertisement
via the communications link
from the advertising
machine, the at least one
advertisement relating to the
search argument;

The Accused Instrumentalities operate a data processing device of a user to receive search results and at least
one advertisement via the communications link from the advertising machine, the least one advertisement
relating to the search argument.
See claim 1 above.

Page 114 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 115 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 116 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 117 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 118 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 119 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 120 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 121 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 122 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 123 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 124 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 125 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 126 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search Results Page
Page 127 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

displaying the search results
in a first display portion of a
display of the data
processing device; and

The Accused Instrumentalities operate a data processing device of a user to display the search results in a
first display portion of a display of the data processing device.

displaying the at least one
advertisement in a second
display portion of the
display of the data
processing device.

The Accused Instrumentalities operate a data processing device of a user display the at least one
advertisement in a second display portion of the display of the data processing device

The method of claim 9,
wherein the at least one
advertisement includes a
link to a website sponsoring
the advertisement.
The method of claim 9,
wherein the search results
and the at least one
advertisement are included
in a web page received from
the advertising machine via
the communications link.

See above 1 above.

See above 1 above.
Claim No. 10
The Accused Instrumentalities operate a data processing device of a user to display at least one
advertisement that includes a link to a website sponsoring the advertisement.
See claims 2 and 9 above.
Claim No. 11
The Accused Instrumentalities operate a data processing device of a user to display the search results and at
least one advertisement included in a web page received from the advertising machine via the
communications link.
See claims 5 and 9 above.

Page 128 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 129 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Response to a “search request

The method of claim 9,
further comprising
transmitting user preference
data to the advertising
machine via the
communications interface.

Claim No. 12
The Accused Instrumentalities operate a data processing device of a user to transmit user preference data to
the advertising machine via the communications interface.
See claim 9 above.

Page 130 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 131 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

Page 132 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

The method of claim 9,
further comprising:
determining, via
communication with the
data processing device that
the user does not select the
at least one advertisement;
and
using the determination that
the user does not select the
at least one advertisement in
subsequent advertisement
selection operations.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 13
The Accused Instrumentalities operate a data processing device to determine via communication with the
data processing device that the user does not select the at least one advertisement.
See claims 8 and 9 above.

The Accused Instrumentalities use the determination that the user does not select the at least one
advertisement in subsequent advertisement selection operations.
See claims 8 and 9 above.

Claim No. 14
An advertising machine
Google’s advertising services and applications constitute the claimed system. The infringing services and
implemented on at least one applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or
computer and operable to
similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar,
provide advertisements via a Google custom search, Google premium search services, youtube.com, Google search services provided to
communications link to a
third party websites such as Custom Search Services or AdSense for Search, and any Google-owned
data processing device of a
property that matches advertisements based in part on a received search term (hereinafter the “Accused
user, the advertising
Instrumentalities”).
machine comprising:
See claims 1 and 9 above.

Page 133 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

Page 134 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788
a communications interface
operable to interface with
the data processing device
of the user via the
communications link;

The Accused Instrumentalities have a communications interface operable to interface with the data
processing device of the user via the communications link.
See claims 1 and 9 above.

Page 135 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183
a database search engine
operable to:
receive from the data
processing device via the
communications link a
search request that includes
a search argument; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities have database search engine operable to receive from the data processing
device via the communications link a search request that includes a search argument.
See claims 1 and 9 above.

Page 136 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 137 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Device Running Android 4.0.2

Page 138 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 139 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.2

Page 140 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

Page 141 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

Page 142 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

Page 143 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

search at least one database The Accused Instrumentalities search at least one database using the search argument to produce search
using the search argument results.
to produce search results;
See claims 1 and 9 above.

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html
an associative search engine
operable to select at least
one advertisement from an
advertisement database
based upon at least one of
the search argument and the

The Accused Instrumentalities have an associative search engine operable to select at least one
advertisement from an advertisement database based upon at least one of the search argument and the search
results

Page 144 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

search results; and

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 145 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

the advertising machine
operable to transmit the
search results together with
the at least one
advertisement via the
communications link to the
data processing device in a
web page data format that
causes the data processing
device to display the search
results in a first display
portion of a display of the
data processing device and
to display the at least one
advertisement in a second
display portion of the
display of the data
processing device.

The Accused Instrumentalities are operable to transmit the search results together with the at least one
advertisement via the communications link to the data processing device in a web page data format that
causes the data processing device to display the search results in a first display portion of a display of the
data processing device and to display the at least one advertisement in a second display portion of the display
of the data processing device.
See claims 1, 5, 9, and 11 above.

Page 146 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 147 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 148 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 149 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 150 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 151 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 152 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 153 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 154 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 155 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 156 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 157 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 158 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Google Custom Search Results Page

Page 159 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 160 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
GET “search request”

The advertising machine
of claim 14, wherein the at
least one advertisement
includes a link to a website
sponsoring the
advertisement.
The advertising machine
of claim 14, wherein the
advertising machine is
further operable to update a
home web page to include
the at least one
advertisement.
The advertising machine
of claim 14, wherein the
search results and the at
least one advertisement are
included in a web page
transmitted to the data

Claim No. 15
The Accused Instrumentalities are operable to include a link to a website sponsoring the advertisement in the
at least one advertisement.
See claims 2 and 14 above.

Claim No. 17
The Accused Instrumentalities are operable to update a home web page to include the at least one
advertisement.
See claims 4 and 14 above.

Claim No. 18
The Accused Instrumentalities are operable to include the search results and the at least one advertisement in
a web page transmitted to the data processing device via the communications link
See claims 1, 5, 11, and 14 above

Page 161 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

processing device via the
communications link.

The advertising machine
of claim 14, wherein the
advertising machine forms
at least a portion of a search
engine.
The advertising machine
of claim 14, wherein the
advertising machine is
further operable to compile
user profile data for the user
based upon at least the
search term.

Claim No. 19
Upon information and belief, the Accused Instrumentalities are operable to form a portion of a search
engine.
See claim 14 above.

Claim No. 20
The Accused Instrumentalities are operable to compile user profile data for the user based upon at least the
search term.
See claim 14 above.

Page 162 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 163 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 164 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 165 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 166 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 167 of 168

Case No. 2:13-cv-893
Exhibit F: Infringement of U.S. Patent No. 7,895,183 by Defendant Google
U.S. PATENT NO.
7,895,183

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 168 of 168