Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

Exhibit 14

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing
under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a
substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents.
To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both.
The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to
limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of
abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications
“powered by” Google or that otherwise rely on the Accused Instrumentalities.

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 1

A method for operating an
advertising machine
implemented on at least one
computer to provide
advertisements via a
communications link to a data
processing device of a user, the
method comprising:

Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search,
and any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”).1

1

Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the
preamble is limiting.
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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
receiving from the data
processing device via the
communications link a search
request that includes a search
argument;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities receive a search request from the data processing device via the
communications link that includes a search argument.

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 4 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 5 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Running Android 4.0.2

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

searching at least one database
using the search argument to
produce search results;

The Accused Instrumentalities search at least one database using the search argument to produce search
results.
See above.

https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom search

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https:// www.google.com/en/us/intl/en/insidesearch/howsearchworks/assets/searchInfographic.pdf

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/insidesearch/howsearchworks/thestory/
selecting at least one
The Accused Instrumentalities select at least one advertisement from an advertisement database relating
advertisement from an
to at least one of the search argument and the search results.
advertisement database
relating to at least one of the
See above.
search argument and the search
results;

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/2756257?hl=en

Page 36 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2453995?hl=en

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.youtube.com/yt/advertise/why-it-works.html

http://www.youtube.com/t/ads_preferences

Page 38 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 39 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/youtube/answer/2454017?hl=en

Page 40 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788

Page 41 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 42 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/policies/technologies/types/

Page 43 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/1722078?hl=en

Page 44 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/think/products/enhanced-campaigns.html

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-wwet-nelson_searchads&utm_medium=et

http://www.google.com/adwords/express/faq.html

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
transmitting the search results
together with the at least one
advertisement via the
communications link to the
data processing device;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities transmit the search results together with the at least one advertisement via
the communications link to the data processing device.
See above.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/ads/searchads/

http://www.google.com/ads/new/

http://www.google.com/adwords/express/faq.html

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

receiving search refinement
input from the data processing
device via the communications
link;

The Accused Instrumentalities receive search refinement input from the data processing device via the
communications link.

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 69 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset running on Android 4.2

Tablet Device Running Android 4.0.2
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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Google Search App Running on iOS 7.1

Page 79 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en

Page 82 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 83 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

producing modified search

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities produce modified search results based upon at least the search refinement

Page 84 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
results based upon at least the
search refinement input;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
input.
See above.

Page 85 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 86 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 87 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 88 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 89 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 90 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 91 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 92 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 93 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 94 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

selecting at least one other
advertisement from the
advertisement database based
upon at least one of the search
refinement input and the
modified search results; and

The Accused Instrumentalities select at least one other advertisement from the advertisement database
based upon at least one of the search refinement input and the modified search results.

Page 95 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html

Page 96 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/adwords/how-it-works/ads-on-google.html

Page 97 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2497976?hl=en

Page 98 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 99 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 100 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 101 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 102 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 103 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 104 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

transmitting at least one of the
modified search results and the
at least one other
advertisement via the

The Accused Instrumentalities transmit at least one of the modified search results and the at least one
other advertisement via the communications link to the data processing device.

Page 105 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

communications link to the
data processing device.

Page 106 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 107 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 108 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 109 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 110 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 111 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 112 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 113 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

The method of claim 1,
wherein the search refinement
input comprises at least one
additional search argument.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 5
The Accused Instrumentalities receive search refinement input comprising at least one additional search
argument.
See claim 1 above.

Page 114 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 115 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 116 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131

Page 117 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html

Page 118 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

The method of claim 1,
wherein the search refinement
input comprises additional
search criteria.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 6
The Accused Instrumentalities receive search refinement input comprising additional search criteria.
See claim 1 above.

Page 119 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 120 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 121 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html

Page 122 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
The method of claim 1,
wherein the at least one
advertisement includes a link
to a website sponsoring the
advertisement.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 7
The at least one advertisement includes a link to a website sponsoring the advertisement.
See claim 1 above.

https://support.google.com/adwords/answer/2684490?hl=en

Page 123 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwordspolicy/answer/1310892?rd=1
Page 124 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
The method of claim 1, further
comprising:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 8
Upon information and belief, the Accused Instrumentalities determine, via communication with the data
processing device that the user does not select the at least one advertisement.
See claim 1 above.

Page 125 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

determining, via
communication with the data
processing device that the user
does not select the at least one
advertisement; and

Page 126 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2615875?hl=en

Page 127 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/adsense/answer/112025?hl=en

updating advertisements
provided to the data processing
device based upon a
determination that the user
does not select the at least one
advertisement.

Upon information and belief, the Accused Instrumentalities update advertisements provided to the data
processing device based upon a determination that the user does not select the at least one advertisement

https://support.google.com/adwords/answer/1752122

Page 128 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://adwords.google.com/cm/CampaignMgmt?
The method of claim 1, further
comprising selecting the at
least one advertisement based
upon a least one of user profile
data and user preference data.

Claim No. 9
The Accused Instrumentalities select the at least one advertisement based upon a least one of user profile
data and user preference data.
See claim 1 above.

Page 129 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://accounts.google.com/SignUp?service=mail
Page 130 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 131 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 132 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 133 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://profiles.google.com/XXXXX/about

Page 134 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs

Page 135 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 136 of 248

https://support.google.com/chrome/answer/165139?hl=en

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 10
The method of claim 1, further The Accused Instrumentalities select the search results based upon at least one of user profile data and
comprising selecting the search user preference data.
results based upon at least one
of user profile data and user
See claim 1 above.
preference data.

Page 137 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/510?p=settings_safesearch&hl=en#safe

Page 138 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/accounts/answer/61416

https://www.google.com/preferences#languages

Page 139 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/2539428?p=settings_signin&hl=en

Page 140 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 141 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 142 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
A method for operating a data
processing device of a user to
receive advertisements via a
communications link from an
advertising machine
implemented on at least one
computer, the method
comprising:

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 12
Google’s advertising services and applications perform the steps of the claimed method. The infringing
services and applications include but are not limited to Google Ads, Google AdWords, and Google
AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app,
the Android search bar, Google custom search, Google premium search services, youtube.com, Google
search services provided to third party websites such as Custom Search Services or AdSense for Search,
and any Google-owned property that matches advertisements based in part on a received search term
(hereinafter the “Accused Instrumentalities”).

http://www.google.com/adwords/how-it-works/ads-on-google.html

Page 143 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1

Page 144 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1

Page 145 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

HTTP Get Request to Google

Page 146 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 147 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 148 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON response to device from Google

Page 149 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON Response to Device from Google

Page 150 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 151 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 152 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 153 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 154 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 155 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 156 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search

Page 157 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

based upon interaction with the The Accused Instrumentalities operate a data processing device to interact with the user to create a search
user, creating a search request request that includes a search argument.
that includes a search
argument;
See above.

Page 158 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 159 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 160 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 161 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

Page 162 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.0.2

Page 163 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Search App Running on iOS 7.1

Page 164 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

http://www.4nursing.com/search-our-site-or-search-the-internet.html

transmitting to the advertising
machine via the
communications link the
search request that includes the
search argument;

The Accused Instrumentalities operate a data processing device of user to transmit to the advertising
machine via the communications link a search request that includes the search argument.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

GET “search request”

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Trace of request transmitting via communications link the search request with search argument
receiving search results and at
least one advertisement via the
communications link from the
advertising machine, the at
least one advertisement
relating to the search
argument;

The Accused Instrumentalities operate a data processing device of a user to receive search results and at
least one advertisement via the communications link from the advertising machine, the least one
advertisement relating to the search argument.

Page 167 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 175 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 177 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search

Page 178 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON response to device from Google

Page 179 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

displaying the search results
and the at least one
advertisement on a display of
the data processing device;

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

JSON Response to Device from Google
The Accused Instrumentalities operate a data processing device of a user to display the search results in a
first display portion of a display of the data processing device.
See above.

Page 180 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Google Custom Search

Page 191 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

based upon interaction with the The Accused Instrumentalities operate a data processing device to interact with the user to receive search
user,
receiving
search refinement input.
refinement input;

Page 192 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 195 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 198 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Mobile Handset Running Android 4.2

Page 204 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Tablet Device Running Android 4.0.2

Google Search App Running on iOS 7.1

Page 205 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 206 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en

Page 207 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en
transmitting the search
refinement input to the
advertising machine via the
communications link;

The Accused Instrumentalities operate a data processing device to transmit the search refinement input to
the advertising machine via the communications link.

Page 208 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 209 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Fiddler showing search refinement input transmitted

Page 210 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 211 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 212 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 213 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 214 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

receiving modified search
results and at least one other
advertisement from the
advertising machine that are
based upon at least the search
refinement input; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

The Accused Instrumentalities operate a data processing device to receive modified search results and at
least one other advertisement from the advertising machine that are based upon at least the search
refinement input.

Page 216 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 218 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 219 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 221 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

displaying the modified search The Accused Instrumentalities operate a data processing device to display the modified search results and
results and the at least one the at least one other advertisement on the display of the data processing device.
other advertisement on the
display of the data processing
device.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
The method of claim 12,
wherein the search refinement
input comprises at least one
additional search argument.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 14
The search refinement input comprises at least one additional search argument.
See claim 5 and 12 above.

Page 225 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 227 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 228 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official

https://support.google.com/accounts/answer/54068?hl=en

The method of claim 12,
wherein the search refinement
input comprises additional

Claim No. 15
The search refinement input comprises additional search criteria.
See claims 6 and 12 above.
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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

search criteria.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 231 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 232 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 233 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 234 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 235 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 236 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en

Page 237 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/websearch/answer/142143?hl=en

Page 238 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://developers.google.com/search-appliance/documentation/68/xml_reference#request_query_terms
Page 239 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

The method of claim 12,
wherein the at least one
advertisement includes a link
to a website sponsoring the
advertisement.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Claim No. 16
The at least one advertisement includes a link to a website sponsoring the advertisement.
See claims 7 and 12 above.

https://support.google.com/adwords/answer/2684490?hl=en

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwordspolicy/answer/1310892?rd=1
Page 241 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
The method of claim 12,
further comprising:
determining that the user does
not select the at least one
advertisement; and

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
Claim No. 17
Upon information and belief, the Accused Instrumentalities determine that the user does not select the at
least one advertisement.
See claims 8 and 12 above.

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

Page 243 of 248

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Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2615875?hl=en

Page 244 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/adsense/answer/112025?hl=en

transmitting the indication that
the user does not select the at
least one advertisement to the
advertising machine via the
communications link.

Upon information and belief, the Accused Instrumentalities transmit the indication to the advertising
machine via the communications link that the user does not select the at least one advertisement.
See claims 8 and 12 above.

Page 245 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
https://support.google.com/adwords/answer/2615875?hl=en

https://support.google.com/adsense/answer/112025?hl=en
The method of claim 12,
further comprising:
receiving user input to indicate
selection of the at least one
advertisement; and

Claim No. 18
The Accused instrumentalities receive user input to indicate selection of the at least one advertisement.
See claim 12 above.

Page 246 of 248

Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY

https://support.google.com/adwords/answer/2615875?hl=en

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Case No. 2:13-cv-893
Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google

U.S. PATENT NO.
7,895,178
transmitting the indication that
the user selects the at least one
advertisement to the
advertising machine via the
communications link.

INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY
The Accused Instrumentalities operate a data processing device to transmit the indication to the
advertising machine via the communications link that the user selects the at least one advertisement.
See claim 12 above.

Fiddler capture showing that Accused Instrumentalities transmit the indication that the user selects an
advertisement

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