Rockstar Consortium US LP et al v. Google Inc

Filing 126

MOTION to Compel by Rockstar Consortium US LP. (Attachments: # 1 Appendix of Exhibits ISO Motion to Compel, # 2 Affidavit of Amanda Bonn ISO Motion to Compel, # 3 Exhibit 1, # 4 Exhibit 2, # 5 Exhibit 3, # 6 Exhibit 4, # 7 Exhibit 5, # 8 Exhibit 6, # 9 Exhibit 7, # 10 Exhibit 8, # 11 Exhibit 9, # 12 Exhibit 10, # 13 Exhibit 11, # 14 Exhibit 12, # 15 Exhibit 13, # 16 Exhibit 14, # 17 Exhibit 15, # 18 Exhibit 16, # 19 Exhibit 17, # 20 Exhibit 18, # 21 Exhibit 19, # 22 Exhibit 20, # 23 Exhibit 21, # 24 Text of Proposed Order Granting Motion to Compel)(Bonn, Amanda)

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Exhibit 14 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google The following analysis shows how each claim element is literally present. In the event that a claim element is deemed to be missing under a literal infringement analysis (e.g., due to claim construction), Rockstar reserves the right to demonstrate the presence of a substantial equivalent of such an element and to pursue infringement under the doctrine of equivalents. To the extent that the descriptions below give rise to either direct or indirect infringement, Rockstar alleges both. The screenshots below constitute exemplary results of the Accused Instrumentalities’ algorithms and source code and do not serve to limit the scope of alleged infringement. Rockstar alleges infringement by the Accused Instrumentalities at each applicable level of abstraction, i.e., source code, algorithms, infrastructure, etc. Further, Rockstar alleges infringement by third-party applications “powered by” Google or that otherwise rely on the Accused Instrumentalities. U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 1 A method for operating an advertising machine implemented on at least one computer to provide advertisements via a communications link to a data processing device of a user, the method comprising: Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”).1 1 Content demonstrating that preamble elements are found in the accused instrumentalities shall not be construed as an admission that the preamble is limiting. Page 1 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722047?hl=en&ref_topic=3121771 Page 2 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 receiving from the data processing device via the communications link a search request that includes a search argument; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities receive a search request from the data processing device via the communications link that includes a search argument. Page 3 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 4 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 5 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 6 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Running Android 4.0.2 Page 7 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 8 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html Page 9 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” Page 10 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY searching at least one database using the search argument to produce search results; The Accused Instrumentalities search at least one database using the search argument to produce search results. See above. https://www.google.com/intl/en/insidesearch/howsearchworks/crawling-indexing.html Page 11 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 12 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 13 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 14 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 15 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 16 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 17 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 18 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 19 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 20 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 21 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom search Page 22 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https:// www.google.com/en/us/intl/en/insidesearch/howsearchworks/assets/searchInfographic.pdf Page 23 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/insidesearch/howsearchworks/thestory/ selecting at least one The Accused Instrumentalities select at least one advertisement from an advertisement database relating advertisement from an to at least one of the search argument and the search results. advertisement database relating to at least one of the See above. search argument and the search results; Page 24 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 25 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 26 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 27 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 28 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 29 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 30 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 31 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 32 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 33 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 34 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Page 35 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497836?hl=en https://support.google.com/adwords/answer/2756257?hl=en Page 36 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2453995?hl=en Page 37 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.youtube.com/yt/advertise/why-it-works.html http://www.youtube.com/t/ads_preferences Page 38 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 39 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/youtube/answer/2454017?hl=en Page 40 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/ads/answer/1634057?hl=en&ref_topic=2971788 Page 41 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 42 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/policies/technologies/types/ Page 43 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/1722078?hl=en Page 44 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/think/products/enhanced-campaigns.html Page 45 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/express/how-it-works.html#utm_source=awx&utm_campaign=ww-wwet-nelson_searchads&utm_medium=et http://www.google.com/adwords/express/faq.html Page 46 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2012/11/get-local-in-time-for-holidays-and.html Page 47 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://adwords.blogspot.com/2006/03/adwords-101-targeting-right-customers.html Page 48 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 transmitting the search results together with the at least one advertisement via the communications link to the data processing device; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities transmit the search results together with the at least one advertisement via the communications link to the data processing device. See above. Page 49 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 50 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 51 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 52 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 53 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 54 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 55 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 56 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 57 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 58 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 59 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Page 60 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/ads/searchads/ http://www.google.com/ads/new/ http://www.google.com/adwords/express/faq.html Page 61 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 62 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 63 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 64 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 65 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY receiving search refinement input from the data processing device via the communications link; The Accused Instrumentalities receive search refinement input from the data processing device via the communications link. Page 66 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp Page 67 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 68 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 69 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official Page 70 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 71 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 72 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 73 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 74 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 75 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 76 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset running on Android 4.2 Tablet Device Running Android 4.0.2 Page 77 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 78 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 79 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 80 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en Page 81 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en Page 82 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 83 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 producing modified search INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities produce modified search results based upon at least the search refinement Page 84 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 results based upon at least the search refinement input; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY input. See above. Page 85 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 86 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 87 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 88 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 89 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 90 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 91 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 92 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 93 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 94 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY selecting at least one other advertisement from the advertisement database based upon at least one of the search refinement input and the modified search results; and The Accused Instrumentalities select at least one other advertisement from the advertisement database based upon at least one of the search refinement input and the modified search results. Page 95 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html Page 96 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/adwords/how-it-works/ads-on-google.html Page 97 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2497976?hl=en Page 98 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 99 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 100 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 101 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 102 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 103 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 104 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY transmitting at least one of the modified search results and the at least one other advertisement via the The Accused Instrumentalities transmit at least one of the modified search results and the at least one other advertisement via the communications link to the data processing device. Page 105 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY communications link to the data processing device. Page 106 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 107 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 108 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 109 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 110 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 111 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 112 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 113 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 1, wherein the search refinement input comprises at least one additional search argument. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 5 The Accused Instrumentalities receive search refinement input comprising at least one additional search argument. See claim 1 above. Page 114 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 115 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 116 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/topic/3037039?hl=en&ref_topic=3036131 Page 117 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html Page 118 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 1, wherein the search refinement input comprises additional search criteria. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 6 The Accused Instrumentalities receive search refinement input comprising additional search criteria. See claim 1 above. Page 119 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 120 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 121 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://insidesearch.blogspot.com/2011/11/some-thoughts-on-personalization.html Page 122 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 1, wherein the at least one advertisement includes a link to a website sponsoring the advertisement. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 7 The at least one advertisement includes a link to a website sponsoring the advertisement. See claim 1 above. https://support.google.com/adwords/answer/2684490?hl=en Page 123 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwordspolicy/answer/1310892?rd=1 Page 124 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 1, further comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 8 Upon information and belief, the Accused Instrumentalities determine, via communication with the data processing device that the user does not select the at least one advertisement. See claim 1 above. Page 125 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY determining, via communication with the data processing device that the user does not select the at least one advertisement; and Page 126 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en Page 127 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adsense/answer/112025?hl=en updating advertisements provided to the data processing device based upon a determination that the user does not select the at least one advertisement. Upon information and belief, the Accused Instrumentalities update advertisements provided to the data processing device based upon a determination that the user does not select the at least one advertisement https://support.google.com/adwords/answer/1752122 Page 128 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://adwords.google.com/cm/CampaignMgmt? The method of claim 1, further comprising selecting the at least one advertisement based upon a least one of user profile data and user preference data. Claim No. 9 The Accused Instrumentalities select the at least one advertisement based upon a least one of user profile data and user preference data. See claim 1 above. Page 129 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://accounts.google.com/SignUp?service=mail Page 130 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 131 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 132 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 133 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://profiles.google.com/XXXXX/about Page 134 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.google.com/intl/en/policies/privacy/key-terms/#toc-terms-server-logs Page 135 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 136 of 248 https://support.google.com/chrome/answer/165139?hl=en Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 10 The method of claim 1, further The Accused Instrumentalities select the search results based upon at least one of user profile data and comprising selecting the search user preference data. results based upon at least one of user profile data and user See claim 1 above. preference data. Page 137 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/510?p=settings_safesearch&hl=en#safe Page 138 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/accounts/answer/61416 https://www.google.com/preferences#languages Page 139 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/2539428?p=settings_signin&hl=en Page 140 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 141 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 142 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 A method for operating a data processing device of a user to receive advertisements via a communications link from an advertising machine implemented on at least one computer, the method comprising: INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 12 Google’s advertising services and applications perform the steps of the claimed method. The infringing services and applications include but are not limited to Google Ads, Google AdWords, and Google AdWords Express (or similar functionality) used in conjunction with google.com, the Google Search app, the Android search bar, Google custom search, Google premium search services, youtube.com, Google search services provided to third party websites such as Custom Search Services or AdSense for Search, and any Google-owned property that matches advertisements based in part on a received search term (hereinafter the “Accused Instrumentalities”). http://www.google.com/adwords/how-it-works/ads-on-google.html Page 143 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464111?hl=en&ref_topic=3121763&rd=1 Page 144 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/3464133?hl=en&ref_topic=3121763&rd=1 Page 145 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY HTTP Get Request to Google Page 146 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 147 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 148 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON response to device from Google Page 149 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Response to Device from Google Page 150 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 151 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 152 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 153 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 154 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 155 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 156 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Page 157 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY based upon interaction with the The Accused Instrumentalities operate a data processing device to interact with the user to create a search user, creating a search request request that includes a search argument. that includes a search argument; See above. Page 158 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 159 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 160 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 161 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 162 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Page 163 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Search App Running on iOS 7.1 Page 164 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY http://www.4nursing.com/search-our-site-or-search-the-internet.html transmitting to the advertising machine via the communications link the search request that includes the search argument; The Accused Instrumentalities operate a data processing device of user to transmit to the advertising machine via the communications link a search request that includes the search argument. Page 165 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY GET “search request” Page 166 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Trace of request transmitting via communications link the search request with search argument receiving search results and at least one advertisement via the communications link from the advertising machine, the at least one advertisement relating to the search argument; The Accused Instrumentalities operate a data processing device of a user to receive search results and at least one advertisement via the communications link from the advertising machine, the least one advertisement relating to the search argument. Page 167 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY . Page 168 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 169 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 170 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 171 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 172 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 173 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 174 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 175 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 176 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 177 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Page 178 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON response to device from Google Page 179 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 displaying the search results and the at least one advertisement on a display of the data processing device; INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY JSON Response to Device from Google The Accused Instrumentalities operate a data processing device of a user to display the search results in a first display portion of a display of the data processing device. See above. Page 180 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 181 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 182 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 183 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 184 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 185 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 186 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 187 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 188 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 189 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 190 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Google Custom Search Page 191 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY based upon interaction with the The Accused Instrumentalities operate a data processing device to interact with the user to receive search user, receiving search refinement input. refinement input; Page 192 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp Page 193 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 194 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 195 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official Page 196 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 197 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 198 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 199 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 200 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 201 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 202 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 203 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Mobile Handset Running Android 4.2 Page 204 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Tablet Device Running Android 4.0.2 Google Search App Running on iOS 7.1 Page 205 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 206 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en Page 207 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en transmitting the search refinement input to the advertising machine via the communications link; The Accused Instrumentalities operate a data processing device to transmit the search refinement input to the advertising machine via the communications link. Page 208 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 209 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Fiddler showing search refinement input transmitted Page 210 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 211 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 212 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 213 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 214 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 215 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 receiving modified search results and at least one other advertisement from the advertising machine that are based upon at least the search refinement input; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities operate a data processing device to receive modified search results and at least one other advertisement from the advertising machine that are based upon at least the search refinement input. Page 216 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 217 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 218 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 219 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 220 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 221 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY displaying the modified search The Accused Instrumentalities operate a data processing device to display the modified search results and results and the at least one the at least one other advertisement on the display of the data processing device. other advertisement on the display of the data processing device. Page 222 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 223 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 224 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 12, wherein the search refinement input comprises at least one additional search argument. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 14 The search refinement input comprises at least one additional search argument. See claim 5 and 12 above. Page 225 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enUS:official&client=firefox-a&channel=np&source=hp Page 226 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 227 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://www.google.com/search?q=become+a+nurse&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:enPage 228 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY US:official&client=firefoxa&channel=np&source=hp#channel=np&q=become%20a%20nurse%20anesthetist&rls=org.mozilla:enUS:official https://support.google.com/accounts/answer/54068?hl=en The method of claim 12, wherein the search refinement input comprises additional Claim No. 15 The search refinement input comprises additional search criteria. See claims 6 and 12 above. Page 229 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY search criteria. Page 230 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 231 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 232 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 233 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 234 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 235 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 236 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en Page 237 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/websearch/answer/142143?hl=en Page 238 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://developers.google.com/search-appliance/documentation/68/xml_reference#request_query_terms Page 239 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 12, wherein the at least one advertisement includes a link to a website sponsoring the advertisement. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 16 The at least one advertisement includes a link to a website sponsoring the advertisement. See claims 7 and 12 above. https://support.google.com/adwords/answer/2684490?hl=en Page 240 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwordspolicy/answer/1310892?rd=1 Page 241 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 The method of claim 12, further comprising: determining that the user does not select the at least one advertisement; and INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Claim No. 17 Upon information and belief, the Accused Instrumentalities determine that the user does not select the at least one advertisement. See claims 8 and 12 above. Page 242 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY Page 243 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en Page 244 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adsense/answer/112025?hl=en transmitting the indication that the user does not select the at least one advertisement to the advertising machine via the communications link. Upon information and belief, the Accused Instrumentalities transmit the indication to the advertising machine via the communications link that the user does not select the at least one advertisement. See claims 8 and 12 above. Page 245 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en The method of claim 12, further comprising: receiving user input to indicate selection of the at least one advertisement; and Claim No. 18 The Accused instrumentalities receive user input to indicate selection of the at least one advertisement. See claim 12 above. Page 246 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY https://support.google.com/adwords/answer/2615875?hl=en https://support.google.com/adsense/answer/112025?hl=en Page 247 of 248 Case No. 2:13-cv-893 Exhibit E: Infringement of U.S. Patent No. 7,895,178 by Defendant Google U.S. PATENT NO. 7,895,178 transmitting the indication that the user selects the at least one advertisement to the advertising machine via the communications link. INFRINGEMENT BY EXEMPLARY ACCUSED INSTRUMENTALITY The Accused Instrumentalities operate a data processing device to transmit the indication to the advertising machine via the communications link that the user selects the at least one advertisement. See claim 12 above. Fiddler capture showing that Accused Instrumentalities transmit the indication that the user selects an advertisement Page 248 of 248

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