The Football Association Premier League Limited et al v. Youtube, Inc. et al

Filing 276

DECLARATION of Elizabeth Anne Figueira, Esq. in Opposition re: 167 MOTION for Summary Judgment.. Document filed by The Music Force LLC, Cal IV Entertainment, LLC, Cherry Lane Music Publishing Company, Inc., The Football Association Premier League Limited, Robert Tur, National Music Publishers' Association, The Rodgers & Hammerstein Organization, Edward B. Marks Music Company, Freddy Bienstock Music Company, Alley Music Corporation, X-Ray Dog Music, Inc., Federation Francaise De Tennis, The Scottish Premier League Limited, The Music Force Media Group LLC, Sin-Drome Records, Ltd., Murbo Music Publishing, Inc., Stage Three Music (US), Inc., Bourne Co.. (Attachments: # 1 Exhibit 189, # 2 Exhibit 190, # 3 Exhibit 191, # 4 Exhibit 192, # 5 Exhibit 193, # 6 Exhibit 194, # 7 Exhibit 195, # 8 Exhibit 196, # 9 Exhibit 197, # 10 Exhibit 198, # 11 Exhibit 199, # 12 Exhibit 200, # 13 Exhibit 201, # 14 Exhibit 202, # 15 Exhibit 203, # 16 Exhibit 204, # 17 Exhibit 205, # 18 Exhibit 206, # 19 Exhibit 207, # 20 Exhibit 208, # 21 Exhibit 209, # 22 Exhibit 210, # 23 Exhibit 211, # 24 Exhibit 212, # 25 Exhibit 213, # 26 Exhibit 214, # 27 Exhibit 215, # 28 Exhibit 216, # 29 Exhibit 217, # 30 Exhibit 218, # 31 Exhibit 219, # 32 Exhibit 220, # 33 Exhibit 221, # 34 Exhibit 222, # 35 Exhibit 223, # 36 Exhibit 224 Part 1, # 37 Exhibit 224 Part 2, # 38 Exhibit 225, # 39 Exhibit 226, # 40 Exhibit 227 Part 1, # 41 Exhibit 227 Part 2, # 42 Exhibit 227 Part 3, # 43 Exhibit 227 Part 4, # 44 Exhibit 228, # 45 Exhibit 229, # 46 Exhibit 230, # 47 Exhibit 231, # 48 Exhibit 232, # 49 Exhibit 233, # 50 Exhibit 234, # 51 Exhibit 235, # 52 Exhibit 236, # 53 Exhibit 237, # 54 Exhibit 238, # 55 Exhibit 239, # 56 Exhibit 240, # 57 Exhibit 241, # 58 Exhibit 242, # 59 Exhibit 243, # 60 Exhibit 244, # 61 Exhibit 245, # 62 Exhibit 246, # 63 Exhibit 247, # 64 Exhibit 248, # 65 Exhibit 249, # 66 Exhibit 250, # 67 Exhibit 251, # 68 Exhibit 252, # 69 Exhibit 253, # 70 Exhibit 254, # 71 Exhibit 255, # 72 Exhibit 256, # 73 Exhibit 257, # 74 Exhibit 258, # 75 Exhibit 259, # 76 Exhibit 260, # 77 Exhibit 261, # 78 Exhibit 262, # 79 Exhibit 263, # 80 Exhibit 264, # 81 Exhibit 265, # 82 Exhibit 266, # 83 Exhibit 267, # 84 Exhibit 268, # 85 Exhibit 269, # 86 Exhibit 270, # 87 Exhibit 271, # 88 Exhibit 272 Part 1, # 89 Exhibit 272-2, # 90 Exhibit 272 Part 3, # 91 Exhibit 272 Part 4, # 92 Exhibit 272 Part 5, # 93 Exhibit 272 Part 6, # 94 Exhibit 272 Part 7, # 95 Exhibit 272 Part 8, # 96 Exhibit 272 Part 9, # 97 Exhibit 272 Part 10, # 98 Exhibit 272 Part 11, # 99 Exhibit 272 Part 12, # 100 Exhibit 272 Part 13, # 101 Exhibit 272 Part 14, # 102 Exhibit 272 Part 15, # 103 Exhibit 272 Part 16, # 104 Exhibit 272 Part 17, # 105 Exhibit 272 Part 18, # 106 Exhibit 272 Part 19, # 107 Exhibit 273, # 108 Exhibit 274, # 109 Exhibit 275, # 110 Exhibit 276, # 111 Exhibit 277, # 112 Exhibit 278, # 113 Exhibit 279, # 114 Exhibit 280, # 115 Exhibit 281, # 116 Exhibit 282, # 117 Exhibit 283, # 118 Exhibit 284, # 119 Exhibit 285, # 120 Exhibit 286, # 121 Exhibit 287, # 122 Exhibit 288, # 123 Exhibit 289, # 124 Exhibit 290, # 125 Exhibit 291, # 126 Exhibit 292, # 127 Exhibit 293, # 128 Exhibit 294, # 129 Exhibit 295, # 130 Exhibit 296, # 131 Exhibit 297, # 132 Exhibit 298, # 133 Exhibit 299, # 134 Exhibit 300, # 135 Exhibit 301, # 136 Exhibit 302, # 137 Exhibit 303, # 138 Exhibit 304, # 139 Exhibit 305, # 140 Exhibit 306, # 141 Exhibit 307, # 142 Exhibit 308, # 143 Exhibit 309, # 144 Exhibit 310, # 145 Exhibit 311, # 146 Exhibit 312, # 147 Exhibit 313, # 148 Exhibit 314, # 149 Exhibit 315, # 150 Exhibit 316, # 151 Exhibit 317, # 152 Exhibit 318, # 153 Exhibit 319, # 154 Exhibit 320, # 155 Exhibit 321, # 156 Exhibit 322, # 157 Exhibit 323, # 158 Exhibit 324, # 159 Exhibit 325, # 160 Exhibit 326, # 161 Exhibit 327, # 162 Exhibit 328, # 163 Exhibit 329, # 164 Exhibit 330, # 165 Exhibit 331, # 166 Exhibit 332, # 167 Exhibit 333 Part 1, # 168 Exhibit 333 Part 2, # 169 Exhibit 334, # 170 Exhibit 335, # 171 Exhibit 336, # 172 Exhibit 337, # 173 Exhibit 338)(Figueira, Elizabeth)

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i ~ i ~ ~ o Figueira D e d Tab 224-Part 1 Redacted Pursuant to Protective Order at Request of Defendants Advertising Operations - Summary & Overview s o October 2006 o o t-' o to w w I co t-' o (}1 Ad Operations Jeff Sr. Who we Anna are Mayo Director Ad Ops i2 outuoe of Nguyen C1 Ad Ops Manager ira jcun hc corfl Alex Jakovieski Director of Joanna Ging Media Coordinator Sales Opslnventory Phoebe McDowell Media Coordinator Need something Pick up the phone St8CUO-tOOOOC so spy renuepuoo r.tbm a. I- CD Users By The Numbers Captured 30 million USA unique users Unique Users among web destinations Reached 19% of USA internet users Ranked 14th Registered Users 200000 new registered users per day 19 million registered users to date Video Uploads 70000 videos uploaded per day uploaded to date million videos Community Dynamics 50000 80000 subscriptions per day friends added per day 800000 videos favorite per day Nieisen September 2006 October 2006 Metrics Unique Visitors Active mo Rank 30 Million Avg US only Reach 19.2% 14th Source Web Destination HBX October 2006 Nielsen 2006 Age 211 Gender Audience Composition Male 2% 14% 1217 1824 7% 16% 56% 44% Source Nielsen 2534 35-49 50-54 2006 Female 36% 9% 10% Source Nielsen 5564 2006 Metrics cont. Household $0 Income 24999 49999 74999 6% 20% 26% 21% 16% 10% Source Nielsen $25000 $50000 $75000-99999 $100000$1 149999 50000 2006 Unique Users Reach Growth October 2006 35 30 25 20 15 10 ct0 Source Nielsen 2006 14th Largest Web Destination October 2006 -- _. .---- -- s-a4C-- ntt ataa za fl ---- 4S -- --- -c_ -s s. -- -- Fs cte t-- -- -. -- -- -- -.- -.- -- - . -- 2bt -- ubus- -- _________ psa-Ibol--r ac-fas cca -a - S.. .5 FpJxbcd kxntaclF44WaSd. -a- raipu--nflctwock Source. Neilsen 2006 Comparative Reach Vs. Cable TV YouTube August 2006 6745962 Daily Primetime Network 11 Average Daily Visitors to Top 20 Cable Networks By Average Reach 000 1234 1237 1149 1086 1071 1052 1051 1029 1004 966 SPIKE FX Network 000 2583 2514 2372 2259 2107 1723 19 1.627 13 14 15 16 17 18 USA NICK FAMILY HISTORY SCI-FI DISNEY TNT ESAN BS NICK/N ITE LIFETIME HALLMARK TV LAND DISC COMEDY MTV 20 1596 1556 1548 TOON 10 FOXNC Source Source Nielsen May 2006 August 2006 DART ompetit on as YouTube Google Video Parent iii ru 03345 007 t6 27627 17.58 t269813 241630 3.13 46 Channel 16676 10.61 1.96 15 MSN Video Video Channel 12607 8.02 52521 2.37 00805 22 Yahoo Metacafe Channel 5699 3.63 124538 1.96 00611 Parent 3066 1.95 101433 2.36 33 02558 Heavy.com iFILM Parent 2706 1.72 6643 1.44 01 05 Brand 2138 1.36 12990 1.83 00201 Atom Films Brand 1247 0.79 4775 1.25 00243 GrouperA Parent 870 0.55 5299 1.05 01 38 54 GUBA Veoh Revver Parent 713 0.45 27267 2.22 01739 00253 0065 Brand 706 0.45 2045 1.47 Parent 448 0.29 1793 1.1 Source Nielsen 2006 t918CU0-t00000 so spy renuepuoo r.tbm a. IC CD I- CD Summary SL 9I$RMP \W United States International Total 1111111111 Average 2.8 Billion High Billion Billion 8.5 Billion 8.8 Billion .5 Billion Source Monthly Impressions DoubleClick 2006 Worldwide Highlights 12XD0000000- 10 cJ0000000- 12.5% October Avg 2006 month over month growth 11.5 Impressions highest month into to date cJ0 000 000 Forecasting Projection 8% month over month growth 2007 6000000000- 25.B Impressions by August 2007 4030000000- 2030000000- May June July August Sepleniber October September 2006 By Content Filter Total Safe Risky 35% 65% 1.BB 3.2 Source DoubleClick 2006 Percentages of Clean vs. Non-Clean Inventory US ONLY Total Safe Risky 35% 65% 490 900 MM MM Source DoubleClick 2006 Safe Risky CNA flflfl.. Safe content is only 35% of our inventory By Channel By Watch Page Categories 400000000 SeDtember 2006 350000000 300000000 250000000 Safe 200000000 Risky 150000000 100000000 50000000 qi qe C0 Source DoubleClick 2006 Impressions By Ad Type All September2006 PreEmptable Total 1% HomePage Total DirectTotal Remnant Total 89% DefaultTotal Includes 66% International 300x35 4% Bonus Total 3% Direct fl 00 Pre Eniptible si-aoo Remnant $1.00 Lfl Impressions By Ad Type with International No Remnant September 2006 FtebTptable Total 7% US HomeFage 300x35 16% Total Bonus Total 25% Default Total lxi AO /0 Direct International I-brTopage 34% 300x35 14% Direct $3. 00 Pre Emptible $i-3.00 Remnant $1.00 lAB Standard Ads Exclude International No Remnant September 2006 ReErnptable Total 71 Million 11% Bonus Total 240 Millbn 36% Direct Total 315 Million 47% yv Default Total 41 Million Direct P00 Pre Emptible $i-3.00 Remnant $1.00 By Channel Channel Impressions per month September 2006 US Categories 27 International 55 Total 82.6 1% .0003% .001% .012% .2% Channels College 80 33 41 45 125 1.4 Contests Groups 400 1DM 204M 119 17M 391 27M 595M 272 6.5 Home Members Search Results Upload Videos Watch 5% 3% 52% .04% 153 4.5 1.6M 3M 166M 4.6M 114M 280M 4.4B Source 3% 36% Doubleclick 2006 lAB 3B Watch Search channels represent 88% of US International Ad Impressions By Channel Graoh Inventory Groups 10/ Li September 2006 By Channel Pages Channels Pages /0 College Pages 0% Hone Li/C 0% Page Categories 0/ CD Pages Menters Pages 00/ Li /0 Watch Pages 36% Videos Pages 3% Source DoubleClick 26 Ui ii ByC anreBvAdSze 6o0oo0 September 2006 5O0OO0 4O0JOO0OO 728x90 o300x35 300x250 3O0JOO0OO 60x600 20000000 10000000 o728x90 0300x35 16462 183912914 256794413 31 581 01 652 393959 4276648707 88190 300x250 Source DoubIIick 20 September 2006 Ad Note these Impressions US only By Day across the of Week entire site running average. impressions are entire site and represent Totals US Percentage of weekly traffic% nday 137 16% Monday 115M 139o Tuesday 122 14% Wednesday 122M 14% Thursday 112M 13% Friday 124M 14% Saturday 129M 15% Numbers show higher usage on the weekends Source DoubleClick 2O6 fl1 Homepage Ad US Impressions and represent By Day of Week September 2006 Note these impressions are only running average. Sunday 7M 6.5 Monday Tuesday 6.3 Wednesday Thursday 6.8 6.6 Friday 7.2 Saturday Source DcubleClick 26 Friday is the highest followed by the weekend Sat Sun Ad 10000000 9000000 Impressions By Time of Day By Ad Size 8000000 7000000 6000000 .----728x90 5000000 --a--- 60x600 Combined 4000000 3000000 2000000 1000000 0- 43 43 43 43 43 oj \C3 All Times Eastern Impressions peak at around 7pm pstl 10 pm est Source DoubleClick 2006

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