Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 2126

Declaration of Susan Estrich in Support of 2013 MOTION for Judgment as a Matter of Law, New Trial and/or Remittitur Pursuant to Federal Rules of Civil Procedure 50 and 59, 2054 Brief, 2053 Opposition/Response to Motion, filed bySamsung Electronics America, Inc.(a New York corporation), Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC. (Attachments: # 1 Exhibit 1 to the Estrich Declaration, # 2 Exhibit 2 to the Estrich Declaration, # 3 Exhibit 3 to the Estrich Declaration, # 4 Exhibit 4 to the Estrich Declaration, # 5 Exhibit 5 to the Estrich Declaration, # 6 Exhibit 6 to the Estrich Declaration, # 7 Exhibit 7 to the Estrich Declaration, # 8 Exhibit 8 to the Estrich Declaration, # 9 Exhibit 9 to the Estrich Declaration, # 10 Exhibit 10 to the Estrich Declaration, # 11 Exhibit 11 to the Estrich Declaration, # 12 Exhibit 12 to the Estrich Declaration, # 13 Exhibit 13 to the Estrich Declaration, # 14 Exhibit 14 to the Estrich Declaration, # 15 Exhibit 15 to the Estrich Declaration, # 16 Exhibit 16 to the Estrich Declaration, # 17 Exhibit 17 to the Estrich Declaration, # 18 Exhibit 18 to the Estrich Declaration, # 19 Exhibit 19 to the Estrich Declaration, # 20 Exhibit 20 to the Estrich Declaration, # 21 Exhibit 21 to the Estrich Declaration, # 22 Exhibit 22 to the Estrich Declaration, # 23 Exhibit 23 to the Estrich Declaration, # 24 Exhibit 24 to the Estrich Declaration, # 25 Exhibit 25 to the Estrich Declaration, # 26 Exhibit 26 to the Estrich Declaration, # 27 Exhibit 27 to the Estrich Declaration, # 28 Exhibit 28 to the Estrich Declaration, # 29 Exhibit 29 to the Estrich Declaration, # 30 Exhibit 30 to the Estrich Declaration, # 31 Exhibit 31 to the Estrich Declaration)(Related document(s) 2013 , 2054 , 2053 ) (Maroulis, Victoria) (Filed on 11/9/2012)

Estrich Declaration
Exhibit 17

PLAINTIFF’S EXHIBIT NO. 12
United States District Court
Northern District of California
No. 11-CV-01846-LHK (PSG)

IPHONE TELEVISION ADVERTISEMENTS
AD TITLE

MEDIA

FILE NAME

Apple Inc. v. Samsung Elecs.

DATE

ORIGINAL IPHONE ADS
"Hello"
"Never Been"
"Calamari"
"How To"
"Surprised"
"Watered Down"
"All These Years"
"Amazing OK Go"
"Instead"
"All the Parts"
"One Thing"
"My Show"
"Delay"
"Meredith"
"The Winger"
"Mankind"
"Brilliant"
"Music Store"
"Bet"
"Facebook"
"Cars"
"The Great Thing"

TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV

APLNDC-X0000007528
APLNDC-X0000007533
APLNDC-X0000007534
APLNDC-X0000007535
APLNDC-X0000007536
APLNDC-X0000007537
APLNDC-X0000007539
APLNDC-X0000007540
APLNDC-X0000007541
APLNDC-X0000007542
APLNDC-X0000007543
APLNDC-X0000007544
APLNDC-X0000007545
APLNDC-X0000007546
APLNDC-X0000007547
APLNDC-X0000007548
APLNDC-X0000007550
APLNDC-X0000007551
APLNDC-X0000007552
APLNDC-X0000007553
APLNDC-X0000007554
APLNDC-X0000007555

March 2, 2007 (FY07-Q2)
June 5, 2007 (FY07-Q3)
June 5, 2007 (FY07-Q3)
June 2, 2007 (FY07-Q3)
June 30, 2007 (FY07-Q3)
June 30, 2007 (FY07-Q3)
August 10, 2007 (FY07-Q4)
August 1, 2007 (FY07-Q4)
August 1, 2007 (FY07-Q4)
August 10, 2007 (FY07-Q4)
October 3, 2007 (FY08-Q1)
October 15, 2007 (FY08-Q1)
October 15, 207 (FY08-Q1)
October 9, 2007 (FY08-Q1)
October 15, 2007 (FY08-Q1)
October 9, 2007 (FY08-Q1)
March 6, 20008 (FY08-Q2)
March 6, 2008 (FY08-Q2)
March 6, 2008 (FY08-Q2)
March 6, 2008 (FY08-Q2)
March 6, 2008 (FY08-Q2)
March 6, 2008 (FY08-Q2)

IPHONE 3G ADS
"Hallway"
"Vicinity"
"Work Friendly"
"Unslow"
"Lonely Planet"
"Cro-Mag"
"Everyone"
"Loopt"
"Game Changer"
"Shazam"
"Urban Spoon"
"Check"
"Fix"
"Read"
"Student"

TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV

APLNDC-X0000007558
APLNDC-X0000007559
APLNDC-X0000007560
APLNDC-X0000007561
APLNDC-X0000007562
APLNDC-X0000007563
APLNDC-X0000007564
APLNDC-X0000007573
APLNDC-X0000007574
APLNDC-X0000007575
APLNDC-X0000007576
APLNDC-X0000007580
APLNDC-X0000007581
APLNDC-X0000007582
APLNDC-X0000007592

1

June 10, 2008 (FY08-Q3)
August 29, 2008 (FY08-Q4)
July 21, 2008 (FY08-Q4)
July 21, 2008 (FY08-Q4)
August 20, 2008 (FY08-Q4)
August 29, 2008 (FY08-Q4)
July 21, 2008 (FY08-Q4)
November 14, 2008 (FY09-Q1)
October 30, 2008 (FY09-Q1)
November 14, 2008 (FY09-Q1)
November 14, 2008 (FY09-Q1)
January 23, 2009 (FY09-Q2)
March 11, 2009 (FY09-Q2)
January 26, 2009 (FY09-Q2)
April 2, 2009 (FY09-Q3)

Date Admitted:__________ By:_________

Plaintiff's Exhibit No. 12.2

IPHONE TELEVISION ADVERTISEMENTS
"Office"
"Itchy"

TV
TV

"Break In"
"Skateboard"
"Travel"
"Nature Lovers, Pizza Lovers"
"Avid"
"Dine In, Dine Out"
"Voice Control"
"Share"
"Copy and Paste"
"Pass Test, Pass Time"
"Gift"
"Song"
"Multipeople"
"Where's the Movie"
"12 Apps of Christmas"
"Family Travel"
"On Hold"
"First Steps"
"Backpacker"
"Dog Lover"
"Shopper"
"Concert"
"Commute"
"Family Man"

APLNDC-X0000007593
APLNDC-X0000007594

TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV
TV

April 2, 2009 (FY09-Q3)
April 2, 2009 (FY09-Q3)

IPHONE 3GS ADS
APLNDC-X0000007595
APLNDC-X0000007596
APLNDC-X0000007606
APLNDC-X0000007607
APLNDC-X0000007608
APLNDC-X0000007609
APLNDC-X0000007610
APLNDC-X0000007611
APLNDC-X0000007612
APLNDC-X0000007613
APLNDC-X0000007624
APLNDC-X0000007625
APLNDC-X0000007626
APLNDC-X0000007627
APLNDC-X0000007628
APLNDC-X0000007650
APLNDC-X0000007651
APLNDC-X0000007652
APLNDC-X0000007667
APLNDC-X0000007668
APLNDC-X0000007669
APLNDC-X0000007670
APLNDC-X0000007671
APLNDC-X0000007672

June 15, 2009 (FY09-Q3)
June 22, 2009 (FY09-Q3)
July 31, 2009 (FY09-Q4)
September 18, 2009 (FY09-Q4)
August 18, 2009 (FY09-Q4)
September 18, 2009 (FY09-Q4)
July 16, 2009 (FY09-Q4)
August 17, 2009 (FY09-Q4)
July 16, 2009 (FY09-Q4)
September 18, 2009 (FY09-Q4)
November 17, 2009 (FY10-Q1)
November 17, 2009 (FY10-Q1)
November 20, 2009 (FY10-Q1)
November 20, 2009 (FY10-Q1)
December 2, 2009 (FY10-Q1)
February 19, 2010 (FY10-Q2)
February 19, 2010 (FY10-Q2)
February 19, 2010 (FY10-Q2)
April 15, 2010 (FY10-Q3)
April 15, 2010 (FY10-Q3)
April 12, 2010 (FY10-Q3)
April 2, 2010 (FY10-Q3)
April 2, 2010 (FY10-Q3)
April 15, 2010 (FY10-Q3)

IPHONE 4 ADS
"Haircut"
"FaceTime AGD 60s"
"Big News"
"Meet Her"
"Smile"

TV
TV
TV
TV
TV

APLNDC-X0000007680
APLNDC-X0000007681
APLNDC-X0000007682
APLNDC-X0000007683
APLNDC-X0000007684

2

July 12, 2010 (FY10-Q4)
July 8, 2010 (FY10-Q4)
July 12, 2010 (FY10-Q4)
July 12, 2010 (FY10-Q4)
July 12, 2010 (FY10-Q4)