Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 2126

Declaration of Susan Estrich in Support of 2013 MOTION for Judgment as a Matter of Law, New Trial and/or Remittitur Pursuant to Federal Rules of Civil Procedure 50 and 59, 2054 Brief, 2053 Opposition/Response to Motion, filed bySamsung Electronics America, Inc.(a New York corporation), Samsung Electronics Co. Ltd., Samsung Telecommunications America, LLC. (Attachments: # 1 Exhibit 1 to the Estrich Declaration, # 2 Exhibit 2 to the Estrich Declaration, # 3 Exhibit 3 to the Estrich Declaration, # 4 Exhibit 4 to the Estrich Declaration, # 5 Exhibit 5 to the Estrich Declaration, # 6 Exhibit 6 to the Estrich Declaration, # 7 Exhibit 7 to the Estrich Declaration, # 8 Exhibit 8 to the Estrich Declaration, # 9 Exhibit 9 to the Estrich Declaration, # 10 Exhibit 10 to the Estrich Declaration, # 11 Exhibit 11 to the Estrich Declaration, # 12 Exhibit 12 to the Estrich Declaration, # 13 Exhibit 13 to the Estrich Declaration, # 14 Exhibit 14 to the Estrich Declaration, # 15 Exhibit 15 to the Estrich Declaration, # 16 Exhibit 16 to the Estrich Declaration, # 17 Exhibit 17 to the Estrich Declaration, # 18 Exhibit 18 to the Estrich Declaration, # 19 Exhibit 19 to the Estrich Declaration, # 20 Exhibit 20 to the Estrich Declaration, # 21 Exhibit 21 to the Estrich Declaration, # 22 Exhibit 22 to the Estrich Declaration, # 23 Exhibit 23 to the Estrich Declaration, # 24 Exhibit 24 to the Estrich Declaration, # 25 Exhibit 25 to the Estrich Declaration, # 26 Exhibit 26 to the Estrich Declaration, # 27 Exhibit 27 to the Estrich Declaration, # 28 Exhibit 28 to the Estrich Declaration, # 29 Exhibit 29 to the Estrich Declaration, # 30 Exhibit 30 to the Estrich Declaration, # 31 Exhibit 31 to the Estrich Declaration)(Related document(s) 2013 , 2054 , 2053 ) (Maroulis, Victoria) (Filed on 11/9/2012)

Estrich Declaration
Exhibit 30

DEFENDANT'S EXHIBIT NO. 2627.001

3GSM Congress
Trade Show Report

12-15 Feb 2006, Barcelona

EMEA Product Marketing

DEFENDANT'S EXHIBIT
NO. 2627.001

United States District Court
Northern District of California
No. 11-CV-1846-LHK (PSG)
Apple v. Samsung
Date Admitted:________ By: ________

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467894

DEFENDANT'S EXHIBIT NO. 2627.002

TRADE SHOW REPORT
Agenda
3GSM World
Congress
12-15 Feb 2006
Barcelona

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3GSM World Congress
• Trends & Highlights
• Global Mobile Awards
Mobile Phones announcements
• Trends & Highlights
• Review Nokia, Samsung, Motorola,
Sony Ericsson, LG, i-Mate, HTC, RIM
Mobile operator announcements

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467895

DEFENDANT'S EXHIBIT NO. 2627.003

TRADE SHOW REPORT
IMPORTANT
3GSM World
Congress
12-15 Feb 2006
Barcelona

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This presentation is CONFIDENTIAL and for internal purpose only
Please do not leave copies of this presentation with press, partners or customers
All products in this document are announced at time of distributing this
document, but might not appear immediately or not at all on the European
markets
Not all mobile phones are listed, just the new announced or key products
reflecting the industry or technology trends
Rumors are based upon website or inside information. Rumors stay rumors until
products or services are announced and should therefore be handled carefully.
Questions and remarks to the content or the use of this document should be
directed to the EMEA iPod Product Marketing team

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467896

DEFENDANT'S EXHIBIT NO. 2627.004

3GSM Congress

Intro & Highlights

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467897

DEFENDANT'S EXHIBIT NO. 2627.005

TRADE SHOW REPORT
3GSM Congress - Intro
3GSM World
Congress
12-15 Feb 2006
Barcelona

•

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World's largest exhibition for the mobile industry

•
•

3GSM World Congress provides a one-stop-shop for
everyone looking to understand what will drive the
success of the mobile industry over the next year(s)

•

Representatives from mobile operators, handset
vendors and content owners from across the world

•

Took place for the 2nd time in Barcelona

•

Headline statistics for 3GSM World Congress 2007
–

Total Attendees: 60,000 (9.000 more than 2006)
– Total attending conference sessions: 9.200 (10% increase YoY)
– Total Attending Media: 2,250

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467898

DEFENDANT'S EXHIBIT NO. 2627.006

TRADE SHOW REPORT
3GSM highlights
3GSM World
Congress
12-15 Feb 2006
Barcelona

•

3 billion mobile subscribers by end 2007
–
–

•

–

–

3G + HSPA
3G must be for all (LG KU520 handset won the GSM Association’s 3G for All campaign)

Close to 1 billion mobile handsets shipped in 2006
–
–

•

Mobile + advertising + financial + entertainment
Mobile entertainment industry in 2006 was around 19$ billion

Mobile broadband is a reality
–

•

60% mobile users is in emerging markets
Emerging markets shift and innovation take-up to address challenging environments

Marriage of mobile with other industries
–

•

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3 trends: slimmer, smarter and more beautiful
Polarised handset market: low-cost, entry handsets vs. handset with enhanced
technical capabilities (digital still camera’, MP3 and video player or broadcast TV)

No new technologies announced/discussed, but more the business models
(and the money flow) between all market players

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467899

DEFENDANT'S EXHIBIT NO. 2627.007

TRADE SHOW REPORT
1. Mobile broadband roll-out
3GSM World
Congress
12-15 Feb 2006
Barcelona

•

High Speed Packet Access (HSPA) is now a reality

•

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149 networks in 69 countries are using HSDPA (3,5G)
–
–
–
–
–
–

•

a faster rollout than GSM/GPRS (2G) or UMTS (3G)
Simple software based upgrade. Most network now at 3.6Mbps
Future HSPA networks up to 14 Mbps announced
There are 14 million HSDPA subscribers worldwide
Samsung Ultra Smart F700
80% of Vodafone Europe's 3G footprint is HSDPA enabled
Telstra's mobile broadband network is 5x faster than competitors 3G networks
and 50 times faster than dial-up

Most new announced mid to high-end phones are 3G enabled
–
–

Samsung’s Ultra Smart F520 planned for September 07 is announced with
support for HSDPA 7.2Mbps and EDGE support
i-Mate announced 5 new HSDPA 3.6Mbps handsets

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467900

DEFENDANT'S EXHIBIT NO. 2627.008

TRADE SHOW REPORT
2. New Business Models
3GSM World
Congress
12-15 Feb 2006
Barcelona

•

Old business model:
–

•

handset manufacturers produce handsets, operator sells minutes voice + data
and has complete customer ownership

New business model is needed:
–

–
–
–

•

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Arrival of new players: content & service providers, mobile advertisers, mobile
search engines, MVNO’s, device manufacturers (alike Apple’s iPhone), financial
institutions, etc...
Convergence of industries: fixed, broadband, TV and mobile
Marriage of mobile with financial, entertainment and advertising industries
Interplay with adjacent businesses is getting very blurred

Everybody stepping on each others turf and the main questions are:
–
–
–

Who owns the customer?
Who pays who? What is a fair money share between all these players?
What is the price to the consumer?
Next 2 slides examples from an Ericsson and T-Mobile
presentation during the 3GSM World Congress keynotes

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467901

DEFENDANT'S EXHIBIT NO. 2627.009

TRADE SHOW REPORT

L

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CO

3GSM World
Congress
12-15 Feb 2006
Barcelona

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467902

DEFENDANT'S EXHIBIT NO. 2627.010

TRADE SHOW REPORT

L

NFIDENTIA
CO

3GSM World
Congress
12-15 Feb 2006
Barcelona

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467903

DEFENDANT'S EXHIBIT NO. 2627.011

TRADE SHOW REPORT
3. Digital Rights Management (DRM)
3GSM World
Congress
12-15 Feb 2006
Barcelona

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Steve Jobs “thoughts on music” sparks lots of discussions from the mobile
music industry players
• EMI’s CEO Jean-Francois Cecillon quotes: “The music industry is in chaos. In chaos
there are opportunities”
• Warner’s CEO Edgar Bronfman Jr. quotes: “DRM and interoperability are not the
same thing. We believe in interoperability. Consumers want it and should have it. We
at Warner, and I hope the rest of the music and content industry, will make it as easy
as possible to achieve interoperability."
•

–

•

http://www.pcworld.com/article/id,129022/article.html

Results Jupiter Research survey carried out between Dec and Jan:
– almost two-thirds of European music industry executives believe removing
DRM from downloadable music would compel more consumers to buy music
online. The study revealed that about 54% of those executives questioned
thought that current DRM systems were too restrictive. Also, 62% believed
that dropping DRM and releasing music files that can be enjoyed on any MP3
player would boost the take-up of digital music generally.”
http://news.bbc.co.uk/2/hi/technology/6362069.stm
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467904

DEFENDANT'S EXHIBIT NO. 2627.012

TRADE SHOW REPORT
4. Focus on emerging markets
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•

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A billion voices waiting to say their first “Hello”
More mobile phones in use in developing countries than in the developed
world (1.65 billion vs. 1 billion)
Mobile operators and equipment makers are increasingly innovating to
meet the specific needs of developing countries where fixed-lines, financial
service and power supplies are generally in short supply
–

According to the WORLD BANK the capital cost of providing an individual is onetenth of the cost of installing a new fixed-line connection

•

MOTOFONE F3 handset has been recognized by the GSM
Association as the "Best Ultra Low Cost Handset - 2007”

•

The next billion mobile subscribers are going to come from
the poorest parts of the world. They will be connected by
accelerating the development of affordable, reliable, robust
and high quality handsets with no compromise on style.
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467905

DEFENDANT'S EXHIBIT NO. 2627.013

TRADE SHOW REPORT
Other topics
3GSM World
Congress

•

Other topics discussed during the 4 days 3GSM World Congress were:
–
–

12-15 Feb 2006
Barcelona

–
–
–
–
–
–
–

•

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Personal IM (Instant Messaging)
Mobile TV with DVB-H
Mobile positioning
VoIP
Mobile payment (M-Commerce)
Mobile advertising
Mobile Entertainment and content
WIMAX vs. LTE (Long Term Evolution or 4G)
NFL (Near Field Communications)

Separate reports on those topics will be issued in the next months or as
from the moment that they become relevant to Apple
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467906

DEFENDANT'S EXHIBIT NO. 2627.014

TRADE SHOW REPORT
iPhone present, but not present...
•
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•

•
•

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Although Apple was not present showcasing the iPhone, we were quietly setting the
tone and were mentioned in each media, operator and handset vendor discussion
Everybody guessing what the iPhone business model or European operator support is
All operators giving very positive comments as they do not want to spill their chances
of ranging the iPhone
GSM Association regrets that Apple didn’t announce the iPhone at the 3GSM World
Congress 2007 or even have a presence with a booth
1 in 10 words during the 4 days trade show were either iPhone, Apple or DRM
Quote CEO Vodafone (Arun Sarun): “iPhone will satisfy a "certain segment"; there are lots of
handset manufacturers out there who produce great phones, but the handset industry needs
to reduce the number of O/S in order to create a good and better eco-system.”
Quote CEO Orange (Sanjiv Ahuja): “iPhone is a ‘good step’ but many other handset
manufacturers will raise their game as a result.”
Quote CEO Vonage: “The iPhone launch is embarrassing for the mobile industry as it got
more publicity than any handset got in the last 10 years...and it’s not even on the market yet”
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467907

DEFENDANT'S EXHIBIT NO. 2627.015

L

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CO
Global Mobile Awards 2007 - Best Mobile Handsets

3GSM World
Congress
12-15 Feb 2006
Barcelona

Best GSM handset
SGH-D900 (or Ultra Edition 12.9) from
Samsung Electronics
• Slim slider form factor at just 13mm
thick and 85 gram in weight
• 3.2 MegaPixel
•

•

Quad-Band EDGE

Best 3GSM handset
K800 Cyber-Shot from Sony Ericsson
• 3.2 MegaPixel with real flash
•

•

BestPic features (select best picture
taken from one burst of 9 pictures
taken)

•

Tri-Band GPRS, single band W-CDMA

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467908

DEFENDANT'S EXHIBIT NO. 2627.016

TRADE SHOW REPORT
LG wins 3G handset supply deal
•

LG won the GSM Association’s 3G for All campaign
which aims to provide affordable 3G mobile
phones that are accessible to a wider user base

•

12 operators will enable LG to achieve major
economies of scale in manufacturing, logistics and
marketing

•

The LG KU520 will be available at a price (+/-100!)
of approximately 30% less than other entry level
3G phones currently on the market

•

3GSM World
Congress

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Specs: 15mm thick, video call support, high-speed
Internet access and several multimedia features
Available to all 3GSM operators from April 07

12-15 Feb 2006
Barcelona

•

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467909

DEFENDANT'S EXHIBIT NO. 2627.017

Mobile Phones
Competitor Reviews

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467910

DEFENDANT'S EXHIBIT NO. 2627.018

TRADE SHOW REPORT
Mobile phone trends
3GSM World
Congress

Thinner
•

12-15 Feb 2006
Barcelona

•

•

•

While size 0 models are
banned from London
fashion week, handset
vendors are still fighting
for the title “Thinnest
handset”
.
Anorexia is the trend, but
still packed with lots of
features
Thin is the trend for all
form factors wether that
be stick, clamshell, slider,
swivel, PDA/smartphone
Samsung is clear winner

Smarter
•

•

•

Phones become even
more smarter with fast
processing power, Wi-Fi
access, broadband
download speeds (up to
7.2Mbps) and advanced
operating systems
Microsoft launched
Windows Mobile 6.0 with
new messaging tools,
tighter security and
improved productivity,
shipping in several
phones as from March
Symbian shipped 51.7
million phones with its
operating system in 2006

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Better looking

•

•

•

The era of the handset as
a purely utilitarian tool is
definitely over and the
devices have become an
expression of their
owners' fashion sense
and personality.
Some are all beauty, sex
appeal and no brains
(meaning outstanding
features)
The new LG Prada and
Shine, Mororola KRZR K3
and Samsung U300 are
perfect examples

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467911

DEFENDANT'S EXHIBIT NO. 2627.019

TRADE SHOW REPORT
Polarised handset market
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•

•

•

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Since the downturn in the handsets industry during the 1st few years of
the century, handset sales market has more than doubled
Worldwide estimate of 950 million in 2006 (16% YoY growth)
Expectations are that 2006 was the last year of double digit growth,
although 2007 handsets sales will be passing the 1 billion mark for the 1st
time.
Sales will eventually level out from 2010 owing to subscriber saturation in a
number markets as handset sales become evermore reliant on the
replacement cycles that will account for over 90% salesby 2010
Handset market has polarised in the past 18 months:
–
–

Emerging economies are experiencing large increases in subscriber numbers,
driven by healthier economies and the availability of low-cost, entry handsets
In more developing regions with high penetration, growth is largely restricted to
a more active replacement of handsets for those with leading designs and
enhanced technical capabilities, such as digital still camera’, MP3 and video
player or broadcast TV.
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467912

DEFENDANT'S EXHIBIT NO. 2627.020

TRADE SHOW REPORT
Nokia - Highlights and summary
3GSM World
Congress
12-15 Feb 2006
Barcelona

3110 Classic

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•

This second wave of the Nokia E-series portfolio includes a trio of feature-packed,
design-rich devices - the all-inclusive Nokia E90 Communicator, the stylish slider
Nokia E65 device, and the slim email-optimized Nokia E61i device.
• N77, a stylish and affordable device offering an optimized mobile TV experience with
complete Nokia N-series functionalities.
• Nokia 6110 Navigator brings together GPS (Global Positioning System) and AGPS
(Assisted Global Positioning System) functionality with always-on mobile
connectivity in a feature-rich, compact device.
• 5 new Nokia devices based on S60 on Symbian OS
E65

6110 Navigator

E61i

E90
Communicator

N77
(Mobile TV)

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467913

DEFENDANT'S EXHIBIT NO. 2627.021

TRADE SHOW REPORT
3110 Classic and E65
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•

31110 Classic
Robust and dependable device with a
contemporary design
FM stereo radio, music player with expandable
memory and a 1.3 MegaPixel camera,
Nokia 3110 classic offers a wide range of
conventional features at an accessible price.
Available Q2 2007.
E61i
Slim feature rich slider
3G and Wi-Fi
2 MegaPixel
E65 is available now in select markets, with broader
availability building during the first quarter of 2007
Priced around 400!

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3110 Classic

E65
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467914

DEFENDANT'S EXHIBIT NO. 2627.022

TRADE SHOW REPORT
N77 and 6110 Navigator
3GSM World
Congress

•

12-15 Feb 2006
Barcelona

•
•
•
•
•
•

•
•
•
•

6110 Navigator
First mass market navigation-enabled mobile phone
Integrated GPS (one-touch navigation key)
Stereo speakers (for turn by turn instructions)
HSDPA support (3.6 Mbps)
2 MegaPixel
Available Q2 2007, price around 450!
N77 Mobile TV
Multimedia computer designed to accelerate the take
up of DVB-H mobile TV (market estimated 5 to 10
million by end 2008)
2.4” screen with up to 16 million colors
High quality stereo sound
Available Q2 2007, price around 370!
Support countries with DVB-H roll-out (e.g. Italy)

Highly Confidential - Attorneys' Eyes Only

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6110 Navigator

N77
(Mobile TV)

Apple Confidential -

APLNDC0002467915

DEFENDANT'S EXHIBIT NO. 2627.023

TRADE SHOW REPORT
E61i and E90 Communicator
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•

•

•
•
•

E61i
E61 + 2 MegaPixel and aluminum stainless steel
housing
3G and Wi-Fi
Available Q2 2007, price sub 400!
E90 Communicator
Evolution of the legendary communicator into an
all inclusive business device with advanced
technologies, such as HSDPA (3.6Mbps) and
integrated GPS
16 million color
First deliveries in Q2 2007, with global volume
availability during Q3 2007
Price around 750! - 800!

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E61i

E90
Communicator

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467916

DEFENDANT'S EXHIBIT NO. 2627.024

L

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Samsung - Highlights and summary

NFIDENTIA
CO

Samsung announced the new Ultra Edition II with 4 new products shipping in March/April. All 4
products are a breakthrough in performance vs dimensions and design
• Samsung adds multimedia with the Ultra Music (F300), Ultra Video (F500), Ultra Mobile TV (F510)
•

3GSM World
Congress
12-15 Feb 2006
Barcelona

The Blackjack available on Cingular in the US comes to Europe as the Ultra Messaging (i600)
• Samsung pre-announced 2 products in the new Ultra Smart series (F520 and F700)
– No US versions announced of the F520 and F700
•

Ultra Music
(SGH-F300)

Ultra Edition II
Ultra 9.6
(SGH-U300)

Ultra Video
(SGH-F500)

Ultra Smart
Ultra Smart
(SGH-F700)

Ultra 12.1
(SGH-U700)

Ultra 10.9
(SGH-U600)
Ultra 5.9
(SGH-U100)

Highly Confidential - Attorneys' Eyes Only

Ultra Mobile TV
(SGH-F510)

Ultra Messaging
(SGH-i600)

Ultra Smart
(SGH-F520)

Apple Confidential -

APLNDC0002467917

DEFENDANT'S EXHIBIT NO. 2627.025

TRADE SHOW REPORT
Samsung Ultra Smart F700
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•

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Horizontal sliding full QWERTY keyboard
Stereo Bluetooth
5 MegaPixel with LED flash
2.78” (440x240) 262K color touch screen
Drag & drop touch interface
Full HTML browser
MicroSD support
VibeTonz technology
Tri-Band GPRS/EDGE and 2.100MHz HSDPA (1.8 Mbps)
104 x 50 x 16.4 mm

•

Timing: May 07
• Price: TBC
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467918

DEFENDANT'S EXHIBIT NO. 2627.026

L

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NFIDENTIA
CO

Size comparison: iPhone vs. Ultra Smart F700
3GSM World
Congress

11.6 mm

61 mm

50 mm

16.4 mm

12-15 Feb 2006
Barcelona

3.5-inch size
(480 x 320)

115 mm

104 mm

vs.

Apple iPhone

Highly Confidential - Attorneys' Eyes Only

2.8-inch size
(440 x 240)

Samsung Ultra Smart F700

Apple Confidential -

APLNDC0002467919

DEFENDANT'S EXHIBIT NO. 2627.027

TRADE SHOW REPORT
Samsung Ultra Smart F520
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•
•
•

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Dual-sliding action offering both a full
QWERTY and numeric keypad
Stereo Bluetooth
3 MegaPixel with real flash
3” (480x272) 262K color touch screen
Flash User Interface
Full HTML browser
MicroSD support
Dedicated hot-launch keys for Internet,
Music and TV (TBC)
Tri-Band GPRS/EDGE and 2.100MHz HSDPA
(7.2Mbps)
104.8 x 53.7 x 17.4 mm
Timing: Summer 07
Price: TBC
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467920

DEFENDANT'S EXHIBIT NO. 2627.028

TRADE SHOW REPORT

L

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Ultra Edition II Series - Ultra Slim and Ultra Stylish
3GSM World
Congress

The Slimmest Handsets
•

Ultra Edition 5.9 (U100), the slimmest
phone in the world. Officially heralded as
the world’s slimmest handset, a title
which it stole from its big brother, the
Samsung X820 (or 9.6). Yet incredibly
robust and packed full of functionality
such as a 3 MegaPixel camera.

•

Ultra Edition 9.6 (U300) is a modern
clamshell phone encased entirely in
metal, providing a clean and pure image.
It is also packed with an array of powerful
technologies - 3 MegaPixel camera, TVout capability, Bluetooth® technology
and a 70MB memory.
Designed to battle the Motorola KRZR
and RAZR.
Both products come to market in April

12-15 Feb 2006
Barcelona

•
•

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467921

DEFENDANT'S EXHIBIT NO. 2627.029

TRADE SHOW REPORT

L

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CO

Ultra Edition II Series - Ultra Slim and Ultra Stylish
3GSM World
Congress

Stylish Sliders
•

12-15 Feb 2006
Barcelona

•

•

•
•

Inspired by the LG shine, Samsung’s
Ultra Edition 10.9 (U600) exudes
elegance and modern style.
The clever design of Samsung’s Ultra
Edition 10.9 (U600) includes a unique
and stylish interface for the ultimate
sophistication and usability.
Samsung’s Ultra Edition 12.1 (U700)
offers a HSDPA 3.6 Mbps data transfer
speed, video telephony functionality
and auto focus in a slim 12.1mm case.
Both sliders are equipped with a 3
MegaPixel camera
U600 comes to market in March, U700
in April
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467922

DEFENDANT'S EXHIBIT NO. 2627.030

TRADE SHOW REPORT
Ultra Music & Messaging
3GSM World
Congress

•

12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•

Ultra Music - F300
Dual face & sweep touch UI
2 MegaPixel
Stereo Bluetooth
Tri-Band GRPS/EDGE
Available March 07
Ultra Messaging - i600
In the US exclusive to Cingular under the
name “Blackjack”
Tri-Band GPRS/EDGE, single band UMTS
(2,100MHz)
1.3 MegaPixel
QWERTY keyboard
113 x 59 x 11.8 mm
Available March 07

Highly Confidential - Attorneys' Eyes Only

L

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Apple Confidential -

APLNDC0002467923

DEFENDANT'S EXHIBIT NO. 2627.031

TRADE SHOW REPORT

L

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CO

Size comparison: iPod nano vs. Samsung F300
3GSM World
Congress

7 mm

12-15 Feb 2006
Barcelona

44 mm

40 mm

65K colors
1.6” size
(176 x 132)

89 mm 103.5 mm

vs.

iPod nano (2nd gen.)

9.4 mm

262K colors
2.1” size
(176 x 220)

• Double Interface
• Sweep Touch UI
• Tri-Band EDGE
• 2 MegaPixel camera
• FM radio
• Bluetooth Stereo (A2DP)
• 100MB built-in
• MicroSD cards up to 2GB

Samsung Ultra Music
SGH-F300
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467924

DEFENDANT'S EXHIBIT NO. 2627.032

TRADE SHOW REPORT
Ultra Video & TV
•

2 screens and 5-way touch-sensitive
buttons. 2 MegaPixel camera. HSDPA
support. Both available March 07

•

3GSM World
Congress

L

NFIDENTIA
CO

Ultra Video - F500
First DivX-equipped phone
Plays MPEG-4, H.264, WMV and AVI
2.4" display

12-15 Feb 2006
Barcelona

•
•
•

•

•

Ultra Mobile TV - F510
Upgrading the F500 to the spanking
new F510, featuring support for
Europe's DMB-H digital broadcast TV
specifications
2MP camera, 400 MB of internal
memory and a microSD connector

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467925

DEFENDANT'S EXHIBIT NO. 2627.033

TRADE SHOW REPORT
Motorola - Highlights and summary
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•

L

NFIDENTIA
CO

Expand the popular KRZR, SLVR and RIZR line-up delivering a stylish
entertainment experience across
Launch new "kick slider" form factor with the RIZR Z8
Expand the original CDMA based MOTO Q in a HSDPA and EDGE version
All products Stereo Bluetooth (A2DP) compatible with the new S9 Stereo
Bluetooth headset (8 hrs music playback time), March launch <100£
3 new HSDPA handsets providing 3.6 Mbps broadband download

SLVR L9

KRZR K3

RIZR Z6

RIZR Z8

Q GSM

Q q9

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467926

DEFENDANT'S EXHIBIT NO. 2627.034

TRADE SHOW REPORT
MOTO KRZR K3
3GSM World
Congress
12-15 Feb 2006
Barcelona

L

NFIDENTIA
CO

A 3G variant of the Motorola KRZR K1
• Made of premium metal and glass
• 50MB + microSD card slot (expand up to 2GB)
• Stereo Bluetooth
• 2 MegaPixel primary camera, secondary VGA
camera for video calling
• 2” QVGA display with 16 million colors
•

•

Tri-Band GPRS, single band HSDPA (3.6 Mbps)

•

Launch expected in March 07

KRZR K3

KRZR K1

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467927

DEFENDANT'S EXHIBIT NO. 2627.035

TRADE SHOW REPORT
MOTO RIZR Z6

•

1st Linux-kJava software based handset
Incorporates Windows Media DRM allowing users
to sync music to their phone from over 200 music
stores worldwide
Stereo Bluetooth
64MB + microSD card slot (expand up to 2GB)
2” QVGA display with 16 million colors
QVGA (320x240) 262K color display
Outstanding Video Resolution 30fps
2 MegaPixel camera with LED light

•

105 x 45 x 16.2mm

•

Quad-Band EDGE

•

3GSM World
Congress

L

NFIDENTIA
CO

Launch expected in Q2 2007

•
•

12-15 Feb 2006
Barcelona

•
•
•
•
•

RIZR Z6

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467928

DEFENDANT'S EXHIBIT NO. 2627.036

TRADE SHOW REPORT
MOTO RIZR Z8
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•
•

•
•

3rd addition to the RIZR line of sliders
1st ever "kick slider" sporting a new form factor
Stereo Bluetooth
Large speakers
90MB + microSD card slot (expand up to 4GB)
2.2” QVGA display with 16 million colors
Symbian OS
QVGA 16 million color display
Outstanding Video Resolution 30fps
2 MegaPixel camera, LED light and red-eye reduction
Partnership with BSkyB* which will users to access
Sky's mobile content services and program Sky+
boxes remotely
Tri-Band GPRS, single band HSDPA (3.6 Mbps)
Launch expected in April

L

NFIDENTIA
CO

RIZR Z8

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467929

DEFENDANT'S EXHIBIT NO. 2627.037

TRADE SHOW REPORT
MOTO Q
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•

Based upon original CDMA-based MOTO Q (Verizon)
Windows Mobile 6.0
QWERTY keyboard
Stereo Bluetooth
Q GSM
–
–
–
–
–

Quad-Band EDGE
1.3 MegaPixel with LED lights
2.4” 64K TFT display
,
WiFi through optional miniSDIO card
Available Q3 2007

L

NFIDENTIA
CO

Q GSM

Q q9

Q q9
–

Quad-Band EDGE, 2.100MHz UMTS/HSDPA (3.6 Mbps)

–

2 MegaPixel with LED lights

–

11.8 mm thin
Available Q2 2007

–

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467930

DEFENDANT'S EXHIBIT NO. 2627.038

TRADE SHOW REPORT

L

NFIDENTIA
CO

Sony Ericsson - Highlights and summary
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•

J110 and J120

Announcements that enforce the company’s clear ambition to make it the
aspirational and accessible choice for millions more mobile phone users worldwide
Expansion of Walkman and Cyber-Shot range at different price points to a wider
range of consumers
Launch first BRAVIA branded handset which delivers mobile TV functionality for
NTT DoCoMo in Japan
Entry-level J series of handsets received a couple of new members today in the
form of the J110 and J120. These basic handsets are meant to attract the price
conscious consumer that needs good battery life and solid phone functionality
K200 and K220

K810

W610

W880

K550

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467931

DEFENDANT'S EXHIBIT NO. 2627.039

TRADE SHOW REPORT
K810 and K550 Cyber-shot phones
3GSM World
Congress

•

12-15 Feb 2006
Barcelona

•
•

•
•
•
•
•
•

L

NFIDENTIA
CO

Year 2006: 4.5 million Cyber-shot phones
shipped (K800, awarded best 3GSM phone)
K550 Cyber-Shot
2 MegaPixel with autofocus and LED assist light
Quad-Band EDGE, available Q2 07 (also in the US)
K810 Cyber-Shot
3.2 MegaPixel camera with autofocus
Dedicated camera settings keys
Xenon flash and red eye reduction
Software image optimization (fix exposure and
contrast)
Tri-Band GPRS, single band UMTS (2,100MHz)
Available Q2 07 (not for the US)

Highly Confidential - Attorneys' Eyes Only

K550

K810

Apple Confidential -

APLNDC0002467932

DEFENDANT'S EXHIBIT NO. 2627.040

TRADE SHOW REPORT
W610 - W880
3GSM World
Congress

•

12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•

Year 2006: 60 million music enabled phones, 17
million of which were Walkman handsets
W610 Walkman
2 MegaPixel
Stereo Bluetooth
Quad-Band EDGE, available Q2 07 (also in the US)
W810 Walkman
Ultra-thin at 9.4 mm
Brushed stainless steel finish
Stereo Bluetooth
2 MegaPixel
Bundled with 1GB Memory Stick
Tri-Band GPRS, single band UMTS (2,100MHz)
Available Q1 07 (not for the US)

Highly Confidential - Attorneys' Eyes Only

L

NFIDENTIA
CO

W610

W880

Apple Confidential -

APLNDC0002467933

DEFENDANT'S EXHIBIT NO. 2627.041

TRADE SHOW REPORT
LG Shine
3GSM World
Congress

•
•

12-15 Feb 2006
Barcelona

•

LG ‘Chocolate’ Phone Successor = LG Shine
LG Shine = pursued the sense of luxury image with
the application of stainless steel body. When the
phone is off, the display panel can conveniently be
used as a mirror
KU970 is a tri-band GPRS, UMTS/HSDPA 3.6Mbps variant of
the Shine KE970 that was launched 2 weeks ago. Available
in Feb 07 (exclusive on Vodafone)

•

LG SHINE
KU970

LG SHINE
KE770

KE770 is a slim candy bar design where all the
unnecessary parting lines are eliminated, creating a
premium digital camera look. Tr-band EDGE available in
Feb 07.

•

L

NFIDENTIA
CO

Both phones feature a 2 MegaPixel camera
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467934

DEFENDANT'S EXHIBIT NO. 2627.042

TRADE SHOW REPORT
LG Prada (KE 850)
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•

•
•

L

NFIDENTIA
CO

In partnership with the Italian fashion
brand PRADA
Completely touch screen phone
Macromedia Flash UI
2 MegaPixel camera
External memory slot
Tri-Band EDGE (900/1800/1900MHz)
98.8 " 54 " 12 mm
Available in mobile dealerships as well
as selected PRADA stores in the UK,
France, Germany and Italy as of early
March
Price as from 600!
More information on
www.lgpradaphone.com
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467935

DEFENDANT'S EXHIBIT NO. 2627.043

L

TRADE SHOW REPORT
Size comparison: iPhone vs. LG Prada
3GSM World
Congress

11.6 mm

NFIDENTIA
CO

61 mm
54 mm

12 mm

12-15 Feb 2006
Barcelona

3.5-inch size
(480 x 320)

115 mm

98.8 mm

vs.

Apple iPhone

Highly Confidential - Attorneys' Eyes Only

3-inch size
(400 x 240)

LG Prada (KE850)

Apple Confidential -

APLNDC0002467936

DEFENDANT'S EXHIBIT NO. 2627.044

TRADE SHOW REPORT
Microsoft - Windows Mobile 6.0

L

NFIDENTIA
CO

12-15 Feb 2006
Barcelona

•

Latest software to feature new messaging tools, tighter security and improved
productivity features. Compatible with windows Vista

•

Enhancements to familiar Microsoft® mobile applications like Outlook Mobile,
Office Mobile, and now Windows Live™ for Windows Mobile

•

3GSM World
Congress

Devices to begin shipping worldwide by second quarter of 2007. Handset
vendors Motorola, Samsung, HTC and i-Mate all announced Windows Mobile 6.0
Right: Pieter Knook, sr. vice president of Microsoft’s Mobile and Embedded
Devices Division, demonstrating the new Microsoft Windows Mobile 6 OS

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467937

DEFENDANT'S EXHIBIT NO. 2627.045

TRADE SHOW REPORT
HTC (High Tech Computer Corp.)
3GSM World
Congress
12-15 Feb 2006
Barcelona

HTC S710
•

Small and leightweight
with auto-sliding full
keyboard

•

2.4” TFT LCD screen

•

Stereo Bluetooth and Wi-Fi

•

2 MegaPixel

•

Quad-band EDGE

•

Available in March
HTC S710

HTC P3350

L

NFIDENTIA
CO

HTC Advantage X7500

•

2.8” TFT LCD (240x320)

•

5” TFT LCD 640x480 touch screen

•

Stereo Bluetooth

•

Integrated and detachable keyboard

•

Wi-Fi

•

Stereo Bluetooth and Wi-Fi

•

FM radio

•

Inbuild GPS (Tom-Tom)

•

2 MegaPixel

•

3 MegaPixel

•

Quad-band EDGE

•

Quad-band EDGE and Tri-band HSDPA

•

Available in March

•

8GB HDD

•

Available in March

HTC P3350

HTC Advantage X7500
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467938

DEFENDANT'S EXHIBIT NO. 2627.046

TRADE SHOW REPORT
i-Mate
3GSM World
Congress
12-15 Feb 2006
Barcelona

•
•
•
•
•
•

L

NFIDENTIA
CO

i-Mate development, no longer HTC OEM products
All the 5 handsets are quad-band GSM/EDGE handsets + tri-band UMTS/HSDPA
(3.6Mbps) + Wi-Fi + FM + Bluetooth 2.0 + EDR
Both US and European versions: 850/1900/2100MHz or 850/1700/2100MHz versions
Windows Mobile 6 operating system
All feature a 520MHz Intel processor, XGA direct video out and 262K VGA LCD touch
screen
More info on the individual product features can be found on www.clubimate.com

Ultimate Series

6150
Super Screen
(July)

8150
Super Thin
(Aug)

9150
Stylish Flip
(Aug)

7150
PC Tablet
(Sept)

5150
Slider keyboard
(June)
Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467939

DEFENDANT'S EXHIBIT NO. 2627.047

TRADE SHOW REPORT
RIM (Research In Motion)
3GSM World
Congress

•

L

NFIDENTIA
CO

BlackBerry 8800
–

BlackBerry 8100 Pearl + 8700 + extra’s

12-15 Feb 2006
Barcelona

•
•
•
•
•
•
•
•
•
•

Full QWERTY keyboard
BlackBerry push email support
QVGA 320x240 display
Rich multimedia support
Trackball navigation
GPS system
Stereo Bluetooth
MicroSD expandable memory
Quad-band EDGE
114 x 66 x 14 mm
BlackBerry 8800

Highly Confidential - Attorneys' Eyes Only

Apple Confidential -

APLNDC0002467940

DEFENDANT'S EXHIBIT NO. 2627.048

TRADE SHOW REPORT
MEIZU

•

12-15 Feb 2006
Barcelona

Meizu is Chinese electronics maker and first company
to closely copy the look and feel of Apple’s iPhone.
Windows Mobile 6.0 operating system
2 built-in cameras: 3 MegaPixel camera on the back
and an VGA camera on the phone’s face (video call)
3.3” (720 x 480) touch screen
30 pin, TV out, Line-in/out
57 x 105 x 11.5 (slightly smaller than the iPhone)
GSM/UMTS
Meizu miniOne will be available in Q4 2007

•

3GSM World
Congress

L

NFIDENTIA
CO

More info on http://en.meizu.com/

•
•
•
•
•
•
•

MEIZU
miniOne

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467941

DEFENDANT'S EXHIBIT NO. 2627.049

Mobile Operator announcements

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467942

DEFENDANT'S EXHIBIT NO. 2627.050

TRADE SHOW REPORT

L

NFIDENTIA
CO

Vodafone expansion in emerging markets
3GSM World
Congress
12-15 Feb 2006
Barcelona

•

Vodafone acquires Hutch-Essar (4th largest operator in India) in $11.7bn
deal as part of its emerging markets strategy
–

•
•

•

Acquired in the last 2 years networks in Romania, Turkey and Chech

At the same time Vodafone offered Bharti Airtel an option to acquire
Vodafone’s 5.6% stake in Bharti
MoU signed between Bharti, Vodafone and Hutch-Essar to start reciprocal
network sharing
Mobility and communications improve
country’s economy
–
–
–
–

10% extra penetration = +0.6 GDP growth
Only 40% GSM network coverage in India
India's penetration only 13% (150m subs)
India has 400 mins usage per month per user,
compared with 120 in Europe

Other

Bharti Airtel
23%

Hutchison Essar
11%
BSNL
17%

Reliance
18%

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467943

DEFENDANT'S EXHIBIT NO. 2627.051

TRADE SHOW REPORT
Vodafone content tie-ups

L

NFIDENTIA
CO

•

Vodafone announced a string of tie-ups with market-leading content
providers such as YouTube , EBAY, MySpace and Google Maps

•

3GSM World
Congress

Vodafone and Citibank Global Transaction Services are planning to build
on the airtime credit transfer systems that have been so successful in
Africa.
SMS will ve used to carry dynamically generated PIN codes that will be
convertible to cash or airtime through the businesses that already sell
Vodafone prepaid airtime.

12-15 Feb 2006
Barcelona

•

Apple Confidential -

Highly Confidential - Attorneys' Eyes Only

APLNDC0002467944