Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 20

New iPhone Arrives, Rivals Beware - NYTimes.com

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New iPhone Arrives; Rivals, Beware
By DAVID POGUE
Published: June 22, 2010

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Apple’s new iPhone, its fourth in four years, reaches stores on
Thursday. Ordinarily, this is where you’d expect to find a review of it.
But honestly — what’s the point?
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The iMovie app for the new iPhone lets
you edit video clips and post them to
YouTube.

The iPhone 4 is already a hit. AT&T
says that it received 10 times as many
preorders as it did for the iPhone 3GS
last year. On the first day of taking
orders, Apple processed 600,000
requests — before its ordering system,
and AT&T’s, descended into chaos.

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In short, the public seems to be
perfectly capable of sniffing out a
winner without the help of tech critics.
On the other hand, the new model won’t do anything for
people who detest the iPhone. It wouldn’t matter if the new
iPhone could levitate, cure hepatitis and clean your gutters;
the Cantankerous Committee would still avoid it.
Despite the strong initial, positive reaction, this must still
be a nerve-racking time to be Apple; the iPhone is no longer
the only worthy contender. Phones running Google’s
Android software are gaining rave reviews and packing in
features that iPhone owners can only envy. The Android
app store is ballooning, multiple phone makers are
competing, and Google updates the software several times a
year. Apple releases only one new model a year, so the new
iPhone had better be pretty amazing to compete.

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It is.
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The first thing you notice is the new shape. Despite a
beefier battery (16 percent more likely to last a full day), a
Read All Comments (142) »
faster processor and upgraded everything, the new model is
still noticeably thinner and narrower than before. How is
that possible? In part, the trick was squaring off the back.
It’s no longer gracefully curved — a design that, if you think about it, created wasted space
around the rectangular components. The new iPhone is two glass slabs, front and back,
wrapped by a stainless-steel band.
Readers shared their thoughts
on this article.

The result is beautiful, and since there’s no more plastic, it feels solid and Lexus-like. But it
no longer feels like a soothing worry stone, and it’s now impossible to tell by touch which

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way it’s facing in your pocket. The new
metal mute and volume buttons are
much stiffer. Still, Apple says the iPhone
4 is the world’s thinnest smartphone,
and most people will approve of the
trade-offs.
The new phone uses the same custom
chip that’s in the iPad; it’s really, really
fast. It makes a difference every time
you tap the touch screen.

TECHNOLOGY

The iPhone 4
With David Pogue for NYTimes.com and CNBC

It’s not the first phone with both a front
and back camera. It’s not even the first
one to make video calls. But the iPhone
4 is the first phone to make good video
calls, reliably, with no sign-up or setup,
with a single tap. The picture and audio
are rock solid, with very little delay, and
it works the first time and every time.

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This feature, called FaceTime, is pure Apple.
However, you can enjoy this classic “show Grandma the baby” fantasy only if you and
Grandma both have the iPhone 4, and only when you’re both in strong Wi-Fi hot spots.
Both limitations may change in time; other software companies are free to create FaceTime
-compatible programs for other gadgets. And Apple implies that next year, you’ll be able to
make such calls over the cellular airwaves. Clearly, Apple is giving its ball and chain, AT&T,
time to get its network ready.

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The new screen, with greater contrast, is excellent. It packs in four times as many pixels as
before; at 326 dots an inch, it’s now the sharpest phone screen on the market. Now, “the
screen isn’t sharp enough” wasn’t exactly a common iPhone complaint before. But it’s easy
to see, and appreciate, the improvement in clarity of text, pictures and videos.
There’s a new 5-megapixel camera, too — better, though it’s still no rival to a real camera.
The actual moment of photo-snapping is an instantaneous affair now, freed of the takeyour-time sluggishness of last year’s model. Apple has finally deigned to give us a small,
bright LED flash, too. You can make it stay on when you’re filming — a convenient video
light for very close-range subjects.

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Speaking of video: the new iPhone takes great-looking 720p high-definition video; now
there’s the equivalent of a Flip camcorder in your phone.
Furthermore, for $5, you can install iMovie for iPhone. This little app lets you trim and
rearrange video clips, add music and credits, drop in photos with zooming and cross-fades,
and then post the whole thing directly to YouTube.
Frankly, the whole concept sounds a little ridiculous; video editing on a phone? You might
as well introduce Microsoft Excel for Hearing Aids.
But you watch. The way life goes, some iPhone production will win at Cannes next year.
Now, peculiar as it may sound, phone calls have always been the iPhone’s weak spot. It
took too many steps to dial. Audio quality wasn’t state-of-the-art. And from Day 1, dropped
calls in several big cities have driven people there wiggy.
With the iPhone 4, Apple tried to relieve the wigginess. Sound is much better on both ends
of the call, thanks in part to a noise-canceling microphone and an improved audio chamber
(which also helps speakerphone and music sound). The stainless-steel edge band is now
part of the antenna. The new phone is also better at choosing the best channel for
connecting with the cell tower, even if’s not technically the strongest one. (Ever had four
bars, but a miserable connection? Then you get it.)

http://www.nytimes.com/2010/06/23/technology/personaltech/23pogue.html

6/30/2011

New iPhone Arrives, Rivals Beware - NYTimes.com

Page 3 of 3

Does any of this mean no more dropped calls in New York and San Francisco? No. But
there do seem to be fewer of them.
1

2

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A version of this article appeared in print on June 23, 2010, on page B1
of the New York edition.

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