Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 35

With release of iPad, Apple has nailed it again

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With release of iPad, Apple has nailed it again
23 top
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Tuesday, April 6, 2010
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Another Apple product debut, another smash
hit. The tech world - or at least Apple's rivals
- must wonder when the company will
stumble, but the iPad doesn't appear to be it.

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The gizmo debuted this weekend with firstday sales of 300,000. The device follows the
approach of other company products. Take an existing trend - earphone audio
or cell phones - and create a stylish leap that transforms the market and upends
convention.
The iPad taps into 150,000 applications available for the iPhone and invites more with
its wider screen, brighter colors and sleek design. It aims to conquer the world of small
tablet computers and serve up books, music and other forms of entertainment.
Like other Apple offerings, the product blurs tech boundaries. Along with gunning for
Amazon's Kindle e-book, the iPad also wants to dominate the next-rung-up world of
junior-grade laptops known as netbooks. It may be missing a few features such as a
camera or multi-tasking abilities and carries a hefty price tag starting at $499, but the
company's deft marketing has made the device an industry standard nearly overnight.
Can the nation's purses and messenger bags handle another Apple device? The real
challenge will be turning a fun-and-games device into an essential business tool. That
hasn't happened yet. But Apple's steamroller success in the past suggests the company
may yet turn an intriguing innovation into a workplace tool.

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http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/06/EDQR1CPVTT.DTL

6/30/2011