Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 30

Digital Journal: A Global Digital Media Network

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http://www.digitaljournal.com/article/288710

Ap p le 's Firs t iPad TV Co m m e rcial Airs D u rin g
Academy Awards
Posted Mar 7, 2010 by ¦ Brenton Currie

At tonight's Academy Awards, Apple aired its very first television commercial for
the upcoming release of their latest device, the iPad.
With Apple fans now trying to pre-empt the company's every move, its
not often they can do something without it being leaked first. Tonight
though, Apple showed the very first iPad television commercial during
the Oscars in the United States, catching many Apple enthusiasts offguard.
In usual Apple tradition the ad is backed by some very catchy music,
"There Goes My Love" by The Blue Van, and shows off the new
iBookstore app alongside the revamped photo gallery, calendar, email
and mapping applications. Some iWork applications for the iPad,
promoting it as a one-stop shop device.
It ends with the words "April 3", which is when, as announced on Friday,
the device becomes available for pre-order in the United States.
The advert has been met with excitement by most Twitter users, with
one suggesting it has already enticed him to buy one when they launch.
"I didn't want an iPad but then I saw the commercial and can't wait to
place my order," Twitter user JakeMertz tweeted out a short time ago.
"Ok Apple, you got me. I think I want one now," another user,
brentchavez, tweeted.
The playing of the ad during the Oscars demonstrates just how
mainstream Apple believe the iPad will be, choosing to debut their
television commercial during a worldwide event.

Photo courtesy Apple

The large MultiTouch screen on
iPad lets you see an
entire webpage with
vibrant color and
sharp text. So
whether you’re
looking at a page in
portrait or
landscape, you can
see everything at a
size that’s actually
readable. And with
iPad, you use your
finger to navigate
webpages and you
can scroll through a
page just by flicking
your finger up or
down on the screen.
Users can also pinch
to zoom in or out on
a photo.

The debut of the advert explains why Steve Jobs was spotted at the
Oscars, who was earlier seen sneaking in around all the celebrities on the red carpet.

http://www.digitaljournal.com/print/article/288710

6/30/2011