Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 44

iPad - The 50 Best Inventions of 2010 - TIME

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The 50 Best Inventions of 2010
Flying cars! Jet packs! Lasers that zap malaria-carrying mosquitoes! Here are the year's biggest
(and coolest) breakthroughs in science, technology and the arts
Story

Select a Section

All Best and Worst Lists

Technology

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iPad

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By HARRY MCCRACKEN

Thursday, Nov. 11, 2010

How does Apple keep out-inventing the
rest of the tech industry? Often, it's by
reinventing a product category that its
competitors have given up on. In theory,
the iPad is merely a follow-up to such
resoundingly unpopular slate-style
computers as Microsoft's Tablet PC. But
Apple is the first company that designed
finger-friendly hardware and software
from scratch rather than stuffing a PC into
a keyboardless case. When it calls the
results "magical" and "revolutionary," it's
distorting reality only slightly. One analyst
says the iPad is the fastest-selling
nonphone gizmo in consumer-electronics
history.

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http://www.time.com/time/specials/packages/article/0,28804,2029497_2030652,00.html

6/30/2011

Apple iPad | Popular Science

Page 1 of 4

GADGETS

Apple iPad
The top tablet
13 Comments

Gadgets 2 of 12

After years of companies trying to cram a computer into a tablet—the resulting boxes have been too
heavy, the software too sparse, the screen too small—Apple made what everyone wanted: a sleek device
with a gorgeous screen and a dead- simple interface that makes you want to sit back and play. The trick?
Rather than shrink a computer, enlarge a phone. By using the same multitouch gestures and App Store as

http://www.popsci.com/bown/2010/product/apple-ipad

6/30/2011

Apple iPad | Popular Science

Page 2 of 4

the iPhone, Apple created an intimate gadget for updating your Facebook status, watching a movie, or
reading a magazine. Making it look simple, though, is complicated.
The 9.7-inch high-definition screen is the best example yet of in-plane switching, in which liquid crystals
are aligned to allow a wider viewing angle than regular LCDs, and its speedy one-gigahertz processor is
still efficient enough to run for nearly nine hours on a single charge. Apple sold three million in the first 80
days (more than the iPod or iPhone); now companies are rushing LCD tablets to market. The iPad,
something between phone and computer, is what we always hoped a gadget could be. $500–$830.

http://www.popsci.com/bown/2010/product/apple-ipad

6/30/2011

The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget

Page 1 of 11

Engadget for the iPhone: download the app now

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You might also like: Engadget HD, Engadget Mobile and More

MANGO PREVIEW

WWDC 2011

E3 2011

COMPUTEX 2011

ASUS PADFONE

GALAXY S II

Announcements, HD Announcements, Mobile Announcements

The winners of the 2010 Engadget Awards -- Editors'
Choice
By Engadget staff

posted Feb 25th 2011 2:02PM

The results are in, and well over 100,000 of you voted in the 2010 Engadget Awards The Readers' Choice
picks were just the tip of the iceberg, friends, That's right, the editors of Engadget have opinions, too, and
here they are. Join us after the break for the year that was 2010 in gadgets
R M gets handed open letter
from disgrun led employee,
quickly responds in kind

Gadget of the Year

35 minutes ago

Apple iPad
The iPad won this one going away -- there's just no denying the
influence Apple's tablet had on the industry this year But we think the
Evo 4G will be remembered as the first of an entirely new breed of
smartphones, and that's pretty amazing too

The Engadget Podcast, live at
5:00PM ET!
4 hours ago

Olympus PEN E-P3, PEN EPL3, and PEN E-PM1 hands-on
10 hours ago

Runner-up: HTC Evo
Runner-up: HTC Evo

Worst Gadget of the Year

Runner-up: Apple MacBook Air

Microsoft Kin
Though it might not be the single worst product we saw in 2010, the
sheer magnitude of the Kin's failure -- measured in the hundreds of
millions of dollars -- takes it to the top of our list

Google+ for Android app (hands
-on)
11 hours ago

Skype 2.0 brings two-way video
calling to Nexus S, Desire S,
Xperia Neo and Xperia Pro
15 hours ago

Runner-up: Fusion Garage JooJoo

Most Anticipated Gadget

Sony NGP
iOS may be leading next phase of the mobile gaming revolution, but the
NGP oozes raw power that's light years ahead of any other gaming
handheld ever announced We like power

Runner-up: HP TouchPad

http://www.engadget.com/2011/02/25/the-winners-of-the-2010
-engadge-awards-editors-c... 6/30/2011

The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget

Page 2 of 11

IBM develops 'instantaneous' memory,
100x faster than flash
7,845 people recommend this.

Visualized: a zettabyte
1,068 people recommend this.

Phone of the Year

Google+ invite received, we go handson
3,319 people recommend this.

Apple iPhone 4

HTC Eternity leaked: 1.5GHz processor,
4.7-inch display, front-facing camera
427 people recommend this.

We went endlessly back and forth on this one, but in the end the
iPhone 4 won out -- it's simply a more polished device than the Evo,
and it set a dramatic new quality standard for mobile displays

Nevermind the Pi music, here's what
Tau sounds like
6,445 people recommend this.

Desktop of the Year

Custom
Let's face it: Desktops are on their way out Primo parts are
preponderant, but the best machine you can buy today is the one you
build yourself We'll continue to write about towers on Engadget, if
innovative ones appear, but unless there's substantive change, we're
retiring Desktop of the Year

The most commented posts on Engadget over the
past 24 hours

Laptop of the Year

Google+ users can now send email
invites, brag about being into the
service before it was cool

HP Envy 14
Sure, HP unleashed its Envy line last year, but the Envy 14 corrected all
of the original wrongs Its aluminum chassis, Core i5 power, and
Radiance display, truly make it the best PC on the market That said,
there's no denying the significance of the MacBook Air's new solid-state
storage and speedy resume times

2468

HP TouchPad review

HTC Eternity leaked: 1.5GHz
processor, 4.7 -inch display, frontfacing camera

Netbook of the Year

ASUS Eee PC 1215n
The ASUS Eee PC 1215N is the netbook evolved Thanks to the 12 1inch laptop's NVIDIA Ion graphics and dual-core Atom processor, it
can handle gaming and full HD Google's Cr-48 may stand in stark
contrast to that, but it's got one beautifully minamilstic chassis and is
the first laptop to come with Chrome OS

1297

806

Google+ for Android app (handson)

Runner-up: Google Cr-48

Google+ invite received,
we go hands-on

701

1636

Digital Camera of the Year

Canon EOS Rebel t2i
1080p video at both 24 and 30fps for well under $1,000 Need we say
more? The T2i set a new bar for mass-market DSLR video
performance, and 18 7 megapixel stills at ISO 6400 are nothing to
sneeze at, either

Runner-up: Sony NEX

E-reader of the Year

Amazon Kindle 3
The Kindle 3 isn't necessarily the most exciting e-reading product we
saw last year, but its ubiquity and price point have legitimized the
market in a way nobody else has The fact that it's almost impossibly
small and light doesn't hurt, either

Trending posts from Engadget on Twitter,
updated hourly

Pic3D sheet brings glasses -free 3D to
iPhone for $25 -- Engadget

RIM gets handed open letter
from disgruntled employee,
quickly responds in kind -Engadget

Acer planning a sliding
Android tab for the
holidays, won't fit in your
stocking -- Engadget

1462

532

165

Runner-up: Nook Color

http://www.engadget.com/2011/02/25/the-winners-of-the-2010
-engadge-awards-editors-c... 6/30/2011

The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget

Page 3 of 11

Google+ code reveals
intent to unleash Games
and Questions to the social
world -- Engadget

Display of the Year

Corning Gorilla Glass
Though it was invented decades ago, Corning's Gorilla Glass finally
found its calling in 2010 with a plethora of manufacturer agreements
for phones and tablets, and it's helped to take some of the worry out of
throwing your gadget in a bag or pocket unprotected

154
134

Olympus reveals PEN EP3, PEN E -PL3, and PEN E
-PM1 interchangeable lens
cameras -- Engadget

Runner-up: Apple Retina Display

IBM develops
'instantaneous' memory,
100x faster than flash -Engadget

Game Console of the Year

Xbox 360S

116

How many new game consoles came out this year? Not many, but the
one that kept us playing longest was our shiny black Xbox The Xbox
360 S made an already-great system more reliable, and the Kinect is
poised to do amazing things Honorable mention: OnLive, for making
cloud-based gaming real

Runner-up: OnLive Game System

Game Accessory of the Year

Microsoft Kinect
What's the best thing you can buy for your game console, other than
another disc? We'd recommend a motion controller, like the Kinect or
PlayStation Move Unfortunately, neither shipped with a killer app, but
we'd give Kinect the edge -- hacks demonstrate the potential for
fabulous game experiences

Runner-up: PlayStation Move

GPS Device of the Year

Garmin nuvi 3790T
Standalone GPS devices may be on their way out, but Garmin's still
showing folks how it's done with its nuvi 3790t -- a sleek, featurepacked unit that almost makes us wish it were a phone If you're not
the standalone sort, however, the latest version of Google Maps for
Android is tough to beat

Runner-up: Google Maps v5

HDTV of the Year

Panasonic VT25
3D features may be the headliners for our winner and runner up, but
amazing 2D image quality propelled Panasonic's VT25 to the top of the
wanted lists and Sony's slick monolith style plus local dimming LEDs
were a close second
JOYSTIQ
Halo: Glasslands novel arrives this

Runner-up: Sony Bravia HX909

October
Fine, you can have some more Uncharted
3 beta keys

Home Entertainment Device

The Baconing trailer features a bored

Netflix

DeathSpank

Netflix's Watch Instantly was unquestioned in its status as a must-have
app for media devices this year (want to know why Boxee didn't win for
2010?) while the iPad found a surprisingly cozy place as remote
control / second screen for your TV watching pleasure

TUAW
WWDC Interview: FastSpring
Looking back at Apple's Cube, ten years
later
Nielsen study shows climbing iPhone sales
in the US

Runner-up: Apple iPad
Runner-up: Parrot A R Drone
Runner-up: Cowon X7
Runner-up: GRASP Labs quadrocopters

TECHCRUNCH
Pool Party: Google Has Their Own Secret
Photo-Sharing App Too — Built By Slide

http://www.engadget.com/2011/02/25/the-winners-of-the-2010-engadget-awards-editors-c... 6/30/2011

The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget

Page 4 of 11

Peripheral of the Year

TECH

DESIGN

Microsoft Kinect

gdgt

FFFFOUND!

Slashdot

Core77

MAKE

Popcorn Shower

Technology Review

MoCo Loco

Ars Technica

Design*Sponge

TechMeme

The Sartorialist

Microsoft's Kinect 3D depth camera was originally designed for the
Xbox 360, but it proved to be the year's most fantastic hackable toy
when interfaced with a PC Our runner-up: the first mass-market
quadrocopter, the AR Drone, a veritable flying platform for hacks of its
own

Phone Scoop
NEWS

Politics Daily
The Daily Beast
AOL News
GNN
Taxes
Stock Quotes
DJIA

LIFESTYLE

ENVIRONMENTAL

Lifehacker

Inhabitat

Portable Media Device

Lemondrop

Good

Apple iPod Touch

StyleList

Autoblog Green

Luxist

Green Daily

Now in its fourth generation, the iPod touch is more dominant than
ever, and with good reason It's caught up to the iPhone 4 in terms of
most key specs, and the App Store remains a huge advantage over the
rest of the non-phone competition If storage and sound quality is key,
though, the Cowon X7 is tops

Personal finance

TreeHugger

Gadling
ENTERTAINMENT

Massively
The Onion
i09
PopEater
Spinner

Robot of the Year

Cinematical

NASA Robonaut 2

Big Download

Shuttle delays pushed its trip to space into 2011, but Robonaut 2's been
ready to go for months, and has offered us all a hope that humans and
robots can work together in harmony GRASP Labs' quadrocopters, on
the other hand, are terrifying autonomous bots that can move in packs
and fly through hoops

Tablet PC of the Year

Apple iPad
Love it or hate it, it's hard to argue that the iPad didn't set off this year's
tablet mania encompassing dozens of manufacturers and virtually
every major mobile platform -- and its influence will likely be felt in the
industry for years to come Oh, and it's a pretty solid device in its own
right, too

Runner-up: Galaxy Tab

Wearable Device of the Year

Jawbone Icon
Jawbone has emerged as one of the premier Bluetooth headset
manufacturers, thanks largely to its NoiseAssassin technology that it's
been refining over the past several years The Icon is no exception -and its support for software updates is a nice bonus

Runner-up: iPod Nano

Wireless Device or Tech

Verizon LTE
Though it was beaten to the US market by MetroPCS, Verizon's
deployment of LTE marks the beginning of a sea change in the
American wireless industry -- a change that'll bring us much faster
data

Runner-up: AirPlay

http://www.engadget.com/2011/02/25/the-winners-of-the-2010-engadget-awards-editors-c... 6/30/2011

red dot online: Communication

Communication

Page 2 of 3

2010 | 1993 - 2009

«-- | --»

iPad
red dot award: product design
2010
red dot: best of the best

Manufacturer
Apple, Inc., USA
[home]
The event of communication

In-house design

“Quality is not a thing. It is an event.” In his book “Zen and the Art of
Motorcycle Maintenance”, American author Robert Maynard Pirsig

Apple Industrial Design Team, USA
[home]

expands the exploration of quality into metaphysics. For him quality is
perceivable only within the complexity of structures –its characteristic

High resolution images »

exists beyond the objectively tangible matter and extends far beyond that.
The iPad by Apple is such a product of extraordinary quality, the
interactive possibilities of which cast their spell on the user almost
immediately. Vivid user experiences are provided also by the way in which
the highly precise and responsive touchscreen allows one to physically
interact with applications and content –as quickly and comfortably as with
a home computer. A large part of this sensually captivating experience is
also due to the design of the iPad’s display: featuring innovative IPS

View the yearbook in the red dot design
store »

technology, it delivers almost three-dimensional images that are clearly
visible even from disadvantageous viewing angles. Like the iPhone’s
screen, this display reacts immediately by repositioning itself to the user’s
viewing angle. The iPad is also an aesthetic event: the enclosure weighs
in at only 700 grammes and its softly rounded edges are pleasing to the
touch. With its integrated Web browser, its high-performance processor
and up to 64 GB of memory, this tablet computer fulfils the requirements
for, for instance, sending large amounts of data, watching video clips and
downloading music. Thus designed and technically equipped, the iPad
offers communication and interactive experiences with a new design and
level of quality –it touches and fascinates its users each day anew.

More products by this company:

13” MacBook Pro
red dot award: product design 2010
red dot

17-inch MacBook® Pro
red dot award: product design 2009
red dot

Apple Keyboard
red dot award: product design 2008
red dot

http://en.red-dot.org/2783.html?cHash=cd608e03fc641df4440f80e981e1d631&detail=756... 6/30/2011