Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 6

Nielsen BuzzMetrics :: Unprecedented Pre-Launch Buzz Sets High Expectations for iPho... Page 1 of 3

Contact | Sitemap | Search this site:

Products & Services

Solutions

Approach

Press & Events

CGM Resources

About

Subscri
Press & Events
In the News
Events
Webinars
E-Mail Updates
PR Contacts
Story Ideas
Photos and Graphics

Unprecedented Pre-Launch
Buzz Sets High Expectations
for iPhone Sales and
Customers, Nielsen
BuzzMetrics Reports
Nielsen BuzzMetrics Webinar to Probe Key
CGM Metrics Leading to Launch
NEW YORK, June 25, 2007 – Thanks in part to unprecedented
pre-launch blog buzz, anticipation is soaring for Apple’s iPhone as
the June 29 launch nears. Apple CEO Steve Jobs’ January 2007
announcement of the new handheld media device – which
combines functionality from the iPod, mobile telephony and the
Internet via touch screen – resulted in buzz levels higher than any
other product announcement this year.

Su
BuzzM
feed.

Upcom
0
Webin
How a
consu
video
media
Regis

According to Nielsen BuzzMetrics, the global measurement
standard in consumer-generated media, the buzz around the
forthcoming iPhone was 33% higher the week ending June 23,
2007 versus the average of the prior four weeks.

“Apple’s iPhone is riding an unprecedented wave of pre-launch
conversation and expectations are mounting,” said John Latona,
Vice President of Client Services, Consumer Technology, at Nielsen
BuzzMetrics. “Starting next week, the nature of the conversation
will shift to very explicit and descriptive commentary about actual
experiences with the product, and this will have a huge impact on
ongoing trial, advocacy and sales.”

http://web.archive.org/web/20070710135319/http:/www.nielsenbuzzmetrics.com/pr/releas... 6/30/2011

Nielsen BuzzMetrics :: Unprecedented Pre-Launch Buzz Sets High Expectations for iPho... Page 2 of 3

What’s behind iPhone buzz?
• Top appeal drivers include anticipated features, especially
visual voicemail and the inclusion of a music library
• Negative issues raised in conversation include high price
point, lack of keyboard, and concerns over AT&T’s coverage
• Expectations are extremely high and reflect huge levels of
confidence in Apple brand; consumers believe the iPhone
will have a successful launch
• Several conversations related to the iPhone take place on
Gizmodo, The Unofficial Apple Weblog (TUAW) and
Engadget

iPhone Web Traffic
Traffic to the official corporate site, apple.com, spiked following the
iPhone announcement. According to Nielsen//NetRatings, the
iPhone section of the site had 1.79+ million unique visitors in
January 2007 and the keyword “iPhone” was searched 870,000
times. Consumers continued to visit the site during February and
March frequently, with more than 980,000 unique visitors per
month, with a slight decline during April (almost 637,000 unique
visitors). Web traffic to the site increased again during May with
more than 701,000 unique visitors a month prior to release.

iPhone Webcast
Join industry experts Pete Blackshaw, CMO and John Latona, VP
and Consumer Technology practice lead, of Nielsen BuzzMetrics for
a thought-provoking Webcast to dissect the buzz on this year's
most anticipated consumer electronics product. The Webcast takes
place live on June 28, from 12:30-1:30 pm EDT. Sign-up now at
http://nielsenbuzzmetrics.com/webinars
iPhone Syndicated Product Offering
Nielsen BuzzMetrics is monitoring consumer sentiment around the
iPhone launch and will report the findings via a special syndicated
report. For information on how to purchase this study, please

http://web.archive.org/web/20070710135319/http:/www.nielsenbuzzmetrics.com/pr/releas... 6/30/2011

Nielsen BuzzMetrics :: Unprecedented Pre-Launch Buzz Sets High Expectations for iPho... Page 3 of 3

contact Jay Rampuria at [e-mail] or
619.944.3603.

Press Contact: Sandra Parrelli;
[e-mail]; 646-654-7772
Sales Inquiries: [e-mail]; 1.877.999.7335

About Nielsen BuzzMetrics
The Nielsen BuzzMetrics service, marketed by BuzzMetrics, Inc., is
the global standard in measuring consumer-generated media and
word of mouth. Nielsen BuzzMetrics helps more than 100 leading
global companies strategically leverage the buzz surrounding
them—clients like Canon, Comcast, Ford, General Motors, HBO,
Kraft, Microsoft, Nokia, P&G, Sony, Target and Toyota, as well as
15 of the top 15 pharmaceutical concerns. Partners include the
world's largest marketing-services firms, and innovative newmarketing agencies. The company has also collaborated with
distinguished research organizations such as the Pew Internet and
American Life Project. BuzzMetrics, Inc. is an affiliate of VNU,
owner of such renowned research names as ACNielsen and Nielsen
Media Research. For more information, visit
www.nielsenbuzzmetrics.com..
top

A subsidiary of The Nielsen Company

©2007 BuzzMetrics. All rights reserved.
Terms and Privacy. Contact us, or call us toll free: 1.877.9

http://web.archive.org/web/20070710135319/http:/www.nielsenbuzzmetrics.com/pr/releas... 6/30/2011