Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

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IDEA 2008 Best | Industrial Designers Society of America - IDSA

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We hope you're enjoying our new site. We're using a beta tag for the
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The iPhone combines three products – a revolutionary mobile
phone, a widescreen iPod and the internet in your pocket – into
one handheld device. The iPhone also introduces an entirely
new user interface based on a revolutionary 3.5-inch multitouch display that allows users to control it with just a tap, flick
or pinch of their fingers. The display is made of optical quality
glass for superior scratch resistance and clarity. Changes to
volume, muting the ringer and putting an incoming call through
to voicemail can be done using discreet buttons on the top and
side of the iPhone. It also comes with 8GB of flash memory.

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Rico Zorkendorfer
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Apple
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Cupertino, CA, United States of
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Apple, Inc.
Apple Industrial Design Team

iPod classic
Digital music player

Apple, Inc.

Category: "01
Audio / Video"

Cupertino, CA, United States of
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iPod nano
Digital music player

Apple, Inc.

Category: "01
Audio / Video"

Cupertino, CA, United States of
America

Apple iPhone
Bluetooth Headset
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Apple, Inc.

Category: "02
Telecommunications"

Cupertino, CA, United States of
America

iPhone
Mobile device

Apple, Inc.

Category: "02
Telecommunications"

Cupertino, CA, United States of
America

Cupertino, CA, United States of
America

Apple, Inc.
Apple Industrial Design Team
Cupertino, CA, United States of
America

Apple, Inc.
Apple Industrial Design Team
Cupertino, CA, United States of
America

Apple, Inc.
Apple Industrial Design Team
Cupertino, CA, United States of
America

Apple, Inc.
Apple Industrial Design Team
Cupertino, CA, United States of
America

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Ten gadgets that defined the decade -- Engadget

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Ten gadgets that defined the decade
By Engadget staff

posted December 30th 2009 12:21PM

http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/

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As 2009 winds down and we try to come up with new and clever ways of referring to the early years of
this century, there's really only one thing left to do: declare our ten favorite gadgets of the aughts and
show them off in chronological order. It's arguable that if this wasn't the decade of gadgets, it was
certainly a decade shaped by gadgets -- one which saw the birth of a new kind of connectedness. In just
ten years time, gadgets have touched almost every aspect of our daily lives, and personal technology has
come into its own in a way never before seen. It's a decade that's been marked the ubiquity of the
internet, the downfall of the desktop, and the series finale of Friends, but we've boiled it down to the ten
devices we've loved the most and worked the hardest over the past ten years. We even had some of our
friends in the tech community chime in with their picks on what they thought was the gadget or tech of
the decade -- so join us for a look back at the best (gadget) years ever!

Canon Digital ELPH (2000)

Vital stats
Line started in 2000 with PowerShot S100, which retailed for $599 with 2 megapixel sensor and CF
storage.
History
We've no personal attraction to Canon, but it's tough to argue the importance of the PowerShot Digital
ELPH range during the noughties. First emerging in early 2000, the 2 megapixel S100 sparked a
revolution in the point-and-shoot arena by enabling the (mildly affluent) Joe and / or Jane to afford a
pocket-sized digital camera with image quality that was more than passable -- and even today the lineup
is as significant and well-respected as the day it was introduced. The line took handheld cameras to a new
level of thin (borrowing heavily on the already-popular ELPH line of fashion-forward film cameras), and
starting with the SD100 model in 2003 it also helped kick start the SD obsession that carries on today.
Various manufacturers have attempted to achieve the same level of success by jacking up the megapixels
and slimming things down as much as humanly possible, but when you think P&S, you probably think
Canon first (and for good reason).
Editor's take
My first experience with the Digital ELPH came in early 2005, when I was gifted with an SD200. Turns

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out that unboxing would lead to a lifelong obsession -- or should I say love / hate relationship -- with the
Digital ELPH. I've since donated my SD200 to my dear mother, and it's still pumping out reasonably
decent photographs to this day. I can't say the same about the pair of SD850 ISs that I've owned, both of
which are currently sitting on a shelf of defunct gadgets after being dropped onto hard surfaces (and in
turn, obliterated) during trips to Montreal and Philadelphia, respectively. You'll notice that my own
clumsiness didn't stop me from purchasing the exact same camera to replace my first shattered SD850
IS, and I can say with some degree of certainty I'll pick up a Canon to replace it. Probably something a
little more me-proof, though. - Darren Murph

Stuart Miles, Pocket-lint
Gadget of the decade? Canon 300D Launched in 2003. "The Canon 300D (or Rebel I
think it was called your side of the pond) marks the
rise of the consumer digital SLR for me. Without
them we would all be looking at blurry pictures on
the web.... Oh wait..."

Apple PowerBook G4 (Titanium) (2001)

Vital stats
Released in January of 2001 with a starting price point of $2,599, the original TiBook boasted a 15.2-inch

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widescreen display, a 400MHz PowerPC processor, 128MB of RAM, and a 10GB hard drive.
History
Along with objects of desire like the iMac, iPod, and iPhone, the
titanium PowerBook G4 stands as one of those pivotal moments in
30 years in Apple products: the
Apple design history -- a moment when everyone (even non-fanboys)
good, the bad, and the ugly
had to take notice. The laptop broke away in more than just basic
PowerBook G4 Titanium
design; while it did eschew the previous G3's curved, black plastic
inelegantly modded into desktop
housing, it also set the stage for widescreen displays as a standard,
RIP, PowerBook: 1991-2006
brought slot-loading drives to the masses, and transformed the idea of
a laptop from mere business accessory to object of desire. Since 2001,
the look and feel of Apple's portable computers has evolved, but still remains closely linked to this
category-shaping design; a testament to the power of good looks.
Editor's take
In 2001 I couldn't even dream of fantasizing about imagining that I might find enough money to buy one
of these, but a much more successful friend had no problem dropping nearly $3k on the day Apple made
them available. While playing one of our many Myth II tournaments at his house I remember marveling
at how smooth the graphics were on the TiBook (the game was a bit old by then, but still crawled on a G3
I'd bought second-hand). I never managed to scrounge up the dough for the titanium version of the G4
PowerBook, though eventually I scored its replacement, a 15-inch aluminum model that I used all the
way into my early days at Engadget. - Joshua Topolsky

Microsoft Windows XP (2001) / Apple Mac OS X (2000)

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Vital stats
Windows XP - released in 2001 for $199 ($99 upgrade price) and minimum system requirements of a
233MHz processor, 64MB of RAM, 1.5GB of disk space, and SVGA display.
OS X - released as "public beta" in 2001 for $29; final 10.0 version released later that year for $129.
Preloaded and set to boot by default with the release of OS X 10.1.2 in 2002. Minimum 10.0 system
requirements were a G3 or G4 processor, 64 MB of RAM, and 800MB of drive space, although the
"recommended" configuration was 128MB of RAM and 1.5GB of storage.
History
Both Microsoft and Apple started out the decade by offering
customers a fresh start -- Windows XP brought the entire Windows
Turn your PC into a Mac
family onto the vastly more stable NT kernel, while OS X represented
Boot Camp lets Macs run
a dramatic wholesale change for the Mac. It took OS X some time to
Windows ... officially
become a usable daily OS, but XP quickly became everyone's favorite
version of Windows -- so much so that it's still being sold on netbooks Poll: Which OS do you prefer?
to this day. Sure, you can argue about how much Apple and Microsoft
openly riffed on each other's ideas as the decade wore on -- some in-window file previews here, a little
fast user switching there -- but you simply can't deny that XP and OS X each set a new standard for
computing.

JOYSTIQ
WWE All Stars

Lawler, Big Bos

BioShock Infinit
July 7, first two

Comic Jumper f

Editor's take
If you had found me right after I'd installed OS X Public Beta for the first time in 2001 and told me how
dramatically the OS would change over the next decade, I'm not sure I would have believed you. There
was a gigantic difference in feel between installing Windows XP and OS X Public Beta -- with XP you got

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that fun sense of having a whole new computer, fast and ready to take on whatever you could throw at it,
while with OS X you just sort of stared at the huge icons and wondered, "Now what?" It was clear Apple
had a lot of work left to do -- although by 10.3 or so I'd deleted my Classic partition and wasn't looking
back. But hold up: OS X 10.3 looks and feels dated by today's standards, while XP looks and feels like...
XP. Where Apple did an fantastic job of relentlessly improving and iterating OS X over the past decade,
Microsoft set the bar so high coming out of the gate that the biggest threat to Windows 7 is the installed
base of XP users who are still happy with their machines. That's pretty amazing. - Nilay Patel

TECH

gdgt
Slashdot
MAKE

Technology Rev
Ars Technica
TechMeme
Phone Scoop

Honorable / dishonorable mentions

• Ubuntu / Linux - The long promised, long hoped for consumer-friendly Linux finally found a
face in Ubuntu. As the distro began its reign over the desktop, we also witnessed a newfound
ubiquity of Linux in such disparate projects as Amazon's Kindle, Palm's webOS, and Google's
Android.
• Windows Vista - No matter how many service packs or Mojave Experiments Microsoft ran
through, it could never wash the original taste of Vista (spendy, slow, incompatible) out of
consumer's mouths.

Apple iPod (2001)

Vital stats
Released on October 23, 2001, with 5GB of storage that held 1,000 128kbps MP3s, a two-inch black and
white screen, a mechanical scroll wheel surrounded by four buttons, and FireWire connectivity only.

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History
It wasn't the first MP3 player, and it certainly wasn't the cheapest, but
the original iPod radically reshaped the idea of how digital music
Steve Jobs says it again: no video
should work. With a dead-simple interface, compact (for the time)
iPod
minimal good looks, and seamless integration with iTunes combined
The iPod family cemetery
into one package, the iPod instantly got everyone's attention -- and
How-to: get music, videos, and
when the iTunes Music Store launched in 2003, it became
photos off your iPod or iPhone
unstoppable. While the dedicated PMP category is starting to fade in
the face of smartphones and the iPod itself is transforming into
something entirely different with the iPod touch, it's the original iPod that started this whole crazy gadget
thrill ride.
Editor's take
It's hard to imagine that there was a time when people had no idea how to use an iPod. I distinctly
remember teaching my friends how to use my brand-new 2G in the car right after I'd first gotten it, and it
just didn't take very long at all -- unlike the Rio players I'd had before, which no one could figure out and
always ended up on the floor. Now, of course, there are dock connectors everywhere, iTunes is the biggest
music retailer in the world, and the iPod and music seem like an afterthought to the iPhone and apps, but
man -- I'll still take a first-gen iPod loaded up with the Clash and the Afghan Whigs and blaze down Lake
Shore Drive in my old Mustang any day. - Nilay Patel

Jacqui Cheng, Ars Technica
"When the first iPod was released in 2001, my initial reaction was a huge yawn.
Another MP3 player? But, as it turns out, the original iPod was a pioneer in
many ways, even if it wasn't the first MP3 player to ever hit the market. The UI,
coupled with iTunes desktop software (and eventually the iTunes Store)
eventually made it an iconic device that would forever (or at least for the next
decade) be copied, both by Apple itself and its competitors."

TiVo Series2 (2002)

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Vital stats
Released in 2002 for $299, the original TiVo Series2 featured a 60GB hard drive that recorded 60 hours
of SD video at "basic quality." Later units would come down in price to $149, add more storage, and
eventually feature dual tuners.
History
TiVo had launched the DVR category with the original Series1 in 1999,
it wasn't until the Series2 came out in 2003 that things started to blow The Engadget Interview: Mike
up: prices came down, the addition of USB ports brought networking
Ramsay, CEO of TiVo
to the table, and dual tuners were (finally!) added in 2006. Sure, the
Ten years of TiVo: how far we
cable companies completely drank TiVo's milkshake soon thereafter,
haven't come
but the Series2 was fundamentally so much better than the
TiVo Series2 DT hands-on review
competition that cable and satellite providers are still playing catch up
-- sure, the TiVo Series3 and TiVo HD now support HD recording and
offer an array of streaming services like Netflix and Amazon Video on Demand, but the TiVo experience
is still fundamentally the same. Whether or not TiVo can continue to survive without some radical
changes has been an open question for some time now, but the Series2 will forever live on as the
archetypical DVR for an entire generation.
Editor's take
TiVo hacking is still quite popular, but it's settled into a nice little groove -- people know what's possible
with the current hardware and software, and they're trying to perfect it. That's nothing at all like the
excitement around the Series2 when it first launched -- I remember anxiously digging through Linksys
USB-to-Ethernet adapter boxes at Best Buy, trying to find specific serial numbers that indicated a
supported chipset so I could put my new Series2 on the LAN and just poke around to see what was what.
The first time I ever downloaded a show onto my computer? Heaven... until I had to let the transcode
process all night so I could put it on my iPod. We're still a long way from the perfect cable box, but TiVo's
been the closest for the longest -- I just hope it can stay alive long enough to get to the finish line. - Nilay
Patel

Ross Rubin, Executive Director, Consumer Technology, The NPD Group
"At first glance just a VCR that had its tapes switched for a hard drive, TiVo reached beyond its
hardware and service to become that rarefied generic verb describing a how we watch
television, wreaking havoc with how broadcasters and advertisers thought about
programming. The company knew from the beginning that its idea was huge, but it's never
been able to capitalize fully on its revolution as cable companies have pushed generic
competitors. Moving beyond the DVR, TiVo is now home to a wide range of interactive TV
services, but has been stymied by its low subscriber base."

Dishonorable mentions

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• CableCARD - We'd love to be able to name CableCARD as the home entertainment gadget of
the decade, a wonderful little plug-and-play module that finally wrested control of our
entertainment centers away from the cable companies. But it wasn't and it didn't.
• Blu-ray / HD DVD - Instead of a single next-gen movie format, the industry gave us two. A
bloody war ensued that slowed adoption of both formats. Blu-ray emerged the victor, but as
internet HD distribution picks up, it will probably never reach the level of ubiquity that DVD
has.

Motorola RAZR V3 (2003)

Vital stats
Released in 2004, $500 pricetag (after rebate), VGA camera, 2.2-inch 176 x 220 LCD, 110 million+ sold.
History
As mobile phones, now priced within reach of most folks, began to
reach some sort of ubiquity, and smartphones were stepping into the
Hands-on with Motorola's RAZR
realm of real usability, Motorola did something... different. It built an
V3 for Cingular
object of desire that just happened to be a phone. The RAZR V3 was
RAZR V3c debuts on Verizon
unlike anything before it, seemingly carved out of aluminum, a sliver
of a thing. It didn't even matter that the feature set was a little dated at The Motorola RAZR 2
the time of introduction, or that it was oddly oversized when opened
and held against the face -- even the $500 price seemed appropriate in the face of such visceral
attraction. But then the price started to fall. What was once an object of distant, decadent desire was

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within reach for a new class of people, and every slash in price seemed to increase the handset's
popularity exponentially.
Editor's take
I remember the first RAZR ad I saw on TV, which showed the phone flying through the screen, violently
slicing whatever lay in its path. When it at last came to rest and I realized I was staring at a phone, I
exclaimed this improbable fact to everyone in the room and knew I wanted it for my own. I finally
purchased the phone the next year, after a short, painful time spent with the N-Gage QD. It survived my
first year as an Engadget editor, an attempted mugging, and even embarrassing subway rides next to
other members of the 110 million-strong RAZR club, all of us tapping away on our little Java applets
(mine was a Tetris clone) and dreaming of nothing better. If I suddenly had no use for a smartphone, I'd
switch back to my old battered V3 in a heartbeat. - Paul Miller

Eric Zeman, Phone Scoop
Tech of the decade? Multitouch. "The theory behind multitouch displays was first
proven to be possible in 1991, but no one capitalized on it until the 2000s. Though
multitouch itself wasn't exposed to the public at large until January 2007 when Apple
unveiled the original iPhone, the speed at which multitouch has proliferated and spread
across the technology world in the last three years is incredible. The first thing everyone
asks about a new touch phone is "does it have multitouch?" Why is this? Multitouch
enables whole new (enjoyable) ways to interact with electronic gadgets -- as we are
beginning to see more and more."

PalmOne Treo 600 / 650 (2003 / 2004)

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Vital stats
Released in 2003, the Treo 600 sported a 144MHz ARM CPU, 32MB of RAM, 160 x 160 color display,
VGA camera, Palm OS 5, SD slot, and came in both GSM and CDMA variations.
History
As a reader of Engadget, you probably know that our interest in Palm (and its smartphones) goes way
back... back to our roots. In 2004, site founder Peter Rojas spoke to the New York Times about the Treo
600, explaining what happened when leaked photos of the device emerged online. In his words, "People
were going crazy." Seriously. You may not realize it, but before the iPhone was even a twinkle in Apple's
eye, the Treo line of smartphones had already been fulfilling the earliest promises of Moore's law and
convergence -- they were really the original "do everything" devices that fit in your pocket (well, kind of).
The Treo 600 and its follow-up -- the 650 -- truly set the stage for many of the innovations we take for
granted these days; mobile web and email, touchscreen interfaces, built-in (and video capable) cameras,
developer communities providing scores of applications, and easy desktop syncing. The Treo set up the
pins, and modern smartphone makers are just knocking them down.
Editor's take
I missed the boat on the 600, but couldn't wait to get my hands on the 650. After a long series of
disappointing encounters with dumbphones, I decided I really needed something more attuned to my
special needs as a tinkerer. The idea that I could install whatever launcher I wanted, check Engadget
while I was having lunch, or play TurboGrafx-16 games in a waiting room was fairly mind-blowing to me.

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The dream of the magical, changeable box became more concrete than ever before with the introduction
of these devices. And just as the iPhone has become largely about the apps, the Treo was attractive not
simply because of the platform itself, but the community that had risen up around it. Applications like
Butler, the aforementioned TG16 emulator, and powerful utilities like LauncherX showed the
possibilities of an open, active developer base matched with the right hardware. Despite the advances
we've seen in the years since the Treo 600 made its way into the world, the basic concepts behind these
devices remain largely the same, and the blueprint can be traced right back to Palm. - Joshua
Topolsky
Honorable mentions

• BlackBerry - We could try to explain the importance, impact and popularity of the BlackBerry
this decade, but instead we've given it its very own decade feature to tell its tale. Unfortunately,
no single BlackBerry ever really satisfied our pure gadget lust in the way the Treo did.
• G1 / Android - If you thought Apple's entry into the phone-building space was unlikely, you
were probably dumbfounded by Google's entry. The G1 and its open source-ish Android OS
arrived too late in the decade for its full impact to be felt, but if the recent uptake is any
indication, we're going to be seeing plenty of this OS in the decade to come.

Kara Swisher, All Things Digital
Tech of the decade? Mobile phone / email devices.
"From my suitcase cell phone in the 1980s to my Nokia brick
in the 1990s to my Palm in the early 2000s to my beloved
BlackBerry to the iPhone, these have been my most satisfying
relationships ever. Yes, I am a loser. "

Microsoft Xbox 360 (2005)

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Vital stats
Released in 2005, $399 pricetag, 20GB HDD, DVD drive, 34 million+ sold.
History
There were many reasons to doubt the Xbox 360 upon its launch. It
wasn't Microsoft's fault, they'd made a good first effort with the Xbox, Live Xbox 360 shot!
and Halo was clearly a juggernaut, but the PS2's overwhelming
Engadget's live coverage of the
success made Sony look nigh invincible in the space. Once the specs
Xbox 360 launch
started pouring in for the PS3 like 1080p games, Blu-ray, and PSX /
PS2 backwards compatibility, the Xbox 360 was starting to sound like Xbox 360 hands-on preview
the Dreamcast of its generation. But then it wasn't. It beat the Wii and
PS3 to market by a full year, managed to keep a price point that was significantly lower than the PS3, and
as previously promised PS3 exclusives started to migrate to the increasingly intrenched 360 it was clear
that Microsoft had pulled off a major coup. If it had merely been a cheaper, earlier version of the PS3 it
might've eventually fallen by the wayside, but Microsoft's audacious approach to charging people to play
online with Xbox Live Gold actually ended up as the console's greatest strength, and a key to its staying
power.
Editor's take
You don't remember a console for the chips inside or the case design, but the games you played. For me
those games were Gears of War and Call of Duty 4: Modern Warfare. I bought the 360 in 2006, and
always felt a little out of step with what my friends were playing -- particularly as the catalog has
ballooned in 2008 and 2009. But these two games forged the perfect intersection with my Xbox Live
friends list. I spent untold hours hopping from match to match with a group of peers, shouting cries of
despair into my wired headset as I continually fulfilled my role as "the weakest link" on my team. Those
two games were everything I'd ever tried to emulate growing up with a game of laser tag, a pair of walkie
talkies or an elaborately constructed Lego battlefield, and I got to share them in real time with real
people thanks to technologies so complicated and market forces so beyond me that I'd really prefer not to

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even think about them. - Paul Miller
Honorable mentions

• Sony PlayStation 2 - If you're going by sheer sales, the PS2 is the clear winner of the decade.
The console not only dominated living rooms and popular imagination in a way only recently
matched by Nintendo's Wii, but the depth, breadth and quality of its catalog is one to be envied
by every console since the SNES. We went with the Xbox 360 for its innovation in online play,
but we still have a nice backlog of PS2 titles to play through -- perhaps enough to get us through
the next decade.
• Nintendo Wii - Its low-end graphics and dearth of fully realized 3rd party titles has made it
the bane of the self-styled "core gamer," but the implications of Nintendo's revolutionary
motion-controlled gaming are hard to overstate. The fact that Microsoft and Sony are
scrambling to build their own motion control answers to Nintendo's juggernaut should be proof
enough that we've only seen the start of Wii-style gameplay... and Wii-style injuries.

Apple iPhone (2007)

Vital stats
Released in 2007, $499 / $599 pricetag for 4GB or 8GB model, 2 megapixel camera, 3.5-inch 320 x 480
LCD, 30 million+ sold.

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Ten gadgets that defined the decade -- Engadget

Page 15 of 17

History
When Apple released the first iPod in 2001, mobile phones were very
different animals than they are today -- there may have been a vague
The Apple iPhone
sense that we'd someday do a significant portion of our computing
iPhone multi-city lineblog
from our pockets, but the industry possessed neither the technology
iPhone review
nor the vision to make it happen. Over the years, PDAs and phones
inevitably started to merge en masse; Treos and BlackBerrys helped
defined the term "road warrior" (much to the chagrin of businessfolk who'd valued their personal time)
and geeky segments of the consumer market started to hop on board. The "ah-ha" moment, though -- the
turning point that would transform smartphones from niche accessories into must-have status symbols -would ultimately take a fundamental rethinking of the genre, and that's exactly the sea change the iPhone
provided. Of course, the industry saw the merger of the iPod and the cellphone coming from a mile away,
but by the time the iPhone was officially unveiled by Steve Jobs on January 9, 2007, virtually every
prediction and false "leak" was hilariously incorrect -- proof that it took a deep realignment of the way
the world thought about mobility to make the device possible. The rest, as they say, is history: as we close
out the decade, full touch is the new black, finger-friendly UIs are virtually required, and world-class
industrial design is a given. The game has changed.

Ryan Block, gdgt
Tech of the decade? 3G. "3G changed everything. I don't think it would be overstating
the case to assert that mobile broadband -- specifically, 3G, but soon LTE, etc. -- is nearly
as transformative a technology as the internet itself. I'm sure a lot of people would vouch
for the iPhone (1st-gen, 3G, or 3GS, take your pick) as the most important piece of tech in
the last decade, but I'd argue that Apple -- and all smartphone makers, for that matter -would not have had a clear path to making smartphones a viable mass-market consumer
product without being able to fulfill a basic expectation and need for speedy data access.
(Of course, if you're an AT&T customer, those expectations have probably been lowered
significantly by now, but you get where I'm going.) "

Editor's take
I remember the introduction of the iPhone like it was yesterday: Team Engadget was holed up in a dingy,
smelly hotel conference room south of the Las Vegas Convention Center in the thick of CES while our
then-Editor-in-chief, a guy called Ryan Block, had taken a quick jaunt up to San Francisco to cover
Macworld live. I can't describe the feeling in that room, the feeling I had as I was preparing our iPhone
announcement post -- my heart was pounding. It was as though we knew what to expect and had
absolutely no idea what to expect at the same time. It's something I haven't felt before or since, and I
think most of the editors here would tell you the same. For a device -- any device -- to create that kind of
emotion in a room full of jaded gadgetheads is pretty amazing, and I'm honestly not sure we'll ever
experience it again. Not with Apple, not with anyone else. It's not that there won't be incredible phones
introduced year after year after year -- there will -- it was the culmination of years of speculation coupled
with the feeling that the entire game had just been rewritten in a profound way. - Chris Ziegler

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Ten gadgets that defined the decade -- Engadget

Page 16 of 17

Michael Gartenberg
"The culmination of Apple's mobile efforts which began with the iPod, the iPhone
integrated that functionality into a phone and then took smartphones to a whole
new level and introduced the mass market to the mobile internet. Apple single
handedly jumpstarted the mobile applications market while simultaneously redefining the carrier and handset vendor relationship. "

ASUS Eee PC 900 (2008)

Vital stats
Released in 2008, $549 for 8.9-inch display, 12GB SSD, 1GB of RAM, was available with both Windows
XP and Xandros Linux.
History
Where the Eee PC 701 and its Xandros Linux OS was aimed at kids
and "housewives" (seriously, an ASUS representative said that at the
Asus' new Eee PC 701 joins the
time), the succeeding Eee PC 900 was the realization that netbooks
laptop-lite fray with a bang
had wider market appeal when preloaded with Windows XP. Whether Hands-on with the 9-inch Eee PC
it was business-minded folk or just those looking to connect to the web
ASUS Eee PC 900 review roundup
on-the-go on a device larger than a smartphone, the small and very
affordable laptop made a lot more sense than anyone ever could have
imagined. The 900 series was officially launched in April 2008 and though Intel's future Atom platform
was still being developed by those silicon "rockstars" at Intel, the 2.2-pound mini-notebook had an 8.9-

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Page 17 of 17

inch display, Intel Celeron M processor and 12GB of flash storage (an odd pairing of one 4 GB SSD and
one 8 GB SSD). ASUS sold more than a million units in the first couple of months which resulted in
global shortages of the liliputian laptops. In the U.S. the 900 was the first netbook to be sold at Best Buy.
Shortly after the 900's worldwide success and the release of Intel's Atom CPU, all major laptop
manufactures brought netbooks to market with 9 or 10 inch displays.
Editor's take
It is funny to think that the word netbook wasn't even around when I first got my hands on the Eee PC
900 (us crazy kids called them mini-notebooks back then). For the first few months, I took my "cute
laptop" (as people would remark) everywhere. And the fact that I could fit it in my purse never seemed to
get old. Though I like imagining that my first few months with the 900 was all rainbows and butterflies, it
really wasn't. I hated the small touchpad and its rock-solid mouse bar and I couldn't stand the cramped
keyboard and screen. It was those frustrations that ASUS and others took note of and improved in
today's ever-so-popular 10-inch netbooks. The New York Times recently included the word netbook on
its Buzwords of 2009 list; there's no mention of the Eee PC 900, but it silently takes the credit for jumpstarting a whole new category of mobile computers about two years ago. - Joanna Stern
381
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The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget

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The winners of the 2010 Engadget Awards -- Editors'
Choice
By Engadget staff

posted Feb 25th 2011 2:02PM

The results are in, and well over 100,000 of you voted in the 2010 Engadget Awards. The Readers' Choice
picks were just the tip of the iceberg, friends, That's right, the editors of Engadget have opinions, too, and
here they are. Join us after the break for the year that was 2010 in gadgets.

Gadget of the Year

RIM gets handed open letter
from disgruntled employee,
quickly responds in kind
2 hours ago

Apple iPad
The iPad won this one going away -- there's just no denying the
influence Apple's tablet had on the industry this year. But we think the
Evo 4G will be remembered as the first of an entirely new breed of
smartphones, and that's pretty amazing too.

The Engadget Podcast, live at
5:00PM ET!
6 hours ago

Olympus PEN E-P3, PEN EPL3, and PEN E-PM1 hands-on
12 hours ago

Runner-up: HTC Evo
Runner-up: HTC Evo

Worst Gadget of the Year

Runner-up: Apple MacBook Air

Microsoft Kin
Though it might not be the single worst product we saw in 2010, the
sheer magnitude of the Kin's failure -- measured in the hundreds of
millions of dollars -- takes it to the top of our list.

Google+ for Android app (hands
-on)
13 hours ago

Skype 2.0 brings two-way video
calling to Nexus S, Desire S,
Xperia Neo and Xperia Pro
17 hours ago

Runner-up: Fusion Garage JooJoo

Most Anticipated Gadget

Sony NGP
iOS may be leading next phase of the mobile gaming revolution, but the
NGP oozes raw power that's light years ahead of any other gaming
handheld ever announced. We like power.

Runner-up: HP TouchPad

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-engadget
-awards-editors-c... 6/30/2011

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IBM develops 'instantaneous' memory,
100x faster than flash
8,293 people recommend this.
Visualized: a zettabyte
1,084 people recommend this.

Phone of the Year

Google+ invite received, we go handson
3,347 people recommend this.

Apple iPhone 4

HTC Eternity leaked: 1.5GHz processor,
4.7-inch display, front-facing camera
444 people recommend this.

We went endlessly back and forth on this one, but in the end the
iPhone 4 won out -- it's simply a more polished device than the Evo,
and it set a dramatic new quality standard for mobile displays.

Nevermind the Pi music, here's what
Tau sounds like
6,493 people recommend this.

Desktop of the Year

Custom
Let's face it: Desktops are on their way out. Primo parts are
preponderant, but the best machine you can buy today is the one you
build yourself. We'll continue to write about towers on Engadget, if
innovative ones appear, but unless there's substantive change, we're
retiring Desktop of the Year.

The most commented posts on Engadget over the
past 24 hours.

Laptop of the Year

Google+ users can now send email
invites, brag about being into the
service before it was cool

Sure, HP unleashed its Envy line last year, but the Envy 14 corrected all
of the original wrongs. Its aluminum chassis, Core i5 power, and
Radiance display, truly make it the best PC on the market. That said,
there's no denying the significance of the MacBook Air's new solid-state
storage and speedy resume times.

2498

HTC Eternity leaked: 1.5GHz
processor, 4.7-inch display, frontfacing camera

HP Envy 14

818

726

Google+ for Android app (handson)

Netbook of the Year

ASUS Eee PC 1215n
The ASUS Eee PC 1215N is the netbook evolved. Thanks to the 12.1inch laptop's NVIDIA Ion graphics and dual-core Atom processor, it
can handle gaming and full HD. Google's Cr-48 may stand in stark
contrast to that, but it's got one beautifully minamilstic chassis and is
the first laptop to come with Chrome OS.

1300

HP TouchPad review

Runner-up: Google Cr-48

Apple Thunderbolt cable
gutted, a dozen other
things found within

483

Digital Camera of the Year

Canon EOS Rebel t2i
1080p video at both 24 and 30fps for well under $1,000. Need we say
more? The T2i set a new bar for mass-market DSLR video
performance, and 18.7 megapixel stills at ISO 6400 are nothing to
sneeze at, either.

Runner-up: Sony NEX

Trending posts from Engadget on Twitter,
updated hourly.

Google says less is more: Gmail and
Google Calendar to sport a more
spartan look -- Engadget

1499

E-reader of the Year

Amazon Kindle 3
The Kindle 3 isn't necessarily the most exciting e-reading product we
saw last year, but its ubiquity and price point have legitimized the
market in a way nobody else has. The fact that it's almost impossibly
small and light doesn't hurt, either.

RIM gets handed open letter
from disgruntled employee,
quickly responds in kind -Engadget

Chess engine creator
disqualified for cheating,

552

228

Runner-up: Nook Color

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-engadgetawards-editors-c... 6/30/2011
-

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Page 3 of 11

forgot to say thank you -Engadget

Display of the Year

Corning Gorilla Glass

171
144

IBM develops
'instantaneous' memory,
100x faster than flash -Engadget

Though it was invented decades ago, Corning's Gorilla Glass finally
found its calling in 2010 with a plethora of manufacturer agreements
for phones and tablets, and it's helped to take some of the worry out of
throwing your gadget in a bag or pocket unprotected.

Pic3D sheet brings glassesfree 3D to iPhone for $25 -Engadget

Runner-up: Apple Retina Display

Game Console of the Year

Google+ code reveals
intent to unleash Games
and Questions to the social
world -- Engadget

Xbox 360S
How many new game consoles came out this year? Not many, but the
one that kept us playing longest was our shiny black Xbox. The Xbox
360 S made an already-great system more reliable, and the Kinect is
poised to do amazing things. Honorable mention: OnLive, for making
cloud-based gaming real.

133

Runner-up: OnLive Game System

Game Accessory of the Year

Microsoft Kinect
What's the best thing you can buy for your game console, other than
another disc? We'd recommend a motion controller, like the Kinect or
PlayStation Move. Unfortunately, neither shipped with a killer app, but
we'd give Kinect the edge -- hacks demonstrate the potential for
fabulous game experiences.

Runner-up: PlayStation Move

GPS Device of the Year

Garmin nuvi 3790T
Standalone GPS devices may be on their way out, but Garmin's still
showing folks how it's done with its nuvi 3790t -- a sleek, featurepacked unit that almost makes us wish it were a phone. If you're not
the standalone sort, however, the latest version of Google Maps for
Android is tough to beat.

Runner-up: Google Maps v5

HDTV of the Year

Panasonic VT25
3D features may be the headliners for our winner and runner up, but
amazing 2D image quality propelled Panasonic's VT25 to the top of the
wanted lists and Sony's slick monolith style plus local dimming LEDs
were a close second.

Runner-up: Sony Bravia HX909

JOYSTIQ
New Naruto Ultimate Ninja Storm, Dragon
Ball games coming from Namco Bandai

Home Entertainment Device

Puzzle Agent 2 now cracking cases on

Netflix

iPhone and iPad

Netflix's Watch Instantly was unquestioned in its status as a must-have
app for media devices this year (want to know why Boxee didn't win for
2010?) while the iPad found a surprisingly cozy place as remote
control / second screen for your TV watching pleasure.

game

Discover Prope's Unreal-powered iPhone

TUAW
WWDC Interview: FastSpring
Looking back at Apple's Cube, ten years
later

Runner-up: Apple iPad
Runner-up: Parrot A.R. Drone
Runner-up: Cowon X7
Runner-up: GRASP Labs quadrocopters

Nielsen study shows climbing iPhone sales
in the US

TECHCRUNCH

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-engadget
-awards-editors-c... 6/30/2011

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Peripheral of the Year

TECH

DESIGN

Microsoft Kinect

gdgt

FFFFOUND!

Slashdot

Core77

MAKE

Popcorn Shower

Technology Review

MoCo Loco

Ars Technica

Design*Sponge

TechMeme

The Sartorialist

Microsoft's Kinect 3D depth camera was originally designed for the
Xbox 360, but it proved to be the year's most fantastic hackable toy
when interfaced with a PC. Our runner-up: the first mass-market
quadrocopter, the AR.Drone, a veritable flying platform for hacks of its
own.

Phone Scoop
NEWS

Politics Daily
The Daily Beast
AOL News
GNN
Taxes
Stock Quotes
DJIA

LIFESTYLE

ENVIRONMENTAL

Lifehacker

Inhabitat

Portable Media Device

Lemondrop

Good

Apple iPod Touch

StyleList

Autoblog Green

Luxist

Green Daily

Now in its fourth generation, the iPod touch is more dominant than
ever, and with good reason. It's caught up to the iPhone 4 in terms of
most key specs, and the App Store remains a huge advantage over the
rest of the non-phone competition. If storage and sound quality is key,
though, the Cowon X7 is tops.

Personal finance

TreeHugger

Gadling
ENTERTAINMENT

Massively
The Onion
i09
PopEater
Spinner

Robot of the Year

Cinematical

NASA Robonaut 2

Big Download

Shuttle delays pushed its trip to space into 2011, but Robonaut 2's been
ready to go for months, and has offered us all a hope that humans and
robots can work together in harmony. GRASP Labs' quadrocopters, on
the other hand, are terrifying autonomous bots that can move in packs
and fly through hoops.

Tablet PC of the Year

Apple iPad
Love it or hate it, it's hard to argue that the iPad didn't set off this year's
tablet mania encompassing dozens of manufacturers and virtually
every major mobile platform -- and its influence will likely be felt in the
industry for years to come. Oh, and it's a pretty solid device in its own
right, too.

Runner-up: Galaxy Tab

Wearable Device of the Year

Jawbone Icon
Jawbone has emerged as one of the premier Bluetooth headset
manufacturers, thanks largely to its NoiseAssassin technology that it's
been refining over the past several years. The Icon is no exception -and its support for software updates is a nice bonus.

Runner-up: iPod Nano

Wireless Device or Tech

Verizon LTE
Though it was beaten to the US market by MetroPCS, Verizon's
deployment of LTE marks the beginning of a sea change in the
American wireless industry -- a change that'll bring us much faster
data.

Runner-up: AirPlay

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GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony

Page 1 of 5

Speak at MWC 12
Click Here for Exhibitor
Case Study Interviews

Global Mobile Awards

Read Event Highlights
Video Highlights
App Planet – the Centre of the
Apps Universe

The winners of the 16th Annual Global Mobile Awards were announced at Mobile World Congress in Barcelona on Tuesday, 15th February 2011. Hosted by British
TV & radio star Jonathan Ross, the winners were recognised in a two-part afternoon awards ceremony and evening Congress Party and Awards Celebration.
The afternoon awards ceremony included the presentation of nine categories of awards, including the first "Global Mobile Apps Awards", introduced this year to
celebrate the emerging trends in applications, as well as the "Mobile Innovation" category, which honoured achievements across vertical sectors such as health,
education and transport and utilities.
And the winners are:

Category 1 - Global Mobile App Awards
App of the Year on the Apple Platform
Rovio / Clickgamer/Chillingo for Angry Birds
App of the Year on the BlackBerry® App World Platform
Research In Motion for BlackBerry Messenger
App of the Year on the Android Platform
Google for Google Maps
App of the Year on the Nokia Platform
Herocraft & InnerActive for Zum Zum
Best Mobile App
Rovio / Clickgamer/Chillingo for Angry Birds

Category 2 - Mobile Advertising & Marketing
Best Mobile Advertising & Marketing Campaign
Mobilera - Outeractive for Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game

Category 3 - Best Mobile Business & Enterprise
Best Mobile Enterprise Product or Solution
Antenna for Antenna Mobility Platform (AMP)
Best Mobile Money Product or Solution
Airtel Africa, MasterCard Worldwide and Standard Chartered Bank for Airtel Card

Category 4 - Social & Economic Development
Best use of Mobile for Social & Economic Development
Ericsson and Flexenclosure for Ericsson Community Power
Best Mobile Money for the Unbanked Service
Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd for M-PESA
Best Product, Initiative or Service for Underserved Segment
BBC World Service Trust for BBC Janala

http://www.mobileworldcongress.com/awards/global_mobile_awards.htm

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Category 5 - Mobile Innovation
Best M-Health Innovation
Mobisante Inc for MobiUS
Best Mobile Learning Innovation
Urban Planet Mobile and PT Telkomsel for Urban English, Mobile English Learning Initiative
Best Mobile Innovation for Utilities
EDMI and Sierra Wireless for EDMI EWM100 Advanced GSM/GPRS Modem for Smart Metering Applications
Best Mobile Innovation for Automotive & Transport
Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for ICT for Electric Vehicles
Best Embedded Mobile Device (Non-Handsets)
AT&T and VITALITY, Inc for AT&T-connected Vitality GlowCaps

Category 6 - Green Mobile Award
Green Mobile Award for Best Green Product/Service or Performance
Bharti Infratel for GreenTowers P7 Project

Category 7 - Best Mobile Devices
Best Mobile Device
Apple for iPhone 4
Device Manufacturer of the Year
HTC

Category 8 - Best Technology
Best Mobile Broadband Technology
Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System
Best Mobile Technology for Emerging Markets
Orange for Orange solar base station programme
Best Technology Breakthrough
Seven Networks for SEVEN Open Channel
Best Customer Care & CRM
Airtel Africa and Tango Telecom for Tango Telecom's 'Dynamic Pricing Service'

Category 9 - Outstanding Achievement Awards
GSMA Chairman's Award
Dr. Wang Jianzhou, Chairman, China Mobile
Government Leadership Award
Government of Afghanistan

App of the Year on the Apple Platform
Rovio/Clickgamer/Chillingo - Angry Birds
Citation:
"This is the 50 million plus-selling app that catapulted the benchmark for mobile gaming higher than ever, it is innovative too in terms
of in-application monetisation."

App of the Year on the BlackBerry® App World Platform
aResearch In Motion - BlackBerry Messenger
Citation:
"The benchmark for real-time, mobile instant messaging application that offers deep integration with the phone's address book and
media gallery."

App of the Year on the Android Platform
Google - Google Maps
Citation:
"This has been one of the most frequently updated applications on the market, and the latest iteration has made it simply one of the

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Page 3 of 5

best mobile apps out there today".

App of the Year on the Nokia Platform
Herocraft & InnerActive - Zum Zum
Citation:
"Boasting captivating game-play, attractive graphics and simple rules. Ranked the number one game in Ovi Store in 2010, generating
over six million game plays per month at its height"

Best Mobile App
Rovio / Clickgamer/Chillingo - Angry Birds
Judges' comments:
This is an application that is simple, intuitive, incredibly addictive, and perfect for "snacking" consumption. It has underlined the
importance of the applications market, and helped raise the credibility of small independent developers outside the mainstream.

Best Mobile Advertising & Marketing Campaign
Mobilera - Outeractive - Unilever Cornetto Multiplayer Interactive Wall Projection Mapping
Game
Judges' comments:
An innovative demonstration of brand promotion - with good customer interaction - accomplished on feature phones, giving it a broad
reach. The element of fun adds value and catalyses interest.

Best Mobile Enterprise Product or Solution
Antenna - Antenna Mobility Platform (AMP)
Judges' comments:
Bringing consumer type apps to work for enterprise users and their customers is an important new area of development. This forward
thinking capability really enhances the effectiveness of enterprise users and their transactions with customers and suppliers.

Best Mobile Money Product or Solution
Airtel Africa, MasterCard Worldwide and Standard Chartered Bank - Airtel Card
Judges' comments:
Provides a developed-world service to the developing world with great use of existing and readily accessible technologies (such as
MasterCard's network) to open up commerce and banking to the unbanked and underbanked.

Best use of Mobile for Social & Economic Development
Ericsson and Flexenclosure - Ericsson Community Power
Judges' comments:
Great use of a transformative technology, to give back to communities and improve their lives at no cost to them, whilst safeguarding
the mobile operator's infrastructure.

Best Mobile Money for the Unbanked Service
Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd - M-PESA
Judges' comments:
The success story continues. This solution is enhanced further with the addition of new features and territories. It is winning ground in
a way seldom seen in the mobile industry and is a true and sustained success story.

Best Product, Initiative or Service for Underserved Segments
BBC World Service Trust - BBC Janala
Judges' comments:
A mobile education programme (teaching English) integrated with content online, on TV and in print, focused on those living on less
than $2 a day. Lessons are downloadable, or provided on demand (at a quarter of the standard charge). A truly great product.

http://www.mobileworldcongress.com/awards/global_mobile_awards.htm

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Best M-Health Innovation
Mobisante Inc - MobiUS
Judges' comments:
A highly innovative product, which has the potential to make a very real difference in healthcare to many disadvantaged groups. $1 a
scan – amazing ability for this solution to reduce the cost of ultrasounds. This product has taken the best of mobile and made it into a
life saving device.

Best Mobile Learning Innovation
Urban Planet Mobile and PT Telkomsel - Urban English, Mobile English Learning Initiative
Judges' comments:
A simple, genial yet exciting innovation; based on sound business models to reach the underserved markets.

Best Mobile Innovation for Utilities
EDMI and Sierra Wireless - EDMI EWM100 Advanced GSM/GPRS Modem
Judges' comments:
A fantastic product concentrating on solving the issues presented to utilities in gathering meter data using wireless technology.
Highly Commended
Logica for Logica Charge Point interactive Management System (CiMS)
This type of solution is essential to the development and customer acceptance of the electric vehicle. A truly innovative solution. This
product could well set the agenda for how electric vehicles interact with the electric grid.

Best Mobile Innovation for Automotive & Transport
Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for - ICT Electric Vehicles
Judges' comments:
A truly innovative solution using smartphones for remote control and diagnostics for electric vehicles, allowing drivers to monitor and
reduce energy consumption and CO2 emissions. The ability for drivers to compare performance characteristics with other drivers is
highly relevant, adding a social dimension to the solution. It sets the standard for others to follow.

Best Embedded Mobile Device (Non-Handsets)
AT&T and VITALITY, Inc - AT&T-connected Vitality GlowCaps
Judges' comments:
This is a clever and interesting product that solves a genuine problem – one that can affect anyone, anywhere. Well thought through,
the GlowCaps proposition presents a new business model offering global potential for the m-health market.

Green Mobile Award for Best Green Product/Service or Performance
Bharti Infratel - GreenTowers P7 Project
Judges' comments:
A great effort, one of the largest green power initiatives for mobile towers anywhere, helping prove the viability of green energy
technologies on a large commercial scale.

Best Mobile Device
Apple - iPhone 4
Judges' comments:
Great screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 built on
the success of its predecessors to set the pace for smart phones.

Device Manufacturer of the Year
HTC
Judges' comments:
This company has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across
many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication

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and good customer service, this is a well-deserved award.
Highly Commended
The HTC Desire set the bar for Android phones across much of the world in 2010. Packed with great features, this is an enduring
product that has performed consistently well.

Best Mobile Broadband Technology
Ruckus Wireless - Ruckus Mobile Wi-Fi Gateway System
Judges' comments:
A very timely and interesting solution. By focusing and constantly steering transmissions over the best (fastest and cleanest) signal
path, the Ruckus Mobile Internet Smart Wi-Fi system is an innovative and truly converged WiFi/mobile system

Best Mobile Technology for Emerging Markets
Orange - Orange solar base station programme
Judges' comments:
A simple and practical solar power technology which has achieved widespread commercial deployment.

Best Technology Breakthrough
Seven Networks - SEVEN Open Channel
Judges' comments:
A truly urgent and much needed solution that addresses key and critical issues for today's exponentially growing mobile broadband
networks.

Best Customer Care & CRM
Airtel Africa and Tango Telecom - Tango Telecom's 'Dynamic Pricing Service'
Judges' comments:
In any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and
delights customers. However, what excited the judges was that solution gives access to mobile services and can deliver life-changing
benefits to Africans.
This example clearly shows how Africa is fast shrugging off its reputation as *just* a developing, high-growth telecoms market
concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some
very clever solutions to both local and global mobile challenges.

GSMA Chairman's Award
Dr. Wang Jianzhou, Chairman, China Mobile

Government Leadership Award
Government of Afghanistan
Watch the video
Congratulations to all our winners!

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http://www.mobileworldcongress.com/awards/global_mobile_awards.htm

6/30/2011