Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

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Exhibit 24 IDEA 2008 Best | Industrial Designers Society of America - IDSA Explore News About Inspire Awards Page 1 of 1 Districts & Chapters Events Connect Media Succeed SEARCH Sections Education Promote i Ph o n e (/c ontent / cont ent 1/ iphone) (/content/content1/iphone) iPhone combines three products: a mobile phone, a widescreen iPod and the internet. iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multi-touch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical-quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of iPhone. iPhone comes with 8GB of flash memory. in Submitted by Faisal Openwave on January 7, 2011 - 3:00am A p pl e i P h on e (/c ont ent / cont ent 1/ appl ei phone) (/content/content1/apple-iphone) 2008 IDEA Best in Show in Submitted by tadkins on March 24, 2010 - 5:43pm http://www.idsa.org/category/tags/idea-2008-best 6/30/2011 Professional Awards Page 1 of 4 Professional Awards 2008 We hope you're enjoying our new site. We're using a beta tag for the moment while we collate and curate the massive amount of creative work we have in our archives. If you have any feedback, please give us a shout! Awards 2008 / Winners / Product Design / Leisure iPhone • Add to My Library The iPhone combines three products – a revolutionary mobile phone, a widescreen iPod and the internet in your pocket – into one handheld device. The iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multitouch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of the iPhone. It also comes with 8GB of flash memory. http://www.dandad.org/awards/professional/2008/categories/prod/product-design/22709/ip... 6/30/2011 Professional Awards Page 2 of 4 • Download image Award Credits • Designer Bart Andre Daniel Coster Richard Howarth Daniele de Iuliis Jonathan Ive Steve Jobs Duncan Kerr Shin Nishibori Matthew Rohrbach Doug Satzger Christopher Stringer Eugene Whang Rico Zorkendorfer • Client Apple • Brand Apple http://www.dandad.org/awards/professional/2008/categories/prod/product-design/22709/ip... 6/30/2011 iF - International Forum Design Hannover: Homepage > iF online exhibition Page 1 of 2 You are here: Homepage > iF online exhibition iF product design award 2008 All Categories iF gold awards apple 1 to 10 from 10 |< 1 >| Entry Manufacturer Designer iPod touch Digital music player Apple, Inc. Category: "01 Audio / Video" Cupertino, CA, United States of America Apple, Inc. Apple Industrial Design Team iPod classic Digital music player Apple, Inc. Category: "01 Audio / Video" Cupertino, CA, United States of America iPod nano Digital music player Apple, Inc. Category: "01 Audio / Video" Cupertino, CA, United States of America Apple iPhone Bluetooth Headset iPhone accessory Apple, Inc. Category: "02 Telecommunications" Cupertino, CA, United States of America iPhone Mobile device Apple, Inc. Category: "02 Telecommunications" Cupertino, CA, United States of America Cupertino, CA, United States of America Apple, Inc. Apple Industrial Design Team Cupertino, CA, United States of America Apple, Inc. Apple Industrial Design Team Cupertino, CA, United States of America Apple, Inc. Apple Industrial Design Team Cupertino, CA, United States of America Apple, Inc. Apple Industrial Design Team Cupertino, CA, United States of America http://www.ifdesign.de/exhibition_index_e?printmode=1&pagemode=awards&kategorie_i... 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 1 of 17 Watch Gadling TV's "Travel Talk" and get all the latest travel news! MAIL MANGO PREVIEW WWDC 2011 E3 2011 COMPUTEX 2011 ASUS Misc. Gadgets, HD Misc., Misc. Mobile Ten gadgets that defined the decade By Engadget staff posted December 30th 2009 12:21PM http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 2 of 17 As 2009 winds down and we try to come up with new and clever ways of referring to the early years of this century, there's really only one thing left to do: declare our ten favorite gadgets of the aughts and show them off in chronological order. It's arguable that if this wasn't the decade of gadgets, it was certainly a decade shaped by gadgets -- one which saw the birth of a new kind of connectedness. In just ten years time, gadgets have touched almost every aspect of our daily lives, and personal technology has come into its own in a way never before seen. It's a decade that's been marked the ubiquity of the internet, the downfall of the desktop, and the series finale of Friends, but we've boiled it down to the ten devices we've loved the most and worked the hardest over the past ten years. We even had some of our friends in the tech community chime in with their picks on what they thought was the gadget or tech of the decade -- so join us for a look back at the best (gadget) years ever! Canon Digital ELPH (2000) Vital stats Line started in 2000 with PowerShot S100, which retailed for $599 with 2 megapixel sensor and CF storage. History We've no personal attraction to Canon, but it's tough to argue the importance of the PowerShot Digital ELPH range during the noughties. First emerging in early 2000, the 2 megapixel S100 sparked a revolution in the point-and-shoot arena by enabling the (mildly affluent) Joe and / or Jane to afford a pocket-sized digital camera with image quality that was more than passable -- and even today the lineup is as significant and well-respected as the day it was introduced. The line took handheld cameras to a new level of thin (borrowing heavily on the already-popular ELPH line of fashion-forward film cameras), and starting with the SD100 model in 2003 it also helped kick start the SD obsession that carries on today. Various manufacturers have attempted to achieve the same level of success by jacking up the megapixels and slimming things down as much as humanly possible, but when you think P&S, you probably think Canon first (and for good reason). Editor's take My first experience with the Digital ELPH came in early 2005, when I was gifted with an SD200. Turns http://www.engadget.com/2009/12/30/ten-gadgets -that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 3 of 17 out that unboxing would lead to a lifelong obsession -- or should I say love / hate relationship -- with the Digital ELPH. I've since donated my SD200 to my dear mother, and it's still pumping out reasonably decent photographs to this day. I can't say the same about the pair of SD850 ISs that I've owned, both of which are currently sitting on a shelf of defunct gadgets after being dropped onto hard surfaces (and in turn, obliterated) during trips to Montreal and Philadelphia, respectively. You'll notice that my own clumsiness didn't stop me from purchasing the exact same camera to replace my first shattered SD850 IS, and I can say with some degree of certainty I'll pick up a Canon to replace it. Probably something a little more me-proof, though. - Darren Murph Stuart Miles, Pocket-lint Gadget of the decade? Canon 300D Launched in 2003. "The Canon 300D (or Rebel I think it was called your side of the pond) marks the rise of the consumer digital SLR for me. Without them we would all be looking at blurry pictures on the web.... Oh wait..." Apple PowerBook G4 (Titanium) (2001) Vital stats Released in January of 2001 with a starting price point of $2,599, the original TiBook boasted a 15.2-inch http://www.engadget.com/2009/12/30/ten-gadgetsthat-defined-the-decade/ - 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 4 of 17 widescreen display, a 400MHz PowerPC processor, 128MB of RAM, and a 10GB hard drive. History Along with objects of desire like the iMac, iPod, and iPhone, the titanium PowerBook G4 stands as one of those pivotal moments in 30 years in Apple products: the Apple design history -- a moment when everyone (even non-fanboys) good, the bad, and the ugly had to take notice. The laptop broke away in more than just basic PowerBook G4 Titanium design; while it did eschew the previous G3's curved, black plastic inelegantly modded into desktop housing, it also set the stage for widescreen displays as a standard, RIP, PowerBook: 1991-2006 brought slot-loading drives to the masses, and transformed the idea of a laptop from mere business accessory to object of desire. Since 2001, the look and feel of Apple's portable computers has evolved, but still remains closely linked to this category-shaping design; a testament to the power of good looks. Editor's take In 2001 I couldn't even dream of fantasizing about imagining that I might find enough money to buy one of these, but a much more successful friend had no problem dropping nearly $3k on the day Apple made them available. While playing one of our many Myth II tournaments at his house I remember marveling at how smooth the graphics were on the TiBook (the game was a bit old by then, but still crawled on a G3 I'd bought second-hand). I never managed to scrounge up the dough for the titanium version of the G4 PowerBook, though eventually I scored its replacement, a 15-inch aluminum model that I used all the way into my early days at Engadget. - Joshua Topolsky Microsoft Windows XP (2001) / Apple Mac OS X (2000) http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 5 of 17 Vital stats Windows XP - released in 2001 for $199 ($99 upgrade price) and minimum system requirements of a 233MHz processor, 64MB of RAM, 1.5GB of disk space, and SVGA display. OS X - released as "public beta" in 2001 for $29; final 10.0 version released later that year for $129. Preloaded and set to boot by default with the release of OS X 10.1.2 in 2002. Minimum 10.0 system requirements were a G3 or G4 processor, 64 MB of RAM, and 800MB of drive space, although the "recommended" configuration was 128MB of RAM and 1.5GB of storage. History Both Microsoft and Apple started out the decade by offering customers a fresh start -- Windows XP brought the entire Windows Turn your PC into a Mac family onto the vastly more stable NT kernel, while OS X represented Boot Camp lets Macs run a dramatic wholesale change for the Mac. It took OS X some time to Windows ... officially become a usable daily OS, but XP quickly became everyone's favorite version of Windows -- so much so that it's still being sold on netbooks Poll: Which OS do you prefer? to this day. Sure, you can argue about how much Apple and Microsoft openly riffed on each other's ideas as the decade wore on -- some in-window file previews here, a little fast user switching there -- but you simply can't deny that XP and OS X each set a new standard for computing. JOYSTIQ WWE All Stars Lawler, Big Bos BioShock Infinit July 7, first two Comic Jumper f Editor's take If you had found me right after I'd installed OS X Public Beta for the first time in 2001 and told me how dramatically the OS would change over the next decade, I'm not sure I would have believed you. There was a gigantic difference in feel between installing Windows XP and OS X Public Beta -- with XP you got http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 6 of 17 that fun sense of having a whole new computer, fast and ready to take on whatever you could throw at it, while with OS X you just sort of stared at the huge icons and wondered, "Now what?" It was clear Apple had a lot of work left to do -- although by 10.3 or so I'd deleted my Classic partition and wasn't looking back. But hold up: OS X 10.3 looks and feels dated by today's standards, while XP looks and feels like... XP. Where Apple did an fantastic job of relentlessly improving and iterating OS X over the past decade, Microsoft set the bar so high coming out of the gate that the biggest threat to Windows 7 is the installed base of XP users who are still happy with their machines. That's pretty amazing. - Nilay Patel TECH gdgt Slashdot MAKE Technology Rev Ars Technica TechMeme Phone Scoop Honorable / dishonorable mentions • Ubuntu / Linux - The long promised, long hoped for consumer-friendly Linux finally found a face in Ubuntu. As the distro began its reign over the desktop, we also witnessed a newfound ubiquity of Linux in such disparate projects as Amazon's Kindle, Palm's webOS, and Google's Android. • Windows Vista - No matter how many service packs or Mojave Experiments Microsoft ran through, it could never wash the original taste of Vista (spendy, slow, incompatible) out of consumer's mouths. Apple iPod (2001) Vital stats Released on October 23, 2001, with 5GB of storage that held 1,000 128kbps MP3s, a two-inch black and white screen, a mechanical scroll wheel surrounded by four buttons, and FireWire connectivity only. http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 7 of 17 History It wasn't the first MP3 player, and it certainly wasn't the cheapest, but the original iPod radically reshaped the idea of how digital music Steve Jobs says it again: no video should work. With a dead-simple interface, compact (for the time) iPod minimal good looks, and seamless integration with iTunes combined The iPod family cemetery into one package, the iPod instantly got everyone's attention -- and How-to: get music, videos, and when the iTunes Music Store launched in 2003, it became photos off your iPod or iPhone unstoppable. While the dedicated PMP category is starting to fade in the face of smartphones and the iPod itself is transforming into something entirely different with the iPod touch, it's the original iPod that started this whole crazy gadget thrill ride. Editor's take It's hard to imagine that there was a time when people had no idea how to use an iPod. I distinctly remember teaching my friends how to use my brand-new 2G in the car right after I'd first gotten it, and it just didn't take very long at all -- unlike the Rio players I'd had before, which no one could figure out and always ended up on the floor. Now, of course, there are dock connectors everywhere, iTunes is the biggest music retailer in the world, and the iPod and music seem like an afterthought to the iPhone and apps, but man -- I'll still take a first-gen iPod loaded up with the Clash and the Afghan Whigs and blaze down Lake Shore Drive in my old Mustang any day. - Nilay Patel Jacqui Cheng, Ars Technica "When the first iPod was released in 2001, my initial reaction was a huge yawn. Another MP3 player? But, as it turns out, the original iPod was a pioneer in many ways, even if it wasn't the first MP3 player to ever hit the market. The UI, coupled with iTunes desktop software (and eventually the iTunes Store) eventually made it an iconic device that would forever (or at least for the next decade) be copied, both by Apple itself and its competitors." TiVo Series2 (2002) http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 8 of 17 Vital stats Released in 2002 for $299, the original TiVo Series2 featured a 60GB hard drive that recorded 60 hours of SD video at "basic quality." Later units would come down in price to $149, add more storage, and eventually feature dual tuners. History TiVo had launched the DVR category with the original Series1 in 1999, it wasn't until the Series2 came out in 2003 that things started to blow The Engadget Interview: Mike up: prices came down, the addition of USB ports brought networking Ramsay, CEO of TiVo to the table, and dual tuners were (finally!) added in 2006. Sure, the Ten years of TiVo: how far we cable companies completely drank TiVo's milkshake soon thereafter, haven't come but the Series2 was fundamentally so much better than the TiVo Series2 DT hands-on review competition that cable and satellite providers are still playing catch up -- sure, the TiVo Series3 and TiVo HD now support HD recording and offer an array of streaming services like Netflix and Amazon Video on Demand, but the TiVo experience is still fundamentally the same. Whether or not TiVo can continue to survive without some radical changes has been an open question for some time now, but the Series2 will forever live on as the archetypical DVR for an entire generation. Editor's take TiVo hacking is still quite popular, but it's settled into a nice little groove -- people know what's possible with the current hardware and software, and they're trying to perfect it. That's nothing at all like the excitement around the Series2 when it first launched -- I remember anxiously digging through Linksys USB-to-Ethernet adapter boxes at Best Buy, trying to find specific serial numbers that indicated a supported chipset so I could put my new Series2 on the LAN and just poke around to see what was what. The first time I ever downloaded a show onto my computer? Heaven... until I had to let the transcode process all night so I could put it on my iPod. We're still a long way from the perfect cable box, but TiVo's been the closest for the longest -- I just hope it can stay alive long enough to get to the finish line. - Nilay Patel Ross Rubin, Executive Director, Consumer Technology, The NPD Group "At first glance just a VCR that had its tapes switched for a hard drive, TiVo reached beyond its hardware and service to become that rarefied generic verb describing a how we watch television, wreaking havoc with how broadcasters and advertisers thought about programming. The company knew from the beginning that its idea was huge, but it's never been able to capitalize fully on its revolution as cable companies have pushed generic competitors. Moving beyond the DVR, TiVo is now home to a wide range of interactive TV services, but has been stymied by its low subscriber base." Dishonorable mentions http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 9 of 17 • CableCARD - We'd love to be able to name CableCARD as the home entertainment gadget of the decade, a wonderful little plug-and-play module that finally wrested control of our entertainment centers away from the cable companies. But it wasn't and it didn't. • Blu-ray / HD DVD - Instead of a single next-gen movie format, the industry gave us two. A bloody war ensued that slowed adoption of both formats. Blu-ray emerged the victor, but as internet HD distribution picks up, it will probably never reach the level of ubiquity that DVD has. Motorola RAZR V3 (2003) Vital stats Released in 2004, $500 pricetag (after rebate), VGA camera, 2.2-inch 176 x 220 LCD, 110 million+ sold. History As mobile phones, now priced within reach of most folks, began to reach some sort of ubiquity, and smartphones were stepping into the Hands-on with Motorola's RAZR realm of real usability, Motorola did something... different. It built an V3 for Cingular object of desire that just happened to be a phone. The RAZR V3 was RAZR V3c debuts on Verizon unlike anything before it, seemingly carved out of aluminum, a sliver of a thing. It didn't even matter that the feature set was a little dated at The Motorola RAZR 2 the time of introduction, or that it was oddly oversized when opened and held against the face -- even the $500 price seemed appropriate in the face of such visceral attraction. But then the price started to fall. What was once an object of distant, decadent desire was http://www.engadget.com/2009/12/30/ten-gadgets -that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 10 of 17 within reach for a new class of people, and every slash in price seemed to increase the handset's popularity exponentially. Editor's take I remember the first RAZR ad I saw on TV, which showed the phone flying through the screen, violently slicing whatever lay in its path. When it at last came to rest and I realized I was staring at a phone, I exclaimed this improbable fact to everyone in the room and knew I wanted it for my own. I finally purchased the phone the next year, after a short, painful time spent with the N-Gage QD. It survived my first year as an Engadget editor, an attempted mugging, and even embarrassing subway rides next to other members of the 110 million-strong RAZR club, all of us tapping away on our little Java applets (mine was a Tetris clone) and dreaming of nothing better. If I suddenly had no use for a smartphone, I'd switch back to my old battered V3 in a heartbeat. - Paul Miller Eric Zeman, Phone Scoop Tech of the decade? Multitouch. "The theory behind multitouch displays was first proven to be possible in 1991, but no one capitalized on it until the 2000s. Though multitouch itself wasn't exposed to the public at large until January 2007 when Apple unveiled the original iPhone, the speed at which multitouch has proliferated and spread across the technology world in the last three years is incredible. The first thing everyone asks about a new touch phone is "does it have multitouch?" Why is this? Multitouch enables whole new (enjoyable) ways to interact with electronic gadgets -- as we are beginning to see more and more." PalmOne Treo 600 / 650 (2003 / 2004) http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 11 of 17 Vital stats Released in 2003, the Treo 600 sported a 144MHz ARM CPU, 32MB of RAM, 160 x 160 color display, VGA camera, Palm OS 5, SD slot, and came in both GSM and CDMA variations. History As a reader of Engadget, you probably know that our interest in Palm (and its smartphones) goes way back... back to our roots. In 2004, site founder Peter Rojas spoke to the New York Times about the Treo 600, explaining what happened when leaked photos of the device emerged online. In his words, "People were going crazy." Seriously. You may not realize it, but before the iPhone was even a twinkle in Apple's eye, the Treo line of smartphones had already been fulfilling the earliest promises of Moore's law and convergence -- they were really the original "do everything" devices that fit in your pocket (well, kind of). The Treo 600 and its follow-up -- the 650 -- truly set the stage for many of the innovations we take for granted these days; mobile web and email, touchscreen interfaces, built-in (and video capable) cameras, developer communities providing scores of applications, and easy desktop syncing. The Treo set up the pins, and modern smartphone makers are just knocking them down. Editor's take I missed the boat on the 600, but couldn't wait to get my hands on the 650. After a long series of disappointing encounters with dumbphones, I decided I really needed something more attuned to my special needs as a tinkerer. The idea that I could install whatever launcher I wanted, check Engadget while I was having lunch, or play TurboGrafx-16 games in a waiting room was fairly mind-blowing to me. http://www.engadget.com/2009/12/30/ten-gadgets -that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 12 of 17 The dream of the magical, changeable box became more concrete than ever before with the introduction of these devices. And just as the iPhone has become largely about the apps, the Treo was attractive not simply because of the platform itself, but the community that had risen up around it. Applications like Butler, the aforementioned TG16 emulator, and powerful utilities like LauncherX showed the possibilities of an open, active developer base matched with the right hardware. Despite the advances we've seen in the years since the Treo 600 made its way into the world, the basic concepts behind these devices remain largely the same, and the blueprint can be traced right back to Palm. - Joshua Topolsky Honorable mentions • BlackBerry - We could try to explain the importance, impact and popularity of the BlackBerry this decade, but instead we've given it its very own decade feature to tell its tale. Unfortunately, no single BlackBerry ever really satisfied our pure gadget lust in the way the Treo did. • G1 / Android - If you thought Apple's entry into the phone-building space was unlikely, you were probably dumbfounded by Google's entry. The G1 and its open source-ish Android OS arrived too late in the decade for its full impact to be felt, but if the recent uptake is any indication, we're going to be seeing plenty of this OS in the decade to come. Kara Swisher, All Things Digital Tech of the decade? Mobile phone / email devices. "From my suitcase cell phone in the 1980s to my Nokia brick in the 1990s to my Palm in the early 2000s to my beloved BlackBerry to the iPhone, these have been my most satisfying relationships ever. Yes, I am a loser. " Microsoft Xbox 360 (2005) http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 13 of 17 Vital stats Released in 2005, $399 pricetag, 20GB HDD, DVD drive, 34 million+ sold. History There were many reasons to doubt the Xbox 360 upon its launch. It wasn't Microsoft's fault, they'd made a good first effort with the Xbox, Live Xbox 360 shot! and Halo was clearly a juggernaut, but the PS2's overwhelming Engadget's live coverage of the success made Sony look nigh invincible in the space. Once the specs Xbox 360 launch started pouring in for the PS3 like 1080p games, Blu-ray, and PSX / PS2 backwards compatibility, the Xbox 360 was starting to sound like Xbox 360 hands-on preview the Dreamcast of its generation. But then it wasn't. It beat the Wii and PS3 to market by a full year, managed to keep a price point that was significantly lower than the PS3, and as previously promised PS3 exclusives started to migrate to the increasingly intrenched 360 it was clear that Microsoft had pulled off a major coup. If it had merely been a cheaper, earlier version of the PS3 it might've eventually fallen by the wayside, but Microsoft's audacious approach to charging people to play online with Xbox Live Gold actually ended up as the console's greatest strength, and a key to its staying power. Editor's take You don't remember a console for the chips inside or the case design, but the games you played. For me those games were Gears of War and Call of Duty 4: Modern Warfare. I bought the 360 in 2006, and always felt a little out of step with what my friends were playing -- particularly as the catalog has ballooned in 2008 and 2009. But these two games forged the perfect intersection with my Xbox Live friends list. I spent untold hours hopping from match to match with a group of peers, shouting cries of despair into my wired headset as I continually fulfilled my role as "the weakest link" on my team. Those two games were everything I'd ever tried to emulate growing up with a game of laser tag, a pair of walkie talkies or an elaborately constructed Lego battlefield, and I got to share them in real time with real people thanks to technologies so complicated and market forces so beyond me that I'd really prefer not to http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 14 of 17 even think about them. - Paul Miller Honorable mentions • Sony PlayStation 2 - If you're going by sheer sales, the PS2 is the clear winner of the decade. The console not only dominated living rooms and popular imagination in a way only recently matched by Nintendo's Wii, but the depth, breadth and quality of its catalog is one to be envied by every console since the SNES. We went with the Xbox 360 for its innovation in online play, but we still have a nice backlog of PS2 titles to play through -- perhaps enough to get us through the next decade. • Nintendo Wii - Its low-end graphics and dearth of fully realized 3rd party titles has made it the bane of the self-styled "core gamer," but the implications of Nintendo's revolutionary motion-controlled gaming are hard to overstate. The fact that Microsoft and Sony are scrambling to build their own motion control answers to Nintendo's juggernaut should be proof enough that we've only seen the start of Wii-style gameplay... and Wii-style injuries. Apple iPhone (2007) Vital stats Released in 2007, $499 / $599 pricetag for 4GB or 8GB model, 2 megapixel camera, 3.5-inch 320 x 480 LCD, 30 million+ sold. http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 15 of 17 History When Apple released the first iPod in 2001, mobile phones were very different animals than they are today -- there may have been a vague The Apple iPhone sense that we'd someday do a significant portion of our computing iPhone multi-city lineblog from our pockets, but the industry possessed neither the technology iPhone review nor the vision to make it happen. Over the years, PDAs and phones inevitably started to merge en masse; Treos and BlackBerrys helped defined the term "road warrior" (much to the chagrin of businessfolk who'd valued their personal time) and geeky segments of the consumer market started to hop on board. The "ah-ha" moment, though -- the turning point that would transform smartphones from niche accessories into must-have status symbols -would ultimately take a fundamental rethinking of the genre, and that's exactly the sea change the iPhone provided. Of course, the industry saw the merger of the iPod and the cellphone coming from a mile away, but by the time the iPhone was officially unveiled by Steve Jobs on January 9, 2007, virtually every prediction and false "leak" was hilariously incorrect -- proof that it took a deep realignment of the way the world thought about mobility to make the device possible. The rest, as they say, is history: as we close out the decade, full touch is the new black, finger-friendly UIs are virtually required, and world-class industrial design is a given. The game has changed. Ryan Block, gdgt Tech of the decade? 3G. "3G changed everything. I don't think it would be overstating the case to assert that mobile broadband -- specifically, 3G, but soon LTE, etc. -- is nearly as transformative a technology as the internet itself. I'm sure a lot of people would vouch for the iPhone (1st-gen, 3G, or 3GS, take your pick) as the most important piece of tech in the last decade, but I'd argue that Apple -- and all smartphone makers, for that matter -would not have had a clear path to making smartphones a viable mass-market consumer product without being able to fulfill a basic expectation and need for speedy data access. (Of course, if you're an AT&T customer, those expectations have probably been lowered significantly by now, but you get where I'm going.) " Editor's take I remember the introduction of the iPhone like it was yesterday: Team Engadget was holed up in a dingy, smelly hotel conference room south of the Las Vegas Convention Center in the thick of CES while our then-Editor-in-chief, a guy called Ryan Block, had taken a quick jaunt up to San Francisco to cover Macworld live. I can't describe the feeling in that room, the feeling I had as I was preparing our iPhone announcement post -- my heart was pounding. It was as though we knew what to expect and had absolutely no idea what to expect at the same time. It's something I haven't felt before or since, and I think most of the editors here would tell you the same. For a device -- any device -- to create that kind of emotion in a room full of jaded gadgetheads is pretty amazing, and I'm honestly not sure we'll ever experience it again. Not with Apple, not with anyone else. It's not that there won't be incredible phones introduced year after year after year -- there will -- it was the culmination of years of speculation coupled with the feeling that the entire game had just been rewritten in a profound way. - Chris Ziegler http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 16 of 17 Michael Gartenberg "The culmination of Apple's mobile efforts which began with the iPod, the iPhone integrated that functionality into a phone and then took smartphones to a whole new level and introduced the mass market to the mobile internet. Apple single handedly jumpstarted the mobile applications market while simultaneously redefining the carrier and handset vendor relationship. " ASUS Eee PC 900 (2008) Vital stats Released in 2008, $549 for 8.9-inch display, 12GB SSD, 1GB of RAM, was available with both Windows XP and Xandros Linux. History Where the Eee PC 701 and its Xandros Linux OS was aimed at kids and "housewives" (seriously, an ASUS representative said that at the Asus' new Eee PC 701 joins the time), the succeeding Eee PC 900 was the realization that netbooks laptop-lite fray with a bang had wider market appeal when preloaded with Windows XP. Whether Hands-on with the 9-inch Eee PC it was business-minded folk or just those looking to connect to the web ASUS Eee PC 900 review roundup on-the-go on a device larger than a smartphone, the small and very affordable laptop made a lot more sense than anyone ever could have imagined. The 900 series was officially launched in April 2008 and though Intel's future Atom platform was still being developed by those silicon "rockstars" at Intel, the 2.2-pound mini-notebook had an 8.9- http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 Ten gadgets that defined the decade -- Engadget Page 17 of 17 inch display, Intel Celeron M processor and 12GB of flash storage (an odd pairing of one 4 GB SSD and one 8 GB SSD). ASUS sold more than a million units in the first couple of months which resulted in global shortages of the liliputian laptops. In the U.S. the 900 was the first netbook to be sold at Best Buy. Shortly after the 900's worldwide success and the release of Intel's Atom CPU, all major laptop manufactures brought netbooks to market with 9 or 10 inch displays. Editor's take It is funny to think that the word netbook wasn't even around when I first got my hands on the Eee PC 900 (us crazy kids called them mini-notebooks back then). For the first few months, I took my "cute laptop" (as people would remark) everywhere. And the fact that I could fit it in my purse never seemed to get old. Though I like imagining that my first few months with the 900 was all rainbows and butterflies, it really wasn't. I hated the small touchpad and its rock-solid mouse bar and I couldn't stand the cramped keyboard and screen. It was those frustrations that ASUS and others took note of and improved in today's ever-so-popular 10-inch netbooks. The New York Times recently included the word netbook on its Buzwords of 2009 list; there's no mention of the Eee PC 900, but it silently takes the credit for jumpstarting a whole new category of mobile computers about two years ago. - Joanna Stern 381 - - 0 - 2000, 2010, decade, features, the 2000s, the aughts, The2000s, TheAughts, y2k Comments: on | off Comments are currently turned off. You can enable them by clicking "on" above. LATEST NEWS HUBS GALLERIES VIDEO PODCASTS TOPICS REVIEWS © 2011 AOL Inc. All rights Reserved. Privacy Policy | Terms of Use | Trademarks | AOL A-Z HELP | Advertise With Us http://www.engadget.com/2009/12/30/ten-gadgets-that-defined-the-decade/ 6/30/2011 The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget Page 1 of 11 Android coverage by humans MAIL You might also like: Engadget HD, Engadget Mobile and More MANGO PREVIEW WWDC 2011 E3 2011 COMPUTEX 2011 ASUS PADFONE GALAXY S II Announcements, HD Announcements, Mobile Announcements The winners of the 2010 Engadget Awards -- Editors' Choice By Engadget staff posted Feb 25th 2011 2:02PM The results are in, and well over 100,000 of you voted in the 2010 Engadget Awards. The Readers' Choice picks were just the tip of the iceberg, friends, That's right, the editors of Engadget have opinions, too, and here they are. Join us after the break for the year that was 2010 in gadgets. Gadget of the Year RIM gets handed open letter from disgruntled employee, quickly responds in kind 2 hours ago Apple iPad The iPad won this one going away -- there's just no denying the influence Apple's tablet had on the industry this year. But we think the Evo 4G will be remembered as the first of an entirely new breed of smartphones, and that's pretty amazing too. The Engadget Podcast, live at 5:00PM ET! 6 hours ago Olympus PEN E-P3, PEN EPL3, and PEN E-PM1 hands-on 12 hours ago Runner-up: HTC Evo Runner-up: HTC Evo Worst Gadget of the Year Runner-up: Apple MacBook Air Microsoft Kin Though it might not be the single worst product we saw in 2010, the sheer magnitude of the Kin's failure -- measured in the hundreds of millions of dollars -- takes it to the top of our list. Google+ for Android app (hands -on) 13 hours ago Skype 2.0 brings two-way video calling to Nexus S, Desire S, Xperia Neo and Xperia Pro 17 hours ago Runner-up: Fusion Garage JooJoo Most Anticipated Gadget Sony NGP iOS may be leading next phase of the mobile gaming revolution, but the NGP oozes raw power that's light years ahead of any other gaming handheld ever announced. We like power. Runner-up: HP TouchPad http://www.engadget.com/2011/02/25/the-winners-of-the-2010 -engadget -awards-editors-c... 6/30/2011 The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget Page 2 of 11 IBM develops 'instantaneous' memory, 100x faster than flash 8,293 people recommend this. Visualized: a zettabyte 1,084 people recommend this. Phone of the Year Google+ invite received, we go handson 3,347 people recommend this. Apple iPhone 4 HTC Eternity leaked: 1.5GHz processor, 4.7-inch display, front-facing camera 444 people recommend this. We went endlessly back and forth on this one, but in the end the iPhone 4 won out -- it's simply a more polished device than the Evo, and it set a dramatic new quality standard for mobile displays. Nevermind the Pi music, here's what Tau sounds like 6,493 people recommend this. Desktop of the Year Custom Let's face it: Desktops are on their way out. Primo parts are preponderant, but the best machine you can buy today is the one you build yourself. We'll continue to write about towers on Engadget, if innovative ones appear, but unless there's substantive change, we're retiring Desktop of the Year. The most commented posts on Engadget over the past 24 hours. Laptop of the Year Google+ users can now send email invites, brag about being into the service before it was cool Sure, HP unleashed its Envy line last year, but the Envy 14 corrected all of the original wrongs. Its aluminum chassis, Core i5 power, and Radiance display, truly make it the best PC on the market. That said, there's no denying the significance of the MacBook Air's new solid-state storage and speedy resume times. 2498 HTC Eternity leaked: 1.5GHz processor, 4.7-inch display, frontfacing camera HP Envy 14 818 726 Google+ for Android app (handson) Netbook of the Year ASUS Eee PC 1215n The ASUS Eee PC 1215N is the netbook evolved. Thanks to the 12.1inch laptop's NVIDIA Ion graphics and dual-core Atom processor, it can handle gaming and full HD. Google's Cr-48 may stand in stark contrast to that, but it's got one beautifully minamilstic chassis and is the first laptop to come with Chrome OS. 1300 HP TouchPad review Runner-up: Google Cr-48 Apple Thunderbolt cable gutted, a dozen other things found within 483 Digital Camera of the Year Canon EOS Rebel t2i 1080p video at both 24 and 30fps for well under $1,000. Need we say more? The T2i set a new bar for mass-market DSLR video performance, and 18.7 megapixel stills at ISO 6400 are nothing to sneeze at, either. Runner-up: Sony NEX Trending posts from Engadget on Twitter, updated hourly. Google says less is more: Gmail and Google Calendar to sport a more spartan look -- Engadget 1499 E-reader of the Year Amazon Kindle 3 The Kindle 3 isn't necessarily the most exciting e-reading product we saw last year, but its ubiquity and price point have legitimized the market in a way nobody else has. The fact that it's almost impossibly small and light doesn't hurt, either. RIM gets handed open letter from disgruntled employee, quickly responds in kind -Engadget Chess engine creator disqualified for cheating, 552 228 Runner-up: Nook Color http://www.engadget.com/2011/02/25/the-winners-of-the-2010 -engadgetawards-editors-c... 6/30/2011 - The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget Page 3 of 11 forgot to say thank you -Engadget Display of the Year Corning Gorilla Glass 171 144 IBM develops 'instantaneous' memory, 100x faster than flash -Engadget Though it was invented decades ago, Corning's Gorilla Glass finally found its calling in 2010 with a plethora of manufacturer agreements for phones and tablets, and it's helped to take some of the worry out of throwing your gadget in a bag or pocket unprotected. Pic3D sheet brings glassesfree 3D to iPhone for $25 -Engadget Runner-up: Apple Retina Display Game Console of the Year Google+ code reveals intent to unleash Games and Questions to the social world -- Engadget Xbox 360S How many new game consoles came out this year? Not many, but the one that kept us playing longest was our shiny black Xbox. The Xbox 360 S made an already-great system more reliable, and the Kinect is poised to do amazing things. Honorable mention: OnLive, for making cloud-based gaming real. 133 Runner-up: OnLive Game System Game Accessory of the Year Microsoft Kinect What's the best thing you can buy for your game console, other than another disc? We'd recommend a motion controller, like the Kinect or PlayStation Move. Unfortunately, neither shipped with a killer app, but we'd give Kinect the edge -- hacks demonstrate the potential for fabulous game experiences. Runner-up: PlayStation Move GPS Device of the Year Garmin nuvi 3790T Standalone GPS devices may be on their way out, but Garmin's still showing folks how it's done with its nuvi 3790t -- a sleek, featurepacked unit that almost makes us wish it were a phone. If you're not the standalone sort, however, the latest version of Google Maps for Android is tough to beat. Runner-up: Google Maps v5 HDTV of the Year Panasonic VT25 3D features may be the headliners for our winner and runner up, but amazing 2D image quality propelled Panasonic's VT25 to the top of the wanted lists and Sony's slick monolith style plus local dimming LEDs were a close second. Runner-up: Sony Bravia HX909 JOYSTIQ New Naruto Ultimate Ninja Storm, Dragon Ball games coming from Namco Bandai Home Entertainment Device Puzzle Agent 2 now cracking cases on Netflix iPhone and iPad Netflix's Watch Instantly was unquestioned in its status as a must-have app for media devices this year (want to know why Boxee didn't win for 2010?) while the iPad found a surprisingly cozy place as remote control / second screen for your TV watching pleasure. game Discover Prope's Unreal-powered iPhone TUAW WWDC Interview: FastSpring Looking back at Apple's Cube, ten years later Runner-up: Apple iPad Runner-up: Parrot A.R. Drone Runner-up: Cowon X7 Runner-up: GRASP Labs quadrocopters Nielsen study shows climbing iPhone sales in the US TECHCRUNCH http://www.engadget.com/2011/02/25/the-winners-of-the-2010 -engadget -awards-editors-c... 6/30/2011 The winners of the 2010 Engadget Awards -- Editors' Choice -- Engadget Page 4 of 11 Peripheral of the Year TECH DESIGN Microsoft Kinect gdgt FFFFOUND! Slashdot Core77 MAKE Popcorn Shower Technology Review MoCo Loco Ars Technica Design*Sponge TechMeme The Sartorialist Microsoft's Kinect 3D depth camera was originally designed for the Xbox 360, but it proved to be the year's most fantastic hackable toy when interfaced with a PC. Our runner-up: the first mass-market quadrocopter, the AR.Drone, a veritable flying platform for hacks of its own. Phone Scoop NEWS Politics Daily The Daily Beast AOL News GNN Taxes Stock Quotes DJIA LIFESTYLE ENVIRONMENTAL Lifehacker Inhabitat Portable Media Device Lemondrop Good Apple iPod Touch StyleList Autoblog Green Luxist Green Daily Now in its fourth generation, the iPod touch is more dominant than ever, and with good reason. It's caught up to the iPhone 4 in terms of most key specs, and the App Store remains a huge advantage over the rest of the non-phone competition. If storage and sound quality is key, though, the Cowon X7 is tops. Personal finance TreeHugger Gadling ENTERTAINMENT Massively The Onion i09 PopEater Spinner Robot of the Year Cinematical NASA Robonaut 2 Big Download Shuttle delays pushed its trip to space into 2011, but Robonaut 2's been ready to go for months, and has offered us all a hope that humans and robots can work together in harmony. GRASP Labs' quadrocopters, on the other hand, are terrifying autonomous bots that can move in packs and fly through hoops. Tablet PC of the Year Apple iPad Love it or hate it, it's hard to argue that the iPad didn't set off this year's tablet mania encompassing dozens of manufacturers and virtually every major mobile platform -- and its influence will likely be felt in the industry for years to come. Oh, and it's a pretty solid device in its own right, too. Runner-up: Galaxy Tab Wearable Device of the Year Jawbone Icon Jawbone has emerged as one of the premier Bluetooth headset manufacturers, thanks largely to its NoiseAssassin technology that it's been refining over the past several years. The Icon is no exception -and its support for software updates is a nice bonus. Runner-up: iPod Nano Wireless Device or Tech Verizon LTE Though it was beaten to the US market by MetroPCS, Verizon's deployment of LTE marks the beginning of a sea change in the American wireless industry -- a change that'll bring us much faster data. Runner-up: AirPlay http://www.engadget.com/2011/02/25/the-winners-of-the-2010-engadget-awards-editors-c... 6/30/2011 GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony Page 1 of 5 Speak at MWC 12 Click Here for Exhibitor Case Study Interviews Global Mobile Awards Read Event Highlights Video Highlights App Planet – the Centre of the Apps Universe The winners of the 16th Annual Global Mobile Awards were announced at Mobile World Congress in Barcelona on Tuesday, 15th February 2011. Hosted by British TV & radio star Jonathan Ross, the winners were recognised in a two-part afternoon awards ceremony and evening Congress Party and Awards Celebration. The afternoon awards ceremony included the presentation of nine categories of awards, including the first "Global Mobile Apps Awards", introduced this year to celebrate the emerging trends in applications, as well as the "Mobile Innovation" category, which honoured achievements across vertical sectors such as health, education and transport and utilities. And the winners are: Category 1 - Global Mobile App Awards App of the Year on the Apple Platform Rovio / Clickgamer/Chillingo for Angry Birds App of the Year on the BlackBerry® App World Platform Research In Motion for BlackBerry Messenger App of the Year on the Android Platform Google for Google Maps App of the Year on the Nokia Platform Herocraft & InnerActive for Zum Zum Best Mobile App Rovio / Clickgamer/Chillingo for Angry Birds Category 2 - Mobile Advertising & Marketing Best Mobile Advertising & Marketing Campaign Mobilera - Outeractive for Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game Category 3 - Best Mobile Business & Enterprise Best Mobile Enterprise Product or Solution Antenna for Antenna Mobility Platform (AMP) Best Mobile Money Product or Solution Airtel Africa, MasterCard Worldwide and Standard Chartered Bank for Airtel Card Category 4 - Social & Economic Development Best use of Mobile for Social & Economic Development Ericsson and Flexenclosure for Ericsson Community Power Best Mobile Money for the Unbanked Service Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd for M-PESA Best Product, Initiative or Service for Underserved Segment BBC World Service Trust for BBC Janala http://www.mobileworldcongress.com/awards/global_mobile_awards.htm 6/30/2011 GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony Page 2 of 5 Category 5 - Mobile Innovation Best M-Health Innovation Mobisante Inc for MobiUS Best Mobile Learning Innovation Urban Planet Mobile and PT Telkomsel for Urban English, Mobile English Learning Initiative Best Mobile Innovation for Utilities EDMI and Sierra Wireless for EDMI EWM100 Advanced GSM/GPRS Modem for Smart Metering Applications Best Mobile Innovation for Automotive & Transport Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for ICT for Electric Vehicles Best Embedded Mobile Device (Non-Handsets) AT&T and VITALITY, Inc for AT&T-connected Vitality GlowCaps Category 6 - Green Mobile Award Green Mobile Award for Best Green Product/Service or Performance Bharti Infratel for GreenTowers P7 Project Category 7 - Best Mobile Devices Best Mobile Device Apple for iPhone 4 Device Manufacturer of the Year HTC Category 8 - Best Technology Best Mobile Broadband Technology Ruckus Wireless for Ruckus Mobile Wi-Fi Gateway System Best Mobile Technology for Emerging Markets Orange for Orange solar base station programme Best Technology Breakthrough Seven Networks for SEVEN Open Channel Best Customer Care & CRM Airtel Africa and Tango Telecom for Tango Telecom's 'Dynamic Pricing Service' Category 9 - Outstanding Achievement Awards GSMA Chairman's Award Dr. Wang Jianzhou, Chairman, China Mobile Government Leadership Award Government of Afghanistan App of the Year on the Apple Platform Rovio/Clickgamer/Chillingo - Angry Birds Citation: "This is the 50 million plus-selling app that catapulted the benchmark for mobile gaming higher than ever, it is innovative too in terms of in-application monetisation." App of the Year on the BlackBerry® App World Platform aResearch In Motion - BlackBerry Messenger Citation: "The benchmark for real-time, mobile instant messaging application that offers deep integration with the phone's address book and media gallery." App of the Year on the Android Platform Google - Google Maps Citation: "This has been one of the most frequently updated applications on the market, and the latest iteration has made it simply one of the http://www.mobileworldcongress.com/awards/global_mobile_awards.htm 6/30/2011 GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony Page 3 of 5 best mobile apps out there today". App of the Year on the Nokia Platform Herocraft & InnerActive - Zum Zum Citation: "Boasting captivating game-play, attractive graphics and simple rules. Ranked the number one game in Ovi Store in 2010, generating over six million game plays per month at its height" Best Mobile App Rovio / Clickgamer/Chillingo - Angry Birds Judges' comments: This is an application that is simple, intuitive, incredibly addictive, and perfect for "snacking" consumption. It has underlined the importance of the applications market, and helped raise the credibility of small independent developers outside the mainstream. Best Mobile Advertising & Marketing Campaign Mobilera - Outeractive - Unilever Cornetto Multiplayer Interactive Wall Projection Mapping Game Judges' comments: An innovative demonstration of brand promotion - with good customer interaction - accomplished on feature phones, giving it a broad reach. The element of fun adds value and catalyses interest. Best Mobile Enterprise Product or Solution Antenna - Antenna Mobility Platform (AMP) Judges' comments: Bringing consumer type apps to work for enterprise users and their customers is an important new area of development. This forward thinking capability really enhances the effectiveness of enterprise users and their transactions with customers and suppliers. Best Mobile Money Product or Solution Airtel Africa, MasterCard Worldwide and Standard Chartered Bank - Airtel Card Judges' comments: Provides a developed-world service to the developing world with great use of existing and readily accessible technologies (such as MasterCard's network) to open up commerce and banking to the unbanked and underbanked. Best use of Mobile for Social & Economic Development Ericsson and Flexenclosure - Ericsson Community Power Judges' comments: Great use of a transformative technology, to give back to communities and improve their lives at no cost to them, whilst safeguarding the mobile operator's infrastructure. Best Mobile Money for the Unbanked Service Vodafone Group, Safaricom, Vodacom, Vodafone Essar Limited and Roshan Ltd - M-PESA Judges' comments: The success story continues. This solution is enhanced further with the addition of new features and territories. It is winning ground in a way seldom seen in the mobile industry and is a true and sustained success story. Best Product, Initiative or Service for Underserved Segments BBC World Service Trust - BBC Janala Judges' comments: A mobile education programme (teaching English) integrated with content online, on TV and in print, focused on those living on less than $2 a day. Lessons are downloadable, or provided on demand (at a quarter of the standard charge). A truly great product. http://www.mobileworldcongress.com/awards/global_mobile_awards.htm 6/30/2011 GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony Page 4 of 5 Best M-Health Innovation Mobisante Inc - MobiUS Judges' comments: A highly innovative product, which has the potential to make a very real difference in healthcare to many disadvantaged groups. $1 a scan – amazing ability for this solution to reduce the cost of ultrasounds. This product has taken the best of mobile and made it into a life saving device. Best Mobile Learning Innovation Urban Planet Mobile and PT Telkomsel - Urban English, Mobile English Learning Initiative Judges' comments: A simple, genial yet exciting innovation; based on sound business models to reach the underserved markets. Best Mobile Innovation for Utilities EDMI and Sierra Wireless - EDMI EWM100 Advanced GSM/GPRS Modem Judges' comments: A fantastic product concentrating on solving the issues presented to utilities in gathering meter data using wireless technology. Highly Commended Logica for Logica Charge Point interactive Management System (CiMS) This type of solution is essential to the development and customer acceptance of the electric vehicle. A truly innovative solution. This product could well set the agenda for how electric vehicles interact with the electric grid. Best Mobile Innovation for Automotive & Transport Nissan Motor, AT&T, NTT DOCOMO, and Telenor Connexion for - ICT Electric Vehicles Judges' comments: A truly innovative solution using smartphones for remote control and diagnostics for electric vehicles, allowing drivers to monitor and reduce energy consumption and CO2 emissions. The ability for drivers to compare performance characteristics with other drivers is highly relevant, adding a social dimension to the solution. It sets the standard for others to follow. Best Embedded Mobile Device (Non-Handsets) AT&T and VITALITY, Inc - AT&T-connected Vitality GlowCaps Judges' comments: This is a clever and interesting product that solves a genuine problem – one that can affect anyone, anywhere. Well thought through, the GlowCaps proposition presents a new business model offering global potential for the m-health market. Green Mobile Award for Best Green Product/Service or Performance Bharti Infratel - GreenTowers P7 Project Judges' comments: A great effort, one of the largest green power initiatives for mobile towers anywhere, helping prove the viability of green energy technologies on a large commercial scale. Best Mobile Device Apple - iPhone 4 Judges' comments: Great screen, sharp design, fantastic materials, and phenomenal ecosystem for app developers. In a tight race, the iPhone 4 built on the success of its predecessors to set the pace for smart phones. Device Manufacturer of the Year HTC Judges' comments: This company has built its market presence from nowhere, with fresh branding and marketing and a strong portfolio of devices across many platforms. In particular, it has proven an exceptionally popular and enduring phone manufacturer. With great communication http://www.mobileworldcongress.com/awards/global_mobile_awards.htm 6/30/2011 GSMA Global Mobile Awards - The Mobile Industry Awards Ceremony Page 5 of 5 and good customer service, this is a well-deserved award. Highly Commended The HTC Desire set the bar for Android phones across much of the world in 2010. Packed with great features, this is an enduring product that has performed consistently well. Best Mobile Broadband Technology Ruckus Wireless - Ruckus Mobile Wi-Fi Gateway System Judges' comments: A very timely and interesting solution. By focusing and constantly steering transmissions over the best (fastest and cleanest) signal path, the Ruckus Mobile Internet Smart Wi-Fi system is an innovative and truly converged WiFi/mobile system Best Mobile Technology for Emerging Markets Orange - Orange solar base station programme Judges' comments: A simple and practical solar power technology which has achieved widespread commercial deployment. Best Technology Breakthrough Seven Networks - SEVEN Open Channel Judges' comments: A truly urgent and much needed solution that addresses key and critical issues for today's exponentially growing mobile broadband networks. Best Customer Care & CRM Airtel Africa and Tango Telecom - Tango Telecom's 'Dynamic Pricing Service' Judges' comments: In any region of the world this solution would be a clever one that monetises under-utilised network capacity, manages QoS and delights customers. However, what excited the judges was that solution gives access to mobile services and can deliver life-changing benefits to Africans. This example clearly shows how Africa is fast shrugging off its reputation as *just* a developing, high-growth telecoms market concerned with supplying basic services, and is rapidly transforming into a market where there is a great deal of innovation and some very clever solutions to both local and global mobile challenges. GSMA Chairman's Award Dr. Wang Jianzhou, Chairman, China Mobile Government Leadership Award Government of Afghanistan Watch the video Congratulations to all our winners! Contact Us | Sitemap | Privacy |Compliance | Anti Trust | Disclaimer | Cookie Policy | Email Preferences Copyright ©2011 GSM Association. GSM and the GSM logo are registered and owned by the GSM Association. http://www.mobileworldcongress.com/awards/global_mobile_awards.htm 6/30/2011

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