Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 29

Dell's tablet gunning for Apple's iPad - CNN.com

Page 1 of 4

Dell's tablet gunning for Apple's iPad
By Priya Ganapati , Wired
February 25, 2010 4:09 p.m. EST

Say the words "tablet computer" and ten
bucks says it's Apple's iPad that springs to
mind. But that doesn't mean other companies
aren't busy building their own version of a
touch-enabled, multimedia-sporting, slab of
portable computing goodness.

Dell's tablet computer, due out in a few months, will be the first of
several, company says.

Dell's first effort at a tablet will be the Mini 5 (a
name that is still in beta) -- a slice of plastic
and glass with a 5-inch capacitive
touchscreen that according to Michael Dell
will debut "in a couple of months."

The Mini 5 will sport a 5-megapixel camera on the back, a separate front-facing camera that
can be used for video conferencing, a standard 3.5-mm headphone jack, Wi-Fi and 3G
connectivity and a Qualcomm Snapdragon 1-GHz processor.
The 5-inch screen also means it will be be closer to the Sony PSP in its form factor than the
longer legal notepad design of the iPad.
The Mini 5 will run the latest version of Google's Android operating system, version 2.0 or
higher. And instead of the 4:3 aspect ratio of the iPad, Dell's tablets will support the 16:9
ratio. Widescreen films anyone?
"It's a device optimized for media consumption,"
Neeraj Choubey, general manager of the tablets
division at Dell told Wired.com. "It will offer the
full Web-browsing experience so you have
something that you are holding in your hand
that replaces everything the smartphone does
and takes on quite a bit of the features of a
laptop."
The Dell 5 Mini will also just be the first in a
series.
"We are going to have a family of tablets," says
Choubey. "The first one is a 5-inch screen but
we want to scale that up to a variety of screen
sizes."

http://www.cnn.com/2010/TECH/02/25/dell.tablet/index.html

6/30/2011

Dell's tablet gunning for Apple's iPad - CNN.com

Page 2 of 4

That means future versions of the Mini 5 could have larger screens that will be closer in size
to the iPad.
Dell wouldn't comment on pricing, beyond saying it will be "competitive," or when it will
launch this year. Apple's iPad ranges from $500 to $830.
With the launch of iPad in January, the tablet PCs are going through a renaissance.
Though PC makers have offered slates and convertible notebooks for nearly a decade,
consumers haven't bought them in droves. With its 9.7-inch display, sleek design and A
pple's relentless hype, the iPad could alter the way we experience mobile computing. And
Dell knows this.
Three years ago, Dell started expanding its product line to include mobile products. Dell
smartphones are now sold in Brazil and China and it hopes to bring a version to North
America. Meanwhile, the company set up a tablet division, and three weeks ago Choubey
joined Dell from venture capital firm Venrock.
As he sees it, the Mini 5 will offer the apps that are available on smartphones, a set of
specialized tools and programs for business users, a strong movies-and-music experience
and Web surfing -- Flash and all included. Take that, iPad.

Along with the apps on the Mini 5, users will have
quick access to e-mail, YouTube, Amazon's MP3
store for music, as well as spreadsheet,
presentation maker and documents. It will also
support voice recognition.
And these are characteristics that will be
common to all tablets from Dell.
Still it will be a hard sell to consumers, says Van
Baker, an analyst with research firm Gartner.
"If all you are bringing to the market is another
media-playing or handheld-gaming device, then
it's not going to work," he says. "It's all about the

http://www.cnn.com/2010/TECH/02/25/dell.tablet/index.html

6/30/2011

Dell's tablet gunning for Apple's iPad - CNN.com

Page 3 of 4

services you have behind the device."
And that's where the iPad scores, with its strong developer ecosystem and 100,000 apps,
along with iTunes and iBooks, says Baker.
Dell is betting it can offer that and add a compelling value proposition for business users: a
promise that its tablet won't just be a coffee-table device but instead a powerful productivity
tool.
"There's no reason why you can't use the tablet to take notes in class," he says.
Dell will also offer services such as syncing that will allow users to move music, documents
and other data between their PC and tablet easily.
"At a very basic level, you would have a service that will share content across the devices
seamlessly and have it in the cloud," says Choubey.
Dell also hopes to draw on the Android ecosystem by offering developers the opportunity to
port their Android apps to the Mini 5 and its successors.
For the Mini 5, though, its PlayStation Portable-like form factor could be a big drawback, says
Baker. The Dell Mini 5 is closer in its looks to gadgets better known as mobile internet
devices or MIDs, a category that has been
languishing despite products from companies
such as Lenovo and Archos.
"If the Dell Mini 5 is this small and it is
pocketable, then why isn't it a phone?" asks
Baker. "If I am going to carry a second device, it
better have something that's a significant
advantage over what I can do with my phone.
With the iPad, the value proposition is a much
larger display."
But Choubey says the innovation is not just in
the form factor but also in the business model.
Dell will work with carriers to bundle inexpensive

http://www.cnn.com/2010/TECH/02/25/dell.tablet/index.html

6/30/2011

Dell's tablet gunning for Apple's iPad - CNN.com

Page 4 of 4

data plans for the Mini 5 and other tablets.
"That type of model -- the way iPad was able to do with AT& T -- will become more prevalent
with these tablet devices," he says. "It allows the carrier to increase number of devices per
user."
Apple introduced a $15 for 250 MB, or an unlimited $30 a month, no-contract data plan for
use with the iPad.
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Copyright 2010 Wired.com.
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http://www.cnn.com/2010/TECH/02/25/dell.tablet/index.html

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