Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 39

Techlogr, Apple Design

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Apple Design

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Apple is undoubtedly the best designer in the tech field, and its design mostly focuses things like
simplicity, and elegance. Well, it’s becoming ever more simple and ever more elegant that it has
reached a point where the design is very predictable. Maybe it’s due to the directness, and
simplicity of the design that even the Cupertino company has reached a point of saturation. The
saturation of design. You might be right if you say that there is no limit to good design, but it’s good
to note that Apple hardware are reaching a state where an enclosure refresh is rare. The iPod
Classic current look bears extreme similarity to the 2004’s iPod Classic. The 2005 iMac design is
the plastic version of today’s iMac. Even looking at the MacBook, you can clearly see that although
Apple hasn’t stopped at creating better-structured enclosure and making it of a higher build quality,
Apple has made a complete overhaul of design an extremely rare thing. I’m not saying it is a bad
thing, but we all love new things from Apple right?
Of course we’ve all seen pictures and videos of the iPad and you might have sat there thinking: “It
sure looks like an oversized iPhone!”. Well, you are just half-right. It also look like a couple of
things. Remember how I said Apple Design has become more or less a predictable thing?

Yes, of course I knew you saw the similarity. But how about these?

http://techlogr.tumblr.com/post/417511024/apple-design

6/30/2011

Techlogr, Apple Design

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It’s kind of funny to see how the iPad looks like the lid of the MacBook Pro.

Well… you have the final take. All in all, I embrace good design, and I do not hope Apple rush
things just to make things happen. But it’s a good, fresh look of the whole of Apple Design Story
from me.
(Images from www.apple.com)

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