Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 46

IDC - Press Release - prUS22815911

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Related Links

Smartphone Market Grows 79.7% Year Over Year in First Quarter of 2011, According to
IDC

Press FAQ
Contact Press Relations

05 May 2011
FRAMINGHAM, Mass. May 5, 2011 – The worldwide smartphone market grew 79.7% year over
year in the first quarter of 2011 (1Q11), driven by a combination of vendors releasing highly
anticipated models, widespread availability of older smartphones at lower prices, and sustained
end-user demand. According to the International Data Corporation (IDC) Worldwide Quarterly
Mobile Phone Tracker, smartphone vendors shipped a total of 99.6 million units in 1Q11, nearly
double from the 55.4 million units in the first quarter of 2010.
"Conditions in the smartphone market are creating a perfect storm for sustained smartphone
growth," says Ramon Llamas, senior research analyst with IDC's Mobile Phone Technology and
Trends team. "First, vendors are increasingly emphasizing smartphones as the key to their own
growth. Second, selection has proliferated from mostly high-end devices to include more mid-range
and entry-level offerings. Third, pricing has become increasingly competitive, with even high-end
devices available at low price points. Finally, users continue to seek greater utility from their mobile
phone beyond voice, and smartphones have been the ideal solution. Altogether, these add up to
continued smartphone growth throughout the year."
The strong demand for smartphones also means the market will remain highly competitive and
fragmented. "The rise of Android as a prominent mobile operating system has allowed several
suppliers to gain share quickly," adds Kevin Restivo, senior research analyst with IDC's Worldwide
Quarterly Mobile Phone Tracker. "Also, the relatively nascent state of smartphone adoption globally
means there is ample room for several suppliers to comfortably co-exist, at least for the short
term."
Top Five Smartphone Vendors
Nokia, despite announcing its intentions to move from Symbian to Windows Phone as its primary
smartphone operating system, maintained its leadership position in the smartphone market.
Demand for Symbian-powered smartphones remained strong within its traditionally strongest
markets of EMEA and Asia/Pacific, and the company continues to announce more devices running
on Symbian, including the E6 and the X7. Still, as Nokia transitions from Symbian to Windows
Phone, it may find itself in danger of ceding market share as the competition ramps up smartphone
production.
Apple reached a new record shipment volume in a single quarter, and inched closer to market
leader Nokia with fewer than six million units separating the two companies. The company posted
market-beating year-over-year growth and recorded triple-digit growth in two key markets: the
United States, with the release of its CDMA-enabled iPhone, and Greater China. Additionally, the
company enlisted SK Telecom and Saudi Telecom as carrier providers of the iPhone.
Research In Motion remained solidly in third place from the previous quarter, as the company
grew its presence outside of its home territory of North America. RIM has launched several 3G
devices to the market, and recently announced two new BlackBerry smartphones running on its
new BlackBerry 7 OS. Still, the majority of RIM's shipment volumes have been comprised of older,
lower-cost devices. The company expects this trend to continue into the following quarter.
Samsung posted the largest year-over-year gain of any other vendor on the list. With a multiple
operating system strategy in place, Samsung has been able to grow its smartphone portfolio to
meet the needs of a diverse market. Accounting for the majority of its smartphones and driving
shipment volumes higher was the continued success of its Android-based smartphones, including
the high-end Galaxy S devices and mass-market Galaxy Ace and Galaxy mini devices. Meanwhile,
its bada-powered Wave devices and Windows Phone 7 devices continued to gain traction.

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HTC posted yet another record shipment volume, nearly surpassing the ten million unit mark for
the first time. Like other vendors, HTC announced multiple new devices, including the Facebookoptimized Salsa and ChaCha. In addition, the company launched several new devices, including its
Inspire 4G, WiMAX-enabled EVO Shift 4G, and LTE-enabled Thunderbolt. These, along with its
investment and developments on hardware, displays, and its HTC Sense layer have helped HTC
differentiate itself further in an increasingly crowded market.

Top Five Smartphone Vendors, Shipments, Market Share, and Year- Over- Year Growth,
First Quarter 2011 (Preliminary Results) (shipments in millions of units)
1Q11
Shipments

1Q11 Market
Share

1Q10
Shipments

Nokia

24.2

24.3%

21.5

38.8%

12.6%

Apple

18.7

18.7%

8.7

15.7%

114.4%

Research In Motion

13.9

14.0%

10.6

19.1%

31.1%

Samsung

10.8

10.8%

2.4

4.3%

350.0%

Vendor

HTC

1Q10 Market
Share

1Q11/1Q10
Change

8.9

8.9%

2.7

4.9%

229.6%

Others

23.2

23.2%

9.5

17.1%

143.7%

Total

99.6

100.0%

55.4

100.0%

79.7%

Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 5, 2011
Note: Vendor shipments are branded shipments and exclude OEM sales for all vendors.
For more information about IDC’s Worldwide Quarterly Mobile Phone Tracker, please contact Kathy
Nagamine at 650-350-6423 or [e-mail].

Contact
For more information, contact:
Ramon Llamas
[e-mail]
508-935-4736

Kevin Restivo
[e-mail]
416-673-2230

Michael Shirer
[e-mail]
508-935-4200

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