Apple Inc. v. Samsung Electronics Co. Ltd. et al

Filing 88

Declaration of Jason Bartlett in Support of #86 MOTION for Preliminary Injunction filed byApple Inc.. (Attachments: #1 Exhibit 1, #2 Exhibit 2, #3 Exhibit 3, #4 Exhibit 4, #5 Exhibit 5, #6 Exhibit 6, #7 Exhibit 7, #8 Exhibit 8, #9 Exhibit 9, #10 Exhibit 10, #11 Exhibit 11, #12 Exhibit 12, #13 Exhibit 13, #14 Exhibit 14, #15 Exhibit 15, #16 Exhibit 16, #17 Exhibit 17, #18 Exhibit 18, #19 Exhibit 19, #20 Exhibit 20, #21 Errata 21, #22 Exhibit 22, #23 Exhibit 23, #24 Exhibit 24, #25 Exhibit 25, #26 Exhibit 26, #27 Exhibit 27, #28 Exhibit 28, #29 Exhibit 29, #30 Exhibit 30, #31 Exhibit 31, #32 Exhibit 32, #33 Exhibit 33, #34 Exhibit 34, #35 Exhibit 35, #36 Exhibit 36, #37 Exhibit 37, #38 Exhibit 38, #39 Exhibit 39, #40 Exhibit 40, #41 Exhibit 41, #42 Exhibit 42, #43 Exhibit 43, #44 Errata 44, #45 Exhibit 45, #46 Exhibit 46, #47 Exhibit 47)(Related document(s) #86 ) (Bartlett, Jason) (Filed on 7/1/2011)

Exhibit 33

Apple's iPad sales secret? It's all business | VentureBeat

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Apple's iPad sales secret? It's all business
October 18, 2010 | Matthew Lynley
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Apple has shipped 7.5 million iPads since it launched in April, turning it into the largest player in
the tablet computer market. The company grabbed that position in just six months thanks to its focus on a single device and surprising
contributions from enterprise sales, Apple executives said on its quarterly conference call to discuss earnings.
Apple sold 4.19 million iPads in its most recent quarter, and 3.27 million iPads in the quarter before that. About two-thirds of the 100
largest companies in the world on the Fortune 100 list have begun deploying iPads for enterprise use, leading to a lot of growth in the
corporate sector that has helped drive iPad sales, said Tim Cook, chief operating officer of Apple. Nearly 85 percent of those companies
have also deployed the iPhone for enterprise use, he said.
“I’ve never seen an adoption rate on the enterprise side like this in my life. Enterprise is historically much slower moving on adoption,” he
said. “We have built and are building additional capacity to call on businesses, and we’re putting a lot of energy into that — we aren’t
treating this lightly or as a hobby.”
More than 10 percent of all mobile devices activated for enterprise purposes, outside of Research in Motion’s BlackBerry devices, were
iPads, according to a recent report by Good Technology. The iPhone 4 accounted for about 30 percent of all enterprise devices activated
as well, according to the same report.
Jobs also told analysts on the call that Apple has no plans to develop a 7-inch version of the iPad, because it would lead to the same kind
of fragmentation that Android app developers are facing. Rumors had earlier surfaced that Apple would begin working on a 7-inch tablet
with a lower price point than its current 10-inch offering.
“We don’t think about it that way, the reason we wouldn’t make a 7-inch tablet isn’t because we don’t want to hit a price point,” said Apple
CEO Steve Jobs said. “It’s because we don’t think you can make a great tablet with a 7-inch screen.”
Apple has still struggled a bit to meet the ravenous demand for the device. It isn’t clear when the supply of iPads will finally meet the
demand for Apple’s tablet, Cook said. Despite that, Apple is going to sell the device in Wal-mart and Verizon stores.
“I feel great to bring the supply and sales up from an 8 million number and expect it to reach 14 million,” Cook said. “Obviously working
on that, but it will take some time to increase further.”

http://venturebeat.com/2010/10/18/how-apple-shipped-7-5-million-ipads-after-launching-it... 6/30/2011