Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

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Overture Services, Inc. v. Google Inc. Doc. 116 Att. 18 Case 3:02-cv-01991-JSW Document 116-19 Filed 01/30/2004 Page 1 of 6 EXHIBIT 18 Dockets.Justia.com ~~' ~ ~);; ::::::,:,~(: ' ': ~ Case 3:02-cv-01991-JSW Tundra Wolf Search Engine M. ):?,JiCj!; h~' ~~ ~~: ~:~lv; ~~W!t ~ \f'ct 1 i' !t:;~;M Document 116-19 Filed 01/30/2004 Page 2 of 6 Page 1 of 4 '00" " -'U iin,:n:';:; ! oL!Jr:: , !I'C' 1;"( ;~:tlt' 1"0'-?,:1Iiin' 2:;' :"h? ;~"3W' (~r~, InfoSpace Adds Google s Award-Winning Search Results to its Industry- Leading Meta- Search Technology InfoSpace , Inc. (Nasdaq: INSP) and Google Inc. today announced an agreement to bring Google s awardwinning search technology to InfoSpace s network of Web search properties and affiliates , which include Excite (WW:W. ~XGi1~cc:;Qrll), Dogpile (W'(I'\fI!: gQgpil~: gQm), We bCrawler (\f\!W'(I', \fI!~QGri:l\IYJ$LGQm), Meta Craw! e r (wvvVY: rTl~tac:;Ti:I\fI!I$r, c;Qm) c~"fJ"t"' !~~(;J:' ;!"'6:":' ,,::,",r~i=,1:;:: and I nfoSpace (wvyvy, inJQspi:lce com), among others. In addition to providing Google s highly relevant search results from billions of Web pages , InfoSpace s metasearch technology, which searches multip!e search engines at once , will also include results from the Google Sponsored Links Program , a paid advertising service that complements Google s objective search results with targeted text- based advertising listings. Google is a global leader in search and search monetization " said York Baur , InfoSpace executive vice president , Wireline and Broadband. " The addition of Google s search services is yet another example of our commitment to delivering the most comprehensive and relevant results to our users, InfoSpace s next generation meta-search product and results improved significantly with today s announcement" lnfoSpace and its meta-search users can now access information through Google s comprehensive search results and carefully targeted ads " said Omid Kordestani Google s senior vice president of Worldwide Sales and Field Operations. "This agreement represents further distribution of our advanced search technology, while exposing our growing base of advertisers to millions of new users. InfoSpace s next generation meta-search technology highlights the strengths of many of the Web' s major URL: http://ww\v.tundrawolfpromotions, com/news. htm GOG 032230 Case 3:02-cv-01991-JSW Tundra Wolf Search Engine lVl. Document 116-19 Filed 01/30/2004 Page 3 of 6 Page 2 of 4 search properties and is designed to identify the intent of each user s search. Google s Web search results and paid listings will play important roles in this ongoing effort to deliver a blended mix of the most relevant commercial and non-commercial results for a given search. The re- Iaunch of MetaCrawler , also announced today, represents the first integration of Google s services into InfoSpace s network of Web search properties. Today MetaCrawler re-Iaunch press release can be viewed at results are planned to be available throughout InfoSpace s properties and affiliates by the end of this month. bJtp:jl~_ Qld:;iD~~_~\rv.Lc$, gQmliQ:;pDJl_ gE?x=~p_ b tmJ. Goo g I New Overture Bidding System Unveiled On June 26th Overture launched a new way of managing your bids. This new method is called Auto Bidding. One of the visible changes due to Auto Bidding is the way the Overture listings appear. Instead of Cost to Advertiser , the listings now show Max Bid. The max bid is not always the actual bid price that an advertiser pays. You can still use the traditional method , which is now however you will not be able to determine who uses Fixed or , uta Bidding. Auto Bidding will allow you to save money in most cases. For example , if you set your Max Bid to $0.45 and the next highest listing has a Max Bid of $0.40 , you only pay $0.41 per click -- saving you $0. 04 for every click. When other advertisers change their bids , Auto Bidding will change your bid price for you automatically up to the Max Bid amount you have selected and give you the best position available. As we see it , this will help business save money and better control their positioning with less overall management of listings. On the other side of the coin , this program will eventually and inevitably called Fixed Bid , create more competition and drive prices up. Due to the automated nature of this system , we believe this new program will pit advertisers against one another in a slightly different way that the prior " fixed" bidding process as companies will never really know exactly how much money their competitors are paying for click thrus. This program evidently launched with a bang as the first 48 hours after the launch of the program , the Direct Traffic Center was moving at a snails pace however the program seems to running smoothly now. The Auto Bidding Tutorial provides a simple and thorough overview of the new process. You can access it through the following page: httpjl VVVVItV,Q\I_~rj\Jf~,-r:; QrDIcj.lU$rD/EJ cJc:; ~rl Ie r FTC Asks Search Engines to Distinguish Paid Listings The Federal Trade Commission has recommended that search engines GOG 032231 lTRL: http://w\vw. tundrawolfpromotions. com/news. htm Case 3:02-cv-01991-JSW Tundra Wolf Search Engine M Document 116-19 Filed 01/30/2004 Page 4 of 6 Page 3 of 4 displaying paid search results to make their paid listings distinguishable or they could potentially face legal action. FTC's action was in response to a complaint filed a year ago by consumer advocacy group Commercial Alert. The complaint specifically named AltaVista , AOL Search , Direct Hit , iWon , LookSmart , SN Search and Lycos. The FTC has been contacting major search engines and asking them for AltaVista has already made the change from " Products Sponsored Matches " after receiving a letter from FTC. to results. clear and conspicuous " disclosure of paid placement in search and Services AOL and Netscape may not need to make any changes as they made this change recently when. they replaced Overture sponsored results with those provided by Google. The term " Partner Search Results " was replaced by the term " Sponsored Links. A few months ago , Lycos also changed its labels to " Sponsored Search Listings " in response to both the Commercial Alert complaint and to independent focus group testing. In April , a study by Consumer Reports publisher Consumers Union found that 60 percent of U. S. Internet users were unaware that some search engines accepted paid advertising in their search results. 80 percent of the respondents said that it was important for a search engine to disclose such paid listings. For more on this story, see below: http://l;\li rEO. ap. prg/APrl~\lVs/c::.~rltgr _?tpry. htrTl. .F F 9 N TIP=:=TE CM N PLQc:;Y&SIQ RYID=ApIS7KPc;9~.(31 Ask Jeeves partners With Google In another battle for the Pay- per-click market share between Overture and Google , Google won a major partnership with Ask Jeeves replacing Overture. This was a very strange partnership, since Google and Ask Jeeves could be seen as big rivals , especially since Ask Jeeves owns Teoma , which is comparable to Google in functionality and reputation one of the better search engines. The Google ads will start appearing on the Ask Jeeves and Teoma sites starting September 3rd in the sponsored sections. The deal with GOG 032232 URL: http://Y'/\'v'\v. tundrawolfpromotions. com/nev.,;s. htm ~ Case 3:02-cv-01991-JSW Tundra Wolf Search Engine M. Google Document 116-19 Filed 01/30/2004 Page 5 of 6 Page 4 of 4 will result in higher revenue for Ask Jeeves , almost double from what Ask Jeeves would have made if they had stayed with Overture. Although the specifics of how the revenue will be divided by the companies has not been disclosed , the companies have stated that most of the share will go to Ask Jeeves. Overture CEO Ted Meisel down played the deal , stating: "We are still winning more deals than we are losing and I think we are winning all the right ones. More on this story can be found below: bit p:/L'!'!'!YY!, ~ 9 Q Q gl , EO_Q ml EO, ~l p L~? ~ r~1195 ?cb. t CD_ C9 2002 , Tundra Wolf Promotions. Site design and development by QiJI ~c:;bic:;kc:JEO$igr1' GOG 032233 URL: http:!/v"vw. tundrawolfpromotions. com/news, htm Case 3:02-cv-01991-JSW Document 116-19 Filed 01/30/2004 Page 6 of 6

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