Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

Overture Services, Inc. v. Google Inc.

Doc. 116 Att. 18

Case 3:02-cv-01991-JSW

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EXHIBIT 18

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InfoSpace Adds Google s Award-Winning Search Results to its Industry- Leading Meta- Search Technology
InfoSpace , Inc. (Nasdaq: INSP) and Google Inc. today announced an agreement to bring Google s awardwinning search technology to InfoSpace s network of Web search properties and affiliates , which include Excite (WW:W. ~XGi1~cc:;Qrll), Dogpile (W'(I'\fI!: gQgpil~: gQm),
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In addition to providing Google s highly relevant search results from billions of Web pages , InfoSpace s metasearch technology, which searches multip!e search engines at once , will also include results from the Google Sponsored Links Program , a paid advertising service that complements Google s objective search results with targeted text- based advertising listings.

Google is a global leader in search and search monetization " said York Baur , InfoSpace executive vice president , Wireline and Broadband. " The addition of Google s search services is yet another example of our commitment to delivering the most comprehensive and relevant results to our users, InfoSpace s next generation meta-search product and results improved significantly with today s announcement"

lnfoSpace and its meta-search users can now access information through Google s comprehensive search results and carefully targeted ads " said Omid Kordestani Google s senior vice president of Worldwide Sales and Field Operations. "This agreement represents further distribution of our advanced search technology, while exposing our growing base of advertisers to millions of

new users.
InfoSpace s next generation meta-search technology
highlights the strengths of many of the Web' s major
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search properties and is designed to identify the intent of each user s search. Google s Web search results and paid listings will play important roles in this ongoing effort to deliver a blended mix of the most relevant commercial

and non-commercial results for a given search.
The re- Iaunch of MetaCrawler , also announced today, represents the first integration of Google s services into InfoSpace s network of Web search properties. Today MetaCrawler re-Iaunch press release can be viewed at

results are planned to be available throughout InfoSpace s properties and affiliates by the end of this month.

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New Overture Bidding System Unveiled
On June 26th Overture launched a new way of managing your bids. This new method is called Auto Bidding. One of the visible changes due to Auto Bidding is the way the Overture listings appear. Instead of Cost to Advertiser , the listings now show Max Bid. The max bid is not always the actual bid price that an advertiser pays. You can still use the traditional method , which is now
however you will not be able to determine who uses Fixed or , uta Bidding. Auto Bidding will allow you to save money in most cases. For example , if you set your Max Bid to $0.45 and the next highest listing has a Max Bid of $0.40 , you only pay $0.41 per click -- saving you $0. 04 for every click. When other advertisers change their bids , Auto Bidding will change your bid price for you automatically up to the Max Bid amount you have selected and give you the best position available. As we see it , this will help business save money and better control their positioning with less overall management of listings. On the other side of the coin , this program will eventually and inevitably
called Fixed Bid ,

create more competition and drive prices up. Due to the automated
nature of this system , we believe this new program will pit advertisers against one another in a slightly different way that the prior " fixed" bidding process as companies will never really know exactly how much money their competitors are paying for click thrus. This program evidently launched with a bang as the first 48 hours after the

launch of the program , the Direct Traffic Center was moving at a
snails pace however the program seems to running smoothly now. The Auto Bidding Tutorial provides a simple and thorough overview of the new process. You can access it through the following page:
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FTC Asks Search Engines to Distinguish Paid

Listings
The Federal Trade Commission has recommended that search engines
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displaying paid search results to make their paid listings distinguishable or they could potentially face legal action.
FTC's action was in response to a complaint filed a year ago by consumer advocacy group Commercial Alert. The complaint specifically named AltaVista , AOL Search , Direct Hit , iWon , LookSmart , SN
Search and

Lycos.
The FTC has been contacting major search engines and asking them
for

AltaVista has already made the change from " Products
Sponsored Matches " after receiving a letter from FTC.

to
results.

clear and conspicuous " disclosure of paid placement in search

and Services

AOL and Netscape may not need to make any changes as they made this change recently when. they replaced Overture sponsored results with those provided by Google. The term " Partner Search Results " was replaced by the term " Sponsored Links.

A few months ago , Lycos also changed its labels to " Sponsored

Search
Listings " in response to both the Commercial Alert complaint and to independent focus group testing.
In April , a study by Consumer Reports publisher Consumers Union found that 60 percent of U. S. Internet users were unaware that some

search
engines accepted paid advertising in their search results. 80 percent of the respondents said that it was important for a search engine to disclose such paid listings.
For more on this story, see below:
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Ask Jeeves partners With Google
In another battle for the Pay- per-click market share between Overture
and Google , Google won a major partnership with Ask Jeeves

replacing
Overture. This was a very strange partnership, since Google and Ask Jeeves could be seen as big rivals , especially since Ask Jeeves owns

Teoma , which is comparable to Google in functionality and reputation

one of the better search engines.
The Google ads will start appearing on the Ask Jeeves and Teoma sites
starting September 3rd in the sponsored sections. The deal with

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will result in higher revenue for Ask Jeeves , almost double from what Ask Jeeves would have made if they had stayed with Overture. Although the specifics of how the revenue will be divided by the companies has
not been disclosed , the companies have stated that most of the share

will go to Ask Jeeves.
Overture CEO Ted Meisel down played the deal , stating: "We are still winning more deals than we are losing and I think we are winning all

the right ones.
More on this story can be found below:
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