Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

Overture Services, Inc. v. Google Inc.

Doc. 116 Att. 2

Case 3:02-cv-01991-JSW

Document 116-3

Filed 01/30/2004

Page 1 of 3

EXHIBIT 2

Dockets.Justia.com

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Case 3:02-cv-01991-JSW

Document 116-3

Filed 01/30/2004 Page 2 of 3 : v , Google , N, D, Cal. C02- 01991 Ove
Page 1 of3

CNET News. com - New ad model charges by the click,

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Rose A uilar Staff , CNET News. com April 29 , 1996 , 12:30 p. m. PT
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Yahoo that could set a Proctor & Gamble struck a deal with new standard for Internet advertising.
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Proctor & Gamble and Yahoo officials declined to comment on the new advertising model , which some industry analysts say will be bad for Internet business.
This may have been a real good deal for Yahoo, but this will most likely cause other advertisers to think that they are going to get click-through rates as well. Advertisers are also going to think that this is a new trend , and that's real scary for publishers like myself " said Kevin Fadden , chief operating officer of content developer InterEdqe Generally speaking, you pay a certain amount, and your ad gets exposed. And

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Case 3:02-cv-01991-JSW

Document 116-3

Filed 01/30/2004
Ove

Page 3 of 3

~ v. Google , N. D. Cal. C02-01991

CNET News.com - New ad model charges by the click

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