Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

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Overture Services, Inc. v. Google Inc. Doc. 116 Att. 2 Case 3:02-cv-01991-JSW Document 116-3 Filed 01/30/2004 Page 1 of 3 EXHIBIT 2 Dockets.Justia.com ~~. ." Case 3:02-cv-01991-JSW Document 116-3 Filed 01/30/2004 Page 2 of 3 : v , Google , N, D, Cal. C02- 01991 Ove Page 1 of3 CNET News. com - New ad model charges by the click, ~HE:I I ~, 'Y.~ I H~n:j.""-~r~, I .Q.9,""n1.9. ;; I $p~s;i~LR.~PQJ:t5. I G.arnl', ~ I hucji Q.!!;; I !".Q""e~t.PLi Search .F!~'Ls.~l! . NEwS.COM= MYi' Dced . Iip~ I News. com Bill Gates VS. Steve Jobs: Who wins? JillI....GjJtes vs Steve Jobs Click here. I;J : !'J~~~ : Ib.eJiej : Story See Story in Context Search Free! Messaqe Boards New ad model charges by the click Rose A uilar Staff , CNET News. com April 29 , 1996 , 12:30 p. m. PT By lD8 Free ErI)i!. Latest headlines Ql~ pJIDr on deskto Yahoo that could set a Proctor & Gamble struck a deal with new standard for Internet advertising. The deal calls for Procter & Gamble to pay when users "clickthrough" its ads rather than when they only "eyeball" the images , according to Advertising Age magazine. Proctor & Gamble and Yahoo officials declined to comment on the new advertising model , which some industry analysts say will be bad for Internet business. This may have been a real good deal for Yahoo, but this will most likely cause other advertisers to think that they are going to get click-through rates as well. Advertisers are also going to think that this is a new trend , and that's real scary for publishers like myself " said Kevin Fadden , chief operating officer of content developer InterEdqe Generally speaking, you pay a certain amount, and your ad gets exposed. And Enter rise Computinq Lotus boosts leaming with Macromedia buy StoraaeTek reports loss Q.Q~ ..s;tudi.~Ls icrosoft breaku Communications Frontier hit as lone pistance prit;_ worries sli BT shares fall on market that's it" Currently, companies advertising online pay rates based on the number of people who see their ads , regardless of whether they click on them. The cost per thousand viewers ranges MCI WorldCom sees profit times three AT&T eaminQs climb on wireless. data services Deutsche Telekom silent on One20ne. SRrint from $5 to $80 , depending on the target audience. The price becomes costly when advertisers are guaranteed a target audience. For example , a PC manufacturer might pay top dollar for an ad on a technology site but less for one with a variety of content. Related story: rumors The Net Dow plummets on Labor report http://\\'WW. news. com/News/Item/O 1199, OO. html 7/29/99 OVG 001216 );- Case 3:02-cv-01991-JSW Document 116-3 Filed 01/30/2004 Ove Page 3 of 3 ~ v. Google , N. D. Cal. C02-01991 CNET News.com - New ad model charges by the click Page 2 of 3 RealAudio coveraGe: CNET Radio ~w Yo ds...g a mJmllil. J:I,JJl!Jg Email1his s1orv 10 a friend Click for printer-frieridlv format ~J~, recedent EU advances probe of NSI licensing deals TV Guide. Source Media deal impeded by patents FREE Newsletter len1:er ema~l Wre~UillJ~ Rringsl arnin ill! oost USA Network~ 6...0L en li.sts~RP..le .in !!lessaQ 9-bat1L Start-up scores support from AOL's Andreessen erso ll~ Te.,f !:!D.Q.!Q,gJ' Free- PC to send out second round of PCs CoJ JI1er~ J:" Trade launches U. Reration Ethan Allen exec pusj:les for Net sales Services and Consulting InQram Micro income drops Did you miss a day? One Week Vie ADVERTISEMENT Special Offers from our sponsor~ !2iE iL31 camera S 18 Gttitall(li)SpotShop Nikon CooID;X DroOl':! News Options: One Week View Send us your news tips Desktop News My News, com Advanced Search http://WVv'W. news. com/Newsfltem/O 1199 OO. html 7/29/99 OVG 001217

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