Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

Overture Services, Inc. v. Google Inc.

Doc. 116 Att. 22

Case 3:02-cv-01991-JSW

Document 116-23

Filed 01/30/2004

Page 1 of 3

EXHIBIT 22

Dockets.Justia.com

Case 3:02-cv-01991-JSW

Document 116-23

Filed 01/30/2004

e v. Google , N. D. Cal CO2- 01991

Page 2 of 3

:!::are-ning For Th~ I tighe-!'! Ridd~r

Page 1 of)

~~t

jliter~:::tl"e WeeK

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Febrvary 19, 1998
Suwn; VoMer Hour

Jj!li
rOod.v l: Top

Searching For The High~st Bidder
By 3:30 P;.1

EST

Re::~OURQ5S

Can Bi!! Gross th~ quj(!tcsscntial Web capit.eli:st.
Th~ f(HInder ofsoft-Na.-e mak~r Koow1c:dgc Adventure In"- l1e~1 w~ek is b::-t1Jrlg that fre-:mark~1 principle.s can work lo bu.ild a btrter St'Mch engine: Li1atl a.ny dilOrial staff or sophislicatc:d d~t3b~ tc.::hno!ogy.

N~'

19-O.!

Recruitme~
nd~ orums
ABOI,JT us

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Pen

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Generalln1o

~th~ad
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business incubator,

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E. It Calendar
QJntad Us

is Igunchi'lg :a searcll sc:rvic~
ad~.

Bra~5

that applic$ Yellow Pages-style:

mising
Bus.in~s- To1)~jne~ E.

pl"ilc!ices .0 the way 5e:zICn re5ult.;; ;\Ie p,eSE/j(t;.d-

Put simpl y, the mDrt advtrtiSCtS MC ~~~lIing 10 pay, the more promim:ntiy the:)" a..-~ f~atured in s~:arc,
rc-ocl! lislinb~'
1'1'5 a b1JSi~$S mood \..fJat ~\i~nd$ beYODG the: tradinof1aJ sca.,,"Ch i::r1.~n~ pracrict ofsclling b.utJ1er ::ids (icd to $tlectcti xarcr..It::ITTIs. lnstead , the GQTn iit~ra!ly stuck " r,)r Salc ~ on CYC)' :;10\ ~avice has

com me:rce MaiilE:(
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Net Ne-eds.

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in its sei':Ich h,tillgs and cfC31ctJ:J mechanism Irl

which DubJjshcT";; can bid

Olle~ Pr"lo.~o', ~or Global \J\'jreless

for t:xoosurt on se3!"ch

Serlr..~5

clr tCIlTIS ~cial!:"J to l.tJ, \VCD MTe~tJ.gs.

11J is ;-~pr~se:nts a w"y to fi1!:::r aJi th~ junk Qut J ~~M~h r~51,JJ;:;, " 0ro$,'; ~id- o Jf yem re Jot s I- r,boy Car site , you shouldq t be t(-,c fu'5t site listed for a "'carch un ' Eul05.

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, may b-=. mort
f111!-

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rek\' ;ml W ii user se';!IchhQ on actos. And DtC:::U$C
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yakablc: (0 tho$C art

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1.ikdy 10 bid

~D,~ lor exposure on GoT" aIJd br ptaCCmenl n::ar

ol,b:: :;..(;~ct r~su!ts in lfl.::iT TOpic category~a.id :or, " Gti)'",.~
CJf~;-::h

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Suppij" acid d~mand :s .1:1; :.' n..
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a::::,O'" ic; t~t1c-r L";an any aJi10ri::1.!T1 VOw ::.an

cOmt up with for ranI:ir,g :J-, ;u.=;j~

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Case 3:02-cv-01991-JSW

Document 116-23

Filed 01/30/2004
01'

,:; v. Google ,

Page 3 of 3

NO Cai. CO2- 01991

.sc.:m:hmg for The Highc:;l Bidd~T

Page 2 of)

rcsults. "

'p'~~iO
l"ltc;

p.d.,' ~nis~rs dc, o~\l p3y ur~frolJt f~s for t11:;ir
Jislings. fn$lc:-ad , !hl"Y place bids Qr bow much
are

e.e~l~ 7BD~

tky

Man~emer\1

$deCl~d s~a.rch I~m!$ 011 the GoTr sc:rvice. F:=es (J"e paid the 3dvc:-rt\~r Dol, whcn:J GoTo dicl:..s 011 a i ink ilial direcu. thrn1 iet l~ir site,
imm

willing to pay for clid:. throughs

~Y$ tO!!n

OcTo plans to list its cum::rJl

did:-furough

abngsidc Lts search TC5U1~, al!-owing cc.nsllJ1l~rs aM iMustry cvm~!;lors to ho"", mU(;h i~ ~iJ\8 paid fOT prime Ji$ting space 011 the s~ch ~rvk.
This is a stock m11.rkt"t for utlentirm OIl the:- Web, Gross :;aid. "'!"' ou C.a.t1 't h3:v~ an c!:ff~!i v~ stock market ....ithout publish.ing the JlriC~5 for everyone

bids

10 sec'-'

The 5~;h ser--'jc:t plMtS 10 offer fis01gs even of 51(("$ tha'. do nol pay for ph:cemenL Howcvtr, those sitcs wit! be Estc:d behind Sl!C:S tha! do pay fer placernem.
DoC" ker d.~llengC"

f",ing GoT,) is gtncrat;l1g

ma.rk~tp!acctr4ffjC in an already c;ro""d~d TIle camp-my hi'-5 arJOQt~d $"2 milJiop. f,:If 2. frrs! mul1d Qf ac!verri.,ircg, S 1 rpj1iiem oJ wb.kh .....ill b~ s~~nJ 0111 tile a:nd S J minion 10 be spe;nt m: tradj(iowU m~dia promotioIJ in oosl.tJn. Los
A..'Jgclc$

~h

, New York and Silico-n

Va.ll~y. Calif.

ChartC1 adv"'niser~ on th~ Gc.To servi~c incjudc

mcrican Jsuzu /',-icnors Inc., eTw$ Inc. , The Ivjinir1~ Cn. . ~hopping. c()rT, wd 'fh~ \Ve-ddlnf Cha.'lDd.
fh" !,,:.To ';~r'.. ic~ can be rc:achd:H golo:\;Om
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In;:::

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