Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

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Overture Services, Inc. v. Google Inc. Doc. 116 Att. 21 Case 3:02-cv-01991-JSW Document 116-22 Filed 01/30/2004 Page 1 of 3 EXHIBIT Dockets.Justia.com )"- ~ Case 3:02-cv-01991-JSW Document 116-22 Filed 01/30/2004 Page 2 of 3 v. Google , N. D. Cal. C02-01991 OVE "1 , 'C\\ ~earch engine goes commercial hrrp:l/w\\'\\'. nc\\'s. comiNelVs/Ilem/O , J 9281 , aO. html SiliClJllGraphics The Ne~........:o._.~-.~= ~t C NEW5. COM ) ..;J back 10 ito 2!1 t1~d. Sponsored by Novell ~:?F;'o'Ve . ~N ; ifi" .mi\.~~ Join now FREEl MENU commercial By New search engine goes Jeff Pelline w~nt a~ Chck'1or !9f th/;sst oPU~"-"! i :; printer-friendly ~rSjo!:L:' 2:; Staff Writer , CNET NEWS. COM February 18 , 1998 5:55 p. m. PT ;z. La Front Door The Net Computing Intranets J dcalnh , entrepreneur B il1 Gross s welJ- kno\\11 incubator for Internet start- ups , on Saturday is 1"- di5Piav~~~~ The Net Ie sfAeaa:n~ Business CNET Radio expected to jump into the search-engine Goto. com , which 'Will take on the business with YahOD and Excite with a decidedly likes of commercial approach. Company executi' ves declined to comment. But infonnation about Goto. com--and its Netcom faces Usenet death penalty Book to be serialized on Net Perspectives Newsmakers Rumor Mill NEWS OPTIONS One Week View Desktop News News Alerts Custom News Privacy debate aired in Texas Pay- for-placement Gets another shot pay- far- placement approach--already is posted on the Web. People who are selling ads for the Computing Toshiba to cut excess inventory Intel still possible FTC site told CNETs NEWS. COM that a fonnal launch was expected on Saturday, when Gross makes a presentation to a technology conference in Monterey, California , dubbed TE.D. (Technology Entertainment Design). According to the Web site , idealab bought the search engine technoJogy last year and renamed it " Goto. " Jr was designed by Oliver McBryan , a computer scientist at the University of Colorado. " The Goto team is committed to tarqet Apple losinG education market share Advanced Search Push CliCk here. " IBM under scrutiny at OI'l~:):cS Inside Dell's success Dell sees Web sales Europe as key ; find the ~ for YO but printer -;r building on McBryan s pioneering work by making Goto one of the world' s finest search engines " the site reads. It shares capital resources with idealab , a group of 26 companies including CitySearch eToys. com , and Shopping. com. Idealab' investors include Goldman Sachs , AT&T, and Moore Capital , among others. So what makes Goto different than other search engines? According to those familiar with the plan , it ranks Web sites based on how much the sites are willing to pay to be placed at the top of the search, rather than based on keyword density or some other mathematical fonnula. In essence this approach means those who pay the most to advertise get the highest placement. Giants propose antlplracy scheme Intel plans a " Basic PC" Dell faces low-cost question Intra nets RESOURCES Subscribe Member Services Contact Us Help Middleware made easier Business CSC says CA answer prudent Adaptec buys CNET SERVICES CNET. COM COMPUTERS. COM semiconductor firm AOL access case settled results Cisco acquires Dell stock up on 04 BUILDERCOM GAMECENTER. COM Cynics are bound to complain that the strategy OVG 001222 ," : Case 3:02-cv-01991-JSW Document 116-22 Filed 01/30/2004 Oye Page 3 of 3 ~ v. Google , N. D. Car. C02-01991 ) 9::!81 OO. hrm I , ~:ch engine goes commercial hn:p:l/www. n~ws. com. "Newsllr~m:O DOWNLOAD COM Cynics are bound to complain that the strategy is too commercial , undercutting the Web' Cisco acquires WheelGroup SHAREWARE. COM BROWSERS. COM ACTIVEX. COM SEARCH. COM power as a useful reference source , like a Miss a day? . One Week View library. But those who are selling ads for Goto. com REE news ett er :z;::;:.-.. '1-" MEDIADOME SNAP! ONLINE counter that it is highly useful to consumers: They get the sites they might want to do business with , just like the yellow pages in the telephone book. In addition , they say that wording on Octo will clearly indicate this commercial approach. MARKETPLACE How to advertise CNET jobs I Subscribe I sample Conferences Users also will be referred to results from the Gote searches that are ranked based on editorial content , not ads. According to the Web site Goto features a search bar and categories for people , places, products , hobbies , and searches. Although some consumers may balk at the idea advertisers are sure to like it because it creates the potential for more targeted advertising on the Web--a key to sustained profitability for many Internet companies. A sample of Goto s strategy is provided on a secret URL on the site. It indicates that advertisers will pay pennies on the dollar for each visit to the site. Advertisers are expected to incJude Isuzu and the M~g Company as well as other idealab comparues. ~~~r(I~' J:.:-f~:j.~-:: :~::;;:Ji;;~. February 3 Search deals enhance services 199B Idea lab loses star player July 2 , 1997 A hand-cranked enqine December 11 , 1996 Go to Front Door The Net I' Short takes Back to Top Copyright 0 1995- 98 Search One WeekView CNET, Inc. All rights reserved. 2 of2 2/20/98 938 A~ OVG 001223

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