Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

Overture Services, Inc. v. Google Inc.

Doc. 116 Att. 21

Case 3:02-cv-01991-JSW

Document 116-22

Filed 01/30/2004

Page 1 of 3

EXHIBIT

Dockets.Justia.com

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Case 3:02-cv-01991-JSW Document 116-22 Filed 01/30/2004 Page 2 of 3 v. Google , N. D. Cal. C02-01991 OVE
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expected to jump into the search-engine Goto. com , which 'Will take on the business with YahOD and Excite with a decidedly likes of commercial approach.
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Netcom faces Usenet
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Book to be serialized
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Privacy debate aired in

Texas Pay- for-placement
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on the Web. People who are selling ads for the

Computing
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site told CNETs NEWS. COM that a fonnal launch was expected on Saturday, when Gross makes a presentation to a technology conference in Monterey, California , dubbed TE.D. (Technology Entertainment Design).
According to the Web site , idealab bought the search engine technoJogy last year and renamed it " Goto. " Jr was designed by Oliver McBryan , a computer scientist at the University of
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building on McBryan s pioneering work by making Goto one of the world' s finest search engines " the site reads.
It shares capital resources with idealab , a group of 26 companies including CitySearch eToys. com , and Shopping. com. Idealab' investors include Goldman Sachs , AT&T, and Moore Capital , among others. So what makes Goto different than other search engines? According to those familiar with the plan , it ranks Web sites based on how much the sites are willing to pay to be placed at the top of the search, rather than based on keyword density or some other mathematical fonnula. In essence
this approach means those who pay the most to advertise get the highest placement.

Giants propose antlplracy scheme
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Middleware made

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Cynics are bound to complain that the strategy

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Case 3:02-cv-01991-JSW

Document 116-22

Filed 01/30/2004
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Page 3 of 3

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counter that it is highly useful to consumers:
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business with , just like the yellow pages in the telephone book. In addition , they say that wording on Octo will clearly indicate this commercial approach.

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Conferences

Users also will be referred to results from the Gote searches that are ranked based on editorial content , not ads. According to the Web site Goto features a search bar and categories for people , places, products , hobbies , and searches.

Although some consumers may balk at the idea advertisers are sure to like it because it creates the potential for more targeted advertising on the Web--a key to sustained profitability for many Internet companies.

A sample of Goto s strategy is provided on a secret URL on the site. It indicates that advertisers will pay pennies on the dollar for each visit to the site.
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