Overture Services, Inc. v. Google Inc.

Filing 116

Declaration of Ravind S. Grewal in Support of 115 Google's Responsive Claim Construction Brief filed by Google Inc.. (Attachments: # 1 Exhibit 1# 2 Exhibit 2# 3 Exhibit 3# 4 Exhibit 4# 5 Exhibit 5# 6 Exhibit 6# 7 Exhibit 7# 8 Exhibit 8# 9 Exhibit 9# 10 Exhibit 10# 11 Exhibit 11# 12 Exhibit 12# 13 Exhibit 13# 14 Exhibit 14# 15 Exhibit 15# 16 Exhibit 16# 17 Exhibit 17# 18 Exhibit 18# 19 Exhibit 19# 20 Exhibit 20# 21 Exhibit 21# 22 Exhibit 22# 23 Exhibit 23# 24 Exhibit 24# 25 Exhibit 25# 26 Exhibit 26# 27 Exhibit 27# 28 Exhibit 28# 29 Exhibit 29# 30 Exhibit 30)(Related document(s) 115 ) (Grewal, Ravind) (Filed on 1/30/2004)

Download PDF
Overture Services, Inc. v. Google Inc. Doc. 116 Att. 24 Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 Page 1 of 6 EXHIBIT 24 Dockets.Justia.com ~;' ;: m Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 Are Page 2 of 6 v. Google NO. Cal. CO2- 01991 "II CoTv Sells Positions r"r ;:"".0: Q'T E ". ",r j;~rxV "c,'I; -' ! ~' ~)8 S~a.rch engine GrjT'2 d.~bul~J lts ))(;',.1, pa:-~ f'c'r- pi3cem~n1 se:-yic~ on ::eb 2;. J! aiJow,S ,",-ocb SHC G\,;'Ocrs Ie bid for plac:menl Th.:t:;e wil1ing IO pay morr can appe.3r higher in the search resl!Jt~. Pay- for- plactmc1l1 is no\ ne','.' . Operl Te?:: experimented \vjth ~t in mid- l i?'io . and l1umerou~ small search dlJeclorie~ currently offer the abiliTY to p2)' for a he.!1er ;-anbng Despite Thi~ . (he m~jor 5ClITCh see: engines nBve Jvoided such lS i1 service Thi" is mainly beC:iwse they th.tlr results akin to editorial Ci.)py. They Men something tn.ai advenisers arc supposed 10 influence, By allowing p2y- fo~- pb\:-ement , 5e.afch :;ng~n~ us.~rs may begj(J 10 mis1rust the rc:suh:; they re;;:ejve. Such c.omplatn1S helped C3U,.e Op~n 1 ex! \0 give up its :;"-pellJnenl Does ihat m~an Go To s re"uf!s art b"d') No1 necessariJy- Founder Bill h,)'.') mODe)' pr0dL1ce~ Gross !T14ke5 r;osull $ an inH:resting arg. umel1t on better This is all f)peni ng :-101 of changing the; search engines from a ",,'hite p~ges (0 G yello",.. page$ , " Gross says v,'hat he m'C:Jm is that with 8 whil~ page, phone book , numbers aroc org:mJled J!phabt"lically :v1oney does ncn gt"1 you higher in ;he results though somt" p~opi~ use wrnp.ElJ1Y names such as " .\ Typographical S~r-.jc'~ " 10 try ~nJ jump .ehe.:;d ofotners. With J yeIJow piiges pl1one book, rnooe)"l$ central Tb~ more you pay. the big.g~r ad yOu can have. ThEl doesn t make the ydlow pages MlY Jess very co!1yenient way to (In::! b-uslne-sS-e-s , and often those ....ith useful I~ the bigger ads are 1 he beHer onesOf course - there ~re plemy 0f g;:Jod businesses without big blJdgd:;, and But it can be a 115eful lht:'r-e are pknty of bad busim:ss\!s thaI can afford large ;H1$ S0 the ab;(1ty no! gt;a.;-,'-I11ee qU3Jit.~, to spend nK)l1ey doc;~ ranking Tool , ana O:le that (:ira,s ak:~$ mort sense !han 1~\1ng it to sc-arch aigon1hms t.J1 yc,u rt f~.a1jy gt:!tiJ1g b&c. k ;,r; how goo,:j prop!e zre at l1icklI1S the searcD engines , fwt ho"" p,o,)d ~:Jp)e an , Gros;; s.'l~d " E:ngincs ge1 (OP li~. tings s 0wrsi2lea 10 52!, only peopi-e ""he k oow how to trick tht:' se-Mch r1C'weve:r. it's no! t~r off (he mark ,,",'hen it comes I of!, OVG 001366 Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 Je Page 3 of 6 v. Google , hi 0 Car. C02- 01991 t some popu)8.r phrr ~ or (m~ ward $.f;afch te;m~. The more ,era! and ; murt' ropulil: tot: "..m;h , the more likely you11 see people. who are ' ~g3re,~i' vely 5gTuing for .~ top place meJ1! A S~, 3JCI1 for " monlca kwinsh' iJllJmat es this rather e.asiJy recent survcy l did revealed that on a.,.' erag~ , ent-third of 'the top ~i1eS !ist~d in 1he major :,e.:Jrcr. engmt:s l.",.cre ' ;:jickthrough" ~parr; sites re~ from peo.pJe clicking throu3-h from their ~il~, to alh';, SHCS The site ovtncrs milke pag~5 lh3\ the scarch engine: algorilhms Ihin~ :Ir~ reJt\'MI ~U1 which mosl reopJe would probably c.(.-msid~J junk Tbe.5t ;ar~ SIleo thaT ea:J1 referral B~YOl1d Ihis opp'x11Jnistic activity, there s continuing competition 1000 we1l for all wns ofprodlJC,1 refared jerms. Vihije it's hear1~(lif1g 1oSll11 see smal) ~jtes me 10 the 1\.1)) " rnmm:J1y, . the reality is that people are :.pendins mort ~r"\d mOr:o \im~~ dawing their "'~y to the iOp. Th(' Days of'b:;lng rOT popul(jr liS1f:d term~ withou, expending. effort .aH::n \ SeIne , bul they are 10 argue j)'"..opk are a1re, aoy buying Ihe ftc:edjng, In-c:~ limo: js monty, it's td,\ Jls1ing, For rhost v..-i1hoLJ'tljrnc OJ skiB . they can turn 10 5e1J.fch (;T1gine placemenJ ~tr\..j';:e5 The.e services ",,;11 over,ee the StJbflli~:;ion ofbridg:: p..lges WG 11101)\:or them for yo'J const:.nrly. They gel paid by the dick , so ifyou \'~ got !h~ budg~l . tht)' caD S~J11 a saving gT3ct: to the otherwi.se cDnfusit1g v,"'orJd ll$iing yol) of improvms your pJacernen1. That's assuming you :\!.tt 1he ;;11; looking r"r . 01- Lour Given all thj, aclivi!y, it might he ad"' Ilr"\I"'8t'oU$ to se.arch ,engioc user~ if the se.:Jrrh engines rook back ..~On(fOJ Gftne process. By seUing placement for the m\.;,;, popul~r lerJ7Js. the-y migb1 help defuse !;,to;mns r:lC~ of spamrning anc aggressivt' pl3cerne:m rha; exJS!S, Resul1s ' ,auld certainly just tK,ndit . if r"\l)1 lor Iht faci !h&.t opp'3rluoi5(jc SpaJ11 '",'ould lo~c s-ome of its inGron~ lve. 11 wQuJd al.5o come a:$ (1 g.reai reli~f 10 Neb iTI,ilfk~t~rs, who :$cr.at\:h their hc;;;Jds j r:."iJJg to h,tp up WJlh w bal's UI;; be:;t wa/ 10 get Ijstea Rules a"b-oul hidden tC7:i . n:pe.lirjon in mei.": t~s andrhc need fa; HTML ICXE in a , p3~' graphic- intensive :;;1.0 art' conAJsing a.nd comrlex. for- pia(.ement is simpie and makes sen5C. fn C.()l1tra.~t """Jth link or no budgc(J \;"' ouJd mat(;rjaJ ar universities for ex3ffipk7 , g,2.in , tms male:iaJ is probabJy alr~.cy i:JOOrty '.mktd (0; many popular and gtntfaJ st.al'cht$, Pzy- for- placemem ,.:,o'ouldrJ hurt ii , and the niater:ial would srill reomain accessibie for IOrJg~.T and mOrt' specific seMcntS v":1ai (jbout iho:;c be laded out , For er.ampl.; , p3.y- t:.)r- pI2::em~n! might mea!) a. r~.altN in Ne...vport Beach C~!Jforrlla '""ouJd no Jonge; be Ij$t~d " acciden1""JJ/' for '. r-e.al estate Howevtr. Ih:"y m3)' stiJi dc, \'0:'1 wdi for " newpon ~a(;hhOi~nes fiJor sale Sf"'. 1here Gre nt2l"J)' reasOnS why psy- for- plo.ctrnem makes just dO"5i1 S~I1-,C, Tntr.e als,) a bi3 r",,-,c,n 2gain5t il 11 , ft.el right. OVG 001367 ). ... . ., \. ,, ~" Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 ie Page 4 of 6 C02- 01991 II Google. l\j 0 Cat j l' you ,",C tco ii 5ewC,: e' ng.m~ ,,-nw trner SOm~lf1ln8 1...-:, IJ1KrOSN"", many . peopk "'\.vOltld exp:::c\ the servic~ should probably lis; the f\' ficrosvft we sire. Tn",", ('. releV:L"11 itsuh , and you want it r~gardles5. of whe,h~r Microsoft h2,s made an ad buy 10 (:JiSlJre \1 h~ppen$ Lir. ev,.'iSt , if you do it StiJH:h for " real estate " )'00 migh, appreciiHC h3v;ng 2 humar. editor point y':)u \ewaHi 1; rev, si tes aoou\ rea) t:St&t..:, no: just toward major rea.l-Lors You migh: also zppre-::ia\e some mechar1ism rr, lp, ~'OL' be more specIfic ,,1)..J1)1 what you are looking for In th:a! li8h~ , wha, !; pr,:')bahly needed is !110ft huma.l1 inlervenrir,11 in r~$Vlt$, :101 cNnmerciaJizatLoo of\hem Selrch engines mighl cr,,"ate pages ofhnk~ for the,,/; topic:~ , care!V II) choy;n for r.ckvance , rh~. r~ WO'1,J10 prob~ly b-'.. " pla'::'2 for ad"' cnj~ing on \he~e pi!ge~ , y~( done right. it ~bo\Jjdn ; offc!", anyone c.on~emed over the iesult$ b~in c: " IDfluenc.ed" This mo-"'e could plei"..se everyone. Those ....~,t money could pay to be pbced Those with quaJi1y ,il:;S could r~q'west being lisu:d on ihe men! lherr c'JI11eni. User~ w\)lJld be given more guidance rh2n tbey get ' s6m ~timt incentive rrom r3W s.earch results Sparnming should dtcrease natura.Jjy. a.;; disappears Raw search H' SUJtS '...'(I'c)IJ j(' rna.in , of cour:;e You can j create paBt:.S fur evef)1hll1g., "nd ever: then , rwpk rr.ay still ",,"an: more dJoices However ,h~s~ ~Jpula, tori:;: pi\S',t:$ would likely sarLsry many \)ser~ Yow ":;an :,ee these r)'pc~ cof j)llgCS growing already- E"cit, s Em.crtairuncnt channel or the Lyros \Veb Design guide, both ,...-hicl1 C1I11 be found fTom the hume p;ogt of eith~ S,tn:ce , p,o\~de mort or.g3nized and reb' informa'don that 3. bJind search fDf " crnt'nainmeni' might )1~ld ALs.ome r'oim. it i~ iik('ly the)' cas~~. ",,;11 mah ihe leap 10 supplanl raw reslllB , in some lronici'.Hy. Go To had thC5C rT~cj~e ~ype pages A search for " t~aveV for exampJe , brought up ' Th~ TraveJ Page " it was rllcdy organil.cc , ....i.h site-s list::d in ~ide-by-side wlumn~ under topics such a.s " car rental" ,and ~air l"",d ' AI the bottorr, '....'ere raw search reS",jlts. Now . only raw T~~ults are . pre-se:nl~d Enough at-out the pros 2nd cons ofpa:d Estio.,g,s. How about GoTe- itse1r For Cine , Go To is rtOt a new search engln~. II 1.I,':1.~ launched iTI ! 997 and InCNpOf.:1il'S t1-;e former Uni.ersi\y ofCobrado-ba..scx\ \Vorld v,'idcWeb aJgorduTJ ra,nked urJtiJ now Norm. Howey:.:" its resll!ts haye ~n adverti sers a:::-en an !'tC-C.ount and note how much they ",ish to "bid" per djck For example, T:)jOI2 curro:nt'iy corne:5 up tops on a seard; for " cars " and the :!.moun, -c.f $()O2 is di splayi;.cl m::~j to the Listing. To rr.ik c a pL1rd1as~ , Th~1 mo: a iY':, Toy\'-'~i'. hi'.~ .'I!?ree:d to pay 2 c~n~s for arYOrle cJicking on it5 Jii1k would rise ab-bv~ HoiJda could O~T'. an :lCC':)UTJl and choo;,e tc' pay J cenl~ per cjid:, if 50 , it h2' ,ft TOYcl13 In the case of a tic. the site whi-.:h u~rs \ "r 5 OVG 001368 ," ;".,~,. Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 re Page 5 of 6 . Google , ND Cal C02- 01991 i void b~,( gee,s Tne priority Th~ way u$erS gel to ....()t~ is proOably the mo~ 3J"\I')Oying thing .about GcTo. Sele-;,tins a IjSljrJg launcnes a tru-ne , wirh The actual cit~tinatKm p.1,ge embroded in the frame 'The frame allows l.J~.rs !(J l'Ol~ on the $ile , simihr to how Lycos 5e!, up ~ frame when people brOW5.t links in its community guide I: ran aJ"c, b~ ~.as.il)' 1Umed off But l( seems 1('0 intrusi\i(:, and er..ajD!;' dnycn'1!;, WIlL a'~lu;3JJ;,. ' ".'!id to b-t ll~ted migh: pr"Je !O r.av\, thr SCJro:D aL f() 1bclr1!,d\,tc' Wb~1 jmp-","1 ",,'i!) G0 T Q h~". Int;' 01 neT ,. c;Orch epgineS') PrD!-;;\biy littl~ ", CjuJck (311 to T(' pre,ematives at E:-.cit~ and L)'cos found mjrcin1J) imeresf It ",. ili b" InH:JeSlinB to set how this plays out. My fee-.ling (h31 the Busio'!:'s~ consumer \."anl~ ~(.1mctl1jns more ckan-e:r than commcrci3!io;m: said Brei: BuliJngl0n . E:o:ct;Ul;'.C Vice President of S!ra1cg'c and D~vekTmeot .., Exc.tte Lik-;:WI$e , IJ)'CO5 ~e:"c:h rJ'P\!1ager R.~Jjy~ t'd;).!hlll 5~id. " really providing \ialue!O l.r.e .user; in the Jong 1tfm. 1 !'m n()l sure ,('s !irtnk they wam some indtpende-nr $onjng The ax.;; closes: LYC0S is Jike)y to (:Dme to pay- h,r- placement for the 1ime being ads il has been ~perirnen1inB \.vilh for rn:; p.as! mornh or 1ho: Bullseyr so. 1h(':)' put advenjs.:rsjusl above the raw seard1 rt',:mlts section , though tbey r-cmai" physic1!lJy separated from it TDej' sn'.)uld be av"J:abk to "IJ advertisers witbjo the next week or so , :1( $ 75iCf'lv1 How abow Ihe imp"ct Go To ",;11 have 011 marke'i'eTS \:"' iJi rhey $udd~nty !lock 10 (he service:" Perhaps if il grows more . but it has ~ "' i:lY to go. GoTo has "'tB below the Ir.afjj" or/he majDr search I:ngrnes. !fs at S milJiun page vie' s per monlh , abou( one- fifth O(Wh.,1f.xc;iu.: g~ne. ratCs. But Gross is a -...dl- kno....'1'1 !nternt't entrepreneur . His company, id~Jab. i~ bacbllg GoTa and abou11O launch a ~"". advc.-.rti"ing campaign, A""'arene~s acctpta.bk: than if has may grow ,,'hich in turn may help make pay- for- pJac~merH more in j h( rase. b~T1 C""'QS~ ~(reS3eS ,hal he CaJ1 experiment with tho: model more t:asily " Since we h:-.w'. no orand fO WOITY " bOll! , we can gci a".~y wjrh i, t.osier than most.' h~ sajd In l:ifl , Gro5.!; hope;!; that bi~ ).p..rvice fjJls ~ niche thaI the (1~her ser,.jccs """01';'1 be able-: 10 immedi;!leJi', either be..-:all;;e Clf c;Qnwm~r opr,o,-it;on tbey w'Juld fac.o , or dwe to 13c)cof imcres! G(\T~ bJ..lDJ"'""\'f'F !.'"" ,O wrni P.:'ig~ GoT" Auvertlsing P!rl(,f'ment nll('!"". ~,II.c\!::ol;lh cmn ~c'l0i ngines B;1cIte Jrrt-Ie\' ;\T1ce p( Rendts ~11711 /~'t'7t(:f W"",Jd , Fcb . , 1998 C'I!TnlV now,"/J 9\'&1::' :C 1- ",llie tl!lr.lh:-",:,\' J"~ c ,'rn J ",. OVG 001369 ~')" \,j)p: ~ ------.-- -..- """ ~, _. . \' " Case 3:02-cv-01991-JSW Document 116-25 Filed 01/30/2004 Je Page 6 of 6 N. v. Google , D. Cal C02-01991 , GoTo Se:m:h~~ "' Wln:o!. F~6 !-,np Ji""'"h. \(h C:\pi:~I;~lic Efl~ jne , )'1,1. w,r,,-J '-"')ffiin~"'!$I!)~""' ~lIsin~,., "!or"'.'IO5'X!. .h!JT11 P.:!y- for- plll.cemCIH :\If''' 1.tDm. Fe'!' ~i'f) c""~ c(;'h.lNe'),. ~")lcm'r 4 J~;:;07 OO.nrrrd Nt-w Search Enginl' (:rile! CQmll1~rri;;tr N,w'!' FoC ~WI ~r!Jr /!"~w~: c()mlt-~,,vo'11c. rnlv. ~ !? 281 'YJn\ml , /998 gel:l.aoothcr shOl L."co~ Adrl. r-;~w F-e:l~ure:l. RffiT?.8nrl:eo S!J~e:st~d Link~ r;,( &(;'7(:1, f,Ji;i'tr R(POr! JC11. 9. 1998 1(1 ~i'r""r "::'T... 1~ '1I T ..11-'.::-. ~hQ1I1111,: ' L1ull-e"'~ ' Iml.::, ;, enginc rc-3uir.s a!()f\~ . ,cni,-.::r:; ;::m1 rW'ch.:c,," ""tin ' VJC, ,:h:LfL~~'. ra. "Jr,:I, ChOOS~A~ ~~er Page 'x lis.: roc :,ire DUD If VOIJ c:J,;1 rc;:n J~v3Scnp I. '1',)\) m3V 3.1, st"lch tflt .il". Fr~~. N~w:sIeI1N' Emc; :C'1Jr ~mad Bddr~~ tu:'I~U-ll) ~'1 ~ iTI'Jl1lhi). n-;. skt\C'I' abolll se:J1,~h (:T1tif\c~ - no- Lea(1I ""),,, "buy! u-", n.o"'31 "'I' L~=I' UI-;e Th is Site C1ick HerB To TE!H A Frie ndl By D~j1J)" Sulti""n SCald, F"g,no ',J,.'fch hlttJ/!5-f- arcnmui!Jt:W;J1ch. u.trTV 'P)'Tl~1 0;-' 1m- \!9 ml~~::j_com Corp f/ WW"W. ;'ltorn~ I ~ 0:' S OVG 001370

Disclaimer: Justia Dockets & Filings provides public litigation records from the federal appellate and district courts. These filings and docket sheets should not be considered findings of fact or liability, nor do they necessarily reflect the view of Justia.

Why Is My Information Online?